is the age of western boy bands and girl groups over?
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- Опубликовано: 18 янв 2023
- hello my beautiful musical lovers, in today’s video i discuss why we aren’t seeing popular boy bands and girl groups primarily in places like the US and UK, and why kpop rose instead. i hope u enjoy!
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Don’t worry Jasmine I got you, another point that you could add to the upper hand that Kpop has is the insane amount of non music content that is released by the companies. These include Variety shows, vlogs, livestreams and travel diaries. They are highly entertaining and keep the fans engaged for a longer period of time. Weverse and bubble are other apps solely for artists and fans to interact with each.
it’s the fandom culture and the non music content that’s hugely attractive to me, personally
Yes. Westerners don't really interact with their fans, and they don't care to. As sad as it sounds, building parasocial relationships with your fans bring in money.
Yup, ngl ive never been the biggest fan of 1D (though i like their music), but i love kpop groups (stayc in my pfp) and the main reason is because of the non music content, its almost personal, like we get to see them outside of singing and being unreachable; “a star”, though most of them have a fabricated personality in these non music content
this topic is so interesting. As a kpop stan, the money the companies put towards the group is a lot more than the west is putting. Kpop also demands your full attention, puts out so much content which demands the attention our short attention spanned generation. I could barely keep up with the content from my ults during their last comeback. Even their mvs demand full attention because so much is going on. Some kpop groups have really cool and interesting concepts while the western groups don't really have a concept, their concept is just that they are a boygroup or a girlgroup. There's more variety, budget and content in kpop. Groups are also a lot more prevalent in kpop than soloists, while it's the opposite in the west so companies/labels prefer accordingly. Let's see what the future holds for the western groups
Kpop is awful tho western pop groups make atleast tolerable music its so cringey when i see kpop "rappers"
@@judas7585 music taste is super subjective though
@@judas7585 why? there are great lyrical and melodical kpop rappers that are insane. the lyrics are always great to compared to western rap. some kpop rappers even started out in the underground hip hop scene. people only think kpop is bad because its not english music. some great kpop rappers are: g-dragon from bigbang, rm, suga jhope from bts, changbin, han, hyunjin from stray kids, monster xs rap line and more
@@judas7585 a lot of producers that work with famous western artists also work in kpop and you’d eat it up if a western artist did the same song…
@@judas7585 ahh the never before done nd thought " Kpop is awful" Crowd.... 🤡
im honestly so excited to see what FLO does, i think they could do great things. Their style of music being less pop-y means they probably cant dominate in the way 1d or little mix did, just because of where music trends stand right now, but i think with the right marketing they could get really huge (which would be so well deserved they are amazing)
Yesss!
I need it to happen!
omg yessss. ive been a fan of the when they first debuted in 2022 and they are AMAZINGGG
@@chaeryeong991 same!
i feel like FLO is already huge tho 😶
u completely skipped over the fact that kpop groups release content and feed into parasocial relationships (fansigns, responding to fans online, etc) which is what makes people stay loyal
They have a whole essay on it and Bighit was bragging about it too 😭💀
@@bmwjourdandunngoddess6024 link please?
22:29 there’s also a cultural aspect to it. Korean culture is very collectivist where as the west we operate in a more individualistic way
Yep.
Yes...that's also why western groups can't stay together. Fifth harmony and 1d is the biggest example lol.
And with the west you have to see the racial dynamics too. White ppl in the west are very individualistic
Me, being a 26 year-old in love with Kpop and Little Mix, is the prime example of being shamed for my musical taste. Many, many friends say that I have "pre-teen musical taste", and I just had to ignore this, because this is their hyporcrisy and insecurity screaming, and I know this because sometimes I'm listening to music alongsise them, they're digging the sound until they find out it is Little Mix, or KPop, so it's not about the music, it's about the market.
Me being a bts and little mix Stan, I feel you 😭
This is a huge part of it. There is a stigma against boy bands and girl groups in the West. These types of acts were in the prime in late 90s early 00s in the west, but much like anything that teen girls like. If teen girls like something then the general public decides it is bad. This is despite the fact that teen girls are responsible for a lot of acts getting notoriety but they only get critical recognition when they leave behind their teen fans a la the Beatles. Which resuts in any Western artists who wants to move forward in their career feeling like they have to leave that fanbase behind. KPOP doesn't have that stigma where they are from.
@@katiest.vincent4283 Completely agree, but I also want to add another point to your commentary: here in the west, KPOP is twice as much infantilized, because it is seen as both a product for pre-teen girls and for being asian. Racism plays a huge role in the way kpop is seen in the West as lesser than and weird, and it infuriates me.
The brand
@@katiest.vincent4283 Yup. It’s misogyny.
i'm a bts fan, and i've noticed that kpop groups also have a short (but predictable) shelf-life. kpop artists typically sign a 7-year contract with their company, and while there are some groups that either disband before this contract finishes or that resign for another 7 years, most kpop groups typically stay together for only 7 years. what primarily affects the shelf-life of boy groups is the 18 months of mandatory military service that korean men are required to complete. This results in group members focusing on solo music and having group comebacks that are missing members, until eventually the hype for the group declines.
bts are currently also at a place where members are beginning military enlistment, but bts have planned out their enlistment to prioritize their future as a group. the youngest members of bts won't be forced to enlist for quite a few years, but they're enlisting much earlier than required so that the group can come back together as soon as possible. bts' genuine desire to stay as a group, and all the sacrifices they've made to continue working together really inspires me. i feel like that motivation to stay as a group is missing in a lot of western groups, and it makes me feel less attached to those groups as a result.
Tbh I feel like a lot more groups stay together after the 7 year contract runs out and either resign or switch companies but still stay in the group. There's even 1st and 2nd gen groups that are still together as a group!
Musical and talented artist don't need military training 😂
Countries like SKorea also are just a more collectivistic society, where everyone understands that the health of the group is prioritized whereas the US is more individualistic and people naturally want to be on their own and pursue their own career/music/interests. (I’m not saying either way is right/wrong it’s just different!)
