What is the Power of Persuasion?

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Welcome to Dark Dives, a new series where we explore the murky and devious depths of humanity. This goes beyond corporate greed and get rich quick schemes, beyond shady products and questionable CEOs. Here, we take a look at the very worst of humanity, to see what evil people are truly capable of.
Persuasion is a powerful tool; it monetizes our beliefs and effectively sells them to the highest bidder. But how does persuasion and brainwashing work across different industries? How is a cult different than politics or religion? How do the leaders in these fields persuade us to trust them?
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Outro song is Cake by Retrovision
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00:00 Power of Persuasion
01:32 Cults
08:12 Religion
14:08 AD
15:35 Politics
21:38 Conclusion
22:58 Outro