Wow. I have watched many marketing youtuber videos and you are the first to make me feel like I am coming away with tangible advice. I am not thinking of being a brand manager but still want to pursue marketing and I’ve watched 3 videos of yours now and they are actually so clear and specific. I am definitely subscribing
Rabeea!!! I wanna hug you..this is such a detailed and deep specific highly helpful info..I just applied today for Sr. Brand mgr. role at a top Indian FMCG. I am so glad i found this video!
I'm currently a business administration student and consider becoming a brand manager in companies like P&G. While I was browsing some videos related to branding or marketing, I found your video. This was really helpful and insightful. Thank you for your advice! Rabeea😊
I never leave comments on youtube and wow, just wanna say kuddos because your information is super clear and actionable! As I transition from the music industry, it is now super clear to me that Brand Management is the path for me :) thanks again for the video!
I have watched multiple videos on this topic but most were speaking a lot without telling exactly what it is. You concised & explained it so well. You make a great brand manager.
What a wonderful video, you have such a calm and natural approach, outlined the major points and simplified it, thank you so much I have benefited a lot from you, God bless you.
Best 10 minutes i've ever spend on youtube! thanks a lot Rabecca, however can you make a video on Corporate Branding and how can we prepare ourselves for getting a job in that section.
Hi Rabeea, thank you so much for sharing with us! :) This is the best video I have ever watched about Brand Managers so far! I'm very interested in growing in this position, and your video was able to give me the guidance I needed. I loved how you structure the content, very well done!
woooooww!!!!! I looove your content :DD I am so happy I found you! please keep sharing with us and do more videos, you are literally my branding guru and my virtual mentor :')
firstly would like to thank you for your videos and share your experience, keep going and I have a recommendation what is your opinion Start from the beginning, I mean make videos about resumes for the brand manager and interview, then make a video about first 90 days as brand manager and details about onboarding, about tactical work and finally I'm waiting for your following videos
That's a great video. Kindly make a video about the skills required to become a trade marketeer in the FMCG industry and how it practically wòrks. It's important to lead the channel and category.
hey, really thankful for such insightful videos. I saw your vid on quitting luxury industry, but still would appreciate your inputs on how to start a marketing career with such brands. Thanks in advance. Please keep us posted on all things branding/Marketing.
I have one question that is not normally polite to ask but I am interested on that to see the potential I can achieve in my dream job (Brand Manager at a FMCG enterprise): what is the salary range for an assistant brand manager or a brand manager in companies like P&G, Unilever etc (I know it depends on the country we are based)? Thanks and continue with these wonderful videos 🙏
What are the KPI's for brand managers? Are they also given targets? What are they judged on? If an advertisement campaign doesnt bring the desired results in terms of sales, is that considered a failure?
1) it depends company by company but normally might be variables as gross margin, net contribution, market share, top of mind, unaided brand awareness, product and category penetration… 2) Yes. Normally the goals follow a waterfall approach where they are defined by the C-suite of the company and then go down to each level of managers. And then you as BM will also have to define your goals according with the corporate strategy of your company. 3) They are judged one if you achieved them or not. If you were to close or to far way and why did it happened. 4) you will learn that you will fail more times than you will succeed. The most important thing is to learn from your mistakes. And keep in mind a campaign is just a small thing within all the scope of a brand, therefore the most important thing is to achieve the yearly goals of the brand. I hope it helps
Hello Rebecca, i am fond of your videos and am actually learning brand management online how ever i would recommend you if tou can make a series and also if yiu can elaborate a little bit more it will help people like us. Thanks I really appreciate your attention
Hi Rabeea, has your masters degree helped you in any way? Im planning on pursuing mine in marketing however its a huge investment for me + i feel like recruiters care more about the quality of your past experience than your degrees. Thanks a lot in advance for your insight !
Hi Nadeem! My Master's degree helped me pivot from Luxury to FMCG so it turned out to be a good decision for me personally. But it's definitely a huge investment + really depends on your personal circumstances and what you want to achieve out if it. Luck plays a role too!
Hi mam, I watched your 2 videos and I have a question I wanted to learn brand marketing like creating a brand from scratch and loved using canva for infographics and other stuff to post on social media Could you please tell me which course should i take for brand marketing on Coursera or any other platforms thank you
Hi Deih, yes I have! Market sizing is a common question in Brand Management interviews, I was asked how many iPhones I think there are roughly in Dubai. The interviewer doesn't care about the number you give, but the reasoning of how you arrive at the number. :)
Hello Rabeea! I need your help. I am having an interview for a position called Artwork Specialist at P&G. I do not have experience working in marketing. Could you please help with information about this role, is this role like being a marketing specialist?. could you share me any links that might help me to understand the role?
Hello Rabeena, 1st of all awesome video, thank you for the video. I'm from India, Even though I'm trying to get into branding, P&G rejected my application. I'm trying to get my career in brand, can you help me with the same. Even a small start is a gain for me. Hope you will reply to the comment.
