Erik Simca : Yes, ads that introduces and instill living life Values. Ads is a vehicle for businesses and products, nothing wrong with that as business, information and economy spins the world. Product ads with the call for humanistic values are priceless. One may not find himself relating to the product but everyone definitely relates to Values. Hope more good ads like this are produced everywhere. Values of the old and young - respectful of each other and good friendship.
I can’t believe I spent 6 minutes watching an ad with 2 rich guys drink corporate flagship whiskey, line dancing, and making wagers over priceless objects. it was pretty cool though
The whiskey was easy enough to ignore, especially since I don't drink the stuff. I appreciated that this... mini movie, let's call it... didn't just try to sell me on the idea that a specific brand of alchohol would make me cool, double the length of my dick and attract quasi-naked women from way beyond the horizon. Almost makes me want to try whiskey, but not quite.
I think this is what is called eye-candy or guilty pleasure. Remember, these are actors, repeating lines not written by them and has nothing to do with reality. But damn, it was great to dream if for only a little while.
Peter Yianilos > of the profit margin in selling whiskey. Or at least Johnny Walker. It takes almost a decade before the first sellable bottles after the whiskey goes into barrels, so unless you have been at this since Prohibition or earlier, the capital required in astounding.
@@Authent12 you're almost making it too easy to sell it to todays hollywood executives, but I'm afraid Mr. Law is too white to be a good fit for the role nowdays
I just want to know how this got sold to the client. "Okay we're gonna take Jude Law and Giancarlo Giannini to the BVA... no stay with me the bottle will be in 30% of the shots!" Masterful.
the truely masterful thing is they don't show you the bottles label, not until the very end. one always thinks a it's product placement, but then the logical part of the brain say's nah it can't be if it were product placement one would see the lable. They played us with our own expectations on advertising and actually made us want to know what is in the bottle in the end. This is the truely masterful thing in my opinion
That shot of Jude Law at 5:39, slightly quizzical brow, with one eye fully revealed - but barely - over the top of the sunglasses, and the other half-hidden by them, and in just a little less light, is perfection. It speaks to the brilliance of Law, the director and the DOP, lighting and probably the editor and the colourist.
"I once sailed a vessel older and rarer than any other. It was priceless -- nothing compared. I had acquired it in payment of a life debt owed my father's father, and when he passed, the vessel passed to me. This is our story; this is our fate. How my once estranged son found himself upon that vessel and reconciled to the family. How the heirloom passed yet again, for my last moments were upon me. This is the song, the dance, the story -- embellished with naught but the nautical flair of the very waters upon which we sailed. This is the story, of how I finished the course. This is the dance, in which the finest blend of whiskey whisked me along for the trip of a life. This, this -- is an ad for a drink.
I was rehearsing a show for Wilton's Music Hall in 2014, when this was shot, and we had to decamp to another rehearsal space for the week. I guess the ir rental fee more or less underwrote our entire budget! Greeting to the amazing (truly amazing) Frances Mayhew, the then artististic director, and saviour of this truly (truly) astonishing venue.
Yash Majithia well he's been making money off his looks and British accent for 40 years. He doesn't need to try :p He knows all the woman want him and all the men want to be with the woman that want him.
I remember this ad as a young lad ! Brings back some nostalgic memories I love this story regardless of ad or not its a interesting tale of two friends and a ship ! Gold !
Have just watched this 5.5 years old promo-video and loved it! Both combination of true English and stylish Italian awesome. Jude Law won this first of all by his super-attitude!
I just watched a six and a half minute commercial and I'm wishing it was 13 so I could see what his story was. And it STILL beats the hell out of all the damned ads youtube keeps crowbarring into every damned video.
Wow...this is now a kind of advertising master piece....David Ogilvy could not have made it better....well done..indeed..well done Stay healthy and enjoy your drings..whatever you drink Tom
Excellent video! Giannini, one of the best Italian actors plays the part with aplomb and humour. I wonder what the story was, and I hope he got his yacht back. Very good.
Gotta love the pairing of Jude Law and Giancarlo Giannini. Great chemistry. They could have used Daniel Craig instead of Jude if it had been a Heineken film...
Watching this in 2021 and think it is by far the best Advertisement I have ever seen!!!!!!! Brilliant in the fact it's not selling the product (outright) it is selling a fun lifestyle that is enjoyed by the gentlemen while imbibing in luxurious golden whiskey.
A commercial I actually looked for, watched to the end, and enjoyed. And the best part... I actually know what they are trying to sell me. This is what advertising should be.
