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It hit peak popularity in recent memory due to LeBron and then Curry & the Warriors. Really since the 2020 Pandemic, the NBA has felt blander than it has since the early to mid 2000s. That's not a good sign. Load management, players not battling through injuries, and a regular season that lacks juice also hurt. Additionally, a sport where if you touch someone is a foul, is pretty soft IMHO.
NBA is also just over-produced, and the product doesn’t really meet the hype. Look at NBA All-Star Weekend. I’d be hella mad if I spent hundreds of dollars to watch the all-star game and they’re not competing.
Why beacuse you want 70 points and fights Shaq and Barkley must know that is now new times ,I don't like all star game that is not fun only dunk contest and shout-out three points
I haven’t watched the NBA this year even though I’m a long time fan. I hate the NBA Cup courts, they are an eye sour. I hate the lack of defense. Games were teams can score 130 points and blow out the other team by 20 aren’t compelling. I’m just one person but it wouldn’t surprise me if there are other fans like me.
One time I was watching NBA a year or two ago. I saw both teams take 13 threes in a row!!! There was a 3 on 1 fast break and dude stopped and shot a three pointer. WTF!!! The NBA sucks.
It's not that I don't like 3s, I don't like a shoot around, which is what it's turned into. Too much lazily getting to the three points line and jacking it up. Doesn't feel like a game, more like an all-star weekend skills competition
Brodie, think you may be wrong on this...fans are getting tired of load management and the NBA cup sucks because there is nothing in it for fans outside colorful courts. Plus there arent no true rivalries anymore. and EVERYONE GETS INTO THE PLAYOFFS unless you really suck. And if your team is in the running, It's a long grind to the playoffs unless youre already tanking. And too many good players going to play together on teams that end up not panning out. Also, people are pissed with NBA coverage in their local cities with the RSNs dying off and it's harder to watch games on tv or online too. And the NBA package is only on cable, when people are going away from cable. Another sore spot are the refs are officiating the game to benefit certain teams at the wrong damn time. Ive seen this happen too much, and it's gotten worse since sports betting picked up. But I said elsewhere like you, lets make dunks 3 points and defense and gameplay will pick up. But Brodie, I used to work for the NBA---and the ratings and interest from fans is really down. I can tell...the interest and storylines arent there like most years.
When the Lakers hired bronny James to play alongside his dad(not a very good player)it told me that they just needed to fill the building.... James and curry are older and are becoming yesterday's news... Stopped watching a couple of years ago
The NBA and NHL regular season viewership numbers are both down. The NHL viewership is down even worse than the NBA. I just don't feel the same pull to watch either of these products often unlike 10-15 years ago and then on top of that they are blacking out games and forcing fans to pay for different services just to catch most games.
Only time I got into the NBA was the early and mid 2000s, and I prefer when the league is defensive based, Ala the 04 Pistons, these 140 to 135 games are just not entertaining to me, looks like a scrimmage
There's no variety in the styles of play. There's no signature moves or unique teams, it's all just layups and 3s. When I watch hockey or baseball, they still have teams playing defense and switching things up to get better with what they have. In basketball, there's stagnation and a complete lack of decisiveness, players play like they don't care, and coaches use the timeouts for ad breaks.
@@louiscypher4186 they don’t need to be marketed better as they already have international appeal and high jersey sales. The issues are more with American players lack of work ethic. Allen Iverson resonated with me because of how he played, Ja Morant kinda fits a similar mold but few all star guards have the mental toughness/style of AI. The NBA needs American stars that work hard not sit out every few games or don’t give effort.
Thank you. This is especially true if you live within a 50 mile radius of your local team and want to see their games. Hulu and other streamers are charging ~$90 / month for live sports-something we used to get for free.
@@BusyChild That is an exception to the rule. Most fans of American teams living in America can't watch every game of their home team just by paying for League Pass. Some games are on TNT and ESPN and now other games are exclusive on streaming services which is the issue. If every fan could see all 82 games of their fav team by paying for League Pass only life would be easier.
Ive been a NBA fan for more than 40 years, i have no issue with the high number of 3's taken. I find it more exciting tbh. We get wild swings and comebacks now more than ever before. I loved the banging and brutal defense of the 90s, and some fouls today really annoy me (like the shooter jumping into the defender and getting a foul call), but for the most part it feels more like skill has greatly increased since that era.
What if Patrick Mahomes played in a major market? Oh yeah, it wouldn’t affect NFL ratings at all. NFL hyped up good teams, not just big markets like the NBA
That's not the issue. Attendance numbers are fine for the NBA mostly because corporations and wealthy people that buy tickets just to "be there". TV ratings are much more of an important metric financially and that is what is down.
@@concertvids34 but the trickle down from the ultra rich buying up the seats? Younger generations (who eventually become the majority) don't bother being fans because it seems exclusionary and move to something else. Once that behavior "hardens", it's nearly impossible to get that customer back (because they don't have any long standing loyalty to the brand)
Once they going to Vegas and Seattle, the numbers will go up. And another thing is it used to be one players used to go to college for at least two years you become a fan of theirs so when you get to the NBA, you follow whatever team they’re on especially states that don’t have teams you follow the player
@@curtismn31 expansion may provide temporary intrigue/ratings boost for new markets but longterm it wont solve the large issue of how the game is played. At some point 3-5 years into expansion the ratings would cool off unless the next wave of star players plays the game that is appealing and players don’t keep taking off so many games.
