The Most Mysterious Rise In Music History Is Happening Right Now
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- Опубликовано: 12 июл 2024
- Fred Again is impossible to avoid now. Performing sold out stadiums and headlining Coachella, he's changing the game as a producer/DJ. But most people seem to be blindsided by his sudden appearance into the music world. Theres a reason for this- and it's not what you think...
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Editing by Josh Cashman
Voiceover by Josh Cashman
0:00 Intro
1:00 Fred's Youth
2:26 Fred getting into music
4:39 Fred begins his career
6:49 Fred's problem
8:05 Fred changes his path
Footage Used:
• Fred again..: Tiny Des...
• Fred again.. | Boiler ...
• Fred again..: 'Actual ...
• Ep. 138: And The Write...
• Fred again.. & Anderso...
• The flip of the flip o...
• this friday. LA Colise...
• Fred again.. - Studio ...
• Fred again.. - Dermot ...
• Fred again.. - Delilah...
• Fred again.. & Obongja...
• Fred again.. - Me (Heavy)
• Fred again.. - Angie (...
• Fred again.. - Kahan (...
• Fred again.. - Actual ...
• Fred again.. - Julia (...
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Additional Tags:
#fredagain #electronicmusic #housemusic #rap #hiphop #andersonpaak #babykeem #lilyachty #skrillex #fourtet #coachella #boilerroom #producer #dj #music #musicmaker 
Видеоклипы
i’ve met this guy irl, i’d never heard of him before.
he was the most humble and down to earth person you’ve ever met.
Thanks so cool to hear. I’m glad his energy on camera is how he genuinely is
You’ll ever meet*
@@gimlee44222 nah there are more like him.. i like him cause hes like me and reminds me of all my hippie friends growing up so there are more of us, tho sadly ive learned theres such a thing as privilege of social surroundings as our reality really does form from what were exposed to so if u stick with one friend group that are kinda toxic say, youll think everyone is like that n it will prolly make u lose faith in humanity. sorry to deep it its just ur comment is unintentionally doomerish and i dont want ppl reading this to assume theres only one good person in the whole world. also jus wanna add theres a pressure to be humble if ur gifted cause ppl arent as welcoming to it as youd think.. you get kinda hated on for being different and ppls jealousy/hate can impact ur life in negative ways.. you learn to downplay shit to survive.. you start to feel guilty for being better at things than others like its unfair.. humbleness is kind of learned imo, nothing inherently bad about self-confidence its others that make us feel bad for uplifting ourselves like we dont desrve to unless were rich or famous or have some kinda social status... not to mention comparison culture which leads to imposter syndrome. anyway those r my 58085835 million thoughts on the matter lol
nice meet also i can see hes a smart and smiling and generous person
I don’t doubt his work ethic, or his inherent passion and interest. I’m sure he’s a lovely person as well. But let’s not forget the extreme privilege he’s been afforded. While other people are wondering how they’re going to support their families due to layoffs and lockdowns, he’s got the backing of his families wealth to help buoy him throughout that time. What a luxury it is to only concern yourself with your musical vision while others are hoping they don’t lose a family member or pay next months bill. I’m sorry to sour this….it’s honestly the first thought that crossed my mind as I was watching this video. This could be extended to anything else I suppose. So it goes….
HIs family wealth had literally zero to do with his incredible success as an artist or an producer.
i remember going through new releases on spotify during the start of covid. Gave Fred a listen and thought it was okay not for me. A couple of days later the track Kyren (My Son) was stuck in my head so i gave it another listen. Then it was Marnie (Wish I Had U), Julia (Deep Diving) & finally Marea (We’ve Lost Dancing). I just kept coming back quite literally again & again. It really amazing to see the exponential growth of his populatrity. Really proud of his success.
Thanks for this insight.
I was definitely one of those people who was wondering where this guy FredAgain came from and was curious to know how he demand so much attention in the humblest way.
Cheers for the great video! You have a great talent for storytelling and journalism.
Thank you so much! I'm trying to get better at telling stories so I really appreciate the feedback!
Everyone in Fred's circle has a such a great and genuine energy
saw him last week when he headlined bonnaroo. it was incredible. definitely catch a set by him. you won't be disappointed
Great video! Thanks for putting this together.
LOL, anyone who spent their formative musical and production education with Mr. Eno *should* be putting out great stuff like he does. Thanks for being good at nothing else!
With that background you're so ready to hate him, and you just can't. Bro is crushing my cynicism.
