One tiny point - three minute songs are more a result of physical media than anything else. That duration also worked well with the machinery of mass production/consumption. Radio stations can play several similar but not identical songs that keep the listener interested. Studios can churn out similar, but not identical songs with just a handful of songwriters relative to the number of performers. It's like a marriage of Marx and Adorno made in umm... a social construct used to reinforce current social inequality with the promise of eternal happiness after you have turned into dust.
I think that's one of the points, the technical aspects of the industry shape the content of the material, in this case music is adapted to the industrial medium that supported only a set amount of time
*Hip Hop* is a good example of Adorno foresaw or theorised in ways. Over time, very short music samples, will be chained together to create simple tunes, of short duration. Adorno never heard any hip-hop (because it did not exist) but he based his theory by studying the use of ragtime tunes *invention of radio-jingles* to sell domestic goods, circa 1950.
It's just as well, then, that orchestras exist organically in nature. Otherwise a market of consumers would be necessary to consume, and thereby pay for high culture.
Very nice video. I agree totally with Adorno"s analysis, having to recognize that with the expansion of the Internet things have only gotten worse. We should update his analysis with the problems brought up with the so-called liquid society of buamanian fame. Bauman is in contrast with Adorno but in fact the latter views are far more advanced than the former ones.
About the question on the end... The way adorno treats people like passive beings is kind of problematic. I believe we may have some breaches within mass culture. They allow us to put certain themes in the public sphere allowing some progress in this area. Of course, as a Marxist, I understand that she will never touch infrastructural issues effectively. But discarding all the changes that are possible at first seems dangerous to me as well. I do not like the way Adorno is very easily placed as a radical author in communication studies, at least in Brazil. There is much we can learn from it. Perhaps my biggest problem with him, taking away the passivity he treats people, is the belief in a high culture. This to me is anti-Marxist. There are other complex superstructure relationships involving the field of art. I think that an interesting reading of mass culture would take into account Gramsci, Barbero, Morin and Muniz Sodré. But never forget the analysis made by Adorno.
I think the commercialization of music through recording mediums is toxic and bad. I don’t think popular music is bad per se, you can post your music on the internet for free with no commercial intention and go viral. In that sense the internet liberated us from the commodification of music through recording mediums.
don't you think it's possible Adorno was so traumatized by the Hitler regime that just perhaps he wanted to "swing the pendulum" the total opposite direction effectively, make music and culture so high brow unemotional so as to kill any effectiveness or status to the listeners? is there no happy medium? aren't artists supposed to soak in all influences of a time and wrestle with those forces and then conjure some kind of truth telling composition something that makes the listeners better people?
So it's the masses that give capital idealists power to create pseudo-individualization through media, such as music. Like an unconscious consumption of manipulated, pre-digested media in an effort for capital. This is also relevant to us as people, what we "believe" and "desire" is sold to us as "true" ideology. Its difficult to differentiate what is "real". What do I know? Do I have my own individual thoughts on any subject matter if what I "know" was created by someone else? Is individualism a prefixed delusional state, manipulated by capitalism? YES!
that certainly explains the despicable need to virtue signal from the chattering class... however, the tradition of short simple rhyming songs goes back to the age of the bard and minstrels; people needed to pass on news of the day and did so by very efficient ballads and ditties. the seed is planted and recalled when needed.
I've been reading adorno for two years now, and this video has some great points that i never realized until now.
Can u summarize his dialectic of enlightenment in short? plz
One tiny point - three minute songs are more a result of physical media than anything else. That duration also worked well with the machinery of mass production/consumption. Radio stations can play several similar but not identical songs that keep the listener interested. Studios can churn out similar, but not identical songs with just a handful of songwriters relative to the number of performers. It's like a marriage of Marx and Adorno made in umm... a social construct used to reinforce current social inequality with the promise of eternal happiness after you have turned into dust.
umm...
I think that's one of the points, the technical aspects of the industry shape the content of the material, in this case music is adapted to the industrial medium that supported only a set amount of time
*Hip Hop* is a good example of Adorno foresaw or theorised in ways. Over time, very short music samples, will be chained together to create simple tunes, of short duration. Adorno never heard any hip-hop (because it did not exist) but he based his theory by studying the use of ragtime tunes *invention of radio-jingles* to sell domestic goods, circa 1950.
This was my introduction to Adorno and I clearly agree , well done. Thank you.
Thanks for making such a wonderful video.
really well explained & designed, thank you!
incredible work!
It's just as well, then, that orchestras exist organically in nature. Otherwise a market of consumers would be necessary to consume, and thereby pay for high culture.
Very nice video. I agree totally with Adorno"s analysis, having to recognize that with the expansion of the Internet things have only gotten worse. We should update his analysis with the problems brought up with the so-called liquid society of buamanian fame. Bauman is in contrast with Adorno but in fact the latter views are far more advanced than the former ones.
Man, that's beautiful! Thank you a lot.
Please make more analytical videos like this, be it of Sociology or any other discipline.
About the question on the end... The way adorno treats people like passive beings is kind of problematic.
I believe we may have some breaches within mass culture. They allow us to put certain themes in the public sphere allowing some progress in this area.
Of course, as a Marxist, I understand that she will never touch infrastructural issues effectively.
But discarding all the changes that are possible at first seems dangerous to me as well.
I do not like the way Adorno is very easily placed as a radical author in communication studies, at least in Brazil. There is much we can learn from it.
Perhaps my biggest problem with him, taking away the passivity he treats people, is the belief in a high culture. This to me is anti-Marxist. There are other complex superstructure relationships involving the field of art.
I think that an interesting reading of mass culture would take into account Gramsci, Barbero, Morin and Muniz Sodré. But never forget the analysis made by Adorno.
This was helpful, thank you.
I think the commercialization of music through recording mediums is toxic and bad. I don’t think popular music is bad per se, you can post your music on the internet for free with no commercial intention and go viral. In that sense the internet liberated us from the commodification of music through recording mediums.
don't you think it's possible Adorno was so traumatized by the Hitler regime that just perhaps he wanted to "swing the pendulum" the total opposite direction effectively, make music and culture so high brow unemotional so as to kill any effectiveness or status to the listeners? is there no happy medium? aren't artists supposed to soak in all influences of a time and wrestle with those forces and then conjure some kind of truth telling composition something that makes the listeners better people?
Adorno was genius.
So it's the masses that give capital idealists power to create pseudo-individualization through media, such as music. Like an unconscious consumption of manipulated, pre-digested media in an effort for capital. This is also relevant to us as people, what we "believe" and "desire" is sold to us as "true" ideology. Its difficult to differentiate what is "real". What do I know? Do I have my own individual thoughts on any subject matter if what I "know" was created by someone else? Is individualism a prefixed delusional state, manipulated by capitalism? YES!
Some people aren't as passive as he believed. You can understand a protest song if you actually know what the song is talking about.
Theo Adorno was a Tavistock, RIIA evil genius.
that certainly explains the despicable need to virtue signal from the chattering class...
however, the tradition of short simple rhyming songs goes back to the age of the bard and minstrels; people needed to pass on news of the day and did so by very efficient ballads and ditties. the seed is planted and recalled when needed.
👍
Nice
Thats why, creating piece of music for political campaign has no impact to elevate any political candidate votings...
1.5 speed minimum
I thought I was the only one! lol