If you want to fix the game, start officiating by the actual rule book. Eliminate carrying the ball and traveling. Bring back a defender's ability to affect the game. Above all else, the players do not care, so why should I? They don't play hard, or care if they win games. The regular season is meaningless to players as well as fans. Story lines will not bring me back.
Overall, I think that the NBA is going in the wrong direction on a lot of things. 1) The lack of defense because of the adjusted rules and over officiating. 2) Way too many technical fouls and for the most ridiculous occasions such as hanging on a rim for 0.2 seconds or looking at someone wrong. 3) Finding games to watch for your favorite team is too difficult because of blackouts and some teams getting tv deals with premium cable package channels. BUT, having said all that I might watch SuperSonics games if the league hadn't taken them from Seattle (Portland TrailBlazers games are impossible to find). I have made the switch to watching WNBA anyways, at least their players care whether they win or lose.
I’ve really watched less and less basketball over the years. There are a lot of little things that cause that. It’s not about a team anymore. It’s about individual players, and how they can form super teams now. I fully support player empowerment, but the super teams are bad for the league overall. The new uniforms every year now, one for each game of the week. It’s hard to keep up if you’re looking for quick highlights or scrolling through games. The lack of defense now has been a big over correction from the style of play of the 90’s-00’s. It’s just become less and less interesting to me over the last decade or so.
Constant diving, onerous video review delays, one-dimensional gameplay, bullshit "load management". The NBA is boring a hard to watch in 2024. Also the NBA Cup is a joke, and those courts are God awful. The "play-in" is a stupid gimmick too. I'm from Vancouver, I've always wanted the NBA back here, but given the product these days I'm not sure if I'd care anymore.
The NBA is trash. No one watches the regular season because it's a boring game. Nothing but 3 pointers. That's why Silver made up this mid-season NBA Cup bullshit. I refuse to watch.
Why I watch the NBA less each year: 1. The rules have made defenses almost irrelevant to the point that even 20 point leads aren't formidable. 2. Officiating is the worst in pro sports. The inconsistency of foul calling looks like the game isn't meant to be a level playing ground. 3. Player apathy. It's fairly apparent that some of the players give an 80% effort during the regular season so they can be "fresh" for the playoffs. As a fan, I can do that too....and thus ratings drop 19%.
The real question will be if these low ratings continue into the playoffs and up to the NBA Finals. If the Finals are off by 20% are greater he'll be hitting that panic button like mad.
Brodie, off topic, and if I missed you talking about this, I apologize, I’m wondering if you will still be here in YT, talking about various sport topics? I’m so happy for your next adventure, but hoping you will be here as well !
NBA fans don't want to NBA All-Star game levels of scoring. There are too many 3 pointers being attempted. Back up the 3 point line 3 feet, yes 1 yard. Fans want defense in games.
Biggest problem continues to be Inequity in play throughout the league. A very few teams continue to dominate yet many longstanding teams (Clippers, Jazz, Suns, etc.) yet to win an NBA Championship. Until this gets rectified, and we can go into a new season, with literally any team having a legitimate shot to win the NBA Championship, my support will remain lukewarm at best!!
The problem us not just 3's but 3's with no defense sure there is skill hitting open 3's it is just not entertaining 3's off ball movement and fast paced athletic movement is what fans want to see.
It’s hard to locate the games on TV and some fans have to pay for multiple streaming services to watch games. Also, the players dont take the regular season serious so why should the fans? 🤷🏾♂️
I've lost interest in the NBA, I'll tune in to watch Steph but that's about it. The game is cheezy now, and too many superstars changing teams every year.
I used to watch the NBA religiously. At least 3-4 games per week plus nearly all playoff games. It had always been my favorite sport and league. Over the past 8-10 years the NBA has become unwatchable to me. It's typically nine guys standing around the court watching the 10th guy jack up an uncontested 3 or go in for a uncontested dunk. The last two minutes of a close game take half-an-hour. Guys just decide "I don't want to play tonight." You seem to dismiss these issues, but those are core issues for most people. And yes, I do miss the half-court game of the 90's, mixed with the Showtime Lakers. In my opinion, when Kobe retired the NBA died. It will take a lot to get me back, and that makes me sad.
The lack of free local coverage and the importance of division games takes away from rivalry of basketball it was accomplishment to win the division from bonuses for players and home court advantage
Haven't watched the NBA since 2008, don't really ever see me going back. The little bit I have seen doesn't make me want to watch more. I would say there isn't enough defense or strategy in the modern game for me to tune in. Just seems like everyone is the Ray Allen era Sonics on Steroids and those teams really sucked. I'm not sure what exactly is popular about the game anymore, it just seems boring.
I generally agree but using last years numbers doesn’t reflect on popularity this year. Would love you to do this video cast again in April when this years numbers are available.
The games are predictable & boring, the stars are unlikeable a$$holes, no one cares about the regular season (the players sure don't) & with the Bronny James fiasco, the NBA is as fixed as Pro Wrestling
In my opinion, the game looks like a disoriented mess. No structure, no play calling, no strategy. Just constant 3 point shooting with no defense. Resembles nothing to the 90's and 00's basketball that was must see entertainment. Not saying we have to go 100% back to that era, obviously, but today's product isn't "it".
What I'm asking for is more variety. I don't mind that teams shoot a lot of three pointers. I mind that EVERY team shoots a lot of three pointers. The rule set and the analytics don't reward variety though.
I agree with everything here but a real frustration are the TV contracts. Not being able to watch/purchase your teams entire season locally is atrocious. There are a few exceptions to this but either the NBA or the owners need to keep those rights and make the money themselves. Don't outsource it. Look at what Ishbia did with the Suns.