I feel like FLO have brought something different to the table thats why they are successful right now in the mainstream. Also, flo have brought back the early 2000s nostalgia of r&b girl groups as well which is why everybody is drawn to them because we haven't seen them since 20 year ago. I really love FLO and I can't wait to see what else they will do in their futures.
i LOOOVE flo
Another thing for kpop is that they don't do just one genre of music like the typical pop and pop adjacente genres that are typically seen on the west but they mix many genres even on the same song (punk, metal, electronic, rib, etc) giving a distinctive and unique sound to the genre and the groups. At the same time groups change concepts all the time so you get a lot of variety, at the same time new groups are always popping up so you can always find something new to listen too. Also kpop groups have comebacks more often, usually twice a year, so you get way more content, and you also have way more engagement with fans (though messaging apps and live-streaming) and they give content all the time though their youtube channel or going on tv shows constantly.
i feel like people have tried to bring them back but they just aren’t rising to fame like the previous ones in the 2010s
one thing i feel to note abt kpop is that a lot of groups don't succeed/will eventually disband after some success. however, the companies will put those idols into new groups w/ new concepts or push a solo career a lot faster when a group disbands. for example, sakura from le sserafim has been in three groups (counting the current one). i think this is interesting to note bc it seems like a lot of kpop companies will keep pushing out new variations of groups even if they have failed groups or are forced to disband while the western market seems to just throw away the whole concept of a group once they've had one flop or disband
Sakura Miyawaki’s situation is not that common actually, her first group, isn’t even a kpop group, she was a Jpop idol part of AKB48 and their sister group HKT48 for nearly a decade and then she got into a survival show, Produce 48 and from that it is known that Produce survival groups are temporary groups, the contract is usually 2 years and any longer is good luck, but then the produce scandal happened so obviously they couldn’t extend their contracts. Sakura at one point would have to graduate HKT48 like every other member as graduation/ leaving the group is expected and they will eventually go pursue something more “mature” and Sakura went to Kpop. Your example is flawed because the survival shows Mnet is doing makes it quite public that these groups aren’t staying for long, most kpop group contracts are for 7 years but obviously a lot don’t last that long due to company issues or members leaving to pursue something else. A lot more people are leaving than usual but the so called phenomena of Sakura being in 3 groups is just a result of being in a Mnet survival show group. Sometimes kpop idol is simply a stepping stone, some just want to gain fame and eventually be a soloist and some would want to be actors or actresses, but yes more groups fail than succeed
also a few of the bigger kpop companies have begun to hold auditions specifically for boy and girl groups based in the west!! a few groups are speculated to debut by the end of this year
woah I didn’t even think that that could be a thing
what kpop companies are those?
@@venus5536SM wanted to make NCT Hollywood, Hybe collabed with Geffen to make a us based girl group auditions which already happened a long time ago, JYP claimed that he wanted to make the American version of the Nizi Project where he made his Jpop gg
@@nonexistentfish3413 I think NCT Hollywood has been scrapped, it's not on any 2023 roadmaps and LSM has avoided talking about it in recent interviews in favor of focusing on development in SE Asia. Hybe x Geffen auditions are still happening, they have shifted focus from a US group to a truly global group with lots of European & Asian members. Seems like they are struggling for talent, or just can't figure out what they want the group to be. Meanwhile JYP said A2K will start airing in Feburary, let's see if it actually happens. Really unhappy about the low age range on that one.
@@Nissl61 Then they can search for a long time in Europe. Because if they search for members under the age of 16, for example. In many European countries you are only allowed to work a maximum number of hours and days per year up to a certain age.
i think a big thing missing is the amount of content that gets put out for groups. an artist can put out like 2 or 3 EPs a year which keeps the music fresh in peoples minds, there's always some behind the scenes videos, every group seems to have their own variety shows like how bts has run bts!, treasure has treasure map, le sserafim has lenniverse, etc. and thats not even counting all the shows that they can appear on that was specifically made to have idols do variety content too. and when the artist put out music they can perform at multiple music shows a week for however long they promote the song, performing alongside other artists that can maybe draw in another artists fans to listen to their music. whenever i see content for acts like one direction or 5th harmony, it just seems to be interviews or clips from concerts. theres so much to get invested in with kpop and you see so much of the members personality and chemistry. anyway if you're reading this listen to cix they have one of the best discographys in kpop
ahh no way!! i was actually the one who submitted the request and i'm so glad you wanted to make a video about this topic too! i literally love all your videos so much!! very long but here are my thoughts on this topic:
i completely agree with all your points about western groups vs. kpop groups but as a huge kpop fan i want to add a couple of things. so kpop was originally established in the 90s as a response to the big western groups of the time like the spice girls, destiny's child, nsync etc etc, but it has had over 20 years to develop since which is one of the reasons it works so well. all of the music shows and variety shows etc are all set up specifically for and to promote these groups, so they can still be shown to the general public even if the company is not a well-known one. sadly, i think this is what is holding back the resurgence in western groups because there aren't any specific places they can go to perform until they have amassed a large audience, and therefore no one outside of their fandoms are likely to hear about them. this is also the reason why i think little mix, 1d and 5h did succeed because they were formed on x factor, and so they were all known for their talents and looks before they were even put together. this is why i think groups nowadays turn to tiktok, as the fyp makes it quite easy to go viral and show their videos to people, however as a byproduct of this, fans and followers are less committed to these groups and don't interact with their content as much. anyways rant over now lol but i would love to discuss this topic with other people and thank you so much jasmine for this video!!
I was so hoping you would see this! thanks so much for the brilliant topic i hope you enjoyed
@@jasminezade stop omg i can't believe you noticed me haha :) i really enjoyed and i hope you had fun making this video
I started listening to kpop when I was 15 and now I'm 27. I definitely feel ancient when I go on kpop twitter but I do know many kpop fans who are my age and way older than me irl. The thing about kpop is that it changes so fast, sure there are a lot of new groups with super young members but there's also a lot of 8+ year old groups who still have a lot of fans, continue touring and release new music like SHINee, Mamamoo, Red Velvet plus there's been a lot of reunions of older groups like Kara and Girls Generation. So yeah, I definitely believe that there's space for everyone in kpop. The only western girl group I listen to is Flo, tbh I had no idea they came from tiktok since I don't use it. I just listened to Cardboard box randomly on Spotify and fell in love!
l really hope Boys World becomes more popular and gets the recognition they deserve! They really are talented and I know if more people got to know about them they’d LOVE their music. I wish their company promoted them more 😭
fr!
Yes, but they’re also under a small company which is why, i think, they have less opportunities to be promoted more. They definitely have the potential to be the biggest Western Pop group in our generation.
I agree their songs are really fun
yesss...I just their mv and love it
THAT GROUP es practicamente el unico girls group que le puede dar la cara a los grupos de kpop, tienen vocales, rap y baile, además de una muy buena presencia escenica. Creo que son como el kpop pero de la industria western, son muy buenas. Lamentablemente su compañía no las promociona bien, tienen una gemas pero no saben como llevarlas a la cima :¨v
Omg I love FLO!! They are my favorite girl group and I am so happy that they are seeing real life success. These are a few reasons why I think they were able to blow up on such a large scale compared to the others: 1. They’re r&b rather than most up and coming girl groups who focus on pop 2. There hasn’t been any mainstream r&b girl group for our generation and younger so they are refreshing and bring something new and 3. They remind a lot of people of groups like Destiny’s Child, Cheetah Girls etc… so nostalgia definitely plays a role in the marketing for the group as well
I think the biggest factor for kpop becoming so widespread is the feeling of a strong paradoxical relationship. The way the kpop industry is set up lends to the fans really feeling like they know the artists, even if that isn’t always the case. I know when I first got into kpop I got attached really quickly
I think the western boy/girl groups can definitely come back but they need to keep up with kpop as to the choreography and better performances.
