Thanks for the video! Sorry if this question has been answer but I'm wondering what is the advantage of using a max clicks bidding strategy compared to a manual CPC one for getting that first click? Also are you setting a max cpc inside of the max clicks campaign and if so how are you calculating it?
This strategy doesn’t work with shopping ads. Have a max clicks shopping running with low priority and a troas shopping ad with high priority. The max clicks have been running for 3 weeks now the Troas has not been scaling since May 2024. Tested both with higher CPC and a lower cpc inside the Mac clicks shopping ad. It actually decreased my Roas and MER No matter how high the increase of budget, even 1% increase lead to a ROI loss for weeks. Turned out that I had to decrease my budget.
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Thanks for the video! Loved it very much!
@@HenryCampbell-z1z glad to hear it!
Thanks for the video!
Sorry if this question has been answer but I'm wondering what is the advantage of using a max clicks bidding strategy compared to a manual CPC one for getting that first click?
Also are you setting a max cpc inside of the max clicks campaign and if so how are you calculating it?
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Thank you, John!
Did you test it on shopping ads?
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This strategy doesn’t work with shopping ads. Have a max clicks shopping running with low priority and a troas shopping ad with high priority. The max clicks have been running for 3 weeks now the Troas has not been scaling since May 2024. Tested both with higher CPC and a lower cpc inside the Mac clicks shopping ad. It actually decreased my Roas and MER No matter how high the increase of budget, even 1% increase lead to a ROI loss for weeks. Turned out that I had to decrease my budget.
Same experience here.
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