How Beats By Dre Became A Multibillion-Dollar Brand

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  • Опубликовано: 5 янв 2025

Комментарии • 749

  • @yhideit4427
    @yhideit4427 4 года назад +1416

    The marketing behind Beats By Dre was absolutely incredible. That's the end of it.

    • @acthoundentertainment
      @acthoundentertainment 4 года назад +56

      I like to call marketing, manipulation of the stupid. But since we live in a world that glorifies a lot of shade. Makes sense its promoted as an innocent thing.

    • @johnlee2238
      @johnlee2238 4 года назад +29

      Marketing definitely cuz the quality actually sucks

    • @emilio2647
      @emilio2647 4 года назад +3

      Dr. Dre is a genius.😁

    • @jesuschristiscomingsoon8243
      @jesuschristiscomingsoon8243 4 года назад

      @@emilio2647 period

    • @Keysersoze786
      @Keysersoze786 4 года назад

      Same as apple

  • @FinancialShinanigan
    @FinancialShinanigan 4 года назад +780

    Branding & using celebrities to endorse it in all their music videos.

    • @campkira
      @campkira 4 года назад +11

      it so 2000's and late... nobody buy them anymore... last time i got one was in the airport and had some left over EURO don't want to exchange them so just buy one... so so headphone...

    • @rushopolis
      @rushopolis 4 года назад +7

      Even though they're trash.

    • @Vysair
      @Vysair 4 года назад +5

      So for sheep. Srly, what kind of ppl even buy what celeb buy.

    • @jesuschristiscomingsoon8243
      @jesuschristiscomingsoon8243 4 года назад

      If I look up for the word genius in a dictionary and I see this comment I'm giving it a pass. And it says example Dr Dre

    • @P1LLSTV
      @P1LLSTV 4 года назад +1

      I remember when lil wayne got the diamond ones

  • @sbstnpofadder
    @sbstnpofadder 4 года назад +308

    Never underestimate the power of stupid people in large groups.

    • @truthinyourface7345
      @truthinyourface7345 4 года назад +15

      U must be the smart one

    • @tomisinabiodun-akerele1010
      @tomisinabiodun-akerele1010 4 года назад +4

      6:22

    • @black7844
      @black7844 4 года назад +2

      @@tomisinabiodun-akerele1010 its the same reason Apple is as big as it is.

    • @jeewssam8418
      @jeewssam8418 4 года назад

      Haha....you are absolutely correct!!

    • @GomezMedia1
      @GomezMedia1 4 года назад

      Maybe I just like EVERYTHING about it? Its our money, not yours.

  • @someguyfromarcticfreezer6854
    @someguyfromarcticfreezer6854 4 года назад +200

    Bose: Great ANC one of the best in fact, great technology for a right price.
    Sony: Become best ANC headphones and high quality sound.
    Sennheiser: Best audiophile headphones in the world, best sound headphones by miles.
    Audio Technica: Best affordable headphones.
    Beats: by Dre.

    • @joshuadxlee
      @joshuadxlee 4 года назад

      Precisely

    • @bimmer8636
      @bimmer8636 4 года назад +2

      While other Headphone industries were innovating Beats by Dre straight up said, color 🗿.

    • @TomSrc
      @TomSrc 4 года назад

      Beyerdynamic: Small German audio accessory company for brilliant audio!

    • @sandycheeks6001
      @sandycheeks6001 4 года назад +7

      Hotel: Trivago

    • @dabeanne
      @dabeanne 4 года назад

      I use Skullcandy

  • @videogames
    @videogames 4 года назад +139

    Every single beats by Dre headphone set I've bought over the years have died just shortly after the warranty expired. They look cool, sound great, built to break down after time. Stick with Sennheiser, JBL, or Sony...

    • @rgl8109
      @rgl8109 4 года назад +12

      They sound good?

    • @paoo4915
      @paoo4915 4 года назад +4

      RGL yeah there great

    • @audreandre
      @audreandre 4 года назад +3

      My 20 dollar sony hs got 5yr now...

    • @VOLCAL
      @VOLCAL 4 года назад +3

      AND THE FACT THAT THIS WAS THE BRAINCHILD OF AN ASIAN DUDE FROM MONSTER HEADPHONES WHO THEY STOLE THE ENTIRE CONCEPT FROM. WHAT GOES AROUND...BUNCH OF LEACHES.

    • @gippooverground8067
      @gippooverground8067 4 года назад

      I regret that I just bought this crap, just now I heard a lot of people that had this issue with this headphones.

  • @JokoJMC
    @JokoJMC 4 года назад +71

    other headphone company: let's make best headphone
    Beats By Dre: let's endorse more celebrities

    • @bimmer8636
      @bimmer8636 4 года назад +1

      And color. 🗿🗿🗿🗿🗿🗿

    • @Mentis-de
      @Mentis-de 4 года назад +3

      Obviously the marketing strategy of Beats highly pays off....

    • @Bsfnelz20
      @Bsfnelz20 4 года назад

      Facts i feel like skull candy are much better and way cheaper lol

    • @paisleepunk
      @paisleepunk 4 года назад

      @@Bsfnelz20 Skullcandy fan club anyone? My main choice of headphones is Skullcandy's Uproar Wireless.