Christ sake.. I kept thinking "That Blue Label is a bit too prominent - crass product-placement for a movie." Little did I know.. Well played Walker, well played
I have watched trhs at least a dozen time ... absolutely love the frivolous attitude ... this is GREAT marketing I guaranty I will buy a bottle of the BLUE within the month.... love scotch ... love the spirit of this presentation
..oh la la... absolutly marvelous. I love the style of Jude Law... and the music, perfect. I swear to god, I went down stairs and I took a shoot of wis.. absolut, sorry I didn´t have Black label.
I have been rewatching this ad for a few years now because of its calming aesthetic and great actor, but I have only just noticed: At 4:12 there is another Jude Law in the band playing a saxophone and wearing a hat and a suit. This is just a little homage to his character- Dickie Greenleaf from The Talented Mr Ripley, who also wore the same exact outfit and played a saxophone in the movie scene in the jazz club
A soldier is silly because he doesn't have hot chicks? A fireman? A cop? Either that statement is vague or just full of ignorance. Gentleman doesn't care about being with women, the women cares about being with a gentleman. 99 problems but a....you know.
I really liked it. It’s several years old but it feels like the evolution of advertising. But my guess is that 6 minute video cost over $1 million to create. It’s quality, its fun.
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
I just watched a 6 minute ad for booze. Well played.
actually less of an ad than most product placements nowadays.
all ads should be like this.... actually enjoyable to watch..
Erik Simca : Yes, ads that introduces and instill living life Values. Ads is a vehicle for businesses and products, nothing wrong with that as business, information and economy spins the world. Product ads with the call for humanistic values are priceless. One may not find himself relating to the product but everyone definitely relates to Values. Hope more good ads like this are produced everywhere. Values of the old and young - respectful of each other and good friendship.
Was the label using the advertisement to sell product, or was the ad using the label to tell a story?
Hahahahahahahahahahaha damn this one 🤣
7 year's!! I still watch this, it was an amazing display of screenplay, acting, dialogue , victory and taste , the perfect mix
I watch this every week. Its a gem.
And the music guys, don't forget the music...
Where is the damn story JW?
How about photography and cinematography?
Me tooooo. Che Classe!!!!
This is what advertising should be like. No flashy, loud, shallow videos trying to grab your attention
I hear you but imagine cramming this into 30 seconds.
probably the best way to it for a product like this.
So what do you think about spike jonze kenzo commercial?
Robbe Nagel Depends on the market. If you are marketing to seniors and men aged 50+, then yes.
That's advertising for Booze.
Millions of people died because of alcoholism.
That's not what advertising should be like
I can’t believe I spent 6 minutes watching an ad with 2 rich guys drink corporate flagship whiskey, line dancing, and making wagers over priceless objects. it was pretty cool though
The whiskey was easy enough to ignore, especially since I don't drink the stuff. I appreciated that this... mini movie, let's call it... didn't just try to sell me on the idea that a specific brand of alchohol would make me cool, double the length of my dick and attract quasi-naked women from way beyond the horizon. Almost makes me want to try whiskey, but not quite.
I think this is what is called eye-candy or guilty pleasure. Remember, these are actors, repeating lines not written by them and has nothing to do with reality. But damn, it was great to dream if for only a little while.
Haven't you seen Trading Places with Eddie Murphy ruclips.net/video/wjkdynBFHuQ/видео.html ?
I'd have to watch it again to confirm (I won't) but pretty sure no whiskey was consumed.
Whisky...
Although this was years ago, this is probably the coolest commercial I've ever seen. Elegant, but playful.
I agree completely. donrjr
100% agreeable. A story well told
We agree which is why we keep playing. We have other videos that are great too!
but have you seen jean claude van damme volvo commercial?
@@pedrokim107 yes, and the Dolph Lundgren Volvo commercial to, which in my opinion is better :-)
They use the boat as a prize to improve each other's life by having them perform tasks they otherwise wouldn't have been able to pull off. Brilliant.
Its so deep😍
So that's what rich men do when they're bored..
Wealthy* rich men still work ;)
@@RyanZNO yeah only when they want to.
no, not really
@@vishalbanshal6857 if they didn't keep working they would no longer be rich
@@vishalbanshal6857 The first generation rich men usually work insanely hard. The next generations just get lazier and lazier.
Plot twist: They are actually co-owners of the boat already. This is just a game they play.
Might as well be if it gets passed back and forth *that* often.
That's not a plot twist... That's literally the plot...
Might just be married.
