Well, I brought the Zenith El Primero Chronomaster simply because I think it looks better than the Rolex, and what most watch folks won't admit is the customized display caseback is absolutely beautiful. I had access to buy the Rolex, so it wasn't that I settled for the Zenith. I held and examined them both personally and I was blown away by how the Zenith outshined the Rolex in beauty and construction. I know that I'm going to get a lot of hate for this by mostly Rolex lovers but I've discovered the majority of these people buy Rolex is just for the name and the value. I buy my watches for the esthetics, construction, and most of all the great feeling I get from wearing them. Btw, I do own 2 different Rolex pieces so this is not about hate . (Just Sayin) !!!!!!!!!!!!!! Bruce, you Rock ! brother.
The Chronomaster Sport is my first foray into the Zenith brand. Like you, it has nothing to do with any hatred of other brands though I did sell my Rolex DateJust recently to fund a Breguet Classique. I frankly enjoy owning watches that fly under the radar that have the aesthetic value, heritage, story, features, and movement that matter most to me. I really don't care what is most popular out there.
I agree with you 95%. While I absolutely think the new Zenith El primer chronomaster sport looks 10 times more beautiful than the Daytona and I love the aesthetics so much more, the only thing that would make me choose the Daytona over the El primero still is because of how it wears (I want to be real clear here that as a pure watch I would choose the El primero all day over the Daytona). So what's my problem? The Daytona is nowhere near as tall or girthy as the El primero so it just melts onto the wrist and easily tucks away under a cuff. Wear is one of the biggest factors for me so I would rather wear an uglier watch (the Daytona) that wears with a thinner profile than a beautiful watch like the El primero which is a lot talle and a bit more cumbersome on the wrist. With that said, I think you're getting waaaaaaaay more bang for your buck with the El primero and I think it's the better watch. For me, and I'm sure there's others out there too, how tall a watch is and how it wears will be the deciding factor. Now if they made the El primero as thin as the Daytona, I would go buy the El primero chronomaster sport tomorrow.
@@regsantotomas Kudos to you my brother.Congrats on the Breguet Classique. I'm currently in love with the Classique 3910BA and I'm ready to sell my girlfriend and her 2 dogs for that one. Although seriously I'd miss the dogs. Lol. Cheers!
My story with Zenith. I didn't know anything about watches and was in the business of learning before I made a big purchase. Somewhere in that research, I studied the history of Zenith and really fell in love with the whole story. I learned about many brands of watches and settled on the El Primero Chronomaster as the watch for me. I could as easily say the Chronomaster chose me. I think Zenith tries to cater more to the enthusiast and being a sort of "Brand X" gives them the drive to step out of the box and innovate. In the end, I don't feel like it's a consolation for me. It's absolutely what I want to wear and I'm happy to tell the world why. I 100% adore my Zeniths. (but you already knew that). :-)
Zenith truly is underrated especially during these times where more and more people are jumping on the hype train of the usual suspects. But it is on my top 5 brands because of the el primero movement and having tried it in the metal, the latest El Primero 38mm with the calibre 3600 is really awesome.
The mentality behind purchasing Rolex for the sake of “I just made 9 grand!” Is so far from where I am and I have a hard time getting behind that thinking as an enthusiast. Sure, there’s a prestige inherent with certain brands, but the market is chock-full of readily available brands that may not appreciate in monetary value but certainly prone to appreciating in sentimental value. I believe this Zenith - among others - is a great example of a time piece that embodies potential sentimental appreciation. At the end of the day, as I’m handing down watches, I’d rather my children receive pieces that meant a lot to me over pieces that were good “investments”. PS: The Zenith x Land Rover Defy 21 lives in my head rent free.
@@BruceWilliams I’d rather have my kids feel like they can wear the price I hand down - like they can be connected to me in that way. “This is the watch dad wore every day. He loved this watch.” As opposed to “Put that in a safe. Dad loved that watch and it’s worth $30k.”
I've never been a fan of skeleton dials, but this Zenith has always been the exception (also maybe the ORIS ProPilot) The amount of detail put into this watch is outstanding. So glad you've managed to get one for your collection Bruce. Thanking you
@@BruceWilliams I've tried to reply with a link to it twice, but I guess RUclips doesn't like that and auto deletes my comment. The Chronomaster Revival Liberty. Ref 03.US384.400/57.C823 They only made 150 for North America and they are now sold out. It's the movement that Rolex used, and tweaked, for the Zenith Daytona before Rolex went in-house with the 4130 movement in 2000.
Zenith is totally legit. My wife loves her love/heart/skeletonized chrono with a glorious see through back. She thinks Rolex are boring. Absolutely no reason to not get a Zenith.
I’ve owned Rolex. Great brand equity, sold sea dweller for 10x what I paid after 25 years of ownership. Having said that Rolex figured out how to make cheap movements accurate. Nothing at all stellar inside a Rolex watch case. This Zenith is on a much much higher plane than Rolex imho. Rolex is great for people who “know Rolex”(everybody). This Zenith is for people who know watches. It is gorgeous.❤❤❤❤
Bought a Defy 21 El Primero last month with the solid panda dial - rare, discontinued and absolutely spectacular on the wrist. Now thinking of adding the Defy Elite too...
@@almeladze Same. Thank god I am not alone. 😊 the reset for me works best when done with a very fast and force full press. But it isn’t resetting correctly for the normal second counter sometimes. Very strange. I probably will give the boutique a visit and try some other defy 21s to see. Oh and I can check with a friend who has the skeletonized version. Will update you here.
@@almeladze ok. I just boosted my buddy briefly and here is the report: his watch did the same as mine but stopped showing this behavior after a while. He did talk to Zenith here and was also told that it’s a quirk of the movement. Press hard and full and a repair might not make any difference. So I am hopeful that mine will eventually also not show this rather annoying behavior and begin to “behave” properly.
@@almeladze and regarding the power reserve. No - I haven’t seen that with mine. It does keep good time. Even when not worn for a day or two. It shouldn’t show this isochronism - maybe you should get it looked at before the warranty expires.
