Hey guys, I watched all your videos to educate myself, searched dealership websites in 3 states. Then we drove 400 miles to buy a 2025 RAM tradesman 4x4 for 37,500, the MSRP was 50,200. The salesman behaved himself until he tried to add on the Lo Jack for $1000! I remembered you guys warning us about this tactic, I held my ground and got the truck for 37,500! You guys rock! Thanks so much
As a resident of Las Vegas, not surprised they gave you the MSRP to sell that truck. I drive by the dealerships here almost every day and be like, "Wow that same vehicle has been sitting right in that same spot for at least a year." Not sure how these dealerships stay in business really.
Friendly Ford is actually the one I bought my vehicles and always get 10% off minimum. I tried to buy a Mustang on ford country and they wanted msrp for a vehicle they had for 200 days lol went to friendly and got the discount I wanted with a vehicle with 100 days.
@eDuCincoCinco friendly ford told my auntie, those mavericks were sold out, yet they had 2 on front of lot and 1 but the commercial trucks. All "sold" but sat a dealer lots a month after she stop by. Maybe friendly ford is only a friend to certain ppl
Live in Vegas too. Have purchased a variety of cars and I hate all of the dealers I worked with lol even the last one… CardinaleWay Mazda. $999 doc fee and $3995 lift kit fee on a CX-50. It’s an HRG spacer for $400 online. lol
@@RyanAnthony-r9f Exactly. You have to sell the product to service the product & to get the leads for service. Almost seems like; who cares if these vehicles sell, we make all of our money on service anyways. And of course used cars.
Lol I had a gm salesman and his boss tell me flat out they weren't coming off the price even $100 off full msrp. I held out my checkbook and asked if they'd really lose a sale than even consider negotiating. He said yes we will sell it to someone. So I went and bought a coyote ford.
If it’s a local dealership I test drive and at the end of the test drive I thank them for their time, give them my email and tell them I’ll only work via email from this point until the deal is closed so the first step in earning my business is emailing me a full out the door quote. My rule of thumb, if I’m in the dealership and I’ve been asked to take a seat I’ve already wasted my time. If the salesperson can’t get my butt in a car to test drive ASAP without a bunch of bullshit they ain’t getting my butt in a seat to sign papers. Get in, get out, do everything else by email.
Its all the us regulations thats made the vehicles more expensive mandating “new” technology to be on newer cars if we could get those regulations to come down pretty sure some manufacturers would take off the expensive stuff if they see the market is there for true base cars and trucks
@ yea thats a thing but not the only thing honestly wish cars were semi simple like my 06 acura , i work for a nissan dealer as a master tech and theres just to much going on. To many modules monitoring everything including you
@@---ny4ys nah u have it backwards the government sets these regulations in place bcuz they get lobbied not by dealers (dealers dont care as long as they sell cars especially used) they get lobbied by other hidden special interest china russia companies and even Europeancompanies such as renault in a attampt to destroy american companies look at dodge owned by stellantis they refuse to sell to the grandchild of the original owner a american! Its all communism ploy to destory american companies
It's absolutely stunning to me how many dealers just flat out refuse to give an OTD. Most won't discuss pricing AT ALL unless you're in person. If you're this type of dealership, you might find a sucker every now and then, but you're missing out on so many customers!
@@jozhfyMSRP is often 3-8% above invoice price. Dealers wouldn’t go bankrupt if they sold every car below MSRP, but it would definitely hurt their margins.
I went to buy a Ford truck some years ago. Back then I financed vehicles. I was pre-approved by the credit union. The salesman refused to give me a price. Flat out refused. Crazy. I was there in person.
Yup, &3-5k over MSRP all the time. I’ve bought a used 4Runner at Echopark and they sell well under what others charge. It was very well maintained before buying it and still well maintained during my ownership. Easy to do change all fluids on it. I’m gonna get another in a couple of years if things don’t work out well with my current car lol driving way less now.
Thanks to the both of you for this channel and the website. I used your email templates and helped 2 of my daughters purchase new Honda’s. 2024 Odyssey LX 3,250 off of MSRP, 2025 CRV EX-L $2774 off of MSRP. I only reached out to 5 dealers each. Both of these vehicles ended up being purchased at the same dealer. Great people to work with here in Florida.
Glad I found this channel because I had given up on finding a good car buying service. I paid for a buying service about 25 yrs ago and was absolutely amazed at how good it was. Good trade-in price, with exactly the truck and options i wanted, and even delivered to my house in NJ from a dealership in NC. I went to the same company about 10 yrs ago without realizing it was now a dealership referral service instead of a buying service so I just had 20 dealers calling me before I figured out what happened.
Similar thing happened to me when I purchased my last car. Emailed 10 dealers within driving distance. 5 or 6 got back to me. I replied to the top 3 and negotiated from there. The one that had the best online OTD price I made an appointment with to go test drive the vehicle an negotiate further. The spread was massive as well. One dealer was "confident" in their MSRP pricing while I ultimately got about $6,000 off sticker. Considering this only took about 45mins of my time to email the dealers, I felt it was pretty easy to compare.
I’m currently working on a deal on a 2024 Honda Ridgeline Sport and reached out via email with stock number to the four dealerships nearest me. Two responded with OTD pricing, one had no response (despite me contacting them twice for an OTD price), and one wrote back refusing to provide OTD pricing-must come in to the dealer. One of the dealers who responded has offered me $4000 off on the second, revised offer. The other dealership will only offer $1000 off. I’m ready to buy but holding off a bit longer hoping for more off as November approaches.