I always appreciate when a company has the wherewithal to fund something so original and whimsical, that was neat
Have you seen the Jean-Claude Van Damme doing the splits on the Volvo truck commercial? Only about thirty seconds, but what a thirty seconds!
This is clear evidence of the profit margin in selling whiskey.
I concur.
The question is: now that we know this…
what do we do about it?
It's the profit margin selling anything that people love to consume, look at any celebrity fashion line.
@@jonathantuck5029 make, whiskey?
@GamesTricker Why not both :D
Peter Yianilos > of the profit margin in selling whiskey.
Or at least Johnny Walker. It takes almost a decade before the first sellable bottles after the whiskey goes into barrels, so unless you have been at this since Prohibition or earlier, the capital required in astounding.
Does anyone else think Jude would make an excellent James Bond ?
Or an excellent Bond villain?
@@ralfrettig6963 agree. he's more fitting for a villain now that you've mentioned it
More the classic Bond.
Maybe, if Bond was jew and gay
@@Authent12 you're almost making it too easy to sell it to todays hollywood executives, but I'm afraid Mr. Law is too white to be a good fit for the role nowdays
The best friendship ever. Two guys a boat and a bottle. Now theres a story for you.
Best ad ever
If more ads were like this, I'd actually enjoy watching them.
Keep watching our channel and we will bring you more 😎
I just want to know how this got sold to the client. "Okay we're gonna take Jude Law and Giancarlo Giannini to the BVA... no stay with me the bottle will be in 30% of the shots!" Masterful.
the truely masterful thing is they don't show you the bottles label, not until the very end. one always thinks a it's product placement, but then the logical part of the brain say's nah it can't be if it were product placement one would see the lable. They played us with our own expectations on advertising and actually made us want to know what is in the bottle in the end. This is the truely masterful thing in my opinion
That shot of Jude Law at 5:39, slightly quizzical brow, with one eye fully revealed - but barely - over the top of the sunglasses, and the other half-hidden by them, and in just a little less light, is perfection. It speaks to the brilliance of Law, the director and the DOP, lighting and probably the editor and the colourist.
You know he's just outside right?
@@louismeunier6228 Interesting.
Just highbrow stuff I guess...
@@louismeunier6228 😂😂😂
jude law is perfect. he amazes me every time.
There is an elegance to this that I wish more ads would use!
Ahhhhh, such character and personality, blending and fitting in well that makes a man, a gentleman. This is not an ad, this is man science. 👍
"I once sailed a vessel older and rarer than any other. It was priceless -- nothing compared. I had acquired it in payment of a life debt owed my father's father, and when he passed, the vessel passed to me. This is our story; this is our fate. How my once estranged son found himself upon that vessel and reconciled to the family. How the heirloom passed yet again, for my last moments were upon me. This is the song, the dance, the story -- embellished with naught but the nautical flair of the very waters upon which we sailed. This is the story, of how I finished the course. This is the dance, in which the finest blend of whiskey whisked me along for the trip of a life. This, this -- is an ad for a drink.
I still like the story of the legendary SAO rock
This is beautifully written, quaint yet elegant. A true masterpiece in its self.
To deliver this transfixing masterpiece in ten short sentences is beyond brilliant.
Hahaha Hahaha
This was so well done... LOL, a commercial that truly sucked me into the storyline!
+ it oozes oldschool charm and elegance; the clothes, the boat even the interiors
ruclips.net/video/E7Rqom9p5no/видео.html
One of the most original commercials I have seen in ages. BRAVO!
I keep coming back to see this over and over and over and over again. Love it!! :-)
Маск🎈🎈🎈
I was rehearsing a show for Wilton's Music Hall in 2014, when this was shot, and we had to decamp to another rehearsal space for the week. I guess the ir rental fee more or less underwrote our entire budget! Greeting to the amazing (truly amazing) Frances Mayhew, the then artististic director, and saviour of this truly (truly) astonishing venue.
Swing music, Jude & Giancarlo, a long ad that you can’t turn away from.....I love it! If I buy this whiskey will my life be this fabulous?
Good whisky is
When 6 minutes feels like 2 hours of gold!
This isn’t Whiskey rather Whisky.
Yes! It seemed longer, but it was only 6 minutes? It seemed as good as a 2 hours movie to me? Why.
Beautiful cinematography, storytelling, and everything!
I love this commercial. I really wish they had done the story follow up.
They did.
I wish they would keep making these forever
Well, at least give us one more in which the story Giancarlo was beginning to tell gets played out.