04:30 I absolutely agree, Bruce! As you may remember from a previous comment of mine I bought the all black ceramic version a few months ago and absolutely love it as well. I think there is a long path behind you on your collectors journey if you're going from "Yeah, I absolutely respect this brand / watch" to "I actually spent the money on this watch and I'm glad I did so!" The latter is for me a clear sign of 'advanced watch collecting' as you probably only buy this piece if you have already seen and experienced all the 'classics' you mentioned in the beginning. Big congrats, brother!
That's a stunner under the macro lens, but a bit busy from afar. Very interesting! The dial design always reminds me of rims 😅 Would choose the Zenith Defy over the options you mentioned any day!
I’ve just bought a zenith defy and watched this video review after the purchase, and let me tell you this video made my day and made me love my choice even more because I really didn’t want to wait 2-6 months on a simple black dial Rolex 😍👍🏻
Congrats Bruce--wonderful choice and looking forward to your review!! Here's my mini review as a two-year owner for those considering it. My wife went in on it with me as an engagement present when we were in Barcelona in mid-2019. We got a good deal from the AD and enjoyed the champagne + chocolates experience. Obviously considering its personal meaning to me resale wasn't really a factor but getting it below retail--and before the recent retail price hike--was definitely a sweetener. Having studied engineering and micro-fabrication in college I was immediately drawn to the industrial style of the watch and it had been a grail since it was released. It's so much fun to look at and the bi-directional date is both useful and well-executed. The watch is obviously very light since it's made out of titanium but it doesn't feel "toyishly" light. Regarding legibility, in real life I found that when you look at it head-on it can definitely be busy, but when you hold it at any sort of angle (as can be seen in the wrist roll shots) the background becomes almost black, which really helps with contrast. Since the indices and hands are wide and on a separate plane, after a while you get used to focusing only on those when you actually want to tell the time. I got the gator/rubber combination strap because I loved how the blue of the strap made the blue chapter ring really pop. The only real con is that the deployant clasp can be a bit sharp/uncomfortable at the edges after long wears so I've now ordered a hybrid strap in a similar blue from Barton Bands with a standard pin buckle clasp. Bit of a shame to not use the original strap. Possibly the bracelet is more comfortable. The holes in the lugs are fairly close to the case so natos and other pass-through type straps are a bit too thick to use (though not sure you'd want to cover up the exhibition back anyway). I'm finding that straps with built-in quick-release spring bars are much easier to use if you want to strap swap. All in all if you go into it with your eyes open and it's the watch you actually want, you likely won't be disappointed. In two years across various watch meetups I've not yet run into another collector in the wild wearing this watch so even with Zenith's scale this will still be fairly unique.
I first saw Zenith in New York City , they blew me away and were my first luxury purchase . I have since experienced Rolex and GS , and love them all but Zenith will always be first .
I’d like to know, after you’ve lived with the watch for a while, what do you think about its legibility. I feel that’s always a potential issue with skeletonized dials. Beautiful watch!
On the subject of 'consolation watch', what Rolex does this watch even serve as consolation for? A Datejust? Its design is so completely different to any Rolex it doesn't make sense as a consolation watch to me. You buy this watch because you like the watch.
My first "luxury" watch was a Zenith Captain Chronograph from 2010. I've owned it for many years now and even though other watches share wrist time it still brings a smile to my face every time I put it on. I love putting it up to my ear and hearing the El Primero running at 36,000vph. No other movement sounds quite like it. I'm holding out for a Zenith Defy chronograph (non-open work) running on a 3600 calibre. If Zenith makes that then I'm buying it the day it comes out.
I got the same defy a month ago and love it. I wanted it since it was released a couple years back. I figured I have enough Rolex sports so wanted something a bit different and I don’t regret it at all.
I mirror your thoughts on the Defy open dial. Three months for me with the ceramic version. The angular design is unmistakable. Date change is precise and the silicon escapement is mesmerizing in the sunlight.
Beautiful watch Bruce. I'm with you, Zenith is a sleeper brand that is often overlooked. They manufacture some amazing timepieces. Love this watch. Obviously, Genta inspired and will be a classic. Thanks for sharing.
Zenith - pioneers in the space, with one of the richest histories in horology. The Defy is in the elite category of watches. This is my next watch. I was going to get the blue dial but this video sold me on the skeleton version. Btw, Tudor is the consolation brand. I'd take Zenith over Rolex anyday. Every Tom, Dick and Harry has a Rolex. Zenith is not for the mainstream, it's for the Elite. Congratulations
Lol judging from how many viewers reach out and ask me to help them get a Rolex at retail not every Tom Dick or Harry has one. I definitely agree Tudor is very much a consolation brand! Rolex says it's the shield that protects the crown but it's really like the catchment net for all the customers who are kicked to the curb by the crown
Have a moonwatch and just picked up a chronomaster original since i think they feel totally different and its got me wanting to experience more of this brand. Got an explorer a while back and it kind of scratched the Rolex itch enough and I find myself wanting to experience other brands over more Rolex. Your videos definitely helped me find Zenith and I dont believe they are a consolation brand!
I am interested in that time piece. Could you tell me what size wrist you have? I have a 19cm circumference wrist ot about 7.25 in inches and I don't know ifcthis watch is big enough for me. I know it is 44mm in case diameter, however, the lug to luggage with is only 50. I am used to wearing watches with a lug to lug widths of 55 to 59 .
The fact that Zenith made movements for the Daytona should be more than enough to prove to people how good of a company they are. Too many people today only want hype pieces instead of finding something they truly like, but with Rolex and others being impossible to get we will soon see a shift of people grabbing attainable pieces that won't just sit in a bank vault.
Agreed! I already commented that actually BUYING a Zenith does somewhat prove that you have an aquired taste. Not in a snobby way but in a way that shows that you really spent some time considering your buy. If Zenith or not - I absolutely agree that you have to find YOUR watch no matter which price point. And there are some many great pieces out there besides the well known 'hype pieces' as you called them. Good comment!
Fully agree, I just got my Zenith Revival today, and I cannot describe how satisfied I am with superiority (and rarety) of the watch.... Honestly it pays to have a kick-a** watch and walk in the street and NO one is so wearing something similar!!! Zenith is such a rare watch that only true collectors and enthusiasts wears them...