  • @RISHABHLakhmani
    @RISHABHLakhmani 4 года назад +355

    When there are big brands like Sony, Sennheiser, Bose, and Shure, for whom Audio Quality matters much more than looks, why do people purchase these over-rated piece of crap?

    • @chandrashekard.7543
      @chandrashekard.7543 4 года назад +113

      Honestly we've reached a point where it audio quality just not the priority for most users. Most headphones have decent quality and it's enough for normal users.
      Audiophiles are a very very small minority of the people that buy headphones. Beats just do marketing better than everyone else and now with Apple as parent company it's unbeatable in marketing.
      Sony and Bose make the best ANC but they name their products like a random character generator.

    • @andreicossack5679
      @andreicossack5679 4 года назад +20

      Hype and a need to feel among .

    • @RISHABHLakhmani
      @RISHABHLakhmani 4 года назад +6

      @@chandrashekard.7543 True, specially Sony's. Bose is still alright in the naming department.

    • @RISHABHLakhmani
      @RISHABHLakhmani 4 года назад +4

      @ but atleast Nike's are good at what they do, beats are so expensive and then too they sound bad.

    • @MrChubib0
      @MrChubib0 4 года назад +7

      Most of the people are dumbs and have cash to burn...

  • @cenergy27
    @cenergy27 4 года назад +250

    Beats are so over rated at this price point. There at countless other brands with decades of experience and better enternals in this space. Do your research before you just want to look cool.

    • @shinyramen
      @shinyramen 4 года назад +6

      Cristian Nieblas but I’m not an audiophile

    • @saravananjeeva5258
      @saravananjeeva5258 4 года назад +22

      @@shinyramen u also have no thought about money

    • @nonneb1336
      @nonneb1336 4 года назад +2

      Sneakers for your head says it all.

    • @stijnvanbrummelen6290
      @stijnvanbrummelen6290 4 года назад +4

      They have gotten better since they are a part of Apple, I have the studio 3 and they sound really good. I got them for free with the purchase of a macbook, and I would personly have choossen a Bose headphone for the same price. But they are so much better than the stuodio 1 which I also had and are really decent, just not worth the money,

    • @williama.3652
      @williama.3652 4 года назад +1

      In my honest opinion Dre didn't create the beats headphones I'm convinced some company came along that created the headphones they just made a deal with Dre to put his name on it and of course they had other celebraties use beats to help sales and popularity that's how this corporate companies work .

  • @uvwxyzero
    @uvwxyzero 4 года назад +648

    A combination of perfect timing and great marketing. Other than that the product is crap and cheaply made. I've gone through two of them.

    • @jamescrud
      @jamescrud 4 года назад +41

      People are for the most part dumb and easily influenced. This is fundamental to the success of advertising.

    • @jaketyler7088
      @jaketyler7088 4 года назад +41

      I've used my Bose QuietComfort 15 headphones for 8 years now and still going strong; will never even consider Beats in the future. It's all hype that focuses more on fashion than audio quality. As if NBA players know what good audio sounds like.

    • @justincoleman7856
      @justincoleman7856 4 года назад +4

      Dude your spot on when it comes to why I never went after a pair. To me they're overly expensive & when I tried to listen to them, I was only offered 3 genres to listen to (1 of which was the obvious hip hop). Then I found out about Anker's Soundcore headphones & have been in love ever since! I believe Anker's headphones are the answer to those peeps who cant afford $200+ headphones, but also want rich sound.

    • @adityag485
      @adityag485 4 года назад +4

      @@jaketyler7088 The reason NBA players wear Beats its because they have a sponsorship deal with them that why when NBA refs do official reviews they wear specially made Beats with a protruding microphone its the same reason why NFL players wear Bose headphones its the NFL has a sponsorship deal with them and if they violate it they get fined

    • @Mandology575
      @Mandology575 4 года назад +3

      😂😂 I went through four. Never again. From now on it’s Bang & Olufsen all the way.

  • @madwolf341
    @madwolf341 4 года назад +119

    When americans were busy showing off their ipods i was enjoying quality music in my sony.

    • @ReallyMegaEvenMoreUltra
      @ReallyMegaEvenMoreUltra 4 года назад +7

      BROKE BOY TALK

    • @Tacosaucemann
      @Tacosaucemann 4 года назад +2

      @@ReallyMegaEvenMoreUltra bro what are you saying

    • @patrickphokoane641
      @patrickphokoane641 4 года назад +1

      Watching this on my Sony cell phone

    • @baoquoc3710
      @baoquoc3710 4 года назад +1

      @@ReallyMegaEvenMoreUltra broke but feelin music that outta heaven🤣🤣🤣

    • @DJNADJIBBeatz
      @DJNADJIBBeatz 4 года назад

      same here with my SONY MDR-1A...way better than all of BEATS products.

  • @taufanadikurniawan7170
    @taufanadikurniawan7170 4 года назад +57

    Hype culture is steep to the top, and after substitute product appear, it steep dive to the bottom.
    It's a short term profit not so much for long term.