The NBA has been slowly dying since the BLM BS started 4 years ago . Lebron telling fans that if your not on board that shows " Your silence is violence " chased away older white fans . Add in the lack of defense , the insane amount of 3 point attempts makes games hard to watch . And the biggest problem is load management. Paying big bucks to go to a game only to find out your favorite player is getting a day of rest even after team has been off for 2 nights . Stupid . Adam silver needs to find another line of work .
I mean, the reality is the ratings conversation is overrated. You want better ratings? Maybe have pre-post game shows that don't shit on the product consistently. Look at how the NFL media handles the discourse. NFL countdown KILLS NBA countdown. NBA countdown is a joke comparatively speaking and the reality is they genuinely don't bring anything positive to the discourse. SAS yelling about the same 5 teams, Perk's opinion might as well be state an Adjective a Nickname and a "THATS WHAT I"M TALKING ABOUT." Heck WNBA countdown does a better job of real breakdowns of games. Don't even get me started on Inside the NBA. Old men yelling out clouds about how it was better back in their day. There are TONS of media people who are entertaining/smart, and understand the basketball product better than most. Chuck and Shaq don't even know who plays in half the league and they're PROUD OF THAT. The criticisms of stye of play are way overrated and people are telling on themselves that they don’t watch the league night to night. There are teams with a variety of styles of play, such as OKC, Houston, Memphis, LAC, and ORL, that are elite defensively and play a very different style of ball than most. Teams do shoot more threes, but HOW they get there matters. Teams aren’t just putting up 35 threes a game and for what it's worth brodie League average is 35 threes a game not 45. Do some basic research here. How OKC runs its offensive system is fundamentally different from what Boston does. OKC is inside out and runs a ton of dribble handoffs into a variety of SGA/Jalen Williams looks. The Celtics have MAXIMIZED the three-point process, but they do so with elite ball movement and maximizing possessions in transition while also playing elite defense. The conversation is frustrating because IMO the league's ecosystem is concentrated on sponging every last drop of the Steph/LBJ/Durant era when they should be promoting it's stars. SGA's having a is having an MVP level season for the Thunder. They're first in the west, and they were the #1 seed last year. They're young and fun as hell. They don't have a national TV GAME FOR THE NEXT MONTH. So it's a variety of factors but overall it's more a self inflected wound of NBA and it's media counterparts rather than style of play or a specific reason for the rating drop.
The issues with the NBA are that the rosters are small compared to other major professional sports and that the teams in the league are top heavy. When a star takes a night off, the effect is disproportionately greater as a result. You notice when say Shohei Ohtani or Patrick Mahomes takes a game off. You're a whole lot less interested when Steph Curry takes a game off.
Brodie I haven’t watched the NBA in years. I’ve tried but it’s not entertaining or competitive enough. It’s College Football/ NFL & Hockey this time of year til the lull of Summer.. Defense and God Knows what else will fix that league…
Professional sports isn't always about providing a quality product. Probably need to expand into markets for a new fan base since some of us have walked away from the NBA
I was never really a huge NBA fan but I would watch games pretty frequently about 15-20 years ago. Not sure what happened but I slowly stopped watching and about 5 years ago when I had a job that required me to watch and talk about all sports, I really started to loathe the NBA. To me it is the direct antithesis to hockey, which is my far and away favorite sport. Zero physicality, the yearly formation of “super teams”, the last 5 minutes taking 20 minutes to play out. It’s just wholly uninteresting to me now and I’d rather hang out at the DMV then watch another NBA game. Go Sharks!!
You’re down playing the “load management”. It is a major issue. I liked what Karl Malone stated, "But you would have had to kill me for me not to play. Somebody would have had to hit me in the head to get me to sit out a game." Also, “You would have to kill me for me not to play.”
The game doesn't suck. The NBA narratives suck and people just repeat them. The League needs to admit it's bad at marketing. Bird v Magic: NCAA Rivals. Jordan: Nike's work. Shaq, personal branding was excellent. LeBron, had buzz in 10th grade. The league can't market players who become popular after they enter the league. Only those before. Dame Time doesn't move the meter. People hate Trae. Joker don't want it. None of the Knicks are marketed.
I stopped watching the NBA regularly once it started being a springboard to promote a false narrative on the state of racial relations in this country. Still, as a Steph Curry fan, I'd check the highlights to see how he's doing. Then the election came around and it all came rushing back. If I went on Twitter/X, the only NBA highlights I'd regularly see were people posting clips of Steve Kerr or Gregg Popovich chastising half the country for their politics, all while living in their ivory towers. Not to make the ' shut up and dribble' argument, because that's not it at all. But Michael Jordan once said ' Republicans buy NIKEs too". Now the only highlights are players choosing where they get traded and who can dress like the biggest clown walking into the game. There's no stakes in it anymore. It's the same reason I didn't watch the World Series. When you keep telling people you don't want their business, don't be surprised when they don't give you any.
@@BusyChild Not at all. I Just like video games, sports are meant to be an escape. I don't' pay an exorbitant amount of money to get preached at or talked down to. In both mediums, they're meant to bring communities together, instead of doing the exact opposite. I've made lifelong friends because of sports. And, in my humble opinion, you shouldn't have to worry about how you look, what you think , or who you love in order to have a beer and high five your neighbor. The culture of the NBA, currently, doesn't seem conducive to that criteria. ANd it seems I'm not alone.
The reason I do not watch the NBA is that the athletes are too big for the current court dimensions. Make the court bigger and raise the hoop by at least a foot. Make it a little harder to play the game.