He turned on the lights!!
It’s easy to take career risks when you’ve always had an endless amount of money
it's also why it's so important to go for it while young when you have less responsibilities
Sad but true)
Thanks for this great video: 👏🏻
Really cool video :) good work
Appreciate it!
Amazing video. Thank you
amazing thx fr the info
1:13 Totally murders the pronunciation of "Balham, London" 😆
Went to Coachella 2023, I've never heard of Fredagain, Fortet, and havn't heard any of Skrillex's new stuff. They were the closers, and I instantly became a fan after hearing them. Fredagain is an amazing, ive gotten to more of his events and each one has been amazing. His music is just really good.
Good job on the video
Appreciate it!
Was smart of him to keep on showing Brian Enyo his brand new compositions
I’ve been a huge fan since 2020. His success now from where he’s come as a sound designer is impeccable! I finally got to see him live last week at bonnaroo!!
That’s awesome! Been trying to see him live for a while
great video man
Appreciate it!
Btw great video !! :)
I might not agree with some of the things you said in the video, but you made a really good video that should blow up on RUclips. Great work!
My only concern is that some people might leave the video as soon as you mention “highest royalty” at the 1:00 minute mark because that kind of validates that he is not just a normal kid who had to struggle (at least financially) to achieve success. I’m not saying that he didn’t work hard; there are other similar cases, like Billie Eilish’s family already being connected to Hollywood and the music industry. People will never see them as pure artists who had to fight for it. I’m not saying they didn’t work hard, but for most people, that is an important characteristic.
Again, good work on the video!
Thanks for saying that!
I get what you're saying. I never wanted it to seem like I was painting him as someone who worked his way to success on his own- so I tried to be honest about where he came from. But at the same time, I think there's still an inspiring story within it all, so I wanted to focus more in on that. But I totally get the nepo-baby/trust fund-baby accusations. Looking back on it, I probably should have made it more clear in the video that he obviously wouldn't be successful without his life circumstance. But, again, I wanted to focus more on the story and not seem like I made this to slander Fred.
Appreciate the thoughtful comment!
@@TofuMediaOfficial No problem, appreciate your reply.
When I watch videos I try to enjoy them but at the same time I can't help but think how to improve them (so I can learn when making my own videos). So I was thinking "how one could improve this video's retention so that as soon as you mention aristocracy viewers don't bounce"... The first thought is something like an abrupt stop and a voiceover "... I know what you are thinking..." to acknowledge viewers feelings.. Anyway, you did a far better job at it than I could, there's a lot of research and thought.
beautiful video
Thanks!
Tofu the goat
Our guy 🫶
Awesome video, thanks! Just for info Brian's surname is pronounced Ee-no
He's certainly fooled everyone in the comments into thinking he's a 'down to earth guy', I've met him, he's not, it's an act, he's one of the most conceited, self involved, and cynically 'nice' persons I've ever met, his success is disappointing as there are so many better artists that didn't get the opportunities Fred had.
I have listen to his actual life album maybe 200 times so far, i listen to it multiple times a day.
Fred is beyond talented and I’m so glad he’s getting the recognition he deserves, but he was literally mentored by BRIAN ENO. That is not a small citation on anyone’s CV, ESPECIALLY a music producer’s. Not to mention he grew up a wealthy member of English aristocracy which meant plenty of privilege, connections, safety nets, resources, etc
He can be extremely talented and deserving of his success while also being an “industry plant/nepo darling” - which he clearly is. Those two things aren’t mutually exclusive. None of this will ever deter me from listening to his music, but let’s be fucking honest here…
He was born into an opportunity-rich situation and I commend him for not letting that go to waste & not trying to push himself into something he wasn’t good at / didn’t connect with.
At a certain point, none of that is something Fred is at fault for. It’s like another artist getting a lucky break (conditions may be different, but still a moment of luck in one’s life). Just seeing people harp on that aspect of his life seems so misguided when he’s one that put in the time & effort whereas others got lucky in a different way & might not have all that much to show where those same people complaining are then silent.
It’s so strange to see people fixate on that when he had no say on the matter and he’s just out there making music people genuinely like.
Look at the individual & what they’ve done. Don’t try to group them into a negatively perceived group for something he had no choice/influence over when they’re then disliked for stuff that honestly doesn’t really even fit Fred (again, he put in real time & effort.) To do otherwise just seems prejudiced.