    • @TheKh65
      @TheKh65 4 года назад +6

      Depends on many factors. Look at Apple, their products have been so hyped since the first Mac. Yet they are still around and have a large market share in electronics

    • @TheKh65
      @TheKh65 4 года назад +2

      @ I wouldn't say 'use of use' as much as forcing the user to buy Apple only products. Windows applications are more versatile and adaptable

  • @TenzWang88
    @TenzWang88 4 года назад +66

    Actual cost of making one beats headphone is around $20 dollar. But they selling it around $300 dollar

    • @a.michaels5656
      @a.michaels5656 4 года назад +4

      well that may be, but making the products isnt the only cost a company faces.

    • @BBGUNGAMER110
      @BBGUNGAMER110 4 года назад +4

      More like $5

    • @faaddiij8801
      @faaddiij8801 4 года назад +1

      obviously it's business

  • @ViaticalTree
    @ViaticalTree 4 года назад +107

    They acted like there were no good headphones at the time. That’s ridiculous.

    • @dingmingzou9866
      @dingmingzou9866 4 года назад +12

      Exactly, AKG, SONY, Beyerdynamic, Sennheiser, Shure, Westone...you name it, they all are better audio product than Beats. Too be fair, Beats product has been improved a lot recently, after acquired by Apple (still not good), but back them they were totally trash in terms of sound quality. TOTALLY.

    • @ishananaguru
      @ishananaguru 4 года назад +1

      @@dingmingzou9866 Apple is a perfectionist. So makes sense that they have been improved in quality.

    • @dingmingzou9866
      @dingmingzou9866 4 года назад +4

      Ishan Hettiarachchi true, and they have been optimized for the taste of average consumers. Pro level audio product users are still seeing them as trash.

    • @emilio2647
      @emilio2647 4 года назад +1

      @@dingmingzou9866 actually Sony still has the best headphones in my opinion.

    • @Highrollinhunter
      @Highrollinhunter 4 года назад +3

      @@emilio2647 I agree I have I a pair of Sony MDR A106 headphones the foam is still in one piece and have good bass for headphones from the late 90's early 2000's

  • @PassiveIncomeTom
    @PassiveIncomeTom 4 года назад +61

    *Dre goes from NWA to selling his headphones to reach the Billion dollar status.* 🤑

  • @fohhee
    @fohhee 4 года назад +16

    4:10
    1. Fashion
    2. Design
    3. Iconography
    4. Energy
    And than underneath that bring sound and innovation......
    Here you go guys, you're welcome

  • @scaredfolks5923
    @scaredfolks5923 3 года назад +6

    Beats were made with crappy plastic at first but for Hip Hop fans the bass was amazing, there wasn't anything else out like it at the time. After Apple bought Beats the quality improved tenfold too. When it comes to audiophiles, they are in a different realm, they use special equipment and amplifies, record players and records, etc etc. Beats made it possible for non audiophiles to get good quality headphones for digital usage. People say other companies were making good headphones at the time but I remember wasting money on new headphones from other companies every couple months. Maybe I just wasn't trying out the high end models but I had tried so many pairs and they didn't come close to the bass on the beast. I think people are just butt heart and try to make Beats out to be a bad company. Plus, no other companies had headphones with removable cables (except studio monitor headphones), and for people travelling, it made them last longer in that regard. The cable was always the first thing to go on headphones back in the day. This functionality was crucial in my opinion and the RED cable was genius.

  • @phile5437
    @phile5437 4 года назад +127

    They became a multi billion dollar company by selling overpriced headphones to idiots.

    • @tomisinabiodun-akerele1010
      @tomisinabiodun-akerele1010 4 года назад +1

      6:22

    • @brandonisem7657
      @brandonisem7657 4 года назад +2

      They became a multi-billion dollar company by selling overpriced headphones with incredible marketing and thinking.*

    • @vtv4373
      @vtv4373 4 года назад +1

      @@sarahbingala7301 Maybe because he doesn't have multi millions for marketing?

    • @uuk999
      @uuk999 4 года назад +1

      bruh if you really this smart please help me build a multi billion dollar brand in a day maybe?

    • @ubacow7109
      @ubacow7109 4 года назад +1

      @@Mentis-de 300 euro headphones $30 sound....

  • @AlexNiedt
    @AlexNiedt 4 года назад +148

    I remember how shocked I was at the atrocious sound quality the first time I listened to some music on Beats. Possibly the single most overhyped, overrated product of all time. Just garbage. They're worth about $20.

    • @r3dp1ll
      @r3dp1ll 4 года назад +10

      for most overhyped product I would say all these rubbish mattresses in a box. Why do people fall for that ...

    • @randomperson7135
      @randomperson7135 4 года назад +3

      Becoming Vincent cuz they’re sheep

    • @r3dp1ll
      @r3dp1ll 4 года назад

      @@randomperson7135 And social medias

    • @campkira
      @campkira 4 года назад +2

      it was fine at the time... Not anymore....

    • @thatyoutubeguy7583
      @thatyoutubeguy7583 4 года назад +2

      They good now. I got solo 3s and they're amazing

  • @ambycakes
    @ambycakes 4 года назад +6

    I had a pair years ago and they were great. I hooked them up to my FX processor and they did well for playing guitar. I had them for about 6 years. I don't care about the hype. I cared rust they were functional at the time for what I needed.