I guess it went over your head that Sharks along with the Warriors and Niners have bandwagon fanbases. The people of the Bay Area only care when all those teams are winning. When they lose, they check out and do other things to distract themselves.
I think the biggest thing to affect the ratings so far are what you talked about-- a big World Series (when those aren’t so big, people are more likely to watch the winter sports earlier) and a spike in football ratings (not just the NFL, the college season is wide open this year with 12 teams making the playoffs). Conversely, 20 years ago NASCAR was on a hot streak and the late season races were more important to watch than early season basketball. Two other things: I understand hockey has been surging of late, which naturally affects hoops, and the LA Galaxy were on a hit streak of their own going into the MLS playoffs; that league can have an impact on the ratings in several markets. And one more thing: the WNBA had its greatest season ever. There will be some basketball fatigue from the seasonal overlaps (just like in soccer, as the US and the rest of the world have opposite seasons). Sports are year round and something is always happening except maybe one day around MLB’s All-Star Weekend. For a sports fan like me who likes all the Big Six sports and several of the smaller ones, my attention is split all year long.
The problem isn’t the scoring itself. It’s the fact that the rules were so rebuilt around “shoot 3s” that there isn’t a way for a team to actually defend against offenses. Also. National ratings are down? Maybe if national games didn’t have an ad after almost every dribble and weren’t the same 6 teams on the air every week. Couple that with the Fanduel networks being cut so casual fans are even further disconnected and yea. Interest is there. But the ability to jump in isn’t. As for the cup. It’s a decent idea. But the fact the bucks turned down the big celly that the nba was going to pay for tells you where it sits in the realm of value.
A part of this conversation thats going unsaid is how strong the international market is for the NBA. When I was in China there were NBA jerseys everywhere. Same in Japan and all other parts of Asia. Its really popular in Europe. Its popular in Africa, Oceania, etc. Even if the domestic market dips it really doesnt matter.
I think most pro sports are going through a dip in popularity, and I think Gen Z don't have the same interest that previous generations did. Gen Z care more about social media influencers than they do about athletes and sports leagues. The younger generation of my age group doesn't have long attention spans, and they generally don't have the patience to sit though any event that takes over 30-40 minutes of their day. It also doesn't help that I think a large percentage of NBA players don't really care about the league themselves, and just see playing in the NBA as a means to get social media followers and endorsements. NBA is their side hustle to the bigger scheme of social popularity and brand association.aka street cred.
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The NBA now it's just a three-point shooting contest which gets boring after a while
Hardly ever watch the NBA anymore. Chucking 3’s is boring basketball. Miss the battles in the post.
Some of the absolute greatest games in any sport were low scoring games due to great defense, something todays NBA is clueless about
Defense wins championships.
NBA is boring Everybody Plays the same way nobody plays defense
It hit peak popularity in recent memory due to LeBron and then Curry & the Warriors. Really since the 2020 Pandemic, the NBA has felt blander than it has since the early to mid 2000s. That's not a good sign. Load management, players not battling through injuries, and a regular season that lacks juice also hurt. Additionally, a sport where if you touch someone is a foul, is pretty soft IMHO.
The game is trash today. And until they make necessary changes, it will continue to lose popularity. Be honest Brody.
what specifically about the game is trash?
LeBron James was at Diddy party
NBA is also just over-produced, and the product doesn’t really meet the hype. Look at NBA All-Star Weekend. I’d be hella mad if I spent hundreds of dollars to watch the all-star game and they’re not competing.
Why beacuse you want 70 points and fights Shaq and Barkley must know that is now new times ,I don't like all star game that is not fun only dunk contest and shout-out three points
Not a fan on teams just going back and forth shooting 3s. That’s why stopped watching.
When the stars started traveling, flopping, and complaining. I would rather watch a college game than watch the NBA.
The NBA Cup is what almost completely ruined it for me.
I can't stand the current nba play
I haven’t watched the NBA this year even though I’m a long time fan. I hate the NBA Cup courts, they are an eye sour. I hate the lack of defense. Games were teams can score 130 points and blow out the other team by 20 aren’t compelling. I’m just one person but it wouldn’t surprise me if there are other fans like me.
Wait, how do the NBA Cup Courts “sour” your eyes?
That’s the exact reason I don’t like the nba anymore either. Adam silver is ruining what the nba once was
@tommymood3725 david stern doesn't get enough credit for the NBA he built. I bet he's rolling over in his grave to see what Silver has done.
The NBA sucks I stopped watching years ago
2020 was the last time I paid attention to it. Product sucks now
8 years ago for me. Game 7 of the 2016 finals. Then Durant joined the warriors and I was out
@Not_a_smart_man yep, everyone wants to play with their buddies in the NBA or form super teams. The NBA has really sucked since 2016 finals ended.
One time I was watching NBA a year or two ago. I saw both teams take 13 threes in a row!!! There was a 3 on 1 fast break and dude stopped and shot a three pointer. WTF!!! The NBA sucks.
College basketball is where it's at if you want to watch good basketball, not hoisting up 3s and dunks in the nba
Lost all interest after Kobe retired. He was the last of a dying breed that actually played defense.
It's not that I don't like 3s, I don't like a shoot around, which is what it's turned into. Too much lazily getting to the three points line and jacking it up. Doesn't feel like a game, more like an all-star weekend skills competition
LeBron James was at Diddy parties
Brodie, think you may be wrong on this...fans are getting tired of load management and the NBA cup sucks because there is nothing in it for fans outside colorful courts. Plus there arent no true rivalries anymore. and EVERYONE GETS INTO THE PLAYOFFS unless you really suck. And if your team is in the running, It's a long grind to the playoffs unless youre already tanking. And too many good players going to play together on teams that end up not panning out.