Western groups have choreographies lmao
They had them since the 80's
@@athensuye6105 Yes, they have choreography but I've never seen a western boy group/girl group dance and perform like the kpop groups. They take choreography and performance to the next level.
@@crystalsnow1138 facts kpop groups are just on a different level performing. They’re like the best performers on the planet. Their choreography is unmatched it’s awesome.
@@athensuye6105 Kpop groups not only just dance but they also act while dancing, and we call this stage presence
EXACTLY, one thing we can all agree on is that Kpop groups KNOW how to perform and put on a show (which is why i love Kpop sm).
tbh as someone who never had interest in oned but is a hUGE kpop fan, i think the parasocial part of kpop (and the dances) is way more effective than current pop group acts
besides that, kpop groups have concepts, official positions, variety shows etc, and you get interested in those aspects
I feel like the whole tiktok thing is like a trap. the streaming numbers don't match with the tiktok following of so many groups because tiktok makes it so so easy to just tap-tap and leave a like, maybe even a comment, and then scroll. it's all about the scrolling.
(speaking from experience) I can also say that people are so 'lazy' because unless there's a direct link to click or anything else that's easy to click and lead you further into the group, people *will* scroll.
not being able to do that is a huge thing I feel like, because when you keep scrolling it's almost impossible to remember to type in the groups name in your apple music or Spotify AFTER you exit the app.
Dropping some Kpop recommendations for the western fans:
Instrumental boy band: The Rose.
Badass girl bosses: Mamamoo
Early 2000s themed younger girl group: NewJeans
Boy group that makes the best English music: Monsta X
ill add some too
groups that do great rnb: red velvet, exo, nct
great edm: stray kids, treasure, seventeen, blackpink
rock: dreamcatcher, day6, xdinary heroes
girl crush: itzy, aespa, le sserafim
@user-fq4ui9eu7v i love txt too
@@FearlessFelix143 Yes I would like to add Lesserafim also does have some R&B songs and they have a song called Antifragile,that is Reggaeton. I would recommend their discography.
I am so happy you mention Red Velvet, dreamcatcher, itzy, aespa.
@@wonderlucky1912 i love them. the great mermaid, fearless, impurities, blue flame are my fav. but i like 50 groups. but main favs are bts, exo, nct, txt, enhypen, seventeen, the boyz, a.c.e, got7, xdinary heroes, treasure, monsta x, a few girl groups and so much more.
All of them r meh
I really was waiting for u talk about this ever since I have started to watch ur videos...In my opinion I think a crucial point that u missed about kpop artists is their ability to deliver better fan service and fan engagements. Not to say that western artists never did this ( I was a directioner/mixer in the golden age like u😊) but kpop artists have various ways of maintaining that constant communication with the fans. For example, after a every award show or even certain concerts idols make it a point to go live through apps such as Weverse ( in older times it was vlive) where they can talk about what they are feeling, give a bit more backstory about their performance and even respond to comments from fans etc. As a BTS/ casual kpop stan, when idols do this it really makes me happy and more closer to them. In fact, idols can go live anytime like another example would be Bang Chan from Stray kids doing a live almost every week through RUclips. This is one of prime things I found very unique to kpop that western groups do not have. Secondly and most importantly, THEIR ADDITIONAL NON MUSIC CONTENT . In kpop, idols not only make music but also create content . And this is not like those Spin the harry or Megamind videos but these are carefully curated variety content. For example, for BTS it's RUN BTS, for Seventeen it's Going Seventeen etc where they have these idols indulging several fun and games and mind you these games are very intricate that u can't compare them to a simple game of never have i ever. These contents are the real source to seeing idols in a more natural and relatable way and thus make u feel like u know them. Further, shows like this are epicentre of a thousand kpop memes on the internet. In fact, sometimes these contents can become so popular that they legitimately create fans who actually only follow their content and but not so much of their music. Their content does not just end here but it even goes further to travel shows like BTS bon voyage or staycation shows like In the soop or behind the scene of their tours like SKZ talker Go. These shows have multiple episodes for example RUN BTS has 150+ episodes. When 1D gave us literally one movie This is us documenting their rise in 2012 and 2013, BTS on the hand did it literally every year with BTS MEMORIES. So all in all, another big USP as to why kpop is huge is fans not only get music but a huge deal of additional content that will constantly keep them engaged.
i think the key distinction between kpop and western groups is the fact that the kpop as an industry via the various multinational companies have much much more resources & $ and kpop as an industry has strategically deployed and grown it's market in various parts of asia and into the western markets. u can't compare the kpop groups to groups like boys world because the kpop groups you mentioned and more come with money on money. boys world is under an indie label.
another one of the main reasons the last two generations of kpop have blown up so much in the west is the focus on dancing and virality the industry has. if you take a look at the most popular western boy/girlgroups of the past decade, they either did not have a choreography or it wasn't flashy enough to capture the gp's attention. besides, the way kpop companies have perfected the parasocial dynamic between idols and fans makes the artists feel a lot closer than it did with groups like 5h, 1d or little mix the past decade. idk, these are just my two cents on some of the points you didn't mention about kpop's it factor, as a kpop fan myself who has been in those fandoms since 2015-2016
Love kpop and western pop, FLO and boy’s world are really on my radar
the group factor is key. you can even tell that companies have recognized that fans like it when group members get along well, and they have started to make sure that the members of the group match well with each other in terms of personalities and tastes. a group that stands out to me in this aspect is le sserafim (girl group from source music / hybe), whom despite only being together as a group for a little longer than a year (counting pre-debut training), seem to have an amazing relationship with one another. it's so evident that the company considered this when putting them together. people might think of this as something that makes kpop even more "manufactured", but imo it's better in the long run since the members might be less likely to develop animosity towards the group, as they are with people they like / love and trust.
but on the other hand, i think the factors that you've said in regard to western boy/girl bands could also be applied to how people in korea feel about idol groups lol. most people there aren't interested in them as groups, and it's only girl groups who experience consistent success with their music. this why is many companies have turned their eyes to the west (especially after seeing the success of bts).