I do hope his successes has him pay it forward, in a sense, where he then helps those that didn’t get the opportunities he had (be it financial support for lessons/equipment/scholarships, hands-on teaching, or whatever.)
Meanwhile, some keep that kind of generosity quiet since it can be a damned if you do & damned if you don’t situation since some will give pushback if nothing is seen as done while others (or often those same people just looking for an excuse to hate) will give pushback saying they only did it for publicity and/or should’ve given/done more.
@@KZeni given his super privileged start he have to do incredible things to proof himself, than normal people who GRINDED their way up without rich parents.
@@Bork_In_Volcanic Okay, and he’s made/done some great stuff with a ton of people that like his music.
What’s the bar where you personally consider it okay for Fred, who was simply born into his situation & has otherwise worked his whole life towards this, to be getting appreciation for what he’s making?
I personally try to judge things by the music itself & the individual’s actions rather than something they were born with (while the latter can certainly still *add appreciation* if someone started off less privileged [notably not being negative/derogatory towards a person simply for the conditions they were born into, just as a general principle… I mean, what’s Fred, the person, done that’s wrong?])
Everything else aside, forget plant or unfair help.
He makes bangers!
And bangers and bangers.
Love how i was just hearing a song by him, also, without knowing who he was, actually kinda impressed by his story
I mean, isn't that what punk rock did? It seems like he's bringing that concept back. I guess he's the only authentic guy in the industry today. Hopefully that sparks a flame into a dying industry.
This is magical story telling man ❤
Thank you!
I first heard Fred again.. We Lost Dancing during lockdown a few times, on social media... But didn't think much of it. Then at Glastonbury 2022, they used his song as the backing to one of the charity videos that plays on the screen and sound system between sets. I instantly recognised it, but more than that, it sounded absolutely incredible on those massive sound systems, so I started listening to his music much more.
Over the year that followed he really blew up, and then got announced for Glastonbury 2023... That 2023 Glastonbury set, in the sunset, with those vibes, was one of my favourite sets of all time at the festival, absolutely incredible to be there.
He played a secret set at Glastonbury this year, on one of the smallest stages, sadly I missed it as I was at another stage, but that's ok. I hope those that saw his Strummerville set enjoyed it as much as we enjoyed last year, he really is incredible, and brings immaculate vibes. :)
Nice video and it’s “Brian E-NO”
Grew up in Baalhaam! Might as well have called it Balhamas!😂
So finally somebody who studied Music like a M.D. and gets tutored by the best in MUSIC in general. And they love him and want to learn form him and dude is humbled enough to not say anything to teh best, should explain alot.
You highlighted the wrong person @0:10 seconds. That's Tony!
Well yeah. There is the Kenny Beats thing where he went from hiphop to EDM and then got back to his first love of hiphop. Running with the success area for a bit isn’t bad. Get the $ and reputation and then invest in what you love.
Yeah. It's a sad thing that so many people with insane amounts of creativity are stuck in places where paying for food and rent and medications takes everything they got. With little left over to put towards their real passions.
So he had a massive safety net to take a risk. Got it.
lol that's your takeaway? have fun living your life with excuses for your failures
Baarl-harm😂
You forgot to mention the collaborations with Jamie xx, Swedish House Mafia, Skrillex and Four Tet.
Like queen, this kid had privilege, except in this case, in the form of huge financial support from family and artistic support from Brian Eno. Yes, he worked hard, but let’s not forget how much easier it is to create in a non-violent well-kept space with an endless supply of food and property debts paid. And was his fascination with hip-hop, his window into the lower classes? As a lover of the art form of hip-hop, I feel it’s been co-opted for decades, so what aspect of it is he integrating into his form? Should we give him credit for not being a checked out drugged up trust fund kid? And would he have ever had the opportunities he did if his family lived check to check?
yes. it's nice to see someone who's priveleged work hard and be humble. He definitely had a lot of advantages in life and that allowed him to hyper focus on becoming "Fred...again"
You’re right. It’s important to acknowledge that. But I do believe he has shown a respect for hip hop and the culture behind it rather than trying to take from it.
So it sounds like he's a normal dude who loves music. Which is like most people, he just got a better spawn. Idgaf about his lifestyle, I judge the music by the music. I don't even know who this guy is btw
This kind of line of thought is not leading anywhere interesting or productive, why can't you just enjoy the music for what it is? All that I'm hearing is that you're a sour and unpleasant person.