Great episode as always, and yeah stunning watch, but I really loved the question you posed about whether Zenith is a "consolation" brand...and to be honest I think I'd probably have fallen into that category as well until I tried on the new reverse panda El Primero this summer. I think it's at the top of my wish list. I have loved this Defy since I saw Niko on Dubai Expat bought one last year. Can't wait for full review.
I bought a tissot prx 80 automatic. It kinda looks like this zenith. Exactly what you said about the light reflecting on the bracelet i have with the tissot. i feel like the tissot is the best low budget zenith am i right or not? I just started with mu watch collection, do you have some good advise for my second watch? Budget for like 1,500?
Beautiful watch Bruce. I was thinking about trying Zenith myself but was slightly concerned about quite a lot of online comments from customers who were less than impressed with the quality of servicing. I’m sure every brand has a few disappointed customers in this regard, but nonetheless I think this aspect of Zenith ownership is something I’ll look into a bit more before I take the plunge. Great video.
Interesting! I've not heard any horror stories yet. But I definitely feel that when you buy a watch you also commit to the maintenance and upkeep costs of the watch. It should be a factor of consideration
Hi Bruce. Great video, I really enjoyed it. I am looking to buy a new watch, I have a nickel allergy, and my only two options, are This one (Defy classic blue dial) or the Snowflake. What could you tell me about both watches? Thanks
I love the zenith defy, I will buy one some day. I just bought a Globemaster I wanted one ever since I watched your video review of it. So thx for that 😁
Hi, maybe you see this, and could answer? Would appreciate it very much. I have a 18cm wrist, and my 40mm Citizen (first real Watch), looks okay... Bought an oldschool Breitling with 37mm and it looks like a child watch... I´m little confused about the Size of this Masterpiece , or should I take another model??
I've been dreaming about a Zenith El Primero TV Big Blue for years. Having said that, I don't own any Swiss watches but have been considering starting a collection. Any advice for a possible entry piece is welcome.
Hey Everyone, just bought this piece, and when wearing it makes squeaky sounds. Seems like the balance wheel. Anyone else has noticed this? I'm wondering if it's a normal thing for this watch, or am I just unlucky?
Video idea: I think it would be cool if you made a video about Zenith's horological history. I think the reason a lot of people don't even bother considering Zenith is because theyve never even heard of the brand or its completely overshadowed by Rolex and Omega's all too well known rich history over the years through movies, Apollo mission, celebrities, Olympic/sport sponsorships, etc. I think if people knew more about its history and how they've become one of the best watchmakers, they might consider one as their next piece!
Well said Bruce! If I like a watch enough and have the funds available I'll probably make that purchase regardless of the name on the dial. I don't buy watches to sell so if the value appreciates it won't affect me same as if it depreciates. I can understand those who do consider resale value though. Some watches are worth the wait and that includes me for some Rolex models so I'll try and keep some budget available should I get the call.
Yesssssss ! I'm not a flipper and have nothing against those that do.(more power to them). For me, it's the memories and passing them down to the next generation, so to speak.
Commenting here for visibility, my Defy classic is now going in for it's 3rd service since I got it in November 2019. The first time it was magnetized, the second time a titanium shaft cracked and the watch seized up and now the minute hand is stuck. I love this watch but it has caused me a lot of frustration. I would like to know if anyone else has been having any problems with their Zenith Defy classic.
Thank you for sharing your thoughts about the Zenith EL Primero Chronomaster. I’m new to the brand and so far I’m very excited about identifying and relating to a watch brand. So as I continue to learn more about the Brand, the more I appreciate its innovative beauty and quality! Thank you for such a great video,. I hope to have my decision made on the right Zenith by month end.
I 100 percent agree with what you said about Enthusiasts that are trying to get a Rolex but can't. I got a Seamaster instead and I'm considering getting Zenith now after watching this. It's such a gorgeous piece.
I have a blue El Primero Flyback, and I love it 4 years later as much as I did day one. I chose it over the Omega, and I couldn’t be happier. It’s easily the most accurate movement I’ve ever owned and the fit and finish is top tier
TO be honest, I went to the Rolex A.D tried an O.P, fell in love with it but deep down inside, I knew the mechanics were slightly behind the likes of Grand Seiko, Zenith and Omega. I am not saying I will choose and Omega over Rolex as I am also waiting for the brand to make improvements, the same way I am hoping that Rolex will announce some kick ass movement in years to come, wishful thinking, I know. It all depends on what you want from a watch, I like all the elements to be present; Design, aesthetics(fit and proportions), finishing and of course, engineering
I’ve been wanting this watch since before your blue Defy Classic video. I was funneled by the AP Royal Oak and I love this watch 95% as much. With the price difference, it’s a no brainer. I’d take it over all the watches you mentioned. The MSRP was low $5k range when I was looking at it. Although this was back when a 116610LN was just under $9k and an Omega Speedmaster acrylic Moonwatch was roughly $3,700. Seiko prospex divers were $350-425. Then I had two kids, lol. How times have changed.
@@BruceWilliams I think when some guys spend $6k they want big name! Of course Zennith is a big name! Honestly don’t think the Daytona can come close and mechanically I think the Zennith may be superior too!!
You had me a grade 5 titanium and it does look great, the dial isn’t the most legible but when you get mesmerised by the see through dial will anyone care. Am I right in thinking you have no on the fly adjustment on the bracelet?
Wow, that turned out way different than I thought when I read the headline.🤣 Great video, great twist, great look at the brand with great imagery. Just a great video.❤️
Amazing watch, can’t stop staring at it while wearing. Only wish it was a better fit on my wrist. A little snug but still wearable. I totally agree that it makes me want another Zenith.
I have been looking at the blue defy now for a few years thinking about adding it to my collection so when I saw the title of this video, I watched it holding my breath waiting for the big ‘BUT’. I am very relieved that there was not one. I think Zenith are a great brand. They are for people who love great watches, they don’t wear them to impress others.
I'm not a watch collector, but around 25 years ago I bought a Zenith Elite, I paid around £700 for it back then and today that same watch is around £2000. Anyway, that's not the point of my message, back then I was told that Zenith were the only swiss watch manufacturer that made their own movements. I can tell you that wind up watch lost NO seconds at all. Around 10 years later, I bought a Rolex, and man, that watch was junk compared to my Zenith. It lost a couple of minutes a DAY. Needless to say, after a year or so, I sold that Rolex. I still have the Zenith. I will one day buy another watch and for sure, 100% it will be a Zenith. They are beautiful and beautifully understated.