Ironically, I would say that most kpop groups lack creative freedom because everything is so planned by the company - but if they ever do get solos, then they are allowed more.
It depends, there's many Kpop groups that do write and produce their own music, choreograph, play instruments and have relatable and meaningful lyrics and story lines in their songs and absolutely care about the music.
I think the big question this year is whether the western idol groups HYBE and JYP are planning to debut will work. Will they come off as a stale rehash of the old western groups, or will it shake up the K-pop scene? As for western groups, I'm really rooting for FLO, I think the main question is how heavily they've relied on nostalgia for a very specific time and sound so far. People will inevitably get tired of it, so do they have other gears?
FLO have said they are planing on moving away from that sound on their upcoming album
@@jasmine20055 Good to know! I went looking and read their next single has a sample from a big hip-hop hit, then the next one after that is supposed to be super poppy. I'd love if they can cover roughly much ground as Little Mix did.
It's interesting because I feel with kpop it's a lot more normal to have adults/older people who enjoy it. of course theres some shady comments towards that as well but i feel to most kpop fans and even on that side of the world generally it's not seen as something purely for 12-14 year olds. like people know the fandoms are usually gonna range from 14-20s and maybe even older.
Kpop groups also have a much longer shelf life, of course it depends on success but for successful groups it's not shocking that some go on into their 30s performing even when they debuted in their teens early 20s. Kpop is almost always doing something different one way or another the industry is so fast that it has no choice but to create new things after a few years so even with kpop as a whole being new a different what kpop is tends to change with every generation so people will most likely never get tired of it.
And it goes without saying that companies put genuine thought and money into debuts so the performance and concepts are way better in comparison to Western groups, in addition to fun content like variety shows, reality shows, game shows things not related to music that make the experience more fun and personable? It's amazing to me that no western companies have caught on and tried to create a group that more so resembles kpop marketing and talent because they have it down in a lot of ways maybe it's just not possible in the west though.
But I agree I really think FLO are gearing to be very successful or at least the most successful GG we've seen in a while very excited for them. Their management so far has done pretty good with making sure they're releasing content and doing enough appearances to not be forgotten and the girls are talented and have a good team behind them. I'm hoping they take it.
you made some really good points, especially about how a lot of these western bg/gg members wanted to be solo originally and were then put in a group. in kpop, a lot of groups were going to be groups from the beginning. idols on survival shows, whether it's for a temporary group or a popular group, want to be in a group. there are specific examples as well - rm had the opportunity to go solo but he chose to be in bts, and many idols don't leave unless they have to (would wonho have left monsta x if that whole scandal hadn't happened? would garam have left le sserafim if she hadn't been forced to?) even though kpop has its own formula - comebacks, certain members, animals, photobooks - different groups are still different enough to be refreshing. and being a multi in kpop fandom is a lot easier than being a multi in western fandom. i honestly prefer kpop just cuz it's more fun too. there's always some sort of content - especially when you stan multiple groups - and all of kpop feels like one big family. with the comeback interviews, and collaborative performances (chanyeol performed 'stay with me' with seola, wendy, and yuju and i love all three even though i only stan seola), and the dream concerts and kcons. there's a mix of nostalgia - seeing older groups that are honestly legends like snsd and bigbang and shinee even if you don't stan them - and motivation to work hard - all these idols worked so hard as trainees and continue to work hard for their groups and their fans.
It’s really disappointing why Little Mix never made it to US and only focused on UK. I believe they can crack the US market and charts. I also believe they stayed together if they become successful on US as they seem to be a very well-coordinated group.
Their team sabotaged them in the US
as a kpop stan, point 3 & 4 to why kpop is so big could be: the idols interact with their fans in a whooole new level, they do solo Lives, group Lives, post pictures regularly, they have apps where they can communicate with their fans exclusively. they try to look as reachable as possible for the fans; and the labels put out non musical content like variety shows for them to showcase their charismatic personalities, which is a basic requirement in kpop these days, idols are different from the west celebrities for that reason... like you said, the kpop industry mastered the group formula and took it to kwangya lol
Another reason for the deep bond between idol and stan is how taboo dating is. BTS has gone 10 years without a single solid dating rumor. This can totally lead to immature fans believing that the idols ‘belong’ to the fans.
@@icephoenix1932dating is life.
I love the idea of band members doing solo projects on the side.
It's very common in "heavier" genres for members to have solo projects and even be in multiple bands. Like a guitarist can write and play for like 5 different bands and singers can release solo music in a wildly different genre from their band.
Rock vocalist releasing pop, jazz, R&B solo music, imagine a boy band member releasing a screamo project. That would be so great for more versatility in music and probably also help the longevity of the band, That way members can experiment with different kinds of music without "cheating" and having to leave or disband.
One of the many things that made me love BTS as a group was they were allowed to work on solo music separate from the group and there is no jealousy or big egos that get in the way of that. All 7 members of BTS get to have solos on BTS albums and perform those songs when on tour. You got to see how they were as individuals and see how different their music styles were from each other. They are all unique and superstars on their own, they aren't dependent on 1 or 2 members to carry the group like NSYNC or Destiny's Child. And now all 7 members of BTS have had solo songs on the billboard hot 100 chart while still being a group.
i want to see more western groups with more than 5 members
I don't think that will happen. I see people in the west act like a group has 30 members when they see a group has 7 members.
@@crystalsnow1138 EXACTLY like
There was the pussycat dolls only one I can think of aha
Boys World deserve to be MASSIVE, and it’s a shame they aren’t
right?? they have so much talent and potential, i cant believe they haven't blown up yet
They honestly need a better label that’s really the problem imo
@@phatbussyprincess honestly, when FANS are doing more promo than the label is, that says a lot
agreed
I know right! They’re so underrated that it hurts 😔
I am hoping for a new boy band/girl group to come out, but sometimes a revival of a group can make it feel just as fresh as before.
Big Time Rush came back and their new music feels nothing like their old stuff, but still has what made them work in the first place. Songs like "Fall" and "Call It Like I See It" feel like they should be by a different artist, but you can't picture anyone else besides BTR. They're even going into more Latin inspired music with "Dale Pa'Ya", a Spanglish song.
I do believe if BTR gets the rise they need, people will become fans or will look back into their old stuff more fondly. They have a single out for all types of people and I really want them to get a second chance in the spotlight.
I spot my skz boys at 23:18 (and is lovely to see them over the banner "creative freedom" considering they write and produce all their music themselves) 😄
It’s interesting how there’re a TON of groups that debut each year, and at least as a western fan of kpop you can be a fan of as many as you want. In the west it felt like the group market was competitive. Thoughts?