  • @TechCryptoNow
    @TechCryptoNow 4 года назад +85

    great video! Do people still buy Beats by Dre? Mid 2010's they were the thing, but now... not so much

    • @mr.m7791
      @mr.m7791 4 года назад +17

      I doubt it. I also remember in 2010 they were extremely hyped. Whenever I'm in the airport, the only people I see with beats are children. Now it's a whole lot of Airpods, and don't get me started on the absolute absurdity of the pricing and popularity of Airpods.

    • @jasonv6319
      @jasonv6319 4 года назад +1

      Mr. M i got my pods for $100 brand new how is that expensive

    • @jasonv6319
      @jasonv6319 4 года назад

      Mr. M just wait for black friday and order on apple or amazon

    • @felixantoinetremblay
      @felixantoinetremblay 4 года назад +3

      @@jasonv6319 : Or buy better headphones for less, maybe with a wire so you don't need to charge them?

    • @jasonv6319
      @jasonv6319 4 года назад +1

      felixantoinetremblay i got a pair of Sennheises tho

  • @Noposwowskis
    @Noposwowskis 4 года назад +177

    Beats gotta have the shittiest quality lol. Reason why Apple is going to cancel the whole product soon

    • @mr.m7791
      @mr.m7791 4 года назад +52

      I wouldn't say "shittiest quality". The quality isn't by any means bad. The issue is, the price point simply does not justify itself based on the sound quality. It's not $300 worth of sound quality. The icing on the cake is the build quality is also subpar.

    • @lieutenantmonkey6699
      @lieutenantmonkey6699 4 года назад +8

      Yeah mine broke

    • @bluestonemetallic7
      @bluestonemetallic7 4 года назад +11

      It’s average-at-best quality. No reasons to pay that high price tag. I’m sure other quality headphones out there (w/ smaller name recognitions) have fair to decent pricing. Just my small $0.02 cents.

    • @alfredoalcantar8691
      @alfredoalcantar8691 4 года назад +6

      Hey Apple knows about 💩 products too they selves

    • @jamescrud
      @jamescrud 4 года назад +9

      Quality is irrelevant. The point was to make money.

  • @markpomerhn76
    @markpomerhn76 3 года назад +2

    Nice Video! The success of Beats was the fact that the first couple of years the Headphones were made by Monster and they had some good Bass forward sound with decent Mids and Highs. They really made Hip Hop and Rap music sound good. I had the original Dr Dre Wireless by Monster and when using the Aux. cable they sounded really good. (Wired)

  • @12347428
    @12347428 4 года назад +18

    The senheiser HE-1 is not the most expensive headphones in the world.

  • @crtmojo2705
    @crtmojo2705 4 года назад +23

    People buy pet rocks and fidget spinners and thigh masters too. Just because you sell a lot of it doesn’t mean it’s worth it.

    • @JoeJoe-wp1vv
      @JoeJoe-wp1vv 4 года назад +1

      Hey, my pet Rock has feelings, please say sorry to Kick.

  • @hamzazarka7968
    @hamzazarka7968 4 года назад +6

    To be honest, I used to love beats, however, when I bought Sennheiser headphones I started enjoying music more & more

  • @averagewolfgirf
    @averagewolfgirf 4 года назад +16

    100% great marketing
    0% great product

  • @fe2l
    @fe2l 4 года назад +39

    I owned two beats headphones, the beats studio from like 3 years ago and the beats solo 3 wireless and both of them use a terrible material for the ear foam that in about a year starts to wear off leaving your ear full of that black foam cover and just looking horrible. Also, the cable with the mic is terrible and the controls on it break very easily. Very cheap materials not that good of a product just good marketing.

    • @monique_pryce
      @monique_pryce 4 года назад +1

      Felipe Correa I know! I thought I was taking good care of my headphones 😡

    • @wyattscheerer6469
      @wyattscheerer6469 4 года назад +1

      Just replace the pad..... also u own 3 year old pads why do u think they are worn down because they are three years and counting!!

  • @SarahGoss-k1n
    @SarahGoss-k1n 7 месяцев назад

    I believe so. Beats brand was about the connection to the culture and actual beats in hip hop that the culture connected too. It’s sentimental value. The beats brand is to music is like the Rocker feller brand in wealth building. The name has an engraved place with in the industry. The Apple AirPods are about convenience, the beats are about the power of sound that makes music!

  • @HyperOpticalSaint
    @HyperOpticalSaint 4 года назад +2

    You should do one about HiFiMan, everyone has a good idea about what formula Beats By Dre used, and what type of market they targeted. HiFiMan on other hand, managed to cut into hi-fi market where people really like their Sennheiser, AKG, grado, and Beyerdynamic etc. They wouldn't even look at brand like Beats. But HiFiMan became one of the most relevant brand in that space in the short few years.

  • @aydapadistudio
    @aydapadistudio 4 года назад +7

    So no one is going to mention the fact that Noel Lee started this product, huh? Beats by Dre is a marketing company, not a headphones company.