Your questions and reflections are legitimate. I feel like, outside of Fred being a person with a more privileged start in life, he is an artist. Not just in the job title way; he loves music and he shows it. Working hard is always an attitude that can be easily respected and yes, maybe being able to work hard like that was easier for him, both financially and because he grew up in an environment that encouraged this growth. However, he was the one who decided to not stick to what everybody was doing around him. He was the one who decided which way to take even thought it might be risky. Yet, I agree, it would be wrong for younger people to believe that becoming famous and living off being an artist is this easy. However, it would be wrong for people to not listen to Fred...again because of where he comes from. He expresses love for humanity through his music, and, I don't know, sometimes I just want to feel the love and the expression of humanity through music without questioning the hows and whys too much :) I would love to be a renowned artist myself but I'm not envious of another's success, I'm just happy they could share their craft!
fred again has been around for years! america is not the only country in the world
??
@@trixonic6934 people are saying they dont know where this ‘sudden’ rise has come from. but its not sudden at all
I found Fred by Skrillex who was doin some music with him and Four Tet in 2022 then see how they performed at Coachella 2023 really blowed me ❤
Great production ❤
Balham is pronounced B-Al-Uhm.. Not Ball Harm
Fred Again deserves all of the recognition. The community is just as amazing as he is 🫶 great job
So in your words, what is an industry plant?
Where's that footage at 1:32 from?
Eno Hyde - Someday World studio film
It's footage of Eno performing some of the album and I found a young Fred in the background lol
1:14 - Balham is pronounced BAL-UM
I still think his most complete and good LP is his work with Headie One, USB LP and the Brian Eno collab album
His Actual Life are decent at best, more meh tracks than good ones
I'd love for him to make a more focused album but I'm not sure if he ever wants to do that. Would be cool for him to take the Kaytranada route but I think he prefers the diary aspect of the albums.
He will never be as great as Nicolas Jaar tho
Nicolas Jaar is woooooow
He was great in the small venues such as boileroom too big now for me now
Show me a famous artist not from money, or has family connections, im sure there are some but 90%
"EDM music" lol
Burial did it way before this mess
Never heard of him before
Although I like this story and I think he deserves all this success, you make it sound more dramatic than it really is. Saying things like "risk it all" just because he produces one non pop album after producing numerous hit albums is ridiculous. He still could have always went back to being a well known pop producer if his solo career would have failed. He had zero to loose at this point and was already sitting on millions while still getting cashflow from productions he had been part of. He litterally had to risk NOTHING. That being said, still nice video of his vita, and of course an incredibly talented guy. Love how Eno always brings out crazy talents, same with Jon Hopkins.
Wait so who is Fred again❓❓❓😴
if u think brian eno created ambient music maybe at least check jon hassell out:D
Samples and industry plant. Lol.
only big as he is because of his parents and the people they have connections with lol, I love how you just glance over his parents being literal British royality
so what I'm getting is... this guy is not like us
yea, he actually works hard when he doesn't even have to, unlike most of us
He is absolutely not changing anything about the way i listen to music. Can we please drop the stupid hyperbole in all these titles? I am not even going to address the stupidity of the concept.
you are but one person, with one view point - many people have responded to Fred again's music on a new and very deep emotional level - their relationship with music has changed, they way they listen to music has changed
HIS NEIGHBOR WAS BRIAN ENO.. MY GOD HOW WOULD A GUY WHO IS NEIGHBORS WITH ONE OF THE MOST ICONIC SOUND ENGINEERS SEEM TO MAKE THE NEEDED CONNECTIONS TO HAVE A SUCESSFUL CAREER IN THE MUSIC INDUSTRY. . that being said Fred Again is legit and deserves the hype.
I admire him as a person mad respect , tbh i dont like his music at all
Brian "EnYo" ..... seriously?
Never heard of him.
What did he really risk?
never heard of him
People mad about industry plants and such 😂
No mention of Skrillex or 4tet? smh
If you didn't know who made the tunes would you be gettin down to 'em?
There's your answer.
Show me one successful musician from the last 20 years who isn’t a rich trust fund kid.
tyler the creator
@@watxhy haha.
@@robertcrystals ??
you geniunely have to be living under a rock to think this
@@zoid3515 don't judge my rock, it's nice.
Fovid*
Not really Fred is so cringe and the most forced act ive seen come up
This guy is so cringe acting all humble and middle class with his apple EarPods traveling with the underground, in the meanwhile his grandparents owned the daily mail news paper and he was born in a billionaires family
I don't know how you did your research, but talking about Fred again. albums, especially in 2020 without mentioning GANG (collab album with Headie One) is inconclusive research. Do better. Good video though.