I'd say the west has no ecosystem for promoting smaller groups. There's no daily music shows with a dozen+ artists together. Typically artists get one late show performance per single, by themselves, for a largely disinterested audience. If you don't rate that, then you get nothing. And TV slots are heavily skewed towards critical favorites when it comes to smaller artists.
Before this TikTok era, the pop market was totally controlled by the majors. Western indie labels would never be caught dead doing a pop group, and groups had no way to put themselves together. And the major label model is to sign hundreds of artists a year and discard them quickly searching for a handful of home runs. Get in the rotation on pop radio (which plays just 10-20 tracks heavily) in few singles at most or go home. The majors completely controlled radio access. Groups are expensive, and usually failed, so the majors would not try them often. Typically just a few when the prior gen was starting to disband.
Finally I think South Korea being small actually helps. Everything is centralized in Seoul, and you can get there from basically anywhere in the country in a few hours. Makes it easy for smaller groups to do fansigns, concerts, etc. and the festival circuit is apparently massive.
@@Nissl61 Heavy on the geography privilege
I'm a big time rush fan, and their reunion/last tour was definitely riding on nostalgia. but I'm excited to see where they go and what they continue to create. but I don't think they will ever be at Kpop status, or reach the same level of insane success boybands did back in the early 2010's. I'm hoping they do though get all the recognition and love they deserve
I'm so glad you made this video because, as an avid kpop stan, I've always thought that this topic was super interesting and have had this discussion with my friends before!
i love seeing the mantrum footage even though the mv came out YESTERDAY jas is a stan
I think that BoysWorld hasn't "made" it because the name sounds kinda juvenile, and whether their music is for an early 20s crowd or a younger crowd, their name gives the impression of a gg you'd read about in J14. The first impression, on name only, is "Limited Too, sparkly back-to-school items."
Its kind of bad marketing to have a girl group whose brand is girl power to have boys in the name.
@@havensohn3821 also I know they were also getting a lot of hate for supposedly being about girl power but some of the members supporting Johnny Depp
Sounds like Boyzone
@@alwaysnancy9128well it was 2 of them who liked that trial post but they took back their likes the same day so that isn’t really valid. most stans outside their fandom only waited for a reason to hate on them and that gave them the green light to do it
Kpop groups are definitely overall more stable. It’s more likely that they actually like each other, the quality, musically and visually, are great, and the marketing and content we get makes us feel closer to them. Not to mention a lot of them are super attractive lol. If anyone is interested in dipping your toes into the kpop world, I’d totally recommend Red Velvet and NewJeans :)
No...I just think western groups need better polishing. A super polished group was little mix.
They had a strong fanbase and stil do. Multiple hits, and songs that anybody would reconsider.
Idk where the "more likely to like each other" comes from lol.
I agree that the marketing for kpop is way better because of the parasocial relationship. But western groups feel more authentic.
@@katgreer6113It depends. There's many Kpop groups that write and produce their own music, choreograph, play instruments and have relatable and meaningful lyrics and story lines in their songs and absolutely care about the music.
the kpop being new and different one is honestly one of the factors that stood out the most. almost every single kpop group has their own distinctive songs and storylines connecting between each song and album. their group systems are also fixed positions with every group having a different dynamic with nct and it’s rotating system and multiple units, seventeen with three leaders for three units but also one leader that leads them all, and like txt who only have the leader as it’s fixed position because the members themselves are talented to not be put in one box of criteria.
You talked about this point too and I completely agree: I think the west really values "authenticity" more now, like they want artists that write their own music, have unique performances (aka, not the same choreographed dance every time), "struggled" to be known (not just put together by a producer...) etc. And that's really difficult with the boy group and girl group model, especially when there's an emphasis on the artists being "relatable." Well, it's unlikely that 5 random girls or guys will all be best friends and all be able to sing and dance equally well, so there goes the authenticity and relatability. But, these things aren't really an issue with k-pop because the point of idols isn't to be relatable, it's to be... an idol. They're completely transparent about the trainee system. K-pop is also much more than just music, it's a whole fandom subculture and it's really good at sucking you in! A lot of kpop's popularity was initially driven by Korean and Japanese fans and their extreme dedication to just one group, while in the West people are more likely to be casual listeners of multiple groups, which again, doesn't really work well for girl groups and boy groups that would depend more on hardcore fans than the general public. I personally was never actually that into western GGs or BGs (even though I was the prime age for 1D... I was "not like other girls" and I liked edgy music lol) but actually after becoming a kpop GG stan, I've started listening to Little Mix and Boys World and I really hope for the best for them! Boy bands and girl groups are just fun and make people happy and I think they should come back in the West too!
There's many Kpop groups that do write and produce their own music, choreograph, play instruments and have relatable and meaningful lyrics and story lines in their songs and absolutely care about the music.
i think what i will say, for folk our age specifically and again, specially directioners, mixers etc. kpop’s modern boom came around as we’re getting to that age were we can say “oh, i don’t care if it’s cringe it’s really good and im gonna listen to it” that we perhaps didn’t feel we could do at 16-19 and also the death of cringe culture and embracing your inner child.
funnily enough it’s done the opposite to me as i dipped from 1d back in 2015, to kpop but ive found myself casually listening to old 1d music.
not to mention, in regards to ggs kpop always had a wider variety (which is what drew me to it) and it’s perhaps what kept western bg stans from converting over earlier, because of how saturated our market was with bgs producing very similar music
also, exactly as you said a lot of these idols do sign up to being in group they know what they’re getting into and they’re also allowed to go solo / sub units and stay in the group but do something different artistically.
I feel like the main thing with kpop is fan interaction and quick music. Kpop groups are expected to release something at least once a year. That’s why there’s always a lot of mini albums instead of full length albums every time the time. Kpop groups are also expected to interact with fans all the time. That’s why there’s bubble and weverse. There’s also more content outside of music like variety shows and vlogs. The industry is super saturated and moves really quickly, so kpop groups kind of have to release consistently to stay relevant. Especially if they’re in a smaller company.
the thing about the kpop industry is that there are companies that have kpop idols and groups come on and peform their new songs everytime they have a comeback. Not only does this help big groups with their promotions, as they perform in all their pretty outfits which get used as background videos and edits on tiktok promoting them further, but these companies have their own followers too...
So if you are a small idol or an individual artist wanting to make it big you can appear/perform on the companies youtube and get promoted through the same streams as big artists. This way big artist fandoms may notice you and become fans of yours.
Take xooos for example. she just put out her first single Naked under a smaller company and recently appeared on It's Live's youtube channel where big and small artists alike perform live band versions of their songs. Having artists under all sorts of companies appear on the same shows also creates a more collective and familiar vibe throughout the whole industry.