  • @gottfriedj1647
    @gottfriedj1647 4 года назад +3

    I own a Studio Wireless and I had to replace the ear foams because it peels out over time and what was left was the bare cloth underneath. Also I couldn’t believe how easily the plastic top headband breaks. Someone said $20 true value I second that!

  • @juliohernandez9372
    @juliohernandez9372 4 года назад +44

    Funny how they didn't mention sound quality

    • @nonneb1336
      @nonneb1336 4 года назад +2

      Apple's sound quality is garbage also.

    • @charleskim6711
      @charleskim6711 4 года назад +6

      Nonne B you’re tripping if you think apples sound quality is “garbage”
      Not saying apples the best, they definitely aren’t the worst.
      Only thing worse than apple sheep, are apple haters, who are just as clueless 🤦🏽‍♂️

    • @buggydama
      @buggydama 4 года назад +1

      @@charleskim6711 if you add the price to this equation. Apple is garbage.

    • @wyattscheerer6469
      @wyattscheerer6469 4 года назад

      Dude we are not talking about Apple get that out of ur head it’s beats tech also I like the headphones please show me a better looking pair of headphones

  • @0201manny
    @0201manny 4 года назад +7

    Let's get one thing straight. Beats are not premium in terms of sound quality.

  • @jqsmooth77
    @jqsmooth77 4 года назад +30

    I made the mistake of buying a pair. Never again.

  • @williama.3652
    @williama.3652 4 года назад +1

    6:40 not the smartest thing , since you are already distracted by the music coming out of the headphones , be aware of your surroundings.

    • @spelking5
      @spelking5 4 года назад +1

      I am pretty sure it won't cancel out a car coming towards you, my AirPods pro doesn't do that. It only cancels important things. Also who would turn it on while just walking you turn it on when you sit down, in a car, on the bus, or anything where you can just relax.

  • @samji5942
    @samji5942 2 года назад +2

    Only for you sir genius Dr Dre I would even go on such a channel you very motivational and inspiring. Thank you for doing what you do.

  • @alonsoduran8200
    @alonsoduran8200 4 года назад +1

    Apple bought beats to develop their AirPods AirPods Pro and AirMax earphones they took basically the team from beats and got them 2 develop their products.
    Beats was not a buy for fashion or revenue it was because of their tech and understanding in field this is why AirPods are so iconic.
    My humble opinion

  • @muskreality
    @muskreality 4 года назад +3

    I've never kept a pair of earphones for over 3 months but in 2015 I bought a pair of beats earphones , I used them for over 4 years until their demise. So I will always go back to beats.

  • @louisruffin6808
    @louisruffin6808 Год назад

    By the way, I appreciate you dr.dre.
    I really grew up since my 20s on your music and videos from the early years with n.w.a. and death row records.and then aftermath. I'm not a huge hiphop person, but you are the sound track to a chapter of my life. You are a genius when it comes to music, and you'll go down in history as that,a genius. God bless you Dr. Dre. Take care.

  • @Emmanuel-xv2ob
    @Emmanuel-xv2ob 4 года назад +1

    i still cant belive that all tech devices i own now are from the same time frame as when wood and dre conceived the idea of beats....life is tough

  • @dasblatt8628
    @dasblatt8628 4 года назад +7

    You should also mention how their product at their price point is ridiculously bad compared to other brands...

  • @user-qk8rt9yf9v
    @user-qk8rt9yf9v 3 года назад +1

    You think Beats are expensive? That price is known as budget in audiophile land. Also just get Beyerdynamic headphones they will last years guaranteed.

  • @Tepera
    @Tepera 4 года назад +2

    Seeing as most people in these comments have a poor understanding of marketing hype and trends, I’ll break it down for you! The quality is not the greatest, but yet the price point is still high, so how do they sell? Well it’s simple really: People want what others have. If you see all of your favorites artists and athletes wearing the same headphones....guess what....the average consumer will want to wear them too. It’s how our society is. I could go on more about how these Beats became so successful. Everyone in these comments hating has never successfully sold a consumer product and it shows. Stay broke.

    • @Tepera
      @Tepera 4 года назад +1

      Also, before you attack me in the comments. Let me ask you this. Which Nike shoes have you bought in the past year? Which Apple product have you bought in the last year? Hahah see how easy it is? To the average consumer, the nicest quality does not always equal the best style/fashion. Gosh you boomers embarrass me.

    • @taufikahmedniloy5621
      @taufikahmedniloy5621 4 года назад

      @@Tepera yo man fair point but u might be a little aggressive here to these ppl

    • @Tepera
      @Tepera 4 года назад

      Taufik Ahmed Niloy hahah true man

  • @Soulzzzzz
    @Soulzzzzz 4 года назад +6

    you think headphones started in 2008? the Walkman wants a word with you~

    • @JoeJoe-wp1vv
      @JoeJoe-wp1vv 4 года назад

      Lol exactly, if you can find my other comment, I mention that too.

  • @Dance1617
    @Dance1617 4 года назад +4

    Congrats to Dre and others but You could find headphones at 1/3rd the price that were exceptionally better than anything beats offered.