Also, people are pissed with NBA coverage in their local cities with the RSNs dying off and it's harder to watch games on tv or online too. And the NBA package is only on cable, when people are going away from cable. Another sore spot are the refs are officiating the game to benefit certain teams at the wrong damn time. Ive seen this happen too much, and it's gotten worse since sports betting picked up.
But I said elsewhere like you, lets make dunks 3 points and defense and gameplay will pick up. But Brodie, I used to work for the NBA---and the ratings and interest from fans is really down. I can tell...the interest and storylines arent there like most years.
Perfectly said!!
When the Lakers hired bronny James to play alongside his dad(not a very good player)it told me that they just needed to fill the building.... James and curry are older and are becoming yesterday's news... Stopped watching a couple of years ago
I stopped watching a decade ago. As soon as the players care, I might come back. I don't even care about my Jazz.
cap the number of 3’s per game ?
Take the 3 point line out
@@insertnamehere5809 better yet
The NBA and NHL regular season viewership numbers are both down. The NHL viewership is down even worse than the NBA. I just don't feel the same pull to watch either of these products often unlike 10-15 years ago and then on top of that they are blacking out games and forcing fans to pay for different services just to catch most games.
Only time I got into the NBA was the early and mid 2000s, and I prefer when the league is defensive based, Ala the 04 Pistons, these 140 to 135 games are just not entertaining to me, looks like a scrimmage
NBA wokeness and Queen James reign ruined it for me. Not to mention as A Bulls fan nothing to cheer for since 1998 and Derrick Rose in 2009.
There's no variety in the styles of play. There's no signature moves or unique teams, it's all just layups and 3s. When I watch hockey or baseball, they still have teams playing defense and switching things up to get better with what they have. In basketball, there's stagnation and a complete lack of decisiveness, players play like they don't care, and coaches use the timeouts for ad breaks.
The NBA markets players not teams. The best two players right now are Jovic and Doncic and the NBA has no clue how to market them.
@@louiscypher4186 they don’t need to be marketed better as they already have international appeal and high jersey sales. The issues are more with American players lack of work ethic. Allen Iverson resonated with me because of how he played, Ja Morant kinda fits a similar mold but few all star guards have the mental toughness/style of AI. The NBA needs American stars that work hard not sit out every few games or don’t give effort.
Blame it on multiple networks and streaming services having the rights and making it expensive to get games without paying a pretty penny
Thank you. This is especially true if you live within a 50 mile radius of your local team and want to see their games. Hulu and other streamers are charging ~$90 / month for live sports-something we used to get for free.
as a Raptors fan, I been able to watch all the games on NBA League Pass.
@@mysterirhysso you want everything for free?
@@BusyChild That is an exception to the rule. Most fans of American teams living in America can't watch every game of their home team just by paying for League Pass. Some games are on TNT and ESPN and now other games are exclusive on streaming services which is the issue. If every fan could see all 82 games of their fav team by paying for League Pass only life would be easier.
@@BusyChild Games used to be on over the air TV often.
Ive been a NBA fan for more than 40 years, i have no issue with the high number of 3's taken. I find it more exciting tbh. We get wild swings and comebacks now more than ever before. I loved the banging and brutal defense of the 90s, and some fouls today really annoy me (like the shooter jumping into the defender and getting a foul call), but for the most part it feels more like skill has greatly increased since that era.
Yeah the fouls today are the worst
What if Patrick Mahomes played in a major market?
Oh yeah, it wouldn’t affect NFL ratings at all. NFL hyped up good teams, not just big markets like the NBA
Seats are to expensive that people can't afford in this time
That's not the issue. Attendance numbers are fine for the NBA mostly because corporations and wealthy people that buy tickets just to "be there". TV ratings are much more of an important metric financially and that is what is down.
@@concertvids34 but the trickle down from the ultra rich buying up the seats?
Younger generations (who eventually become the majority) don't bother being fans because it seems exclusionary and move to something else. Once that behavior "hardens", it's nearly impossible to get that customer back (because they don't have any long standing loyalty to the brand)
Imagine how bad the ratings would be if we all weren’t betting on the games.
Last year was an all time high, but what about 2 years ago. Maybe, last year was an exception and this year is back to normal
NBA is boring as hell now
Brodie you have quickly become my favorite RUclipsr. I hope these endeavors continue to be as fruitful as your previous ones were and more!
Once they going to Vegas and Seattle, the numbers will go up. And another thing is it used to be one players used to go to college for at least two years you become a fan of theirs so when you get to the NBA, you follow whatever team they’re on especially states that don’t have teams you follow the player
@@curtismn31 expansion may provide temporary intrigue/ratings boost for new markets but longterm it wont solve the large issue of how the game is played. At some point 3-5 years into expansion the ratings would cool off unless the next wave of star players plays the game that is appealing and players don’t keep taking off so many games.
We need four new teams and 70 NBA season games not 82
If you want to fix the game, start officiating by the actual rule book. Eliminate carrying the ball and traveling. Bring back a defender's ability to affect the game. Above all else, the players do not care, so why should I? They don't play hard, or care if they win games. The regular season is meaningless to players as well as fans. Story lines will not bring me back.
