Here's how your designer perfume is really made | CNBC Reports

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  • Опубликовано: 13 фев 2019
  • The perfume industry is nothing to be sniffed at, with the global fragrance market estimated to be worth $72 billion by 2024. Join CNBC's Tom Chitty as he explores the industry's history and goes behind the scenes of the world’s biggest fragrance and flavorings company.
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Комментарии • 342

  • @grahamjonathan762
    @grahamjonathan762 5 лет назад +1937

    I've just invented a perfume made from holy water.
    I've called it Eau my God.

  • @jazzeuphoria
    @jazzeuphoria 2 года назад +240

    I'm a bit of a chemist and a perfume hobbyist/enthusiast. Seeing this makes me want to have my own, small scale laboratory (and a better budget). Also, it's nice to see the similarities: the fragrance flacons, pipettes, dispensers, etc.
    My understanding is that each perfume has had on average 800 test fragrances, before going to market! Astounding. Here she is talking about 1 in 10. That's quite impressive.

    • @papuhboy
      @papuhboy 2 года назад +6

      You should

    • @thorrohbock8071
      @thorrohbock8071 2 года назад +9

      I think she was referring to projects that went through but it didn't go to market. Not necessarily the amount of copies per perfume (test fragrances).

    • @bunnyman6321
      @bunnyman6321 Год назад +1

      How you making out now?

    • @jazzeuphoria
      @jazzeuphoria Год назад +3

      @@bunnyman6321 still from home and having two viable perfume formulas after trying out ~40. The only difference now is that I have much more scents to work with. Thanks for asking. How about you?

    • @bunnyman6321
      @bunnyman6321 Год назад +5

      @@jazzeuphoria May much success be upon you 💰
      I'm into investing in real estate, I know nothing about fragrance industry 😂😂
      This video was in my feed n I decided to give it a watch n read the comments.

  • @grahamjonathan762
    @grahamjonathan762 5 лет назад +623

    I got my wife a new perfume for valentines day called "Tester"

  • @aoime22
    @aoime22 3 года назад +64

    She created J'adore by Dior

  • @danieljrs507
    @danieljrs507 4 года назад +181

    Really wanted him to smell it and go “that’s horrible” for a laugh

  • @daniellabuda7744
    @daniellabuda7744 9 месяцев назад +32

    I am also a perfumery enthusiast. I am currently experimenting with the raw materials at home. The thing how to construct the perfume is totally hidden by a very nice marketing curtain and only this is shown to consumers we are. It needs years to learn, spread the chemical knowledge and really master the perfumery raw materials in different dilutions to figure out what to do. Perfumery is about chemical and mathematical precision, scales and calculations, using synthetics and naturals combined. The whole think is really passionating. I had an opportunity to visit Grasse and International Perfume Museum, a really outstanding place.

  • @victorvictorfitness7537
    @victorvictorfitness7537 4 года назад +210

    She said she created 3000 perfumes and 300 went to market and 30 are on the preview market but than she said that’s not important
    It is superrr important, be proud

    • @david-Davidson
      @david-Davidson 3 года назад +4

      Record shows Calice Becker with 113 perfumes listed, there are men like Alberto Morillas with 400. She's got quite a lot though, 113 is a lot.

    • @bassinblue
      @bassinblue 3 года назад +16

      That sounds very normal, for an artist. It's like painters; behind the scenes they have thousands of works, but publicly, it's always like between 20-50. Same goes with musicians.

    • @stayswervin554
      @stayswervin554 2 года назад +6

      That’s how all creatives are
      Clothes, music, games, tv shows, movies

  • @henrynguyen1585
    @henrynguyen1585 4 года назад +188

    Ive just learned that Givaudan is literally older than the USA.

    • @arcabuz
      @arcabuz 9 месяцев назад +2

      Anything is older than that British colony

    • @Taco-cn1bm
      @Taco-cn1bm 7 месяцев назад +2

      @@arcabuzexcept your peoples culture it’s all American/western culture now

  • @shofi09
    @shofi09 2 года назад +34

    5:11 her humility should turn into the recognition she deserves!

  • @attackhelicopterjr4481
    @attackhelicopterjr4481 5 лет назад +275

    I bet all employees there are nosey...

  • @encesolezera506
    @encesolezera506 3 года назад +43

    that japanese brand was Issey Miyake

  • @MultiSciGeek
    @MultiSciGeek 3 года назад +160

    That's damn interesting! I think I would love a job like this, or in the very least visit their factory one day.