Wow. I have watched many marketing youtuber videos and you are the first to make me feel like I am coming away with tangible advice. I am not thinking of being a brand manager but still want to pursue marketing and I’ve watched 3 videos of yours now and they are actually so clear and specific. I am definitely subscribing
Utterly agree with you 💯
Rabeea!!! I wanna hug you..this is such a detailed and deep specific highly helpful info..I just applied today for Sr. Brand mgr. role at a top Indian FMCG. I am so glad i found this video!
I'm currently a business administration student and consider becoming a brand manager in companies like P&G. While I was browsing some videos related to branding or marketing, I found your video. This was really helpful and insightful. Thank you for your advice! Rabeea😊
Amzing videos! Every single one of them helps me better understand the brand management career !
OMG！！！！I just got an BRM internship offer from P&G. this video is sooooo helpful, thank you so much for sharing this.❤❤❤
I never leave comments on youtube and wow, just wanna say kuddos because your information is super clear and actionable! As I transition from the music industry, it is now super clear to me that Brand Management is the path for me :)
thanks again for the video!
Your videos have been extremely helpful for me. I would love to hear more about how you approach developing strategies as a brand manager.
I have watched multiple videos on this topic but most were speaking a lot without telling exactly what it is. You concised & explained it so well. You make a great brand manager.
Thank you so much! You can’t imagine how much you’re helping me. It’s my first time working as Brand Executive.
I’m really grateful, another thing I’ll like to know is how to create a portfolio as a brand manager.
What a wonderful video, you have such a calm and natural approach, outlined the major points and simplified it, thank you so much I have benefited a lot from you, God bless you.
Thank you so much 🙂↕️
Best 10 minutes i've ever spend on youtube! thanks a lot Rabecca, however can you make a video on Corporate Branding and how can we prepare ourselves for getting a job in that section.
Your every word hit in the right direction for becoming a Brand Manager Mam. Thank you very mu h mam I am from Nepal.
You are OBVIOUSLY an excellent brand manager because this video was so damn clear and useful. Thank you!!!
I like your content because you don't waste time and tell the exact things. Love someone who's genuine in this clickbait world
Thank you so much, appreciate it!
@@rabeeahasan love your work, and your personality Rabeea
just love ur all videos, don't stop to urselft for making this amazing videos... plz carry-on.....🥰😇
Hi Rabeea, thank you so much for sharing with us! :) This is the best video I have ever watched about Brand Managers so far! I'm very interested in growing in this position, and your video was able to give me the guidance I needed. I loved how you structure the content, very well done!
Wow thank you for this amazing video, I hesitate for tow jobs and your advices help me a lot. Thanks
The way yo have presented your insights is super graceful, confident and inspired. Lovely video!!!
VERY HELPFUL AND YOU COVERED ALL BASICS. THANK YOU.
Excellent narration. Valuable points from personal experience. Nice.
I’m majoring in both business and communications. You renewed my excitement!! 🎉🎉🎉
Glad to hear! 😊
Your videos are insightful and really supportive for who is working on himself to be better.
Thank you so much for this Valuable content.
Kindly make a video on Amazon Brand manager for service industry.
woooooww!!!!! I looove your content :DD I am so happy I found you! please keep sharing with us and do more videos, you are literally my branding guru and my virtual mentor :')
Thank you so much :')
firstly would like to thank you for your videos and share your experience, keep going and I have a recommendation what is your opinion Start from the beginning, I mean make videos about resumes for the brand manager and interview, then make a video about first 90 days as brand manager and details about onboarding, about tactical work and finally I'm waiting for your following videos
Great idea, thank youu for your feedback Shady! :D
up up
Agree !
This was so ridiculously helpful. Thank you!
That's a great video. Kindly make a video about the skills required to become a trade marketeer in the FMCG industry and how it practically wòrks. It's important to lead the channel and category.
Hi Salman, thanks for your comment. Unfortunately I don't have any experience in Trade Marketing so I'm not the right person so talk about it :(
hey, really thankful for such insightful videos. I saw your vid on quitting luxury industry, but still would appreciate your inputs on how to start a marketing career with such brands. Thanks in advance. Please keep us posted on all things branding/Marketing.
I have one question that is not normally polite to ask but I am interested on that to see the potential I can achieve in my dream job (Brand Manager at a FMCG enterprise): what is the salary range for an assistant brand manager or a brand manager in companies like P&G, Unilever etc (I know it depends on the country we are based)? Thanks and continue with these wonderful videos 🙏
Can you make a video what are the key responsibilities of a brand manager and how do they create brand strategy for their brand ??
Great video! Thanks for the advice!
This is way tooooo helpful, omgg!!😭 thankyouu!! ❤❤❤
Extremely useful video. Thank you
The best ever video very useful thank you..
What are the KPI's for brand managers? Are they also given targets? What are they judged on? If an advertisement campaign doesnt bring the desired results in terms of sales, is that considered a failure?
1) it depends company by company but normally might be variables as gross margin, net contribution, market share, top of mind, unaided brand awareness, product and category penetration…
2) Yes. Normally the goals follow a waterfall approach where they are defined by the C-suite of the company and then go down to each level of managers. And then you as BM will also have to define your goals according with the corporate strategy of your company.