As someone new to watches, I have started to get the sense that Zenith makes watches for people who really love horology and are less interested in hype than in world-class watchmaking.
Great video! When I found Zenith it was do to reading about its history with aviation. Once I saw the Zenith I fell I love! I find it to be the best out there!
Congrats Bruce! I've always liked Zenith but the minute they released the Defy 21 line, that was it. I started eyeing the Defy 21 El Primero blue and it's funny that your video was the enabler for me. I made up my mind after watching your review so thanks for that! Also definitely check out the Revival line. You already have a Defy so either a Revival or a Chronomaster should be a nice pair.
This watch wasn't on my radar but now I can't stop thinking about it. i was just about to purchase a JLC MUT Moonphase but this watch looks so interesting.
Great video Bruce. I really appreciate my Zeeenith…not sure what a Zennnith is🤣? Not a consolation to a Ro-leks; I would wear either to dinner at the diner…I also enjoy wearing a timex…or is it timmex?
What a great perspective on Zenith! While I’m thinking about changing up my long-held Rolex watches, I will never trade away my Zenith Rainbow Flyback with the colored dial.
The day I have the budget, I'll go for the ultraviolet Defy El Primero without even looking over my shoulder for anything else, this watch is my absolute graal.
I just bought my first Zenith. I snagged the CMS pre-owned in black from Hodinkee/C&C in Atlanta for around HALF retail so I most certainly do not have buyer's remorse. I already have Omegas and Rolexes and it's time to add some variety. Zenith got my attention when I learned the engineer lovingly walled in his beloved workshop to prevent the destruction of his life's work only to be vindicated when Rolex came begging for an automatic chrono, saving Zenith from fading into quartz crisis obscurity.
Zenith makes watches Rolex only wishes they could at a far better value for $ to boot, and an Omega over Zenith? Oy vey... Had 3 Rolex's they are very underwhelming to my Zenith Defy Skyline. Omega is not even in the same universe. JLC mentioned the only brand in league with Zenith, but Reverso is as apples/oranges as it gets style wise. Difficult to find a similar watch from JLC of a comparable type and style for similar $ from JLC. The JLC Compressor I have costs way more but is a beautiful watch of course. I really hope Zenith remains underrated and underappreciated!!!
To be honest I think the zenith defy is an extremely underrated watch. Some of the best value for the money on the market. As an owner of some Rolex and other brands, what I will say if you are in a bar or restaurant and you see someone wearing a defy and someone wearing a reverso or oyster perpetual? Who would you rather talk to? I would say the defy me personally.
Very nice video! Zenith is Innovation, Zenith is Emotion, Zenith is Dynamic, where as Rolex is just bleeh. Most of the overhyped brands, are just overhyped. Biver had a strong message wherever he was at and you can really feel that in his watches. I am swiss and I will always go Swiss Made all in, but Rolex has no attraction to me (neither does AP, Patek (beside the regulator), nor crazy Richard Mille) I am really looking forward to receiving my purchased Defy21 very soon, and I will admire that watch everyday, I am sure. But you know what; there are different tastes, and the swiss watch market has a watch to offer to each and every individual! Stay safe!
As always, love the video. Zenith jumped on my radar about 8 months ago. I have shopped for the right one, since. I’m thinking El Primero. Personally, I prefer something low key and slightly under appreciated, but with good value and history. You have a winner!
Well, I brought the Zenith El Primero Chronomaster simply because I think it looks better than the Rolex, and what most watch folks won't admit is the customized display caseback is absolutely beautiful. I had access to buy the Rolex, so it wasn't that I settled for the Zenith. I held and examined them both personally and I was blown away by how the Zenith outshined the Rolex in beauty and construction. I know that I'm going to get a lot of hate for this by mostly Rolex lovers but I've discovered the majority of these people buy Rolex is just for the name and the value. I buy my watches for the esthetics, construction, and most of all the great feeling I get from wearing them. Btw, I do own 2 different Rolex pieces so this is not about hate . (Just Sayin) !!!!!!!!!!!!!! Bruce, you Rock ! brother.
The Chronomaster Sport is my first foray into the Zenith brand. Like you, it has nothing to do with any hatred of other brands though I did sell my Rolex DateJust recently to fund a Breguet Classique. I frankly enjoy owning watches that fly under the radar that have the aesthetic value, heritage, story, features, and movement that matter most to me. I really don't care what is most popular out there.
👌🏼I agree! The Chronomaster especially the black dial looks better on the wrist than the Daytona.
I agree with you 95%. While I absolutely think the new Zenith El primer chronomaster sport looks 10 times more beautiful than the Daytona and I love the aesthetics so much more, the only thing that would make me choose the Daytona over the El primero still is because of how it wears (I want to be real clear here that as a pure watch I would choose the El primero all day over the Daytona). So what's my problem? The Daytona is nowhere near as tall or girthy as the El primero so it just melts onto the wrist and easily tucks away under a cuff. Wear is one of the biggest factors for me so I would rather wear an uglier watch (the Daytona) that wears with a thinner profile than a beautiful watch like the El primero which is a lot talle and a bit more cumbersome on the wrist. With that said, I think you're getting waaaaaaaay more bang for your buck with the El primero and I think it's the better watch. For me, and I'm sure there's others out there too, how tall a watch is and how it wears will be the deciding factor. Now if they made the El primero as thin as the Daytona, I would go buy the El primero chronomaster sport tomorrow.
@@regsantotomas Kudos to you my brother.Congrats on the Breguet Classique. I'm currently in love with the Classique 3910BA and I'm ready to sell my girlfriend and her 2 dogs for that one. Although seriously I'd miss the dogs. Lol. Cheers!
@@steelsteez6118 Valid point, totally respect it. Cheers!