  • @rose_roots
    @rose_roots 5 лет назад +84

    How much does it cost for a business to develop a fragrance with them I wonder? Perfumes are usually very expensive, they must charge quite a lot...

    • @patrickdunster3746
      @patrickdunster3746 4 года назад +35

      This depends. You heard her say that she did some for premium and some for other categories or segments. We would be one of those segments, we are in the Masstiege perfume segment, so our products are slightly cheaper than premium, but higher than mass products. I can say that per kg, the perfume oil, which is what is the perfume is based on is about Euro 100 or so per kg. Chanel , as example, would spend much more than this. The higher the price of the perfume oil, the better it is obviously and the better the ingredients. Some ingredients, such as Oud, Real Rose, Real Jasmine, Ambergris are too costly, so a lot of people will look for synthetics or an equivalent. I think before one would make a perfume it is better to have your Marketing or Product Brief and also start with your brand DNA. If it is just a personal thing, companies such as Givaudan, would not even give you the time of day. They would be selling TONS or thousands on thousands of kg of perfume oil to people such as Chanel and even us. There are hundreds of fragrance development companies however, and not all in France as well...so you might be able to find cheaper and closer to home.

    • @dendroaspispolylepis8770
      @dendroaspispolylepis8770 3 года назад +1

      @@patrickdunster3746 can you name me some premium segment brands? Is Xerjoff premium brand? Masque Milano?

    • @david-Davidson
      @david-Davidson 3 года назад +1

      most of the products they make are industrial fragrances, think soaps, detergents, bleach, fabric softener, candles, air fresheners etc.

    • @Dan-vr7zs
      @Dan-vr7zs 3 года назад

      @@dendroaspispolylepis8770 You need to check out a site called Fragrantica. Its amazing to read reviews, and also see if is a ''niche'' brand or designer.

    • @Vampybattie
      @Vampybattie 2 года назад +9

      Making fregrance is cheap it's the branding and package that cost

  • @arulsaravanan16
    @arulsaravanan16 5 лет назад +121

    Reminds me of the movie "Perfume: The Story of a Murderer"

  • @MrLanarana
    @MrLanarana 4 года назад +59

    Calice Becker, great perfumery, she is awesome Kilian's fragances are mostly hers ♥️

  • @ms_c_15
    @ms_c_15 2 года назад +16

    I wanna work there and invent my own perfume

  • @Atem_S.
    @Atem_S. 5 лет назад +12

    Love them especially when they suit the person!

  • @Henry871026
    @Henry871026 5 лет назад +6

    TOM has become more comfortable in front of the camera. Nice job.

  • @CNBCi
    @CNBCi  5 лет назад +5

    Let us know your favorite fragrance in the comments. 👃🏻

    • @HatovimLeTayis
      @HatovimLeTayis 5 лет назад +3

      Nasomatto Black Afgano, Tom Ford Grey Vetiver, Lalique Encre Noire, Rasasi La Yuqawam Homme, Dior Homme Parfum, Creed Original Santal, Dior Fahrenheit, Creed Aventus, Giorgio Armani Acqua di Gio Profumo and Cartier Déclaration are some of my favorites.

    • @CNBCi
      @CNBCi  5 лет назад +1

      @@HatovimLeTayis 😲

    • @AlanNguyenMD
      @AlanNguyenMD 5 лет назад +2

      @@CNBCi la nuit de l'homme, but tell YSL to show that up their ass for their reformulation

    • @hayinka7691
      @hayinka7691 5 лет назад +3

      My fart

    • @deletc4198
      @deletc4198 5 лет назад

      I've got them too many but keep repeating buying diesel only the brave, givenchy gentlemen only, armani nuit, penhaligon endymion, lanvin avant garde, burberry london, desquared potion blue cadet

  • @xadapfacy
    @xadapfacy 5 лет назад +3

    Tom is absolutely delightful and charismatic

  • @williancarlini3725
    @williancarlini3725 3 года назад +23

    That´s a nice olFactory!

    • @Lordknight13
      @Lordknight13 3 года назад

      Brilliant ! Made my day just 🤣😆

    • @GucciButNotGuilty
      @GucciButNotGuilty 3 года назад

      Bravo..Non-fragheads will just keep scrolling

  • @paulag9590
    @paulag9590 2 года назад +3

    Calice Beker made my favourite perfume such a pleasure to see her 😍

  • @brittanygale8926
    @brittanygale8926 Год назад +8

    I like to often combine my perfumes to find my own preferences and I find that works better for me than buying so many more perfumes. Though I already have alot haha 😂

  • @gisellereyes7422
    @gisellereyes7422 5 лет назад +40

    I just learned about Bond no.9 and I'm hooked with the brand. My credit card suffered but so many good scents to choose from. Other brands I like are Michael Kors and Dior.