3) They are judged one if you achieved them or not. If you were to close or to far way and why did it happened.
4) you will learn that you will fail more times than you will succeed. The most important thing is to learn from your mistakes. And keep in mind a campaign is just a small thing within all the scope of a brand, therefore the most important thing is to achieve the yearly goals of the brand.
I hope it helps
Please continue with these videos, thank you 🙏
Good work, just keep doing what your are doing
Love your videos, Rabeea!
Fantastic - Thank you so much!
You make very helpful and concise videos. Thanks 🤝
Thank you for such a helpful video. ❤️
Nice, very informative topics,, thank you very much and more power to your channel
Thank you so much for This helpfull video... Great content 👍👍🥰
Thanks for insights.
Love this video! ❤😊
Thank you so much for your information ❤
If you are good idea giver like what new to add in the product and how it shld be marketed in the market so which job role is best ?
Great video!!
Thanks for sharing, really helpfull.
🙏🙏🙏🙏🙏 Thank you so much Rabeea!!!!!! So helpful!
Concrete advise! Thankyou!
Thank you it helps me :)
I enjoyed this video so much! Thank you for giving so much insight. I have an interview on Thursday, wish me luck. I've just subscribed too :)
Good luck! 😁
Please share How did you landed the role with no experience?
Super good experience sharing....
Thanks for sharing ❤
Thank you it was useful ☺️
Very informative 👏🏻👏🏻
Thank you, so glad to hear! 😄
Thank You!
very helpful thanks Rabeena
Hi Rabeea, any tips on Marketing Manager?
Hi Rabeea! Do you think P&G prefers recruitment from target business schools?
can you please share about digital mkt career in FMCG sector ? thanks
Amazing content
can you send some good links to learn pivot, sumif,vlookup for someone who already has some basic understanding of it
Hello Rebecca, i am fond of your videos and am actually learning brand management online how ever i would recommend you if tou can make a series and also if yiu can elaborate a little bit more it will help people like us.
Thanks
I really appreciate your attention
You can watch this one too
ruclips.net/user/brandbasics
Is a CIMA qualification helpful in pursuing a career in Luxury Brand Management ?
Thanks so much ❤❤
Miss youuu pleaze come back ❤❤❤❤
Sending more love to you❤
Hi Rabeea, has your masters degree helped you in any way? Im planning on pursuing mine in marketing however its a huge investment for me + i feel like recruiters care more about the quality of your past experience than your degrees. Thanks a lot in advance for your insight !
Hi Nadeem! My Master's degree helped me pivot from Luxury to FMCG so it turned out to be a good decision for me personally. But it's definitely a huge investment + really depends on your personal circumstances and what you want to achieve out if it. Luck plays a role too!
Hi mam, I watched your 2 videos and I have a question I wanted to learn brand marketing like creating a brand from scratch and loved using canva for infographics and other stuff to post on social media
Could you please tell me which course should i take for brand marketing on Coursera or any other platforms thank you
+1
Heyy !! Hii
Can u pls say is there any difference between brand management and luxury brand management?
hi Rabeea! have you encountered market sizing questions during your interview? ty so much!
Hi Deih, yes I have! Market sizing is a common question in Brand Management interviews, I was asked how many iPhones I think there are roughly in Dubai. The interviewer doesn't care about the number you give, but the reasoning of how you arrive at the number. :)
Mam are you there on linkedin? i had a couple of questions regarding career advise
Thankyouu so much 😍
Plz what about the basic for branding ?
great video, summed up important skills
World number skills communication skill either brand and products and ceo... Other how write email better
i am currently studying ba economics, do i have a good chance of getting into this field
Can luxury brand management program help one become a brand manager?
Hello Rabeea! I need your help. I am having an interview for a position called Artwork Specialist at P&G. I do not have experience working in marketing. Could you please help with information about this role, is this role like being a marketing specialist?. could you share me any links that might help me to understand the role?
Do something for fresh marketing graduate
thanks a lot ^^
Good video
Is it possible to get into a grand manager role without a degree?
If I am being honest in CPG multinationals it would be unlikely to happen since there is a huge demand with well educated people.
Do you give training or courses? In brand management
Yes I do! You can reach out at hi@rabeeahasan.com for more info :)
@@rabeeahasan thanks for your reply 😃✌️
thanks a loot i can't wait for your next video keeep going
Thank you!! 😁
How in the world did you get a brand management position with zero experience?
You are from which country?
She's from Pakistan but live in Dubai.
Hello Rabeena,
1st of all awesome video, thank you for the video. I'm from India, Even though I'm trying to get into branding, P&G rejected my application. I'm trying to get my career in brand, can you help me with the same. Even a small start is a gain for me. Hope you will reply to the comment.
Salary of brand manager
The only skill is needed by company fluent English 😂😂😂😂😂😂😂😂😂😂😂 nothing else😢
How TF did you get a job as Brand Manager with no previous experience!?!?
by the way, you are beautiful I like you
Hey Rabeea you're so cutee🖤
Hi Rabeena i need your help, please check your LinkedIn, i have sent a private message.
Thank you so much ❤