New communities FAIL without these 5 ingredients

If you are thinking about starting a community for your product, answer these FIVE ESSENTIAL QUESTIONS to ensure you are set up to be successful and generate results.
These questions help founders, startups, marketers, community managers, and developer relations people decide if they should build a membership community around their product or service.
1. Do You Have a Product in the Market?
Value: Your product should be the focal point for your community, enabling activities like content creation, social media sharing, discussions, and events.
Examples: Docker, GitHub, and Ubuntu have built thriving communities around their configurable and complex products.
2. Do You Have Executive Buy-In?
Value: Executive support is crucial for the community’s success. Without it, your community efforts may not be sustainable.
Case Study: Umbraco’s leadership team's commitment has led to significant successes in meetups, newsletters, and online engagement.
3. Can Your Future Community Members Help Each Other Beyond Q&A?
Value: A vibrant community involves deeper engagement through various activities like content creation, event participation, and collaborative projects.
Examples: The Ubuntu community allowed members to contribute in diverse ways, such as software packaging, translations, and governance.
4. Are You Willing to Give Your Community Time to Grow?
Value: Building a community takes time, often 6-12 months, to see consistent results. Patience and long-term commitment are essential.
Examples: Communities like Fitbit and Kubernetes took time to find the right balance of content and engagement.
5. Do You Have Dedicated Staff to Grow Your Community?
Value: A dedicated community manager or DevRel professional is essential for handling engagement, content creation, metrics review, and event organization.
Case Study: The Dagger community's success is due to having a dedicated staff member, unlike companies that rely on part-time efforts from founders.
By addressing these five key questions, you can assess your readiness to build a successful membership community. Ensure your product engages members, secure executive support, foster diverse interactions, commit to long-term growth, and have dedicated staff for community management.
For more detailed insights and real-life examples, watch the full video and start building your thriving community today!
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