This is why I got so vocal over at Automotive News back in 2013 (till they shut down comments, some blamed me lol) to defend Tesla against their attacks on Tesla’s right to sell cars directly to consumers. NADA owns AN, or did till Crain took full control(?), they’re the national dealership association. Anyway, I’m glad to hear that at least one dealership was exceptionally open and one giving a good deal upfront, I guess a few can at least occasionally be places where you get some respect for a short period of time at least. I truly wish everyone could enjoy the experience of buying a Tesla without any pressure or haggling, no harassment at finance(!), no 2 hour waits on paperwork, and you get the same deal as everyone else who was buying that day. Stress free and no BS. We ALL deserve that
I learned from Earl Stewart, "If you give me an OTD price, you have a chance to sell me a vehicle, if you don't, you have NO chance of selling me a vehicle".
And dealers want to know why the average buyer thinks they suck. Everybody who buys a car gets a different price for the same thing. Predatory would not be a strong enough adjective to describe the industry as a whole. When you buy something in Walmart you don't have to argue over the price. The dealers insist on making the purchase of a car a Battle Royale where only the most skilled buyer comes out unscathed. There has to be a better way of doing business.
My Dad told me about the first new car he bought as a 21 year old. There was a Toyota dealer nearby and the 1971 Toyota Corona 4 door sedan caught his eye. The car got rave reviews in all of the car magazines and so Dad went to test drive the car himself. He said the salesman was an older fella who bent over backward to make Dad feel comfortable. The test drive lasted about a half hour....enough time for my Dad to fall in love wth this car. The car listed for a little less than 2 grand and when my Dad asked the salesman what the discount was the answer was that "the price on the window is the price you pay.....we don't jerk around here. No negotiating". My Dad didn't believe it and said "you mean I can't even get a dime off the sticker price?" With that, the salesman opened his desk drawer and pulled a dime out...he gave it to Dad and said "there's your discount." He then added, "you're talking about the hottest compact in the country right now...I have 6 in stock til the end of the month and they will all be sold within the next 3 days." Luckily for my dad, they didn't add any fake extra markups to the price. He bought the car then and there and kept it til 1992 and then bought another Toyota, Personally, I never buy new cars. I will not endure a Stealership for 1 minute, I decide what car I want and choose a model that is highly reliable and tends to be popular with older people (they usually do not beat their cars). I only buy great low mileage used cars direct from the owner so I can see the type of person I'm buying it from. My current ride is a 2009 Toyota Camry with 81,000 miles and zero mechanical problems. I will pay higher than market for the right clean beauty!
My in laws have purchased multiple personal and business vehicles from Keller Hanford. They are a stand up company that deals fairly and honestly with customers.
I've bought a lot of cars in my life- mostly Honda cars/Toyota trucks. Looked at the refreshed 24' F150 after considering the current rates at Toyota. Spoke with ~15 Ford dealerships while shopping and it was unquestionalbly the most agonizing and frankly scummy experience I've seen among any manufacturer ever. Genuinely stunned that they're surviving.
I recently bought a 2024 F150, no local dealers in VT could sell it it for under MSRP, found exactly what i wanted in VA from two dealers, well below MSRP. Sent the whats the OTD price email to both, one asked for the zip and if I was military, two emails later I got a detailed break down with the out the door price, and what they would give me for my trade sight unseen, the other...... 8 emails later still still had not gotten me a number. Guess which one I went with.....very good experience, thanks for the tips. It boggles my mind people dont drive out of their way to save thousands, let alone do a quick google search to at least educate themselves. Even with two nights at a hotel I saved almost 9k.
$3800 off a $61k truck isn’t a celebration. Sign of the times. Unreal how much a truck costs these days. I recall in 1997 buying a new Subaru Legacy with sticker at $21k, and they marked off $3k. When I bought my Honda Civic in 2007, sticker was $19k. My out the door was less than $17k. So at $61k, only getting $2k-$3k off is a joke
You are right. It's even terrible here in Canada. I have been looking to buy a truck for a while. Don't know if I should go slightly used or brand new. The local Ford dealer had 0% on F1 50s. I went and looked at the truck, kind of got excited when I was using the calculator. Then it occurred to me $72,000 for an F150! So even knowing I could get this brand new truck at 0% I searched the exact same truck two years used and found them selling for $35,000. I'm almost ready to just throw my hands up and drive a piece of shit car. I don't mind putting money into the economy but even us middle-class people now can't even afford anything. I bought my mustang GT performance pack $47,000 out the door in 2015. I still own the car today. Just for fun I looked at what it would cost to buy a new version of the exact same spec car and I'm looking at $65,000......
Unreal how much a truck cost these days? I get it. Maybe the only good deal in the USA these days is the Costco hotdog at $1.50. What if you had taken the $18,000 and invested it in a S&P 500 index fund in 1997? Today that $18,000 would now be around $210,000. How many Subaru Legacy’s in 2024 can you buy with $210,000? Just a different perspective…. No doubt buying a vehicle is still a pain in the tail end.
I came here to say this... lol. This is crazy talk, an extendo cab XLT f150....for 57k. You've gotta be out of your mind not to just start laughing. Looks like I'll be keeping my 2009 lariat supercrew 4x4 for quite a bit longer. Absolutely nuts. Wow.
Unless you're a landscaper or a builder, better off not buying a pickup. Crossovers are half the price and make more sense unless you need a truck for work.