I believe that the west not having these promotional opportunaties makes it much harder for newcomers to arise on their own, often ending up self-promoting on tiktok.
As someone who used to be a fan of western pop groups, and has also moved on to kpop groups now, I don't entirely agree with the inorganic creation and creative freedom reasons raised in the video. The most popular groups then and now are not created organically, they've gone through some formula, and most of time, fans don't really care about how a group was created aside for some music critics/snobs who tout authenticity. Kpop has a better formula to create groups for sure, but they suffer from many of the same issues as western groups, like limited shelf life and inorganic creation. I wouldn't say Kpop groups have much creative freedom either, they're projects are usually heavily influenced by management is also a relatively new thing in Kpop, and solo projects in between group projects is also a relatively new thing since BTS sort of made it a thing.
Imo the biggest reasons Kpop has taken over is some of the unique production of the music and high concepts of the music videos, fresh and unique sound imo is the most important thing, and western groups are too often trying to replicate each other. That's why Flo has garnered so much hype, imo, the RnB sound from a group feels fresh again, it hasn't been attempted since Destiny's Child. Another reason is that society has a greater appreciation for diversity than it did formerly as well.
cant wait for pmx to blow up!! ive been OBSESSED with labyrinth lately you dont even know
omg that’s my tweet in the thumbnail!!!!😭💖 and yesss thank you for making this video because I always say this!!! growing up I loved western girl groups and eventually transitioned into becoming a kpop fan, but I still wish there were more groups on the west. which is kinda why I appreciate the newer girl groups like FLO & boys world. anyway great video! 💗
maybe the cultural difference plays into the rise of kpop too? (coming from someone who lives in the US) like since i started stanning bts i’ve tried some of the foods i’ve seen them eat on run bts and i’ve gotten super into korean food and found some of my favourite foods! i also started researching the country and the history and i’m learning korean so that i can visit one day. i’ve found that a lot of kpop fans are the same way-
The biggest difference and the main reason why K-Pop groups dominate and obliterated western groups it's the budget. Western record labels can't or aren't willing to invest the ridiculous amounts of money that K-Pop companies invest on stablishing their groups, from the MVs to the styling not to mention the training system, the skill set of the idols can't be matched by western pop stars since they weren't trained for years like idols are (with some exceptions like Destiny's Child) and can't duplicate the chroreographies, western pop groups have school talent show level chroreographies with rare exceptions (PCD) and some of them didn't even bother to dance (one direction, jonas brothers) so I don't see western companies trying to compete with K-Pop groups atm since the trend on the west seems to be DIY disposable viral tiktok solo artists that already have the 'fanbase" and are cheaper to produce and market
I had to subscribe as soon as I saw the originality of your content! Also, you are extremely well spoken, please keep up the good work✨❤️
It's just like the changes of popular music genres for solo artists during every couple of years (2000 - 2014; Pop, 2014 - 2016; EDM, 2017 - present; hip hop/trap), since making a group with individuals can't last as much as solo artists (most pop groups last 5 - 6 years, maybe 7 at most (Excluding LM but they are a different case)) so people will naturally try to look for other groups, and by coincidence, BTS, TWICE, BLACKPINK and KPOP itself was an open door, with many more groups/creative concepts compared to western groups, it's natural they became mainstream, but like every other genre in music history, KPOP will soon decline in popularity (since BTS, TWICE and BLACKPINK (the groups that made kpop famous worldwide) are now in their last years of their careers, and without them, we must admit that kpop will lose it's mainstream.) So now, we only have to wait to see what other continent can bring more girl groups/boy bands, oceania, africa, the middle east are the only places where we haven't seen a major pop group rise to worldwide popularity, so they might soon.
Boys World, Flo, Chloe x Halle and Citizen Queen all make good music, and I hope they all do well~
Edit: Also, K-pop has groups that don't just make pop music, so I think Flo being present in that conversation makes sense.
Watching this while packing photocard trades is interesting 😂
people LOVE girl and boy groups and i am CERTAINLY one of those people, so it makes me sad that they practically dont exist in the west anymore. i understand they can be more costly but they can also be sooo successful. i myself am a big kpoppie and i think kpop shows that groups do not have to be repetitive at all.
i wish the western market would find a new formula for groups here again because sometimes the kpop world feels so far away, with fansigns and performances never being an option for me, i long for the closer proximity.
i myself am a girl in the middle of my teenage years (the ripe time for obsessing over groups) and i just feel robbed that there arent any 🥲#ITZYworlddomination
loved this. agh i love your deep dives so much, I've always wanted this kind of content on yt and you are IT.
hope you're having a nice day
girl atp I'm begging you to make a vid about stray kids, trust me it'd be so worth it.
i second this!!! also a stay here~
Please make one
im still watching but i just wanted to add that i think kpop groups have more shelf life because
1.) the main goal isnt for idols to become soloists, solos are treated as something special and also i think a lot of times kpop idols may have a stronger bond due to the trauma shared as trainees
2.) most kpop idols still manage to maintain their youthful looks even later on into their careers
Big Time Rush has quietly come back, vs. Jonas Brothers being plastered everywhere. BTR’s new stuff is great, Not Giving You Up is a bop, I get instantly happy. Jonas Brothers kinda disappointed me. But there’s not any girl groups… we need that! Kpop is offering more interaction with fans than Western music has ever done, so that’s the problem. They do capitalism better than the US who is too lazy to use modern tech and lean into it!
I really want to see a girl group
happy new year to you jasmine!❤️
THOSE CASES ARE SO CUTE WHAT??? i went to like three shows last year and it’s such a cute way to remember it
the girl group little mix made that is called melladaze on little mix the search were on the uk and Ireland charts for a while and did interviews & performed on tv shows too. they aren’t as big as flo but that is the only pop girl group that has shown a little bit of success outside of the internet.
Oh, I thought they'd broken up already! Oops. Maybe I'm thinking of a different gg from Little Mix: The Seach. There were 6 members, right?
@@strawberrylime33 I think they’re literally the only ones left 😬
@@joshsantos7477 did u mean to say that Melladaze is one of the only gg left?
@@strawberrylime33 yeah, I think all the other bands on the show broke up
@@strawberrylime33 I think you are thinking about nostalgia, melladaze are still together and done quite well tbh! I remember they did an April fools joke that they disbanded so that’s probably why you were confused.
