Swatch Interactive Experience for Valentines 2015

An experiential campaign that ran in Zurich, Paris and Madrid in the run up to Valentine’s Day 2015 to celebrate the launch of a new Valentine’s themed Swatch watch. The campaign utilised the Microsoft Kinect depth camera which allowed the participant once they had registered to control a pair of disembodied hands with the aim of moving the falling locks out of the way to find the key to unlock the lock to the heart of their Valentines. During this process three photos are taken automatically by a forward-facing digital SLR camera located in the plinth. Once the key is discovered and the lock is unlocked, a further ‘selfie-style’ photo is activated by the brand ambassador with the participant posing in front of the congratulations screen and a high-quality souvenir print is printed of these four photos and an email is sent to the participant and one to their valentines wishing them a happy Valentine’s Day. The experience supported five separate languages.
Due to development problems with the initial developer misrepresenting his skill set (or lack of), I was brought in a week before this campaign was due to go live, with another developer brought in a few days later and we effectively had to build this application from scratch in around a week.