I love the current system of buying vehicles. Between the last three trucks I bought I've saved over $37k over MSRP between them. 2016 Silverado LTZ, 2019 Silverado LTZ and 2024 Sierra SLT. All were brand new. One was about three months old, one was two months old and one was a special order that was one month old. That's referring to time from manufacture date, not days on lot. There was no trade in on any of them that could obfuscate the real price. You just have to be willing to walk away from a bad deal.
I did this with about 20 dealers for a Honda Accord Touring and it worked out well. I got a fantastic deal and had a great salesman. Worked out a price $4000 below MSRP before I even drove it. All Tourings are same price so there was no BS on pricing. Walked in prequalifed with my bank and drove it home 2 hours later.
I personally would never visit a dealer unless it was to shop around and or test drive. Once my decision is made all negations are digital, glad to see you all are training them how to survive where its all going anyways.
It's crazy how expensive cars have gotten and how reluctant dealers are to offer significant savings these days. I bought a 2020 Toyota Tundra Platinum for 15% below msrp with 0% financing back in early 2020 just before the pandemic hit, a deal like that is unheard of these days.
10:05 Inventory age is awesome, I didn’t end up getting the deal I wanted on a RAV4 Prime that was on the lot for almost 90 days (used w/ a few hundred miles on the odometer) since that dealership was pretty notorious for marking up their cars, but they dropped another $1k on the asking price the week after I went. It disappeared off inventory after that, so either someone else bought it (the $1k drop made the car an okay deal and opens up room for more price drops) or it got sent to auction (in that case L on that dealership for overcharging their cars)
The spreadsheet at timestamp 4:29 indicates that the dealer with the $14k discount is proposing an OTD price that's higher than several dealers offering a $3k discount. They must be making back their huge discount with huge fees!
I’ve watched your great content for a while, especially before I purchased my last vehicle. I ended up buying used from a fleet reseller. This is the second time I’ve gone this route. Got the truck I wanted with under 25’000 miles and saved about $30’000 from the dealership price 🤷🏻♂️
been involved in the automotive world for the better part of 25 years...... this type of research is crucial to get the best deals........... not enough folks try to reach out to different dealerships..........
Ray, you and I both knew the WORST price would be a Vegas dealer. People call me nuts, but I say it all the time... Vegas is even worse than So. Cali. I only bought my Fords here because I knew the finance manager. I paid $46k OTD for my '18 F150 with a $69k sticker. He has since moved to Nissan. BTW, I went back to Gaudin (where he worked) and they wanted me to pay $3k over sticker for a Mustang GT even though I was a FIVE TIME returning customer. Vegas, Baby! @3:55... Mossy is giving a $14k discount off the "Market Value" of $68,420, not off the MSRP. They're adding a $5k markup. How did you not see this? Also, their OTD is $59k, on the high end. You have the best OTD of $52,722 from Fiesta Ford.
I did similar to this in 2022 when buying our Jeep. Ended up contacting over 60 dealerships. Obviously at that point, no one wanted to deal, but I don’t buy at MSRP. Negotiated dealers against one another and got roughly 10% off. Took 4 hours of negotiating, but made it happen.
Thanks for your help and attention to detail. It’s an “oasis “ of transparency is a sea of bad history. Could you talk about pricing on that car apps. I’m seeing some dealers are listing cars significantly under MSRP. 1) How to you interpret those lower advertised prices and 2) why should we use caredge in this situation even though the price sounds very good? If you have done this already please just direct me. If not I think many of your fans (I am one) would benefit! Thanks. Gary
For my Harley I found the dealers with the most of the same model and color in stock on cycle trader (you would use auto trader )and emailed those top 10 dealers to see if they would do MSRP out the door, one of them did it and I flew up there the next day and rode it home. For the loan pre-approval I looked on the Harley forums for the best apr and shopped around, also got dealer out the door prices around the US
HATS OFF to the Shefskas for making this great long-form upload. I work in ultra-competitive HD parts, so CarEdge highlighting the detailed replies from dealers that actually want to sell product makes me happy. THAT'S how you compete for business. Well done lads ✨✨
My stepdad recently wanted to buy a newer/used car and he really loves the one my stepsister has, so he borrowed it for a week and was sure that’s what he wanted… I went online and found five examples, all exactly the same and with almost similar mileage. I emailed all five dealerships saying everything I just said and that we were ready to buy, cash, no trade. All five responded, but four of them wanted us to come in before they would talk numbers. I emailed them all back and it was like talking to a wall. Somehow they even started calling me. Not sure how they got my number. One dealership on their first reply said that they were would give us $1000 off if we came in within 24 hours, plus if we brought in school supplies, we would get an additional $500 off on top of that for their back to school donation program Guess which one we bought the next day…This isn’t 2005 anymore, get with it.
I'd love to be a fly on the wall of the dealership meeting rooms where they play this and call you guys everything in the book, ha! This was an amazing experiment and I most certainly appreciate you educating the consumer!
Most sales people can be very helpful and help ensure you buy the right car. Always go to the dealer well prepared with full knowledge of OTR pricing from other dealers. I recently got 7k off an audi a6 which made it cheaper than a 1 year old car. Aim for a big discount but be prepared to compromise. Also, dont forget to ask for extras to be included, like a full tank of fuel, mats, boot liner, roof bars etc.
Please do the same experiment for a new Toyota Tundra Crewmax TRD off-road and make a video of it. Thanks Zach. You and Pops have a brilliant company and the most informative channel. Your only real competition (actually kidding) is the enjoyable channel Ray and Brandon have. Thanks so much for the service and information you all provide!
Depending on where you are you should be able to get a “regular” Tundra trim (SR5, Limited, Platinum) for 10k off the sticker. Probably won’t work for TRD trim ..