My story with Zenith. I didn't know anything about watches and was in the business of learning before I made a big purchase. Somewhere in that research, I studied the history of Zenith and really fell in love with the whole story. I learned about many brands of watches and settled on the El Primero Chronomaster as the watch for me. I could as easily say the Chronomaster chose me. I think Zenith tries to cater more to the enthusiast and being a sort of "Brand X" gives them the drive to step out of the box and innovate. In the end, I don't feel like it's a consolation for me. It's absolutely what I want to wear and I'm happy to tell the world why. I 100% adore my Zeniths. (but you already knew that). :-)
Good job mate. Definitely going in the right direction
Zenith truly is underrated especially during these times where more and more people are jumping on the hype train of the usual suspects. But it is on my top 5 brands because of the el primero movement and having tried it in the metal, the latest El Primero 38mm with the calibre 3600 is really awesome.
Let the brand underrated till I get tricolor even I own defy skeleton aldready tbh 😂
Why does everyone like the el primero movement can someone explain to me please?
The mentality behind purchasing Rolex for the sake of “I just made 9 grand!” Is so far from where I am and I have a hard time getting behind that thinking as an enthusiast. Sure, there’s a prestige inherent with certain brands, but the market is chock-full of readily available brands that may not appreciate in monetary value but certainly prone to appreciating in sentimental value. I believe this Zenith - among others - is a great example of a time piece that embodies potential sentimental appreciation. At the end of the day, as I’m handing down watches, I’d rather my children receive pieces that meant a lot to me over pieces that were good “investments”.
PS: The Zenith x Land Rover Defy 21 lives in my head rent free.
Good point.I dont know how many people realise that without Zenith there would be no Dayrona or cosmograph as it was called then.
Well said. Kudos....
True, leave your kids money and then a Seiko for the sentimental token lol
Great sentiment.....but the reality is the vast majority now view Rolex as a watch to flip.
@@BruceWilliams I’d rather have my kids feel like they can wear the price I hand down - like they can be connected to me in that way. “This is the watch dad wore every day. He loved this watch.” As opposed to “Put that in a safe. Dad loved that watch and it’s worth $30k.”
I've never been a fan of skeleton dials, but this Zenith has always been the exception (also maybe the ORIS ProPilot)
The amount of detail put into this watch is outstanding. So glad you've managed to get one for your collection Bruce. Thanking you
Q
The Oris is a joke compared to this thing, especially when considering the price!
I recently purchased a Zenith and I know the feeling. I'm already looking for my next one.
Nice, which one did you get?
@@BruceWilliams I've tried to reply with a link to it twice, but I guess RUclips doesn't like that and auto deletes my comment. The Chronomaster Revival Liberty. Ref 03.US384.400/57.C823
They only made 150 for North America and they are now sold out. It's the movement that Rolex used, and tweaked, for the Zenith Daytona before Rolex went in-house with the 4130 movement in 2000.
@@damachine3 Very nice! I got one too back in Jan.
@@jamz113 Oh, sweeeet
Zenith is totally legit. My wife loves her love/heart/skeletonized chrono with a glorious see through back. She thinks Rolex are boring. Absolutely no reason to not get a Zenith.
She's absolutely right!!!!
That watch is stunning and outpaces a Rolex OP by a considerable margin. Well done, Bruce.
I’ve owned Rolex. Great brand equity, sold sea dweller for 10x what I paid after 25 years of ownership. Having said that Rolex figured out how to make cheap movements accurate. Nothing at all stellar inside a Rolex watch case. This Zenith is on a much much higher plane than Rolex imho. Rolex is great for people who “know Rolex”(everybody). This Zenith is for people who know watches. It is gorgeous.❤❤❤❤
Bought a Defy 21 El Primero last month with the solid panda dial - rare, discontinued and absolutely spectacular on the wrist. Now thinking of adding the Defy Elite too...
@@almeladze Same. Thank god I am not alone. 😊 the reset for me works best when done with a very fast and force full press. But it isn’t resetting correctly for the normal second counter sometimes. Very strange. I probably will give the boutique a visit and try some other defy 21s to see. Oh and I can check with a friend who has the skeletonized version. Will update you here.
@@almeladze ok. I just boosted my buddy briefly and here is the report: his watch did the same as mine but stopped showing this behavior after a while. He did talk to Zenith here and was also told that it’s a quirk of the movement. Press hard and full and a repair might not make any difference. So I am hopeful that mine will eventually also not show this rather annoying behavior and begin to “behave” properly.
@@almeladze and regarding the power reserve. No - I haven’t seen that with mine. It does keep good time. Even when not worn for a day or two. It shouldn’t show this isochronism - maybe you should get it looked at before the warranty expires.
@@almeladze oh my!! Crossing fingers for you!!! Hope it will be rectified to your satisfaction.
04:30 I absolutely agree, Bruce! As you may remember from a previous comment of mine I bought the all black ceramic version a few months ago and absolutely love it as well. I think there is a long path behind you on your collectors journey if you're going from "Yeah, I absolutely respect this brand / watch" to "I actually spent the money on this watch and I'm glad I did so!" The latter is for me a clear sign of 'advanced watch collecting' as you probably only buy this piece if you have already seen and experienced all the 'classics' you mentioned in the beginning. Big congrats, brother!
That's a stunner under the macro lens, but a bit busy from afar. Very interesting! The dial design always reminds me of rims 😅
Would choose the Zenith Defy over the options you mentioned any day!
It does have that supercar style rim layout
lol they did it exactly like a rim for the limited range rover crossover version
Rims!! Yes totally
I’ve just bought a zenith defy and watched this video review after the purchase, and let me tell you this video made my day and made me love my choice even more because I really didn’t want to wait 2-6 months on a simple black dial Rolex 😍👍🏻
Zenith is an amazing brand! I wish them all the success in the world and hope they never become as snobby as Rolex. I love my Defy 21!