  • @alexyarally
    @alexyarally 4 года назад +2

    I actually got the beats studio 3 as a gift and i liked the sleek design. I think i would have rather have other headphones if they didn't look so ugly. I feel im still looking for a sophisticated looking headphones.

  • @panama1942
    @panama1942 4 года назад +14

    Because they are affordable headphones for people who don’t need high end headphones for mixing

    • @shaneviola8848
      @shaneviola8848 4 года назад +7

      beats are not very affordable they sell headphones at 150 to 450 dollars and have the quality of sub 100 dollar headphones

    • @panama1942
      @panama1942 4 года назад

      Noah P That’s why I said don’t need high end for mixing

    • @ameerikbal8160
      @ameerikbal8160 4 года назад

      beats are not affordable as long as when other companies offer far better products at the same price range

    • @panama1942
      @panama1942 4 года назад

      Shane Viola They must have upped the price. I got a new pair for $80 in 2015

  • @thegrapetheydidsurgeryon6481
    @thegrapetheydidsurgeryon6481 4 года назад

    Idk why people are complaining in the comments. Wearing studio 3s right now. I’ve had these for a year and they’re fine. Sure, some stains (it’s black and gold.) But it’s good. Sound quality is amazing and the durability is nice. It’s definitely worth the price.

  • @mechajay3358
    @mechajay3358 4 года назад +1

    The origins of Beats is fascinating. Though I have yet to use one because they're so dang expensive.

  • @IReapZz95
    @IReapZz95 4 года назад +5

    man I had one of these headphones when they came and they haven't changed one bit and they are everything other than quality audio or quality build so I'm not sure what this luke wood is smoking to say that

  • @gaccer
    @gaccer 4 года назад +3

    I understand the hype over Beats, but I tries one once and i feel like it's gonna break over my big head. My friend bought into the hype, and she utterly disappointed with the quality. For mid-range with good bass noise cancelling, I think Sony is adequate.

  • @NeilTrainsecond
    @NeilTrainsecond 12 дней назад

    It is truly great audio drivers with a stylish exterior. This company was ahead of the game. Thinking how you will be viewed with your technology on your head and solved it with style.

  • @abe6495
    @abe6495 4 года назад +3

    I'd rather not wear headphones 24/7. I'd rather be able able to hear when I'm older.

  • @golandogmel6694
    @golandogmel6694 4 года назад +2

    JBL cost $20 and the sound is amazing! I'm happy with that!

  • @dakidarts
    @dakidarts 4 года назад +1

    No hating, Dre a puppet of the industry. He gets everything he wants as long as he does what they want him to do. Question answered with Higher consciousness!

  • @BornInArona
    @BornInArona 4 года назад +2

    Never ever thought of buying a pair of these :)
    I lovey Sennheiser

  • @jermainemorton3752
    @jermainemorton3752 4 года назад +1

    That's why every time a celebrity endorses anyting I don't deal with it because it's either trash or becomes trash after a while

  • @MrMountain707
    @MrMountain707 4 года назад +5

    Whoever made this video apparently was too young to remember the Sony Walkman...

    • @JoeJoe-wp1vv
      @JoeJoe-wp1vv 4 года назад

      Maaaaaaan I was just thinking this, I made a comment about me using headphones before iPods and Beats came out, I used to use the Sony Walkmans with the headphones, gotta love the 90's.
      And Aiwa Cassette player with the equalizer on the front, and sometimes Craig, flashback.
      And they weren't cheap either, almost $100. But I would pocket them if ya get my drift.

  • @RetroBasementGamingAnime
    @RetroBasementGamingAnime 4 года назад +1

    That was probably Apple's plan to begin with, which was to get rid of their competition either by outselling them or buying them and since they were able to acquire Beats I believe getting rid of the brand is up to Apple due to them now owning the company (it appears that might slowly phase out the brand unless sales change and that can't happen without them marketing the brand). Apple is basically, like Amazon, EA, Activision and Microsoft (Apple buys companies, which leads to them disbanding them or barely using them, etc).
    Beats are really lagging behind technology wise similar to Apple as a whole in the PC, cellphone and headphones sector, and this is coming from a guy that has own the high and low end products regarding beats before and after the Apple acquisition. Moreover, the material around the headphones starts to deteriorate after awhile (several months to a year in some cases without being abusive). In addition, the sound tends to be no better than Apple's old pack in iPhone headphones. The creative side was the multiple colors, logo and having Dr. Dre attached because people eat up famous people BS. The high price just made people believe the brand was special, and this tend to be the method with most brands that are hundreds or thousands of dollars but cost less than $100 to make.
    On the other hand, Dr. Dre should have learned to do math because it didn't make him a billionaire to this day where Jay-Z, Kanye West and others, such as P Diddy or Puff Daddy or whatever he calls himself these days have approached or are quickly approaching the B club.

  • @alexrodriguez9091
    @alexrodriguez9091 4 года назад +1

    I remember when Monster was still making beats they were straight up garbage. Years later when I was in the market for new headphones, I had my eye on the Momentum headphones by Sennheiser. I went to Best Buy where they had them on display and I actually chose the beats Solo 3 in matte black over the Sennheisers. I was surprised how they sounded pretty much identical. The only difference was the look of them which I liked how the beats looked more modern.