Actually hard disagree with the creative freedom in K-pop. Yes, there are members of groups who release solo music but most K-pop artists are often not allowed to pursue the musical direction they want because their image and sound are highly controlled by the companies they work for. In most groups, solos are not common (there are a few solo tracks here and there but they usually get no promotions and are just treated as a ''gift to the fans). Even when these few promoted solos happen, the artist has usually very little say in what the concept and song will look and sound like. Extremely detailed and strict contracts do not make this any easier. Many former idols who have left their companies or joined new ones have spoken up about this issue. Of course, there are exceptions (BTS, Stray Kids, Seventeen, Btob, Monsta x, G-Idle just to name a few) but in most groups (especially in girl groups), any sort of freedom is close to non-existent which makes it not so different from the western model after all.
There are a lot more groups though that do have a say in their sound and take a hand in production of their music in terms of lyrics too
ehhh its definitely changing these days. most groups from more well off companies can write their own songs/lyrics and influence how the comeback is going to look like, especially if you are going solo and have some experience already.
Loved the temptations since I was in the womb so I'm absolutely gonna start telling ppl they're my fave boy band
I want western groups to come back so bad. Some of these kpop groups are seriously the same and boring, especially the boys. Some are so rigid and overly formal and don't get me started on the cultural disrespect a lot of kpop idols display.
jasmine! i'm so curious on what your thoughts are on some of the none kpop and/or u.s. girl groups, some which you have already spoken about in the past like boys world, citizen queen and flo now that they have and are continuing to release EPs and tracks since this video has been made. i LOVED your video on boys world which is how i really got into them and would love to see a retrospective maybe within the year of some of these girl groups regardless of their fame/recognition in the mainstream.
8:10 don’t remind me 😥
Until they’re back from their “break” (which I hope they were telling the truth and it is just a break) I’ve decided to become a Swiftie. I always have to obsess over a female artist at any given time, whether it’s Little Mix, Taylor Swift, Carly Rae Jepsen, Alessia Cara, I need more 😭😭😭
great analysis of the topic ! (~:
HELPPP U CALLED ME OUT SO BAD I WAS WATCHING THIS IN THE SHOWER 😭😭
I think one think that contributes to kpop groups being appealing in the west is the unattainability. Many people say that the more relatable the better, but I think that its a very fine line.
Kpop groups have their livestreams, fansign, variety content and posts on social media (even social media that is tailored for idol/fan culture like bubble, universe, weverse, the age old fancafe and previously vlive) where they can appear relatable, in some parasocial fans eyes like a friend and these interactions bring them just enough to the fans level. Then when the kpop idols do photoshoots, magazine covers, promotions, mvs etc. they seem very unattainable because of the huge production value and effort that is put into the seemingly more "professional" side of the job.
LOVE THIS VIDEO!!!!!!! so interesting. i was also a teenager at the perfect time. was a 1d girly starting in 2012 and i was a huge 5h fan as i watched their rise. i did get really into blackpink in 2020 but theyre the only kpop group ive ever really listened to. i like their music because its very... basic pop lol. it has all the pop elements a pop girly like me loves.
i think now its really hard because of your point about labels not wanting to invest. i 100% think thats a major reason. they see individual artists have 1 song go viral on TT and think thats the new strategy for everything (bc that marketing is MOSTLY free... ish) but truly labels are not putting the money where it needs to be spent. even with 5h. they worked those girls like dogs. they had no down time, had cheap videos, cheap tours, cheap choreo and wardrobe. they worked those girls into the ground gave them no time off and then wondered why they fell apart lol.
im really curious about how much was invested into girl groups specifically (im sure historically boy bands get a lot more funding a lot more easily) in the 90s and 2000s. i know destinys child was managed by beyonces dad i think... but im curious about the funding behind spice girls, pussy cat dolls, TLC, girls generation, etc. did they get the funding like 1d did?
personally i love boys world and flo. im a zillennial so im 25 about to be 26, and ill admit boysworld is a bit young for me, but i still enjoy prob half of their discography. idek how old flo is because i think their music is more mature (R&B as a genre is more mature in my brain) but i do see flo succeeding in american "pop" spaces even tho their music isnt girly pop.
please keep making videos like this! also very interested into your job im not sure if youve done a video about it (and if youre able to with NDAs and such lol) but id love to know how you got into it and how its going. love your vids always!!!!! sending so much love to you
Fr...I guess these companies don't see a big market for girl groups, but that's the problem. Somebody has to CREATE a market for it first.
@@katgreer6113 there’s definitely a market. but unfortunately girl groups also need mainstream/general public appeal to actually get the funding they deserve. which usually means they do “teeny bopper music” bc that’s what the LABEL thinks girl groups should sound like… aka fifth harmony lol. work from home is their only single that really penetrated the general public. even their last album was still very girly pop bc they just began having a slice of creative control.
i love this conversation btw i have so much pop knowledge’s that i do absolutely nothing with lol
Out of curiosity, have you checked out any other Kpop groups since then?
@@abigalesonlinedo you think a western girl group that has less of the concept of ‘girl crush’ and the more cute concept most K-pop groups have would appeal to wearer audiences? Like new jeans?
pmx snippet made me so happy my jaw dropped
Hit Jasmine ! Love your content, always interesting. I just wanted to correct something very tiny: Kpop is not a genre, Kpop it's an industry.
Anyway keep up with the good work and happy new year 💕💕💕
idk why but i just started listening to bts last year (after being a directioner we growing up + a harrie) but bts feels more genuine in a way? like the messages in their songs are so deep and i connect to them so deeply!! the only reason i got into other kpop groups is because i learned about bts!! i really like that they connect with fans and the it seems like they actually care about us? 1d cared about fans but this just feels so different!! it’s hard to explain
Agreed! Kpop also has all kinds of genres ranging from Pop, Hip Hop, RnB, EDM, Rock, Tropical House, Ballads, Classical, Traditional, etc. and there's definitely a lot of songs that have really catchy and genuinely good music and many diverse, interesting and unique groups, so I do think that there is something for everyone once they give the genre a proper chance, but unfortunately, a LOT of people refuse to give Kpop a try just because it's Kpop and also because it's in Korean and the idols look "too feminine" according to them smh.
Many of them also don't know that plenty of them write and produce their own music, choreograph, play instruments and have relatable and meaningful lyrics and story lines in their songs and absolutely care about the music.
There's also another new girl group that's one to look out for provided they release some new music soon. They only released a demo on RUclips the other day & it is fire!!!! They're called RLY.
Now, we have BOYS WORLD, FLO, CITIZEN QUEEN, and FULL CIRCLE 💪🏼
Katseye just debuted yesterday, they are global girl group based in USA formed by hybe and geffen, I suggest u listen to there single ‘debut’ I’ve been binge watching ur RUclips channel and I would love to know ur thoughts on it
It's interesting because most of your list about why western acts are declining can be said just as well about k-pop groups too. Though I do agree that part of the k-pop appeal is because their concepts are "new" to a western audience, K-pop does have their own formulas and concepts that get recycled and that are not necessarily "original" to anyone familiar with the genre.
