Why We Need a Customer Churn Prediction Model: The Case for ABC E-Commerce

In this video, we delve into the reasons behind developing a customer churn prediction model for ABC, a rapidly growing e-commerce platform. We'll explore the current challenges ABC faces with customer retention, analyze the financial implications of churn, and highlight the importance of personalized communication strategies to improve customer loyalty. This presentation sets the stage for building a robust machine learning model that will help identify at-risk customers and drive effective retention strategies.
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