  • @thesophisticatednomad
    @thesophisticatednomad 4 года назад +4

    What bothers me is that they barely cost 20$ to produce yet they're sold for 10 to 20 times that

    • @mosestekper7659
      @mosestekper7659 4 года назад +1

      Just like any other Apple product.

    • @wyattscheerer6469
      @wyattscheerer6469 4 года назад

      It’s not about how much the cost to make it’s more about the production paying workers and also the disine process u can’t forget about all of that

  • @therealcellycarello5031
    @therealcellycarello5031 4 года назад +3

    I will admit I have bought beats in the past. I think they are actually a good product. Personally I own the Powerbeats pro and solo pros and I like them. But that price really don’t make sense.

    • @blitzir
      @blitzir 4 года назад

      HankTheBank 01 agreed, but after my studio3’s im switching to sony or bose

  • @DiepSpartan119
    @DiepSpartan119 4 года назад

    I have AirPods 2, powerbeats pro, and 2009 beats pro red still works I keep them safe not broken

  • @savagedragon79
    @savagedragon79 4 года назад +19

    Beats made money by getting a celebrity to endorse something that breaks every few weeks so you buy a new one each month.

  • @jlopink
    @jlopink 4 года назад

    I'm watching this video while wearing my Beats headphones and the other one is charging. I love them. can't wait to but a third pair.

  • @zeus.edwards2662
    @zeus.edwards2662 4 года назад +1

    apple knows just like ever other product the key is people will spend for upgrades and the latest , as long as stuff are being made sleek n kool people will buy even if they dont need it .. style is the main factor and we the consumers wont stop .. there are some who will complain but still buy the same product .. the complains will then be heard by the company once its alot and then boom upgrade again using the consumers problems are a marketing strategy to sell more ... one must take note to be successful you must keep releasing something cause if you don't someone else will... its like jordans if they were to release 10 different version of a jordan at once and give it a name like special editions while all the sneakers was built using the same platform but end result is shown with otter design , all will sell out cause they will keep the number to low so people will think if they dont get it they never will...

  • @XP9724
    @XP9724 4 года назад

    I'm only halfway thru the video and there's a few wrong things, the studios were the first beats headphone (not “monster beats") and were the first beats headphone to feature active noise cancelling, not the executives like the video says

  • @JohnCasarez-1987
    @JohnCasarez-1987 4 года назад +1

    Since Beats came out in 2012 i have owned Nine pairs of beats headphones i love headphones of music

  • @alexcontreras8829
    @alexcontreras8829 4 года назад +5

    $30 headphones vs $300 headphones I stick with my 30 they work just as good and sound almost the same.

    • @wyattscheerer6469
      @wyattscheerer6469 4 года назад

      Alex Contreras yea but u can’t have those on for more then 2 hours😂

  • @dogdemon444
    @dogdemon444 4 года назад +8

    Apple bought it and did a giveaway to college students. They dont have anything new beside the 3rd gen headphones from 3 years ago. the pro is the newest model but nothing else.

    • @blitzir
      @blitzir 4 года назад

      CoffeeSpiller all there is new is the Solo Pro and some new powerbeats model

  • @mike04574
    @mike04574 4 года назад +2

    lol i was already using headphones for my stereo system in the 70s before the walkman. Same thing for a lot of other kids

  • @LuisMendoza-pp9qi
    @LuisMendoza-pp9qi 2 года назад

    I found some Beats Tour wired for $14 at a thrift store.... the morale is I would NEVER pay full price for this, since is mostly about a fake image for pretenders as opposed to technical quality

  • @eliadbu
    @eliadbu 4 года назад +1

    so to summarize this video, beats are all about the design looks and and brand name, they focus on marketing and getting celebs to endorse the brand.
    in reality their audio quality comfort and build quality are subpar and they are very bad value for their price, so you better get headphones\earphones from brands like Sennheiser, Shure, Sony, Bose etc if you care for the things that really matters and not which famous person wore\wears the brand.

  • @DRZ.640
    @DRZ.640 4 года назад

    aieaieaie y'a des sonorités de ouf , propre à mort !
    Depuis peu je mets une isntru par semaine sur ma chaîne dis moi ce que t'en penses

  • @sandycheeks6001
    @sandycheeks6001 4 года назад +2

    I’m thinking of buying high quality headphones. Bose or Sony?
    I bought the sony

  • @wyattscheerer6469
    @wyattscheerer6469 4 года назад +1

    So are y’all done hating on beats? They are good looking headphones quality and have good sound for what I use them for. they said it’s a fashion AirPod pros are also trash but I don’t see anyone hating on then same with normal AirPods o wait ik why it’s because tik tok made them cool y’all need to calm down and realize they are all still headphones

  • @Shahran91
    @Shahran91 4 года назад

    They're presenting it like there weren't any over ear headphones before Dr. Dre came up with the idea!!