@@pinecone76 Yeah, they are having a really hard time selling the new Tundras, a host of serious issues with the new turbo engine and people wanting the reliability of the old bulletproof 3ur-fe V8. The good side for me is that my 2020's resale value went up $5k.
I did this via physical mail back in 1998. I was looking for a Honda CRX SI and I got a dealer's list and sent a physical mail to each one within 500 miles. I did not include an email address or a phone number. I had some who called me - but none of them had the best price. The ones who mailed back had offers all over the place. I ended up taking a Greyhound bus from Cincinnati to West Virginia and picked up my new Honda. They were in short supply at the time and had large markups. I enjoyed the power of competition and ened up with a deal I could not refuse.
The last year for a Honda CRX was 1991. I bought one similar to the way you talk about. I had a set price from my work with one Honda dealer. I provided that price to all other dealers in my area for a white CRX-Si with zero options. Then I went to Hong Kong for 2 weeks. Upon return, I had mail from about 5 dealers. None would beat the price but one. They did beat it by $5 and had 2 91 white CRX-Si's on their lot. I bought one.
4:40 I actually once made a dealer give me all of these discounts that I technically didn't qualify for. I spoke with the manager and complained to them that they did not disclose all of these "technicality" discounts in their ad and that it was misleading and illegal in our state. Believe it or not, they folded and sold me the vehicle with all those discounts. Speaking directly with the store general manager can sometimes make a difference. I saved $7,000 off MSRP.
@@Akotintin12 Since I registered it through my Montana LLC, there was no taxes. It was $7,000 off MSRP including all fees, the OTD price. I paid $35K for a $42K new vehicle in 2021. Difficult to do especially at the time, but not impossible.
I was going to call your story into question by saying that I once got free sex from hooker... Sarcastically, but then I realized I once did get free sex from a stripper - and that made me smile.
Team Ford of Las Vegas didn't disappoint, I bought 3 new vehicles from them in the past. We tried trading in one of those 3 and they offered us the lowest trade in value. They treated us like I was trying to steal from them. I went to the sales manager and told them I would never be back and would never recommend anyone visit either.
I walked out of my local jeep dealership a few years ago and drove 70 miles to Tuttle Click. Quick to respond, transparent, deal cut over the phone without any hidden fees or up charges when I showed up with my checkbook.
It’s so true that when dealers don’t respond in a decent time I don’t bother and buy from someone else. When my mom bought her last car the dealer was super responsive and we bought quickly.
This is why I typically use brokers for new cars. You get the best prices in the region or country and you interact with the FI guy for about three minutes over the phone and they don't ask for any add ons.
When I bought an F150 in September 2014 it was 15% below MSRP. The only negotiating I did was trying to knock $500 off the original offer. His response was “Do you belong to Costco because they have a $500 discount” I said no. He gave it to me anyway. And then there was literally 2 to 2 1/2 hours of signing papers with high-pressure sales tactics to pressure us to buy things we didn’t want nor did we buy. Four months later when we bought a Toyota Sienna I told the sales guy that we were only coming in to sign the papers! He fast tracked us. Took probably ten minutes. If you live in Minnesota, Maplewood Toyota!
Well boys, IDK but I just 2 weeks ago bought a 2024 f150 XLT powerboost that listed at 67k for 52k. My area has any where between 8k off and upwards. Sounds like you all need to relocate!!!
I’ve actually bought a few vehicles from Team Ford. Oddly enough they are tremendous in person and probably have the best service team customer service in Vegas. Even when I bought my Super Duty with S plan pricing years ago they treated me amazing.
We have been looking for a used truck cash. I signed up for caredge and even offered more than suggested. I found a base model truck with high miles. The dealership was asking 20 for the truck, they wanted OTD price of 26. That's crazy markup for 20. There are no discounts in the florida area whatsoever that I can find. Its the same story everywhere. This has happened for the third time now. When I offered what caredge said would be a fair offer they all but called me crazy. So asking price means nothing. What you offer means nothing They only want to finance with outragous add ons
This is a great format. Please repeat with other brands of cars. It will be interesting to see which brands are internet aware and which ones are clueless
Great vid. Ive been following your stuff for a while now. I helped my dad in LA work a good deal on a basic VW which he needed. I didnt think I needed a replacement truck until yesterday when my 3500HD 1998 broke down while towing a small camper up to the NC mountain disaster area for a donation…. Turns out I broke down right in front of a chevy dealer… lol. The service guys were all drooling over my truck as its all original paint, body and interior and spotless/shiny with 47k original miles on it….(i think my turbo gave out)… anyway it got me to thinkiing mayve I need a reliable newer truck while also using my 3500 for around town and farm work…. So I think yall triggered me to investigate… anyway love yer content, yall are spot on…
I negotiated 15% discount on my last vehicle simply because it was a demo with 38 miles. It was a next model year and kbb trade value in on my trade-in, sometimes they like to skew prices between discount and trades. I would say 10% is a minimum they can provide if they offer 5% from the initial request. 2024 models should have large discounts since they have been on lots for over a year now. Dealers are in trouble with so much aging inventory. Its a buyers market, expect more incentives as the new year approaches.
I literally did this in person when buying a car. Pulled out a sheet of paper, wrote down the dealership and price, told em when I got to the bottom of the page, with lowest price I would buy from that dealership. I did buy the car.
Please do this with an electric Mercedes model! We emailed like 100 different dealers trying to find some deals over these last couple months. We saw up to $40,000 off BUT also experienced SO MANY different dealer lies and tricks. Would love to see you do this with Mercedes, I know it would be interesting! The experience made me go Tesla or Rivian JUST so I don't have to play these games anymore. It's a shame!
