Attribution modeling (MTA) vs media mix modeling (MMM). Whats the difference?

[@MN-Unicorn]

This is a nice high-level discussion. Would love to see a deeper dive into the Python code and interpretation of both MMM and Markov MTA.

[@windsorai]

Will definitely keep that in mind and reply once we have it live here on YT.

[@hameddadgour]

Great summary. Thank you for sharing!