  • @FatheredPuma81
    @FatheredPuma81 4 года назад

    Well I mean Beats are just like flagship phones and every Apple product. "Ay boiz look i got munaaay 💵💵💵 burnin hole in mah poket! 🔥🔥🔥"

  • @marlonazlon5555
    @marlonazlon5555 4 года назад

    My brother has a pill speaker... he bought it in 2012...he still plays music in it..

  • @khalilboss2855
    @khalilboss2855 2 года назад +4

    Not gonna lie, Beats delivers the best sound quality I've experienced so far

  • @fullyloaded332
    @fullyloaded332 4 года назад

    Do Make more videos like this. It was a good video

  • @Mentis-de
    @Mentis-de 4 года назад +1

    I'm pretty sure Dre use much better earphones when producing music in his studio..
    or Jay Z is wearing much luxurious clothes than Rocawear..

  • @thinline8504
    @thinline8504 4 года назад +13

    It was all about fashion for me at the Gym with those headphones. However, the minute AirPods came out I instantly dropped beats ....

    • @MuszZico
      @MuszZico 4 года назад +3

      From trash to another trash.

    • @wyattscheerer6469
      @wyattscheerer6469 4 года назад

      Beats are not trash why do people say that

    • @therealsteel1634
      @therealsteel1634 4 года назад +2

      @@wyattscheerer6469 they are for the price, u can get much better for the price, and cheaper for the same, thats why

  • @Chris24_
    @Chris24_ 4 года назад +1

    Apple are Beats’s biggest downfall. They bought the company for the streaming service alone, and had almost no intention of growing the headphone line. Since the acquisition, they’ve done little to nothing with the headphone line(barely any marketing, innovative designs/colours) what was once an icon in pop culture is now almost dated. A real shame considering there is still so much potential there, but by the looks of it, Apple only intends on pushing their own line of headphones.

  • @CMRinehart
    @CMRinehart 4 года назад +8

    Glad I’m older and not into impressing people, and glad I’ve never contributed to this brand.

  • @shivenpatel4039
    @shivenpatel4039 4 года назад +1

    I feel that beats are not good however I feel they are getting better. The Powerbeats pro and solo pro are very good headphones in my opinion. So I think they are getting better even though past headphones are not good.

  • @joannabarbasa6012
    @joannabarbasa6012 4 года назад +1

    me with my left earbud not working and a snapped wire: nice

  • @pallettown3358
    @pallettown3358 4 года назад +2

    I’ve owned Bose, Sony, and Sennheiser headphones and ear buds... I will never own a pair of beats or air pods, i have tried out both and the sound quality is just awful compared to true audio brands, to me it’s about audio quality.. not how the headphones match my shoes .. but I guess that’s just me 🤷‍♂️

  • @kumplexxbeatz4762
    @kumplexxbeatz4762 4 года назад +1

    How Beats By Dre Became A Multi-Billion Dollar Brand? .... Dre made sonically amazing records ... that's it!

  • @TeamCap-sl3yv
    @TeamCap-sl3yv 4 года назад

    I've watched endless reviews and not all beats are bad.

  • @andreicd
    @andreicd 4 года назад

    This is not correct, i had walkmans with headphones, what does that have to do with apple and the mp3 ???

  • @mzamroni
    @mzamroni 4 года назад +8

    there are many headphones that are better, lighter, more comfortable while cheaper than beats

  • @Snafu2346
    @Snafu2346 4 года назад

    Proof that
    Marketing > Quality
    Any real audiophile know that Beats are Trash. BUT THEM COLOURS!!
    I only expect kids to wear them, or fitness instagram girls.
    I actually have the Beats Solo's 2, Solo 3's, Studios, UrBeats, all given to me by my workplace. All pale to my ATH-M50x, my Senn's, even my Plant BackBeat Pro.
    That being said, the BEATS earbuds that came with my old HTC M7 phone were SWEET!

  • @daviz1778
    @daviz1778 4 года назад +5

    I bought Beats back in 2019 and i don’t regret them as I like their design and the sound is great for me :)

  • @joeceleron5022
    @joeceleron5022 4 года назад +1

    The padding came off and the bluetooth function isn't working anymore after a year and i haven't used it for working out 2\10 don't recommend. It's a good style choice for someone going through puberty

  • @theIdlecrane
    @theIdlecrane 4 года назад

    Haters can hate, but 3 billion dollars is 3 billion dollars.

  • @miriam6243
    @miriam6243 3 года назад +1

    Dr.dre don’t age.. 😳

  • @5699CAR
    @5699CAR 4 года назад +1

    Completely skipped over how the Walkman carved out a consumer headphone niche that has endured and paved the way for Beats by Dre. If anything this turned headphones into a fashion statement

  • @TrAgicsrf
    @TrAgicsrf 4 года назад +3

    Beats are trash. I didn't realize it until I tried Bose headphones. Their hype all stemmed from great marketing and then they sold at their peak to Apple.

    • @jacklee3502
      @jacklee3502 4 года назад +2

      They're pretty good now, like beats solo pro and powerbeats bro

    • @alfredoalcantar8691
      @alfredoalcantar8691 4 года назад +1

      Yes they are good

  • @saulgoodman2018
    @saulgoodman2018 4 года назад +6

    It all have to do with marketing. They are headphones that cost under $100, that sounds just as good, or better then beats.