Congrats Bruce--wonderful choice and looking forward to your review!! Here's my mini review as a two-year owner for those considering it. My wife went in on it with me as an engagement present when we were in Barcelona in mid-2019. We got a good deal from the AD and enjoyed the champagne + chocolates experience. Obviously considering its personal meaning to me resale wasn't really a factor but getting it below retail--and before the recent retail price hike--was definitely a sweetener. Having studied engineering and micro-fabrication in college I was immediately drawn to the industrial style of the watch and it had been a grail since it was released. It's so much fun to look at and the bi-directional date is both useful and well-executed. The watch is obviously very light since it's made out of titanium but it doesn't feel "toyishly" light. Regarding legibility, in real life I found that when you look at it head-on it can definitely be busy, but when you hold it at any sort of angle (as can be seen in the wrist roll shots) the background becomes almost black, which really helps with contrast. Since the indices and hands are wide and on a separate plane, after a while you get used to focusing only on those when you actually want to tell the time. I got the gator/rubber combination strap because I loved how the blue of the strap made the blue chapter ring really pop. The only real con is that the deployant clasp can be a bit sharp/uncomfortable at the edges after long wears so I've now ordered a hybrid strap in a similar blue from Barton Bands with a standard pin buckle clasp. Bit of a shame to not use the original strap. Possibly the bracelet is more comfortable. The holes in the lugs are fairly close to the case so natos and other pass-through type straps are a bit too thick to use (though not sure you'd want to cover up the exhibition back anyway). I'm finding that straps with built-in quick-release spring bars are much easier to use if you want to strap swap. All in all if you go into it with your eyes open and it's the watch you actually want, you likely won't be disappointed. In two years across various watch meetups I've not yet run into another collector in the wild wearing this watch so even with Zenith's scale this will still be fairly unique.
I first saw Zenith in New York City , they blew me away and were my first luxury purchase . I have since experienced Rolex and GS , and love them
all but Zenith will always be first .
I love to hear it
I’d like to know, after you’ve lived with the watch for a while, what do you think about its legibility. I feel that’s always a potential issue with skeletonized dials. Beautiful watch!
On the subject of 'consolation watch', what Rolex does this watch even serve as consolation for? A Datejust? Its design is so completely different to any Rolex it doesn't make sense as a consolation watch to me. You buy this watch because you like the watch.
My first "luxury" watch was a Zenith Captain Chronograph from 2010. I've owned it for many years now and even though other watches share wrist time it still brings a smile to my face every time I put it on. I love putting it up to my ear and hearing the El Primero running at 36,000vph. No other movement sounds quite like it. I'm holding out for a Zenith Defy chronograph (non-open work) running on a 3600 calibre. If Zenith makes that then I'm buying it the day it comes out.
I got the same defy a month ago and love it. I wanted it since it was released a couple years back. I figured I have enough Rolex sports so wanted something a bit different and I don’t regret it at all.
I mirror your thoughts on the Defy open dial. Three months for me with the ceramic version.
The angular design is unmistakable. Date change is precise and the silicon escapement is mesmerizing in the sunlight.
Can tell your really happy with you purchase, that's fantastic!
The regular defy blue dial is amazing and the el primero is off the charts.
Beautiful watch Bruce. I'm with you, Zenith is a sleeper brand that is often overlooked. They manufacture some amazing timepieces. Love this watch. Obviously, Genta inspired and will be a classic. Thanks for sharing.
Zenith - pioneers in the space, with one of the richest histories in horology. The Defy is in the elite category of watches. This is my next watch. I was going to get the blue dial but this video sold me on the skeleton version. Btw, Tudor is the consolation brand. I'd take Zenith over Rolex anyday. Every Tom, Dick and Harry has a Rolex. Zenith is not for the mainstream, it's for the Elite. Congratulations
Lol judging from how many viewers reach out and ask me to help them get a Rolex at retail not every Tom Dick or Harry has one. I definitely agree Tudor is very much a consolation brand! Rolex says it's the shield that protects the crown but it's really like the catchment net for all the customers who are kicked to the curb by the crown
@@BruceWilliams Nicely said. :-)
Lol !! Watch enthusiasts really are the biggest dorks
Have a moonwatch and just picked up a chronomaster original since i think they feel totally different and its got me wanting to experience more of this brand. Got an explorer a while back and it kind of scratched the Rolex itch enough and I find myself wanting to experience other brands over more Rolex. Your videos definitely helped me find Zenith and I dont believe they are a consolation brand!
Hey Bruce, were you able to get a great fit? I don't see a micro adjustment. Great video!
I have mind a tad loose because there is no half links or microadjust. That is the only real negative of the model
I am interested in that time piece. Could you tell me what size wrist you have? I have a 19cm circumference wrist ot about 7.25 in inches and I don't know ifcthis watch is big enough for me. I know it is 44mm in case diameter, however, the lug to luggage with is only 50. I am used to wearing watches with a lug to lug widths of 55 to 59 .
The fact that Zenith made movements for the Daytona should be more than enough to prove to people how good of a company they are. Too many people today only want hype pieces instead of finding something they truly like, but with Rolex and others being impossible to get we will soon see a shift of people grabbing attainable pieces that won't just sit in a bank vault.
My good man, I couldn't have said it better myself. Kudos.....
Agreed! I already commented that actually BUYING a Zenith does somewhat prove that you have an aquired taste. Not in a snobby way but in a way that shows that you really spent some time considering your buy. If Zenith or not - I absolutely agree that you have to find YOUR watch no matter which price point. And there are some many great pieces out there besides the well known 'hype pieces' as you called them. Good comment!
Use to make movements for the daytona, now they're making bad daytona ripoffs. Sad
I would still rather have the blue dial. I'm trying to like that dial but I just don't.
Great review Bruce
Fully agree, I just got my Zenith Revival today, and I cannot describe how satisfied I am with superiority (and rarety) of the watch.... Honestly it pays to have a kick-a** watch and walk in the street and NO one is so wearing something similar!!! Zenith is such a rare watch that only true collectors and enthusiasts wears them...
Great episode as always, and yeah stunning watch, but I really loved the question you posed about whether Zenith is a "consolation" brand...and to be honest I think I'd probably have fallen into that category as well until I tried on the new reverse panda El Primero this summer. I think it's at the top of my wish list. I have loved this Defy since I saw Niko on Dubai Expat bought one last year. Can't wait for full review.
Bruce wondering after such a long ownership of this watch what is the accuracy for this watch now? +- how many secs a day?
Great content btw!
have one too and it's an absolutely fantastic watch! Agree with everything you said about this model. Still one of my favourites in the collection
I bought a tissot prx 80 automatic. It kinda looks like this zenith. Exactly what you said about the light reflecting on the bracelet i have with the tissot. i feel like the tissot is the best low budget zenith am i right or not?
I just started with mu watch collection, do you have some good advise for my second watch? Budget for like 1,500?