Overall, I think that the NBA is going in the wrong direction on a lot of things. 1) The lack of defense because of the adjusted rules and over officiating. 2) Way too many technical fouls and for the most ridiculous occasions such as hanging on a rim for 0.2 seconds or looking at someone wrong. 3) Finding games to watch for your favorite team is too difficult because of blackouts and some teams getting tv deals with premium cable package channels. BUT, having said all that I might watch SuperSonics games if the league hadn't taken them from Seattle (Portland TrailBlazers games are impossible to find). I have made the switch to watching WNBA anyways, at least their players care whether they win or lose.
I’ve really watched less and less basketball over the years. There are a lot of little things that cause that. It’s not about a team anymore. It’s about individual players, and how they can form super teams now. I fully support player empowerment, but the super teams are bad for the league overall. The new uniforms every year now, one for each game of the week. It’s hard to keep up if you’re looking for quick highlights or scrolling through games. The lack of defense now has been a big over correction from the style of play of the 90’s-00’s. It’s just become less and less interesting to me over the last decade or so.
I think the lack of defense may have been in response to the Malice at the Palace 20 years ago.
I enjoyed the 90s/00s era more than I do this era.
So don't watch
@@master-kq3nwwe don't watch the NBA now and hopefully that sends a message to them.
Constant diving, onerous video review delays, one-dimensional gameplay, bullshit "load management". The NBA is boring a hard to watch in 2024.
Also the NBA Cup is a joke, and those courts are God awful. The "play-in" is a stupid gimmick too.
I'm from Vancouver, I've always wanted the NBA back here, but given the product these days I'm not sure if I'd care anymore.
The NBA is trash. No one watches the regular season because it's a boring game. Nothing but 3 pointers.
That's why Silver made up this mid-season NBA Cup bullshit. I refuse to watch.
LOL at how Silver had to bribe his players to show up with that NBA Cup. "You get extra money for winning!!" LOL
Not a fan of this
N.B.A Cup 💩 at all pointless.
Why I watch the NBA less each year: 1. The rules have made defenses almost irrelevant to the point that even 20 point leads aren't formidable. 2. Officiating is the worst in pro sports. The inconsistency of foul calling looks like the game isn't meant to be a level playing ground. 3. Player apathy. It's fairly apparent that some of the players give an 80% effort during the regular season so they can be "fresh" for the playoffs. As a fan, I can do that too....and thus ratings drop 19%.
It's pathetic how players can dog efforts night in and night out and get paid 50-60 million with endorsements.
The real question will be if these low ratings continue into the playoffs and up to the NBA Finals. If the Finals are off by 20% are greater he'll be hitting that panic button like mad.
Brodie, off topic, and if I missed you talking about this, I apologize, I’m wondering if you will still be here in YT, talking about various sport topics? I’m so happy for your next adventure, but hoping you will be here as well !
NBA fans don't want to NBA All-Star game levels of scoring. There are too many 3 pointers being attempted. Back up the 3 point line 3 feet, yes 1 yard. Fans want defense in games.
Biggest problem continues to be Inequity in play throughout the league. A very few teams continue to dominate yet many longstanding teams (Clippers, Jazz, Suns, etc.) yet to win an NBA Championship. Until this gets rectified, and we can go into a new season, with literally any team having a legitimate shot to win the NBA Championship, my support will remain lukewarm at best!!
The problem us not just 3's but 3's with no defense sure there is skill hitting open 3's it is just not entertaining 3's off ball movement and fast paced athletic movement is what fans want to see.
Cleveland fans of the 90’s stopped showing up for games when Mike Fratello’s high powered defenses had scores in the 70’s.
It’s hard to locate the games on TV and some fans have to pay for multiple streaming services to watch games. Also, the players dont take the regular season serious so why should the fans? 🤷🏾♂️
I've lost interest in the NBA, I'll tune in to watch Steph but that's about it. The game is cheezy now, and too many superstars changing teams every year.
I used to watch the NBA religiously. At least 3-4 games per week plus nearly all playoff games. It had always been my favorite sport and league. Over the past 8-10 years the NBA has become unwatchable to me. It's typically nine guys standing around the court watching the 10th guy jack up an uncontested 3 or go in for a uncontested dunk. The last two minutes of a close game take half-an-hour. Guys just decide "I don't want to play tonight." You seem to dismiss these issues, but those are core issues for most people. And yes, I do miss the half-court game of the 90's, mixed with the Showtime Lakers. In my opinion, when Kobe retired the NBA died. It will take a lot to get me back, and that makes me sad.
Play 72 games to get an award (90% too much to ask?)
The lack of free local coverage and the importance of division games takes away from rivalry of basketball it was accomplishment to win the division from bonuses for players and home court advantage
The nba refs need to stop giving out personal fouls for no reasons they having any players get fouled out
I’d rather watch the roller derby than the NBA. And I know the roller derby is staged strictly for entertainment!😮
The NBA is so boring...
Haven't watched the NBA since 2008, don't really ever see me going back. The little bit I have seen doesn't make me want to watch more. I would say there isn't enough defense or strategy in the modern game for me to tune in. Just seems like everyone is the Ray Allen era Sonics on Steroids and those teams really sucked. I'm not sure what exactly is popular about the game anymore, it just seems boring.