    • @Stu-SB
      @Stu-SB Год назад +2

      Bleeker Street is sensational 👏

  • @jyeprice9382
    @jyeprice9382 5 месяцев назад +2

    I love perfume but couldn't afford designer brands. Now i work for a fragrance house that does fantaatic dupes. I love them.

  • @hallezebrowski
    @hallezebrowski 2 года назад +5

    perfume is what makes me the happiest girl

  • @joshualongman2343
    @joshualongman2343 5 лет назад +31

    I’m baffled by some people who use spectacular amount of perfume. One could smell them over yards away. If too close, could render appalling discomfort. Perfumes are suppose to be used in a hint proportion, an etiquette one must observe.

    • @davidnorman4612
      @davidnorman4612 4 года назад +17

      Says you.

    • @carlisroy6666
      @carlisroy6666 4 года назад +2

      You'd better let the entire fragcom know that projection and sillage are unnecessary then!

    • @dieselboy77
      @dieselboy77 4 года назад +3

      It depends on body chemistry. Someone could use one spray and have massive sillage

    • @LuxeprivaeMedia
      @LuxeprivaeMedia 2 года назад

      @@davidnorman4612 lmbo

  • @A.K.00
    @A.K.00 4 месяца назад +1

    I'm fan of Ms. Becker's work..so cool to see her here!

  • @cynthiasexton-wilson8962
    @cynthiasexton-wilson8962 3 года назад +4

    I'd love to have the recipe for Insolence by Guerlain. When they stop making it, I could make my own

    • @micheller2906
      @micheller2906 2 года назад +1

      Look up the notes and buy the fragrance oils

  • @dimitrios-stylianoskoutsou991
    @dimitrios-stylianoskoutsou991 Год назад +4

    She is the nose behind J’ adore Dior and Tom Ford’s Velvet Orchid among others

  • @dewantausifyarchowdhury2449
    @dewantausifyarchowdhury2449 2 года назад +5

    The Japanese brand is definitely Issey Miyake

  • @lb1798
    @lb1798 2 года назад +4

    OH MY GOODNESS....THAT WOULD BE THE DREAM JOB OF A LIFETIME...to be a master perfume maker. My family nicknamed me Fido... because my sense of smell is so acute/ strong. W🥰W

  • @arturchagas7253
    @arturchagas7253 Год назад +3

    seems like a dream job to be a perfumist

  • @Stu-SB
    @Stu-SB Год назад

    Calice Becker has constructed some of the most popular frags out there..

  • @MichaelCobbs
    @MichaelCobbs 3 года назад +1

    This is a wonderful video.

  • @lotlotdg4300
    @lotlotdg4300 4 года назад +44

    I love perfumes i spend a lot of money on it.... im glad to know from your video that its not so inhuman to have nice scents...

    • @mimoubadisi8316
      @mimoubadisi8316 4 года назад +3

      Do you know how to make perfumes ??
      There are many secrets.
      But it needs research and experiments.
      It's so cool, I'm a talented emerging perfume designer.
      But I lack possibilities.

    • @mimoubadisi8316
      @mimoubadisi8316 4 года назад +2

      You can communicate.

  • @verasvechina
    @verasvechina 2 года назад +2

    I want to come to FRANCE to make Perfume!

  • @Jaimefranciss
    @Jaimefranciss 3 месяца назад +1

    Watching this is 2024 lol

  • @romeosly4341
    @romeosly4341 2 года назад +4

    I could listen to the French speak English all day 😂

  • @namanwadhwa1178
    @namanwadhwa1178 2 года назад +1

    Can you please tell how these packed in airsol containers

  • @YueRain
    @YueRain 5 лет назад +6

    love perfume. =)

  • @louiseantoinesessensforeve438
    @louiseantoinesessensforeve438 3 года назад +31

    I love perfume. It's interesting to see how the fragrance is designed.

  • @spirosjoannou5202
    @spirosjoannou5202 3 года назад +6

    The ancient Egyptians were the first to incorporate perfume into their culture, followed by the ancient Chinese, Hindus, Israelites, Carthaginians, Arabs, Greeks, and Romans. The oldest perfumes were discovered by archeologists in Cyprus. They were more than 4,000 years old

  • @indiechic8385
    @indiechic8385 3 года назад +11

    Where can I find or apply for jobs like these? I have no qualification but I really would love to sign up as a trainee in these labs or just volunteer for them as I learn?