Beautiful watch Bruce. I was thinking about trying Zenith myself but was slightly concerned about quite a lot of online comments from customers who were less than impressed with the quality of servicing. I’m sure every brand has a few disappointed customers in this regard, but nonetheless I think this aspect of Zenith ownership is something I’ll look into a bit more before I take the plunge. Great video.
Interesting! I've not heard any horror stories yet. But I definitely feel that when you buy a watch you also commit to the maintenance and upkeep costs of the watch. It should be a factor of consideration
Hi Bruce.
Great video, I really enjoyed it. I am looking to buy a new watch, I have a nickel allergy, and my only two options, are This one (Defy classic blue dial) or the Snowflake. What could you tell me about both watches? Thanks
I love the zenith defy, I will buy one some day.
I just bought a Globemaster I wanted one ever since I watched your video review of it.
So thx for that 😁
I do what I can haha
Nice review like always bruce. How is the readability?
Hi, maybe you see this, and could answer? Would appreciate it very much. I have a 18cm wrist, and my 40mm Citizen (first real Watch), looks okay... Bought an oldschool Breitling with 37mm and it looks like a child watch... I´m little confused about the Size of this Masterpiece , or should I take another model??
Beautiful watch, never consider in it before 👌 How does the bracelet feel, does it have micro-adjust?
I am torn betweem the ceramic black and white Defy classic vs Reverso classic duoface. Help me.
what is this model?
Does the bracelet have hotspots and is it a hair puller? I hear that is very bad.
You adjusted the time because it was off 2 seconds?
I usually don’t watch videos until the end but good job! You made me do it! Any thoughts on the Zenith black ceramic (skeleton and defy skyline)
you can get an automatic reverso for 6k?
Collection:
Rolex submariner
Cartier Tank
Grand Seiko s gr 055
Next zenith…
Where are you getting a Rolex 41mm OP for under 6k?
I'm Mikel from Spain. I have to decide between an Omega Globemaster and a Zenith Defy Classic. I would like to have your advice. Thank you
I have an 80s Zenith De Luca Mk1. Totally different era but I LOVE it
I've been dreaming about a Zenith El Primero TV Big Blue for years. Having said that, I don't own any Swiss watches but have been considering starting a collection. Any advice for a possible entry piece is welcome.
Bruce, I love watching your chanel, you are super enthusiastic. Keep up the great work!
Hey Everyone, just bought this piece, and when wearing it makes squeaky sounds. Seems like the balance wheel. Anyone else has noticed this? I'm wondering if it's a normal thing for this watch, or am I just unlucky?
I meant to ask this a while back, when you decide to sell/flip where do you list your watches?
Video idea:
I think it would be cool if you made a video about Zenith's horological history. I think the reason a lot of people don't even bother considering Zenith is because theyve never even heard of the brand or its completely overshadowed by Rolex and Omega's all too well known rich history over the years through movies, Apollo mission, celebrities, Olympic/sport sponsorships, etc. I think if people knew more about its history and how they've become one of the best watchmakers, they might consider one as their next piece!
Well said Bruce! If I like a watch enough and have the funds available I'll probably make that purchase regardless of the name on the dial. I don't buy watches to sell so if the value appreciates it won't affect me same as if it depreciates. I can understand those who do consider resale value though. Some watches are worth the wait and that includes me for some Rolex models so I'll try and keep some budget available should I get the call.
Yesssssss ! I'm not a flipper and have nothing against those that do.(more power to them). For me, it's the memories and passing them down to the next generation, so to speak.
Please can you share the info of your dealer and approx discount to negotiate
Do you still feel the same about your watch after these years of owning it? Or have you flipped it already?
Commenting here for visibility, my Defy classic is now going in for it's 3rd service since I got it in November 2019. The first time it was magnetized, the second time a titanium shaft cracked and the watch seized up and now the minute hand is stuck. I love this watch but it has caused me a lot of frustration. I would like to know if anyone else has been having any problems with their Zenith Defy classic.
I have a Rolex and am thinking of adding to my collection. Have been eyeing this Zenith and looks like a piece of art
Thank you for sharing your thoughts about the Zenith EL Primero Chronomaster. I’m new to the brand and so far I’m very excited about identifying and relating to a watch brand. So as I continue to learn more about the Brand, the more I appreciate its innovative beauty and quality!
Thank you for such a great video,. I hope to have my decision made on the right Zenith by month end.
I 100 percent agree with what you said about Enthusiasts that are trying to get a Rolex but can't. I got a Seamaster instead and I'm considering getting Zenith now after watching this. It's such a gorgeous piece.
I have a blue El Primero Flyback, and I love it 4 years later as much as I did day one. I chose it over the Omega, and I couldn’t be happier. It’s easily the most accurate movement I’ve ever owned and the fit and finish is top tier
TO be honest, I went to the Rolex A.D tried an O.P, fell in love with it but deep down inside, I knew the mechanics were slightly behind the likes of Grand Seiko, Zenith and Omega. I am not saying I will choose and Omega over Rolex as I am also waiting for the brand to make improvements, the same way I am hoping that Rolex will announce some kick ass movement in years to come, wishful thinking, I know. It all depends on what you want from a watch, I like all the elements to be present;
Design, aesthetics(fit and proportions), finishing and of course, engineering
Another great video Bruce! I really enjoyed it and loved seeing your awesome new Zenith! Keep up the great work!
what is the reference on this?
I’ve been wanting this watch since before your blue Defy Classic video. I was funneled by the AP Royal Oak and I love this watch 95% as much. With the price difference, it’s a no brainer. I’d take it over all the watches you mentioned. The MSRP was low $5k range when I was looking at it. Although this was back when a 116610LN was just under $9k and an Omega Speedmaster acrylic Moonwatch was roughly $3,700. Seiko prospex divers were $350-425. Then I had two kids, lol. How times have changed.
The watch isn't for me but here's to another great and informative video Mr Bruce :-) Mark from Spain :-)
Amazing watch my friend!
Thanks Bill!
@@BruceWilliams I think when some guys spend $6k they want big name! Of course Zennith is a big name! Honestly don’t think the Daytona can come close and mechanically I think the Zennith may be superior too!!