NBA isn’t necessarily getting less popular but less people are watching the games
The NBA by far has the most support outside of the US compared to the other big 4 North American Sports Leagues
I generally agree but using last years numbers doesn’t reflect on popularity this year. Would love you to do this video cast again in April when this years numbers are available.
nba basketball is boring. Isolate for 20 seconds, take 4 steps and no travel call. watch college hoops instead
The games are predictable & boring, the stars are unlikeable a$$holes, no one cares about the regular season (the players sure don't) & with the Bronny James fiasco, the NBA is as fixed as Pro Wrestling
In my opinion, the game looks like a disoriented mess. No structure, no play calling, no strategy. Just constant 3 point shooting with no defense. Resembles nothing to the 90's and 00's basketball that was must see entertainment. Not saying we have to go 100% back to that era, obviously, but today's product isn't "it".
I personally think that the college game is becoming more exciting.
Because defense is a real thing.
Super teams killed this league. The league wants the same 4 or 6 teams in the finals every year. No one cares about the in season tournament
What I'm asking for is more variety. I don't mind that teams shoot a lot of three pointers. I mind that EVERY team shoots a lot of three pointers. The rule set and the analytics don't reward variety though.
5:34 how about this idea: ally-oops assisted from beyond the 3 point arch are worth 3 points. Same if there is a 4 point marker.
Here's Brodie Brazil!
I agree with everything here but a real frustration are the TV contracts. Not being able to watch/purchase your teams entire season locally is atrocious. There are a few exceptions to this but either the NBA or the owners need to keep those rights and make the money themselves. Don't outsource it. Look at what Ishbia did with the Suns.
I think TV ratings for everything on TV are going down, except for NFL of course.
The NBA has been slowly dying since the BLM BS started 4 years ago . Lebron telling fans that if your not on board that shows " Your silence is violence " chased away older white fans . Add in the lack of defense , the insane amount of 3 point attempts makes games hard to watch . And the biggest problem is load management. Paying big bucks to go to a game only to find out your favorite player is getting a day of rest even after team has been off for 2 nights . Stupid . Adam silver needs to find another line of work .
Spot on 👍
You have a point. The NBA has become too ghetto for the average fan.
Maybe you are racist not sure but sounds like it. Why would you care about Black people rights being talked about? Shows a lot about you
Baseball is doing all the right things, and the NBA is making all the wrong moves.
I mean, the reality is the ratings conversation is overrated. You want better ratings? Maybe have pre-post game shows that don't shit on the product consistently. Look at how the NFL media handles the discourse. NFL countdown KILLS NBA countdown. NBA countdown is a joke comparatively speaking and the reality is they genuinely don't bring anything positive to the discourse. SAS yelling about the same 5 teams, Perk's opinion might as well be state an Adjective a Nickname and a "THATS WHAT I"M TALKING ABOUT." Heck WNBA countdown does a better job of real breakdowns of games.
Don't even get me started on Inside the NBA. Old men yelling out clouds about how it was better back in their day. There are TONS of media people who are entertaining/smart, and understand the basketball product better than most. Chuck and Shaq don't even know who plays in half the league and they're PROUD OF THAT.
The criticisms of stye of play are way overrated and people are telling on themselves that they don’t watch the league night to night. There are teams with a variety of styles of play, such as OKC, Houston, Memphis, LAC, and ORL, that are elite defensively and play a very different style of ball than most. Teams do shoot more threes, but HOW they get there matters. Teams aren’t just putting up 35 threes a game and for what it's worth brodie League average is 35 threes a game not 45. Do some basic research here.
How OKC runs its offensive system is fundamentally different from what Boston does. OKC is inside out and runs a ton of dribble handoffs into a variety of SGA/Jalen Williams looks. The Celtics have MAXIMIZED the three-point process, but they do so with elite ball movement and maximizing possessions in transition while also playing elite defense.
The conversation is frustrating because IMO the league's ecosystem is concentrated on sponging every last drop of the Steph/LBJ/Durant era when they should be promoting it's stars. SGA's having a is having an MVP level season for the Thunder. They're first in the west, and they were the #1 seed last year. They're young and fun as hell. They don't have a national TV GAME FOR THE NEXT MONTH.
So it's a variety of factors but overall it's more a self inflected wound of NBA and it's media counterparts rather than style of play or a specific reason for the rating drop.
The issues with the NBA are that the rosters are small compared to other major professional sports and that the teams in the league are top heavy. When a star takes a night off, the effect is disproportionately greater as a result. You notice when say Shohei Ohtani or Patrick Mahomes takes a game off. You're a whole lot less interested when Steph Curry takes a game off.
The games are no more than shootarounds.
Brodie I haven’t watched the NBA in years. I’ve tried but it’s not entertaining or competitive enough. It’s College Football/ NFL & Hockey this time of year til the lull of Summer..
Defense and God Knows what else will fix that league…
Professional sports isn't always about providing a quality product. Probably need to expand into markets for a new fan base since some of us have walked away from the NBA
I was never really a huge NBA fan but I would watch games pretty frequently about 15-20 years ago. Not sure what happened but I slowly stopped watching and about 5 years ago when I had a job that required me to watch and talk about all sports, I really started to loathe the NBA. To me it is the direct antithesis to hockey, which is my far and away favorite sport. Zero physicality, the yearly formation of “super teams”, the last 5 minutes taking 20 minutes to play out. It’s just wholly uninteresting to me now and I’d rather hang out at the DMV then watch another NBA game. Go Sharks!!
NBA is hugely popular, just fewer fans watching…I get it!
You’re down playing the “load management”. It is a major issue.
I liked what Karl Malone stated, "But you would have had to kill me for me not to play. Somebody would have had to hit me in the head to get me to sit out a game." Also, “You would have to kill me for me not to play.”
The NBA kneeled for the anthem. Made defense illegal. Babies star players. People tuned out
NFL: First Time?
