Gender stereotypes in advertising: Male

As of 2018, the wage gap between men and women in Germany was 21%, the highest in Europe.
On the same wage day in 2018, Germany's Berlin Transportation Corporation presented a special event. From midnight to 3 AM the next day, It gave Berlin women a 21% discount on subway fares. Each ticket machine on the subway recognizes a woman's face. A woman recognized by the machine received a discounted ticket. If a man attempts to use this discounted ticket, it is considered a free ride. This campaign was initiated to promote unfairness in the wage gap. It has been at the center of controversy over reverse discrimination against men
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