Bro. I've been wanting that watch for a while. What's the best way a common man like me can get a deal on one? Great video BTW.
Congrats Bruce, on a beautiful watch, cant wait for the review, ( How does the weight of it feel on the wrist?) love the Zenith brand.
You had me a grade 5 titanium and it does look great, the dial isn’t the most legible but when you get mesmerised by the see through dial will anyone care. Am I right in thinking you have no on the fly adjustment on the bracelet?
Wow, that turned out way different than I thought when I read the headline.🤣 Great video, great twist, great look at the brand with great imagery. Just a great video.❤️
Amazing watch, can’t stop staring at it while wearing. Only wish it was a better fit on my wrist. A little snug but still wearable. I totally agree that it makes me want another Zenith.
I have been looking at the blue defy now for a few years thinking about adding it to my collection so when I saw the title of this video, I watched it holding my breath waiting for the big ‘BUT’. I am very relieved that there was not one. I think Zenith are a great brand. They are for people who love great watches, they don’t wear them to impress others.
I have always love the Zenith open work. It on my list. Just didn’t get to it yet.
I’m passed all the Hype, sold my Sub made some money and enjoying different brands. Couldn’t be happier.
I'm not a watch collector, but around 25 years ago I bought a Zenith Elite, I paid around £700 for it back then and today that same watch is around £2000. Anyway, that's not the point of my message, back then I was told that Zenith were the only swiss watch manufacturer that made their own movements. I can tell you that wind up watch lost NO seconds at all. Around 10 years later, I bought a Rolex, and man, that watch was junk compared to my Zenith. It lost a couple of minutes a DAY. Needless to say, after a year or so, I sold that Rolex. I still have the Zenith. I will one day buy another watch and for sure, 100% it will be a Zenith. They are beautiful and beautifully understated.
Call for advice. Zenith Defy Classic Titanium vs Black Ceramic?
gorgeous watch. certainly way underrated. thank you 🙏
As someone new to watches, I have started to get the sense that Zenith makes watches for people who really love horology and are less interested in hype than in world-class watchmaking.
Great video! When I found Zenith it was do to reading about its history with aviation. Once I saw the Zenith I fell I love! I find it to be the best out there!
Wow this Zenith mindset shift literally happened to me after I received my Defy Classic 41 Ceramic!
Congrats Bruce! I've always liked Zenith but the minute they released the Defy 21 line, that was it. I started eyeing the Defy 21 El Primero blue and it's funny that your video was the enabler for me. I made up my mind after watching your review so thanks for that!
Also definitely check out the Revival line. You already have a Defy so either a Revival or a Chronomaster should be a nice pair.
It would be a killer pair!!
Could u get a new Rolex 41 for $6000?
This watch wasn't on my radar but now I can't stop thinking about it. i was just about to purchase a JLC MUT Moonphase but this watch looks so interesting.
Great story. Beautiful watch. Excellent video! Might wanna rethink the title. It's kind of Clickbait, but the video is excellent
Great video Bruce. I really appreciate my Zeeenith…not sure what a Zennnith is🤣? Not a consolation to a Ro-leks; I would wear either to dinner at the diner…I also enjoy wearing a timex…or is it timmex?
I was funnelled to the chronomaster sport, and love it and will now always buy Zenith.
I got just got the Montre d' Aeronef Pilot Type 20 Annual Calendar. Absolutely love it. My first Zenith. Likely won't be my last.
What a great perspective on Zenith! While I’m thinking about changing up my long-held Rolex watches, I will never trade away my Zenith Rainbow Flyback with the colored dial.
Wish I hadn’t sold my Rainbow Chrono, it was a beauty and is worth a lot more now but….sometimes you gotta move on!
The day I have the budget, I'll go for the ultraviolet Defy El Primero without even looking over my shoulder for anything else, this watch is my absolute graal.
I just bought my first Zenith. I snagged the CMS pre-owned in black from Hodinkee/C&C in Atlanta for around HALF retail so I most certainly do not have buyer's remorse.
I already have Omegas and Rolexes and it's time to add some variety. Zenith got my attention when I learned the engineer lovingly walled in his beloved workshop to prevent the destruction of his life's work only to be vindicated when Rolex came begging for an automatic chrono, saving Zenith from fading into quartz crisis obscurity.
Zenith makes watches Rolex only wishes they could at a far better value for $ to boot, and an Omega over Zenith? Oy vey... Had 3 Rolex's they are very underwhelming to my Zenith Defy Skyline. Omega is not even in the same universe. JLC mentioned the only brand in league with Zenith, but Reverso is as apples/oranges as it gets style wise. Difficult to find a similar watch from JLC of a comparable type and style for similar $ from JLC. The JLC Compressor I have costs way more but is a beautiful watch of course. I really hope Zenith remains underrated and underappreciated!!!
This is a gorgeus watch. I would buy this one over any Rolex out there. No doubt.
I bought Blue leather Strap Defy El Primero 21, Outstanding!! I love this watch.. and now im falling to buy.. Defy Extreme... amazing watch!!!
To be honest I think the zenith defy is an extremely underrated watch. Some of the best value for the money on the market. As an owner of some Rolex and other brands, what I will say if you are in a bar or restaurant and you see someone wearing a defy and someone wearing a reverso or oyster perpetual? Who would you rather talk to? I would say the defy me personally.
Very nice video! Zenith is Innovation, Zenith is Emotion, Zenith is Dynamic, where as Rolex is just bleeh.
Most of the overhyped brands, are just overhyped.
Biver had a strong message wherever he was at and you can really feel that in his watches.
I am swiss and I will always go Swiss Made all in, but Rolex has no attraction to me (neither does AP, Patek (beside the regulator), nor crazy Richard Mille)
I am really looking forward to receiving my purchased Defy21 very soon, and I will admire that watch everyday, I am sure.
But you know what; there are different tastes, and the swiss watch market has a watch to offer to each and every individual!
Stay safe!
It is a nice watch, but isn’t the Edox Delfin Mecano almost the same thing for 80% less??
Cheap imitation
As always, love the video. Zenith jumped on my radar about 8 months ago. I have shopped for the right one, since. I’m thinking El Primero. Personally, I prefer something low key and slightly under appreciated, but with good value and history. You have a winner!
Great Content Bruce 👌