The game doesn't suck. The NBA narratives suck and people just repeat them. The League needs to admit it's bad at marketing. Bird v Magic: NCAA Rivals. Jordan: Nike's work. Shaq, personal branding was excellent. LeBron, had buzz in 10th grade.
The league can't market players who become popular after they enter the league. Only those before. Dame Time doesn't move the meter. People hate Trae. Joker don't want it. None of the Knicks are marketed.
It’s hard to watch games, can barely catch any now a days
Because it's gone woke. That's why
Better to be woke than a sheep like you are
I ended my NBA fandom the night of the Decision as I could see what was coming both in the front office and on-court product.
I stopped watching the NBA regularly once it started being a springboard to promote a false narrative on the state of racial relations in this country. Still, as a Steph Curry fan, I'd check the highlights to see how he's doing. Then the election came around and it all came rushing back. If I went on Twitter/X, the only NBA highlights I'd regularly see were people posting clips of Steve Kerr or Gregg Popovich chastising half the country for their politics, all while living in their ivory towers.
Not to make the ' shut up and dribble' argument, because that's not it at all. But Michael Jordan once said ' Republicans buy NIKEs too". Now the only highlights are players choosing where they get traded and who can dress like the biggest clown walking into the game. There's no stakes in it anymore. It's the same reason I didn't watch the World Series. When you keep telling people you don't want their business, don't be surprised when they don't give you any.
I bet if all the major leagues promoted politics that aligned with your beliefs, you’d be okay with it.
@@BusyChild Not at all. I Just like video games, sports are meant to be an escape. I don't' pay an exorbitant amount of money to get preached at or talked down to. In both mediums, they're meant to bring communities together, instead of doing the exact opposite. I've made lifelong friends because of sports. And, in my humble opinion, you shouldn't have to worry about how you look, what you think , or who you love in order to have a beer and high five your neighbor. The culture of the NBA, currently, doesn't seem conducive to that criteria. ANd it seems I'm not alone.
@@joelvinson you ain’t fooling me dude.
@@BusyChild If you think there's an alterior motive behind ' I just want to have fun', that's a you thing. *thumbs up* 😊
The reason I do not watch the NBA is that the athletes are too big for the current court dimensions.
Make the court bigger and raise the hoop by at least a foot. Make it a little harder to play the game.
I watch my team via rabbit ears antenna on local tv. Am I counted in these metrics?
San Jose shows the same problem with no attending Celebrini games. In most of other cities that will be sell out nights every single game.
I guess it went over your head that Sharks along with the Warriors and Niners have bandwagon fanbases. The people of the Bay Area only care when all those teams are winning. When they lose, they check out and do other things to distract themselves.
Baseball does have load management. Roger Clemens started it by sitting out half the season.
I think the biggest thing to affect the ratings so far are what you talked about-- a big World Series (when those aren’t so big, people are more likely to watch the winter sports earlier) and a spike in football ratings (not just the NFL, the college season is wide open this year with 12 teams making the playoffs).
Conversely, 20 years ago NASCAR was on a hot streak and the late season races were more important to watch than early season basketball.
Two other things: I understand hockey has been surging of late, which naturally affects hoops, and the LA Galaxy were on a hit streak of their own going into the MLS playoffs; that league can have an impact on the ratings in several markets.
And one more thing: the WNBA had its greatest season ever. There will be some basketball fatigue from the seasonal overlaps (just like in soccer, as the US and the rest of the world have opposite seasons).
Sports are year round and something is always happening except maybe one day around MLB’s All-Star Weekend. For a sports fan like me who likes all the Big Six sports and several of the smaller ones, my attention is split all year long.
I don’t watch sports where intentionally committing a foul is seen as a valid strategy.
Horrible product, but honestly the politics took me out, the BLM stuff was ridiculous
The problem isn’t the scoring itself. It’s the fact that the rules were so rebuilt around “shoot 3s” that there isn’t a way for a team to actually defend against offenses.
Also. National ratings are down? Maybe if national games didn’t have an ad after almost every dribble and weren’t the same 6 teams on the air every week.
Couple that with the Fanduel networks being cut so casual fans are even further disconnected and yea. Interest is there. But the ability to jump in isn’t.
As for the cup. It’s a decent idea. But the fact the bucks turned down the big celly that the nba was going to pay for tells you where it sits in the realm of value.
Too boring and No Talent!
😂😂😂
A part of this conversation thats going unsaid is how strong the international market is for the NBA. When I was in China there were NBA jerseys everywhere. Same in Japan and all other parts of Asia. Its really popular in Europe. Its popular in Africa, Oceania, etc.
Even if the domestic market dips it really doesnt matter.
One more metric....gambling
It’s going to get much worse when LeBron retires. It’s gonna be hilarious.
I think most pro sports are going through a dip in popularity, and I think Gen Z don't have the same interest that previous generations did. Gen Z care more about social media influencers than they do about athletes and sports leagues. The younger generation of my age group doesn't have long attention spans, and they generally don't have the patience to sit though any event that takes over 30-40 minutes of their day.
It also doesn't help that I think a large percentage of NBA players don't really care about the league themselves, and just see playing in the NBA as a means to get social media followers and endorsements. NBA is their side hustle to the bigger scheme of social popularity and brand association.aka street cred.
NBA cup needs to award the winner a top4 playoff spot to make it meaningful
Giving a team a top 4 playoff spot in December would only make the tanking and pro stars sitting out more games easier.
19% decrease is catastrophic
Selling out arenas is table stakes, if viewership going down by that much is a ton of money lost