I actually did this when the Bronco came out and the prices were all over the place. I ended up buying a Sorento but I traded my Sorento for a Carnival because we needed family vehicle so now I’m back in the market for a Bronco.
Impressive the dealer nearest us (quick glance at the list I think had 3 or 4 SoCal dealerships) would offer a deal when the Honda dealership in the same center wanted to do nothing but play games until all the recalls hit and I told them they lost their chance and we were going another direction.
I get emails from that Team Ford dealership, free barbeque lunches over a couple of past Saturdays, some Halloween thing going on there, gift cards for qualifying test drives. They're working hard over there.
Jokes aside this is actually a great strategy. Don't negotiate with dealers, make them negotiate against themselves. Whoever gives you the best deal has your business
I respond and try to let them know I am aware of what is going on and flat out tell them I"m researching with a 500 mile range to buy from. My last buy last December on a Jeep Gladiator was AT a dealer 500 miles away who acted like the one you are pointing out. They were transparent agreed to a NO BS deal over the phone/online and stuck to it when I got there... And so 30% off MSRP on a pretty loaded jeep gladiator. AND a decent trade in better than at home... Oh, the jeep came from Jeep Ram Fiat of Tri-Cities in WA state.
I'd like to see a video with 100 Toyota dealerships. Also was this video 100 closest to a certain zip code? Or a random 100 Ford dealerships all around the US?
I’d love to see a similar study in Toyota RAV4 Hybrids. RAV4s in general are incredibly popular in America but dealers are gouging on the hybrid models specifically.
Happened to me, tried to buy the exact same car from one dealer and than another one. The first one, whom did not actually have the vehicle but would be getting it from the second dealer wanted 3k more. I straight up told them "why would I buy from you, when you are not even the source of the vehicle and I can get it for 3k less going to the other dealer".
I have never got a great deal asking for out the door price on phone or email. I don’t think they take it seriously untill you come in to the dealership to talk in person. But before you go in to talk to a sales person at the dealership make sure you have done your homework on what you are planning to buy!
Dealers have different costs and different areas have more or less customers. So some dealers choose to sell fewer cars but with a higher profit while other sell more cars with a lower profit. Also in many cases, the finance comes into place where some of the financial option makes the deal better.
I emailed a few dealers looking for a deal. One told me I had to come in before he discussed prices. I told him I was 200 miles away and I was not traveling that far just to hear a price. He told me that’s their policy
With the boom of videos teaching people to get OTD pricing, dealers are trained to make it hard to get thus info. They are willing to pass on people asking for OTD and simply cash in on payment buyers
I've was a retail salesman automobile for 50+years. Averaged 25 units/mo. come rain or shine. Nothing new under the sun. I always avoided doing business with freinds/acquaintances (didn't want the drunken call @ 3 AM..5 years after the sale when the sh*tbox that they wanted wouldn't start)...didn't need the hassles. However , I would tell people HOW to shop for a car. 1. Pick the EXACT model. 2. Call /visit (5) local dealers that have the car. 3.Get quotes and confirmation that the vehicle is in stock. 4. I f you get (5) quotes ...one will be $2K HIGH(they don't really have the car and are hoping to 'swap' it in)...one will be $2k LOW (they are just lying to you) kick these guys to the curb....the remaining (3) will be within a few hundred dollars of each other. You now 'know ' the market. 5. Visit the dealer that is the closest to your home or work. 6. Now the fun part...NEGOTIATE. 7.When you are asked 'How are you paying for the car?'...ALWAYS say that you are going to finance.NEVER, NEVER, NEVER say that you are paying cash.Even if you are planning on paying cash for the vehicle , you can literally re-hawk the note (or pay it off) the next day. This ain't Rocket Science.
CITO .. Come Into The Office 24 years ago I got an OTD price from a Toyota Dealer in Scottsdale ... I was impressed. I got an OTD price over the phone from a Toyota dealer in Tucson (not Desert .. yuck) , but I knew the sales manager so he knew I was coming in if the $$$ were right
Love the video, thank you guys for doing all this work! I’d love to see an example of how to negotiate on a model that tends to be excluded from most discounts, like a 2024 Mustang GT for example
I had a bad experience with Keller Ford. A few months ago, I was looking to buy a car from them, and since I live two hours away, I called and emailed to check if the car I wanted was still available. They told me it was. But when I got there, I walked around the dealership, asked a salesman, and found out the car I wanted had actually been sold about a week ago, and they hadn’t updated their website. The person I emailed wasn't even a salesperson she was some kind of receptionist and didn't even know if the car was still there. It was a total waste of my time. The salesman tried to offer me a different car, but I already knew what I wanted, and they didn’t have it.
In Las Vegas there are really only 2 Ford Dealerships. One family owns Friendly (Father) & Team (Son) while Ford Country and Gaudin are owned by the same family. Plus they both know what the other is doing to "price fix". Better to drive to Utah or Arizona and bring it back.
I called a local Toyota dealer about a trade in and buying my wife a new Highlander. I told them what I would pay minus the trade in, no a penny more. We decided to keep the 2015 Highlander. So I've saved 10,500.00 so far by not buying the new vehicle.
my experience emailing multiple dealerships is I also get ignored. I ask for OTD price and tend to get ignored. They want you in the office to screw you.
