GTM Value Creation Corner: Episode 6 - Big Returns from Customer Success - Part #1

Discover how investing heavily in customer success and having a brand narrative that aligns with that company vision creates value by increasing upsell and cross-sell opportunities.
Companies should never underestimate the value of customer success, which can significantly increase upsell and cross-sell opportunities. Invest in your customers, and your customers will invest in you.
In this episode, SBI Senior Partner and TMT Practice Leader, Tony Erickson talks with symplr CEO, BJ Schaknowski and President, Nicole Rogas to learn how the provider of enterprise healthcare operations software and services succeeded in building a large, consolidated brand with a focus on customer success.
Key Talking Points:
• How symplr continues to tell a consolidated brand story after 15 acquisitions
• The payoff of heavily investing in customer success, which reduces churn
• Hiring the right go-to-market talent that aligns with the company’s GTM strategy