    • @YTStoleMyUsername
      @YTStoleMyUsername 3 года назад +2

      Look up flavor & fragrance companies in your city, then go to each of their websites to see if they have jobs/career sections... if you are in a major metropolitan city, maybe you have a Firmenich facility you can check out. They are one if the biggest fragrance producing companies. There was one near me but they moved about an hour away so sadly its too far :( But do some searching online & you could get a start in any company that develops flavors, fragrances or scents for other businesses in any way.

    • @loon7181
      @loon7181 2 года назад +2

      tbh going through the profile of perfumers it seems they tend to have formal training, for example the woman on this video went to Givaudan Perfumery School, which claims to be behind the perfumers of 1/3 of perfumes in the market. And there's already a lot of competition between the students to get into these companies, but idk, to me it seems that going to perfumery school is the best option.

  • @jamesbillingsby8043
    @jamesbillingsby8043 2 года назад

    I wonder how amazing it must constantly smell there.

  • @007udayan
    @007udayan 3 года назад +3

    I spend like crazy on perfumes

  • @hereyougoall762
    @hereyougoall762 2 года назад

    Great work out

  • @vsipy
    @vsipy Год назад

    That place must smell so strong of fragrance

  • @noufalkhalid
    @noufalkhalid Год назад

    i serioulsy lernrd somuch about fragrance recentlt and now i can say the ntes in most perfumes better the brand easier to undrstand

  • @apontutul
    @apontutul Год назад

    Thanks for sharing and smelling

  • @gbaili
    @gbaili 3 месяца назад

    I love perfumes. I love perfumes from Europe, London, Ireland, Germany Dubai and Middle East ❤🎉😀🇮🇷🇮🇶

  • @afrazamjad1303
    @afrazamjad1303 9 месяцев назад +1

    I wish i work there

  • @olornavacu7757
    @olornavacu7757 Год назад

    Truth be told .......we thankful and we shall always support
    Shared .........gooo goooooo post.

  • @shaileshjoshi9983
    @shaileshjoshi9983 Год назад +1

    It's nice for perfume lovers

  • @mikecarballo1671
    @mikecarballo1671 2 года назад +1

    I love my perfume of Bleu De Chanel for men😍🥰

  • @bluelagoon12
    @bluelagoon12 3 года назад

    I wish I could have one from her

  • @nishobit.1293
    @nishobit.1293 3 года назад +7

    Interesting to see the process. However, I get a headache from most artificial perfumes.

    • @texascoqui9789
      @texascoqui9789 Год назад +4

      Try Lolita Lempicka, it's very light, with a powdery flowery smell. Feels like your in a fairytale

  • @shubhamdeokate5434
    @shubhamdeokate5434 2 месяца назад

    I loved 😍 this episode ❤

  • @ginamuaindia6083
    @ginamuaindia6083 Год назад

    Dream job to create perfume

  • @dieselboy77
    @dieselboy77 4 года назад

    Are they making scents for Roja Dove?

  • @rocker-barrel4786
    @rocker-barrel4786 2 года назад

    Antaeus chanel vintage is my fave.

  • @kaseydavidleboeuf2761
    @kaseydavidleboeuf2761 2 года назад

    I was looking at some cool perfume bottles on Amazon.

  • @solomoncasilen2096
    @solomoncasilen2096 5 лет назад +1

    what is the factory or company name? can anyone put them in the comment below please?

    • @JohnWayne-cb1tv
      @JohnWayne-cb1tv 4 года назад

      Fragonard parfum museum in Paris is what popped up sometime during the video. They have many retailers in Europe.

    • @dextercharles5084
      @dextercharles5084 4 года назад +6

      Givaudan

  • @GoldenChildBH
    @GoldenChildBH 2 года назад

    “Mm-I-like-it-a-lot”
    What a reaction

  • @rauljurado4534
    @rauljurado4534 3 месяца назад

    Could someone please name the places he's visiting in the video?

  • @xixi69
    @xixi69 3 года назад +4

    Not me watching this so I can make a miserable fail at Adrien the fragrance:

  • @maochheyavy3510
    @maochheyavy3510 Год назад

    How to go to learn there?

  • @troubauk
    @troubauk 4 года назад

    Those Savastanos are everywhere...

  • @mohitagrawal1355
    @mohitagrawal1355 5 лет назад +3

    Can you make more videos on Indian start-ups.?