@@hd-xc2lz Amen!
This is a wonderful ad. How relaxing and engaging.
This is how every Advertisement should be done, congratulations
The best commercial ive seen. Elegant and a story well told. Kudos to the director and the actors musicians and dancers
He’s not trying hard at all. This is the epitome of cool.
Broke, bald, and bored
No its not. Hes trying too hard to be cool. Thats what spoils the dance routine. Watch the second ad, with the car. They are way better on that one.
Yash Majithia well he's been making money off his looks and British accent for 40 years. He doesn't need to try :p He knows all the woman want him and all the men want to be with the woman that want him.
everyone know he has a micro penis, haven't you heard? what's so cool of a man with a small dick?
I've watched this ten times. Each time I wish I was in the same.boat. and situation. To be a gentleman. What a life.
How cool is this advert and how come I'm only just seeing it???? Loved every second and about to click into Episode II
I remember this ad as a young lad ! Brings back some nostalgic memories I love this story regardless of ad or not its a interesting tale of two friends and a ship ! Gold !
This is how life should be lived!
One of the most enjoyable ad I have ever seen! Well done Jude Law😎
This vid has swagger all over it.
The best 6 minute commercial I've seen so far, it's brilliant.
I love these stories I wish they still made them! great commercials!!!!!!
Have just watched this 5.5 years old promo-video and loved it! Both combination of true English and stylish Italian awesome. Jude Law won this first of all by his super-attitude!
Drunken people make the most bizarre logic.
That's so TRUE LOL
I never knew a drunk to have logic. That includes me😏
@@johnathanwheesk8791 right. Absence of logic is more fitting.
@@MarksREmarks spot on!
Not drunk. Just rich.
1. This should be a movie
2. If all ads were like this, I wouldn't complain.
I just watched a six and a half minute commercial and I'm wishing it was 13 so I could see what his story was. And it STILL beats the hell out of all the damned ads youtube keeps crowbarring into every damned video.
Hear, hear.
Best advert I’ve seen in a very long time ... will never forget it it’s absolutely brilliant!
Incredible, the story, the narrative, and these two awesome actors: you nailed it.
I want to see the next episode!
u gotta love the RUclips algorithm
No clue why a 6 minute whisky advert was in my recommended but I still watched all of it
I will never tire of watching this advertisement.
The guy who shot this is a genius. Beautiful.
This so cool, their should more like this, crazy idea, music, dance, and people who look like they having fun. wildly. this is life all about. thanks.
This is one of the greatest ads I have even seen.
This is the most brilliant ad I have ever seen🔥🔥🔥🔥 Genius
that is by far the best commercial I've seen in a long, long time!!
It's all in the telling of the tale, and this one is excellent.
I keep coming back to watch this video. Why? I am charmed and bewitched.
that was epic. Thank you for creating that. Maybe in 5-10 years I will have saved up enough for a bottle....and a boat
Wow...this is now a kind of advertising master piece....David Ogilvy could not have made it better....well done..indeed..well done
Stay healthy and enjoy your drings..whatever you drink
Tom
Brilliant, How to be a gentleman 101. Wished they made many more.
They make you wait like for Birkin Bags. That's the trick dear.
the amount of time I have watched all the blue label ads......they are exceptionally well done....masterpiece!!!!
Jude Law is magic! I’ll always love him 💕🌷
Oh how I wish there was a sequel. Such class!
I thought it was kind of lackluster until the end, when I realized these two do this over and over again with each other.
Why
One of the best, most entertaining ads I have probably ever seen. Cheers,
classiness overloaded !
damn cool moves,
damn cool acting,
damn cool blue sea,
damn cool Johnnie Walker
I will buy a bottle just for the fact that they made this short movie-ad-thing.
I have never, ever, under any circumstance been swayed by a commercial for booze, before this one.
1:15 Boat first had Italian flag and afterwards it was changed to British. 5:23 They actually honored the wager.
* UK flag
Excellent video! Giannini, one of the best Italian actors plays the part with aplomb and humour. I wonder what the story was, and I hope he got his yacht back. Very good.
ruclips.net/video/1TgSW9EjnqE/видео.html
they keep exchanging ownership through games, thats the theme
This is by far and away the best advert I have ever seen.
They're just gonna keep trading this boat back and forth, aren't they?
Yep 😆
Yeah
why not.
That's the point
Its not about the boat
Gotta love the pairing of Jude Law and Giancarlo Giannini. Great chemistry. They could have used Daniel Craig instead of Jude if it had been a Heineken film...