I will mention that if you are using your DB to get the dealer emails from, those are very much hit and miss. I had to stop using them because they would bounce back, be the wrong actual dealership (or a parent group dealer), or just go into the void :) But when I would contact the same dealers directly through their system I have always gotten a response. Next do Jeep Gladiators Willys trim ... big incentives right now on those :)
If you find a dealer outside your home area with the lowest initial price,.. Always tell them you have family that lives close to them. This is a subtle way of playing the dealers game.. You'll get a better price if the dealer believes you'll bring the vehicle to them for service when you visit and you'll refer your non existent relatives to them.
I was expecting a much greater discount (not knowing how much F150s are typically discounted). As many others have stated still ridiculous to pay $60k+ for a pickup truck.
Awesome job Keller Ford! I’m more likely to pay a little more with a dealer who treats you straight forward like that than fighting with sales heavy dealer who eventually gets you lower price. Dealerships do not realize how far being easy to deal with goes…
I gave Friendly Ford two chances and both times they tried to get me to pay for services I didn't need. I got a second opinion and found out absolutely nothing needed to be done. I won't even go there for recalls.
Team Ford never pressures me to do anything. They do seem to be well off on their sales so most likely you won't get a very good deal comparable to outside of Vegas.
I once worked at a Ford dealership service center, and we were told that any vehicle not purchased there got the slowest repair times, and a customer's vehicle was a service priority. It's just something to think about. Personally, I'd never buy a new vehicle farther away than I would be willing to drive for repairs.
That’s because your not educated about the topic take your plates off your car and don’t discuss unnessecary irrelevant information If you can’t trust who grabs your key that’s the first problem alone let alone wherever the fuck you bought the car Stop freaking out The dealership who respects your time gets your business And anyone in that matter brother simple
@@pinecone76 Just searched Toyota inventory and the cheapest Tundra 4x4 is $2K below MSRP. Point me to a $10K below MSRP so I can check it out. Thanks in advanced.
Hahaha, those dealers that didn't reply will be those dealers that get angry for car-brands to sell directly to consumers (like Volvo, Tesla and many others now do here in Europe). What a surprise.
I bought a brand new Ford from Granger Ford. I emailed them and they gave me an OTD price. It was also 6k under MSRP: I searched for a year before I pulled the trigger on this one. I drove up from central Illinois was in and out in less than 30 min.
Wow, surprised 90% did not get back to you . Everytime I request info. I get called quickly . Never get OTD price , most will refuse to even talk price over the phone.
This months best car deals, all in one spot >>> caredge.com/best-deals
I saved $61,000 by not buying that crap.
Hey guys, I watched all your videos to educate myself, searched dealership websites in 3 states. Then we drove 400 miles to buy a 2025 RAM tradesman 4x4 for 37,500, the MSRP was 50,200.
The salesman behaved himself until he tried to add on the Lo Jack for $1000! I remembered you guys warning us about this tactic, I held my ground and got the truck for 37,500!
You guys rock! Thanks so much
I expect RAM trucks to get even cheaper, they are in trouble.
Where tf you getting a 2025 ram for 37k??? I need one😂
@@andrewjanus8009 You might want to look at Autotrader and apologize.
@@andrewjanus8009 In his imagination, there is ZERO chance a dealer is selling trucks at 25% below msrp, ZERO!
@@andrewjanus8009 User account was made a month ago, no activity on anything. 100% bot.
As a resident of Las Vegas, not surprised they gave you the MSRP to sell that truck. I drive by the dealerships here almost every day and be like, "Wow that same vehicle has been sitting right in that same spot for at least a year." Not sure how these dealerships stay in business really.
Friendly Ford is actually the one I bought my vehicles and always get 10% off minimum. I tried to buy a Mustang on ford country and they wanted msrp for a vehicle they had for 200 days lol went to friendly and got the discount I wanted with a vehicle with 100 days.
@eDuCincoCinco friendly ford told my auntie, those mavericks were sold out, yet they had 2 on front of lot and 1 but the commercial trucks. All "sold" but sat a dealer lots a month after she stop by. Maybe friendly ford is only a friend to certain ppl
Live in Vegas too. Have purchased a variety of cars and I hate all of the dealers I worked with lol even the last one… CardinaleWay Mazda. $999 doc fee and $3995 lift kit fee on a CX-50. It’s an HRG spacer for $400 online. lol
The service departments is how they stay in business
@@RyanAnthony-r9f Exactly. You have to sell the product to service the product & to get the leads for service. Almost seems like; who cares if these vehicles sell, we make all of our money on service anyways. And of course used cars.
The only thing worse than trying to make a deal online is trying to make a deal in-person.
Lol I had a gm salesman and his boss tell me flat out they weren't coming off the price even $100 off full msrp. I held out my checkbook and asked if they'd really lose a sale than even consider negotiating. He said yes we will sell it to someone. So I went and bought a coyote ford.
Learn when to hold em. Learn when to fold em. You have to be willing to walk away.
It's not that hard, you just have to know what to say. I just did it on my 4Runner and got lots of good OTD prices
I bought my last two cars online. Made the deal. Went in person. signed and picked up.
If it’s a local dealership I test drive and at the end of the test drive I thank them for their time, give them my email and tell them I’ll only work via email from this point until the deal is closed so the first step in earning my business is emailing me a full out the door quote.
My rule of thumb, if I’m in the dealership and I’ve been asked to take a seat I’ve already wasted my time. If the salesperson can’t get my butt in a car to test drive ASAP without a bunch of bullshit they ain’t getting my butt in a seat to sign papers. Get in, get out, do everything else by email.
Yeah but $3k off a truck that needs to be $20k cheaper.