  • @texascoqui9789
    @texascoqui9789 Год назад

    Nothing is better than Lolita Lempicka,which is from France 🥰

  • @KawaiiMiri
    @KawaiiMiri 4 года назад +2

    I need one to smell like sweet fresh juicy coffee. Make all those coffee lovers want to embrace me.

  • @Submersed24
    @Submersed24 2 года назад

    Is that tom ford dark cherry and stronger with you up there?

  • @pinokodayo
    @pinokodayo 3 месяца назад

    Calice Becker is a legend wow

  • @PERFUMEWALAANSHUL
    @PERFUMEWALAANSHUL 3 года назад

    Nice 👍🏼👍🏼

  • @massimoesr9903
    @massimoesr9903 4 года назад +2

    You actually do not tell how fragrance is made. If you actually tell, you may feel people stop buying them.

  • @EGYPTinSAC
    @EGYPTinSAC 3 года назад +7

    Mo
    The great Gucci once said
    “Kush is my cologne”

    • @beedoubleu547
      @beedoubleu547 3 года назад

      I doubt Gucci would make trash like that

  • @SamiSami-no4lv
    @SamiSami-no4lv Год назад

    I really want to smell the perfume of freedom...

  • @elfillari
    @elfillari 2 года назад

    Givaudan is so professional that they can change the true manure to a real candy!

  • @multiyapples
    @multiyapples 5 лет назад +1

    Oh.

  • @sjorsmaurix2640
    @sjorsmaurix2640 2 года назад

    I can't smell so this is very interesting to me, people trying to explain scents

  • @nextup8598
    @nextup8598 4 года назад +13

    Funny that cat from Africa alot of ideas smells and spices was stolen from that continent

  • @MLMLW
    @MLMLW 4 года назад +13

    The problem with the girls spraying the scents on their arms is that every person's body chemistry is different and it's not going to smell the same on another woman.

  • @MrZZooh
    @MrZZooh 2 года назад +1

    I clicked to see bunnies being sprayed in the eyes and going blind. What is this?

  • @ericpham3751
    @ericpham3751 2 года назад

    Magnetic flux lambda = tri-arsenic carbon bi potassium i hope or maybe more or less but other formula base on Florida too which had 8 atom is the fragrance essence

  • @Yuchub33
    @Yuchub33 3 года назад

    I like his outfit... I would like a mens fragrance that smells lile grape or pineapple xD

  • @ahmedal-sheikh6800
    @ahmedal-sheikh6800 2 года назад

    How can someone work with such companies?

  • @sagarmehta5895
    @sagarmehta5895 4 месяца назад

    But I'm still not clear on how the perfumes smell exactly like say for example Sandalwood, Jasmine or Rose..!??
    How do perfumes smell like natural flowers or grasses ..??
    Thank you! 😊

  • @andrxies
    @andrxies 3 года назад

    Givaudan are a good fragrance house

  • @royalabhisingh9358
    @royalabhisingh9358 Год назад

    Super 😊

  • @MinteaSIcredintele
    @MinteaSIcredintele Год назад

    I will like a perfume strong to stay 3-7 days on my cloths! Who know one to stay long time on cloths?

  • @TheWld113
    @TheWld113 3 года назад +1

    So it’s different than manufacturing Pepsi?

  • @josequintanilla6864
    @josequintanilla6864 Год назад +1

    I love fragrance. I spend too much money on it.

  • @MountainTimTootedUp
    @MountainTimTootedUp 4 месяца назад +1

    It’s 2024😱

  • @sarahbeardsley
    @sarahbeardsley Год назад

    I'm here bc of Jean-Baptiste Grenouille

  • @paddyvega
    @paddyvega 2 года назад

    Dude working at a Perfume/oil lab sounds amazing right…… dude early in the morning it’s very nauseating on an empty stomach😭😭😭

  • @gibbycash9180
    @gibbycash9180 2 года назад

    Yea Prada cologne is the best then versace price not that bad .

  • @epicnewyorker7277
    @epicnewyorker7277 Год назад

    Wait who was in Paris?

  • @osamamahbub8391
    @osamamahbub8391 6 месяцев назад

    I wana know what the people in the factory smell like 😅

  • @orpheus1662
    @orpheus1662 3 года назад

    Holy crap that guys eyebrows

  • @user-xh7lt6gd1j
    @user-xh7lt6gd1j 5 лет назад +4

    i wanna make ultimate perfume based beautiful dead human
    it could be supreme smell

    • @EW-fi1rv
      @EW-fi1rv 4 года назад +1

      I hope this a Patrick Süskind reference