I don't know why I'm watching Jude Law do the Madison at 10pm on a Friday night. But here I am.
I'm a fan of the Blue, talent and naval pleasures such as this...and A Gentleman's Wager is just coming across my feed now? Wow! Well done. Fun piece.
Can we see part 2 please? This was so good!
I know this was an advert. However it's one of the best movies I've ever seen
This makes sense if you understand that Jude Law is absolutely plastered the entire time.
lmao!!!
Oh man... it makes every scene so much more believable.
i hope you do know you're making a fool of yourelf in your desperate try to offend one of the most charismatic actors in the history of this art form.
@@evaklent I believe he was making a joke
@@evaklent--Are you his mom?
So beatiful, so great. Wonderful. I didn`t expect so good entertainment in this.
So I’m not sure what this ad has to do with Jonny Walker BUT - that yacht is mint.
I can't count the number of times I've watched this film. Excellent campaign.
Jude is most most handsome man on earth period! That smile is magical ☺️
Watching this in 2021 and think it is by far the best Advertisement I have ever seen!!!!!!! Brilliant in the fact it's not selling the product (outright) it is selling a fun lifestyle that is enjoyed by the gentlemen while imbibing in luxurious golden whiskey.
Fully agree. I only found it a few days ago but I must have watched it 40 times already.
Watson and Mathais. Crossover at its best.
Best commercial I have ever seen .
Well played well played
Love this series! Keep them coming!
A commercial I actually looked for, watched to the end, and enjoyed.
And the best part... I actually know what they are trying to sell me.
This is what advertising should be.
Christ sake.. I kept thinking "That Blue Label is a bit too prominent - crass product-placement for a movie." Little did I know..
Well played Walker, well played
I have watched trhs at least a dozen time ... absolutely love the frivolous attitude ... this is GREAT marketing
I guaranty I will buy a bottle of the BLUE within the month.... love scotch ... love the spirit of this presentation
I've never wanted to hear a story like i wanna hear this one..
Isn’t it amazing when human creativity + resources are put together like this?
This never gets old.....
..oh la la... absolutly marvelous. I love the style of Jude Law... and the music, perfect. I swear to god, I went down stairs and I took a shoot of wis.. absolut, sorry I didn´t have Black label.
Despite being a ad, this was quite enjoyable
Just seen this and loved it!!! Then saw it is 5 years old!!!!! OMG. And there's a 2nd one. What a superb approach to advertising.
It’s not the boat, it’s the stories shared and the memories made, with a drink of course.
It’s a fucking awesome boat though.
That is one gorgeous vintage sailboat 😍 brilliant ad, pure sprezzatura & class, well done team 🙌🏽
Literally could have slapped Ford at the end and it still make sense
lol ford garbage company
I have been rewatching this ad for a few years now because of its calming aesthetic and great actor, but I have only just noticed: At 4:12 there is another Jude Law in the band playing a saxophone and wearing a hat and a suit. This is just a little homage to his character- Dickie Greenleaf from The Talented Mr Ripley, who also wore the same exact outfit and played a saxophone in the movie scene in the jazz club
As cool as Jude Law is, he would have just looked silly if it wasn't for the 12 hot chicks dancing with him.
he plays silly very well so it wouldnt so bad if he danced alone
Yet he still does it with a sophistication of a gentleman. Gentleman's silliness is an average man seriousness.
I’m afraid all men look silly without hot chicks 🧜🏼♀️🧚🏿🧞♀️💃👯♀️👯♀️
A soldier is silly because he doesn't have hot chicks? A fireman? A cop? Either that statement is vague or just full of ignorance. Gentleman doesn't care about being with women, the women cares about being with a gentleman. 99 problems but a....you know.
Juxsin oh calm dear it’s a RUclips video about dancing 🕺🏻
Very well done gentleman. A liquor commercial that may as well be a short film. I loved it!!
Это было красиво, элегантно. Актёры очень колоритные, талантливые. получила удовольствие . Спасибо.
Да. Звезда прошлых лет и звезда наших дней. Минимум текста. Но столь выразительны взгляды, жесты. И танец. Выше всяких похвал. Маленький шедевр!
привет всем нашим!
I really liked it. It’s several years old but it feels like the evolution of advertising. But my guess is that 6 minute video cost over $1 million to create. It’s quality, its fun.
Legend says they are still working out who's boat it is via wager to this day
This is pretty damn good marketing if you get people to watch a 6 min ad.... even made me smile. Good job 👍