Inside the Minds of Retail Giants: Amazon and Walmart’s Game-Changing Tactics
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- Опубликовано: 30 сен 2024
- In the ever-evolving world of retail, two giants stand out: Amazon and Walmart. These companies have revolutionized the retail industry, each with its unique business model. In this video, we will delve into the business models of Amazon and Walmart, exploring their strategies, strengths, and areas of focus. By understanding the approach of these retail giants, we can gain valuable insights into their success and the future of the industry.
Amazon: The E-Commerce Powerhouse
Business Model Overview
Amazon, founded by Jeff Bezos in 1994, started as an online bookstore but quickly expanded its offerings to become the world's largest online marketplace. Amazon's business model revolves around e-commerce, logistics, technology, and cloud computing. The company's mission is to be "Earth's most customer-centric company," offering a wide selection of products, competitive prices, and a seamless shopping experience.
Key Strategies
1. Customer Obsession
Amazon places a strong emphasis on customer satisfaction. The company invests heavily in understanding customer needs, leveraging data and analytics to personalize recommendations and improve the overall shopping experience. Amazon Prime, the company's subscription service, offers benefits such as fast and free shipping, exclusive deals, and access to streaming services, fostering customer loyalty.
2. Fulfillment and Logistics
Amazon's vast network of fulfillment centers and extensive logistics capabilities allows for efficient order processing and fast delivery. The company has pioneered initiatives like Prime Now and Amazon Fresh, enabling same-day or even two-hour delivery in select areas. Additionally, Amazon has made significant investments in technologies such as robotics and drones to further optimize its supply chain.
Content Creator: 📝 Aysun Ibadova, Kamran Tagiyev
Voiceover author: 🎙️ Jeremy G.
Animation author: 🎨 Nazanin Suleymanova
Sound editor: 🔊Aysun Ibadova
Project manager: 📊 Kamran Tagiyev