Its all the us regulations thats made the vehicles more expensive mandating “new” technology to be on newer cars if we could get those regulations to come down pretty sure some manufacturers would take off the expensive stuff if they see the market is there for true base cars and trucks
@@Crazyfable13also you forget inflation
@ yea thats a thing but not the only thing honestly wish cars were semi simple like my 06 acura , i work for a nissan dealer as a master tech and theres just to much going on. To many modules monitoring everything including you
@@Crazyfable13the dealers lobby for th9se requirements. Don't be a fool
@@---ny4ys nah u have it backwards the government sets these regulations in place bcuz they get lobbied not by dealers (dealers dont care as long as they sell cars especially used) they get lobbied by other hidden special interest china russia companies and even Europeancompanies such as renault in a attampt to destroy american companies look at dodge owned by stellantis they refuse to sell to the grandchild of the original owner a american! Its all communism ploy to destory american companies
It's absolutely stunning to me how many dealers just flat out refuse to give an OTD. Most won't discuss pricing AT ALL unless you're in person. If you're this type of dealership, you might find a sucker every now and then, but you're missing out on so many customers!
selling cars under msrp will get the dealer bankrupt 😂
Thats just a lie @@jozhfy
@@jozhfyMSRP is often 3-8% above invoice price. Dealers wouldn’t go bankrupt if they sold every car below MSRP, but it would definitely hurt their margins.
I went to buy a Ford truck some years ago. Back then I financed vehicles. I was pre-approved by the credit union. The salesman refused to give me a price. Flat out refused. Crazy. I was there in person.
What? You know dealerships that get 50 new vechicles get like 25% of msrp EACH vecichle. So 5% of msrp won't hurt them @jozhfy
Trying this with a Toyota 4Runner or Sienna would be hysterical.
Why because they'd all be thousands over MSRP?
Yup, &3-5k over MSRP all the time. I’ve bought a used 4Runner at Echopark and they sell well under what others charge. It was very well maintained before buying it and still well maintained during my ownership. Easy to do change all fluids on it. I’m gonna get another in a couple of years if things don’t work out well with my current car lol driving way less now.
Thanks to the both of you for this channel and the website. I used your email templates and helped 2 of my daughters purchase new Honda’s. 2024 Odyssey LX 3,250 off of MSRP, 2025 CRV EX-L $2774 off of MSRP. I only reached out to 5 dealers each. Both of these vehicles ended up being purchased at the same dealer. Great people to work with here in Florida.
Glad I found this channel because I had given up on finding a good car buying service.
I paid for a buying service about 25 yrs ago and was absolutely amazed at how good it was. Good trade-in price, with exactly the truck and options i wanted, and even delivered to my house in NJ from a dealership in NC. I went to the same company about 10 yrs ago without realizing it was now a dealership referral service instead of a buying service so I just had 20 dealers calling me before I figured out what happened.
Similar thing happened to me when I purchased my last car. Emailed 10 dealers within driving distance. 5 or 6 got back to me. I replied to the top 3 and negotiated from there. The one that had the best online OTD price I made an appointment with to go test drive the vehicle an negotiate further. The spread was massive as well. One dealer was "confident" in their MSRP pricing while I ultimately got about $6,000 off sticker. Considering this only took about 45mins of my time to email the dealers, I felt it was pretty easy to compare.
I’m currently working on a deal on a 2024 Honda Ridgeline Sport and reached out via email with stock number to the four dealerships nearest me. Two responded with OTD pricing, one had no response (despite me contacting them twice for an OTD price), and one wrote back refusing to provide OTD pricing-must come in to the dealer. One of the dealers who responded has offered me $4000 off on the second, revised offer. The other dealership will only offer $1000 off. I’m ready to buy but holding off a bit longer hoping for more off as November approaches.
I think the ridgeline has $$ off from maker so a little bit extra should work, my dad looking at new vehicle told him to look at the Ridgeline
This is why I got so vocal over at Automotive News back in 2013 (till they shut down comments, some blamed me lol) to defend Tesla against their attacks on Tesla’s right to sell cars directly to consumers. NADA owns AN, or did till Crain took full control(?), they’re the national dealership association.
Anyway, I’m glad to hear that at least one dealership was exceptionally open and one giving a good deal upfront, I guess a few can at least occasionally be places where you get some respect for a short period of time at least.
I truly wish everyone could enjoy the experience of buying a Tesla without any pressure or haggling, no harassment at finance(!), no 2 hour waits on paperwork, and you get the same deal as everyone else who was buying that day. Stress free and no BS.
We ALL deserve that
I learned from Earl Stewart, "If you give me an OTD price, you have a chance to sell me a vehicle, if you don't, you have NO chance of selling me a vehicle".
If you buy any of these automobiles of these prices you're an idiot
And dealers want to know why the average buyer thinks they suck. Everybody who buys a car gets a different price for the same thing. Predatory would not be a strong enough adjective to describe the industry as a whole. When you buy something in Walmart you don't have to argue over the price. The dealers insist on making the purchase of a car a Battle Royale where only the most skilled buyer comes out unscathed. There has to be a better way of doing business.
My Dad told me about the first new car he bought as a 21 year old. There was a Toyota dealer nearby and the 1971 Toyota Corona 4 door sedan caught his eye. The car got rave reviews in all of the car magazines and so Dad went to test drive the car himself. He said the salesman was an older fella who bent over backward to make Dad feel comfortable. The test drive lasted about a half hour....enough time for my Dad to fall in love wth this car. The car listed for a little less than 2 grand and when my Dad asked the salesman what the discount was the answer was that "the price on the window is the price you pay.....we don't jerk around here. No negotiating".
