This is the way I see it and correct me if I’m wrong. The way the built pages was sort of like spammy in a way. Just posting content for the intention of ranking.
So basically they tried to build content silos, but ruined their own rankings in the process. Its a reminder to all of us to be very carefull to write blogposts about related topics, but not copy/spin too much content from the page we want to boost, when we write silo articles..
It is a great reminder to all of us that moving forward we have to understand why we are applying techniques to our site and measure as we go. The days are over of blasting a site with content or links and then banking out. I guess we can say the bar has been raised.
Its helpful
This is the way I see it and correct me if I’m wrong. The way the built pages was sort of like spammy in a way. Just posting content for the intention of ranking.
Yes they built it like 100% of the sites that rank in the SERPs
Its 2024, page should target cluster, not a keyword! Get clustering software.
So basically they tried to build content silos, but ruined their own rankings in the process. Its a reminder to all of us to be very carefull to write blogposts about related topics, but not copy/spin too much content from the page we want to boost, when we write silo articles..
It is a great reminder to all of us that moving forward we have to understand why we are applying techniques to our site and measure as we go. The days are over of blasting a site with content or links and then banking out. I guess we can say the bar has been raised.