In reference to BTS's popularity specifically, I recommend this video that addresses some of the various reasons why they are popular that the western world doesn't really understand or try to see: ruclips.net/video/LTO3m--LoqA/видео.html
My top girl groups rn are FLO, Citizen Queen, Boys World and H3rizon (I hope little mix actually does come back from hiatus)
You should watch A2k!!❤ jyp creating a kpop group in america 💃🏻
I always thought Little Mix especially music wise and choreo and sound reminded me of kpop like girl groups of the 3rd, and 4th generations of kpop have said Little Mix was such a big inspiration
As for why Koop is so big, it’s also heavily promoted by the Korean government to help promote the country’s soft power, whereas the only aim for western companies is profit
pop music from the west is soft power too. why do you think that the rest of the world listens to western music, more specifically acts only from the us, canada and sometimes uk?
@@vkskms agreed! I guess I was thinking about the actually Ministry of Culture and Tourism in Korea
Why are there so many foreigners who believe this nonsense.
This is why I say that foreigners always talk nonsense without even knowing it.
seeing this when boys world disbanded 😢 they were supposed to be on the leading groups for the west
I'd also like to add that whilst western groups are inevitably going to struggle to keep up with kpop, imitating the "new formula" won't necessarily work either, especially considering that kpop is a very vast industry and each group has its own journey. Kpop groups can also have an extremely short shelf-life, normally about 7 years. The few that last tend to be the ones whose members actually like each other (lmao), which seems almost silly, but if members don't get along, there's no motivation to stick around for each other, and it's disappointing for the fans too who naturally want the group to get along.
If would be cool if in America if we had a mixed group, but it's usually not seen as marketable.
Ex. Steps, A*Teens, Aqua, S Club 7, and Vengaboys.
kpop companies are planning to debut groups based in America
creo que el kpop le busca dar otro significado a las boybands y girlbands. Desde que entre a esa industria a finales del 2015, no e salido. Encuentras grupos paar todo y de todo, es practicamente como lo que hacian en la western industry pero a otro nivel, no solamente añadieron cantidad de integrantes sino que tambien CALIDAD en cuanto a la musica y mv (lo cual siento que esto es importante, no todos los kgroups hacen la misma cancion pop de amor como suele ocurrir con las boybands)
Además, en el kpop verán mucha variedad de fans (de diferentes paises, edades, generos, etc). Tambien hay que mencionar, que los grupos tienen una cantidad de contenido muy grande: shows de variedades, live, online concerts, concept photos, vlog, etc. Nunca te aburres xd
lo unico malo es como las compañías y la sociedad llegan a tratar a los idols, encerio duele ver como tu grupo o artista fav va cayendo por culpa de comentarios maliciosos o el maltrato que les da la compañis (aunque esto mayormente suele ocurrir en empresas pequeñas, generalmente van a juicio pero no llegan nada :c)
Me olvide de decir tmb en que la manera de que estan construidas las bandas es diferente. Mientras que en la industria western se fijan más en la personalidad, tipo: el cara lindo, el vocalista, el misterioso, el padre del grupo o ese tipo de cosas. xd
En el kpop hay posiciones: main dancer, main vocalist, main rapper, luego estan: lead vocalist, lead rapper, lead dancer. Tmb hay 2 posiciones super importantes: el lider y el center. La neta noc si considerar "visual" como una posicion. Y pos estas posiciones son muy notorias en lso survival shows (aka produce series, gp999, Boys planet, wild idol, youth with you, etc)
what i find interesting. is blackswan i don't think ANYMORE has ANYONE from Korea. they're an international group based in Korea promoting in Korea. so i think the up rise of international K-pop groups is in the works and EVERYONE now since K-pop has gotten so popular they want to take it there then what we can do in the west. thats just my take. not every company or underground company is going to take an international artist and promote them always because most of Korean fans are so racist and have xenophobic behavior towards their own race and its WILD. even when Korean groups like BTS go international and these top record labels take on these groups they know nothing what to do with them and promote them ALL wrong and do album sales all wrong etc. like the Monsta x scandal that happened with interscope in 2020 i think its safe to say western groups will never be what K-pop groups are. but i wish they were. only because with being a K-pop fans since before the mainstream popularity of BTS been a K-pop fan since 2013/2014 while also being a big one direction fan i wish western artist would take a look at what K-pop groups are doing outside of just making music like the content side of things because i'd love to see a artist like Ariana grande Lana del ray, lady gaga etc. post vlogs go on more variety shows and vlive livestreams (rip vlive it would prob be instagram lives or youtube lives now) because i feel like it would keep people interested in their work then seeing them post once a month and see your favorite artist go silent for years. like the influencer vibe is what i LOVE bout kpop artists because they're not tied down to just only being an artist or tied down to their failed makeup company. if you know what i mean. (if they go the makeup/skincare route) which alot of pop girlies are doing now ie ariana grande.
Happy Friday everyone!
I’m a Kpop stan who came to this video. Kpop is very addicting, so many groups do different and unique concepts that haven’t been done before, the music isn’t just pop it’s a lot of genres and some genres in one song it’s super cool. For example BTS has so many genres it’s insane they do pop, rap, rock, r&b, Latin pop you name it they got it. Kpop is like a whole world it’s just one big thing that’s so dope and cool. It’s amazing what these idols do they’re so talented they can dance, sing, rap, produce and write their own songs, the choreography in Kpop is super intense and out of this world they train so hard it’s incredible. I don’t think western pop groups will ever be the same I’m sorry but Kpop will continue to grow like crazy, I mean a girl group called “NewJeans” just debuted 6 months ago and they have 2 song’s already that charted on the billboard hot 100 lol.
I think kpop is successful because they don’t just strictly stick to one genre like for example bts, they do hip hop, r&b, ballads, dance music, etc like they have many different styles that doesn’t limit them to a certain genre if that makes sense. As a directioner, I wish they would’ve let Zayn do r&b styles like even as a subunit with Liam would’ve ate.
boys world did multiple genre too but it didn’t work 4 them ):
I do wish we had more girl groups/ bands
im just gonna say YES
Just wait biggest girl group coming from kpop training and methodology they gonna rule the pop world they are under hybe and geffan🔥 Katseye gonna be the biggest gg you ever witness mark it
Excuse me but Little Mix DID NOT disband, they went on HIATUS 😭
It’s funny that western groups in the 2010s even get mentioned with notoriety because that’s around the time I got into kpop because I couldn’t stand any music from groups or solo artists