Glazing hard
"Aged 16, Gibson joined an a cappella group at the London studio of Brian Eno, who was his family's neighbour at the time." You are trying to steelman the argument that he's not an industry plant when my man's is literally the definition of an industry plant. Stop huffing the fumes, the music isn't good enough for you to die on this hill. If you have additional questions, please see the first half of his bio where it explains that his family is ARISTOCRACY.
Yup
That's not the definition of industry plant.
Having connections to people in the industry doesn't make you a plant, neither does not starting from the bottom
You need to placed by the industry to be marketed as certain trope to capitalise on trends.
Otherwise kayne west would be an industry plant...
yes but... why care?
“Stop huffing the fumes” dude you’re the one that’s high on that hate copium
you know... Mozart also was into aristocracy, so are lots of other artists but that doesn't make them bad. maybe only lucky to have the right conditions to flower, but luck is always a big part of everything
So....He is a Privileged Guy with a lot of luck, that just happens to be talented as well..... cool... no shaming... just making conclusions.
You missed the uncontested work ethic…. A burning desire to achieve a passion that resonates with his soul (hiphop and music)….. risking a “stable” future and not being afraid of what other people think about him.
What you focus on is what you see. Don’t be so blinded and jealous by his success. That was the whole point of the video…… A shit ton of hard work and risks to get to where he truly wants to be.
@@Gabriel_Mercado Anyone thinking he took a real risk is out of their minds. He had a lot of money to use to help push his music. Not saying he's not talented, but come on.
Oh mummy I’m rich and English … it was so hard to be famous
as someone from the UK - this is the dumbest take
so he’s rich and was privileged enough for an amazing eduction. Wow so hard lol
If you think Fred again is an industry plant then you just aren’t cultured in edm
havent heard anyone mention the truth to his art. he is reinventing the notion of ambient music with the intensity of EDM, its been done before of course, but never with this type of energy
i haven't watched the video yet, but that's no mystery: he was a ghost producer for years, is super talented, and finally got the rise he deserved. people say he's a plant but he's absolutely not. okay i'll watch it now to see if i'm right.
EDIT: oh i wasn't that off! nice video by the way
He is more of a Jesus or Buddha than a music producer, he just so happens to also make absolute fire 🔥
Way too bold claim.
You do realize a highly educated, extremely rich kid from an elite family, who was mentored by Brian Eno is, by definition, an industry plant, right?
Hey, I like the video but I felt you recycled the same clips a little too much:)
I dont think you can use the name Tofu Media as its registered to different owners by copyright
It’s a username bro
Fred is the ultimate gifted content creator his music has zero depth and no soul because he is a nice upper class boy with nothing raw to draw on
no he is not changing how we listen to music..... plenty of people do live music he is far from the first, the guys a nepo baby that makes art school versions of garage, he emodies everything wrong in dance music
Don't be a hater
@@1depth_ they're literally just responding to the incredibly stupid title, can you not handle anything negative being said about your beloved Frederick John Philip Gibson without instantly jumping to calling everyone a hater like a little american kid?
bro got success twice
Its not really Mysterious, he has been popping for 4 years or even more and he is talented as heck
Oh look another video essay about Fred again.. 🙄
pipe down bro 😭😭😭
It just really buggs me that he is almost compared to a god because he introduced a bit of edm producing in maintsream pop and rap where the big bucs are made. But as a house producer or whatever he isn't that incredible. And fair enough it's not really his fault but his fans and especially the media are so incredibly verbal about how he is the greatest and whatever which is almost an insult to all the hardworking edm producers out there who are working there asses off and are argubly a lot more talented as him and are getting maybe 100 streams on soundcloud.
because there are a lot of people whose music taste is defined by how it's similar to the rest of the world. The better they can recognized the elements the better an introduced music IS by definition. I'm not just blubbering. I talk with people. And since I completely lack self-hatred and fear to be disliked I use it as my advantage and ask different people to listen to my music especially when I know they are not going to like it. Because that gives me a chance to ask "why?" usually they come up with something like "where's the bass drop?" or "why make instrumentals at all? what's a point of music without voice". having rudimental elements to recognize is not a provision or condition to consider music it's the main definition of "Good music". If it sounds the same that means it's a good music. That's that simple.
see his pimple?
Yes thank you for pointing it out it’s still there
When the music is so good how can you think he’s a plant