My Dad didn't believe it and said "you mean I can't even get a dime off the sticker price?" With that, the salesman opened his desk drawer and pulled a dime out...he gave it to Dad and said "there's your discount." He then added, "you're talking about the hottest compact in the country right now...I have 6 in stock til the end of the month and they will all be sold within the next 3 days." Luckily for my dad, they didn't add any fake extra markups to the price. He bought the car then and there and kept it til 1992 and then bought another Toyota,
Personally, I never buy new cars. I will not endure a Stealership for 1 minute, I decide what car I want and choose a model that is highly reliable and tends to be popular with older people (they usually do not beat their cars). I only buy great low mileage used cars direct from the owner so I can see the type of person I'm buying it from. My current ride is a 2009 Toyota Camry with 81,000 miles and zero mechanical problems. I will pay higher than market for the right clean beauty!
There is. Direct to customer. Tesla has the right idea.
My in laws have purchased multiple personal and business vehicles from Keller Hanford. They are a stand up company that deals fairly and honestly with customers.
I've bought a lot of cars in my life- mostly Honda cars/Toyota trucks. Looked at the refreshed 24' F150 after considering the current rates at Toyota. Spoke with ~15 Ford dealerships while shopping and it was unquestionalbly the most agonizing and frankly scummy experience I've seen among any manufacturer ever. Genuinely stunned that they're surviving.
My search this summer was the same. I went with Toyota.
Yup
I had a great experience at krieger Ford in central Ohio
I recently bought a 2024 F150, no local dealers in VT could sell it it for under MSRP, found exactly what i wanted in VA from two dealers, well below MSRP. Sent the whats the OTD price email to both, one asked for the zip and if I was military, two emails later I got a detailed break down with the out the door price, and what they would give me for my trade sight unseen, the other...... 8 emails later still still had not gotten me a number. Guess which one I went with.....very good experience, thanks for the tips. It boggles my mind people dont drive out of their way to save thousands, let alone do a quick google search to at least educate themselves. Even with two nights at a hotel I saved almost 9k.
Wow 9 grand that was a no brainer to travel. Good job
$3800 off a $61k truck isn’t a celebration. Sign of the times. Unreal how much a truck costs these days.
I recall in 1997 buying a new Subaru Legacy with sticker at $21k, and they marked off $3k. When I bought my Honda Civic in 2007, sticker was $19k. My out the door was less than $17k.
So at $61k, only getting $2k-$3k off is a joke
You are right. It's even terrible here in Canada. I have been looking to buy a truck for a while. Don't know if I should go slightly used or brand new. The local Ford dealer had 0% on F1 50s. I went and looked at the truck, kind of got excited when I was using the calculator. Then it occurred to me $72,000 for an F150! So even knowing I could get this brand new truck at 0% I searched the exact same truck two years used and found them selling for $35,000. I'm almost ready to just throw my hands up and drive a piece of shit car. I don't mind putting money into the economy but even us middle-class people now can't even afford anything. I bought my mustang GT performance pack $47,000 out the door in 2015. I still own the car today. Just for fun I looked at what it would cost to buy a new version of the exact same spec car and I'm looking at $65,000......
Yes it is a bad discount, but remember that it is the offer before negotiations
Unreal how much a truck cost these days? I get it. Maybe the only good deal in the USA these days is the Costco hotdog at $1.50. What if you had taken the $18,000 and invested it in a S&P 500 index fund in 1997? Today that $18,000 would now be around $210,000. How many Subaru Legacy’s in 2024 can you buy with $210,000? Just a different perspective…. No doubt buying a vehicle is still a pain in the tail end.
I came here to say this... lol.
This is crazy talk, an extendo cab XLT f150....for 57k. You've gotta be out of your mind not to just start laughing. Looks like I'll be keeping my 2009 lariat supercrew 4x4 for quite a bit longer. Absolutely nuts. Wow.
Unless you're a landscaper or a builder, better off not buying a pickup. Crossovers are half the price and make more sense unless you need a truck for work.
I love the current system of buying vehicles. Between the last three trucks I bought I've saved over $37k over MSRP between them. 2016 Silverado LTZ, 2019 Silverado LTZ and 2024 Sierra SLT. All were brand new. One was about three months old, one was two months old and one was a special order that was one month old. That's referring to time from manufacture date, not days on lot. There was no trade in on any of them that could obfuscate the real price. You just have to be willing to walk away from a bad deal.
I did this with about 20 dealers for a Honda Accord Touring and it worked out well. I got a fantastic deal and had a great salesman. Worked out a price $4000 below MSRP before I even drove it. All Tourings are same price so there was no BS on pricing. Walked in prequalifed with my bank and drove it home 2 hours later.
I personally would never visit a dealer unless it was to shop around and or test drive. Once my decision is made all negations are digital, glad to see you all are training them how to survive where its all going anyways.
It's crazy how expensive cars have gotten and how reluctant dealers are to offer significant savings these days. I bought a 2020 Toyota Tundra Platinum for 15% below msrp with 0% financing back in early 2020 just before the pandemic hit, a deal like that is unheard of these days.
10:05 Inventory age is awesome, I didn’t end up getting the deal I wanted on a RAV4 Prime that was on the lot for almost 90 days (used w/ a few hundred miles on the odometer) since that dealership was pretty notorious for marking up their cars, but they dropped another $1k on the asking price the week after I went. It disappeared off inventory after that, so either someone else bought it (the $1k drop made the car an okay deal and opens up room for more price drops) or it got sent to auction (in that case L on that dealership for overcharging their cars)
The spreadsheet at timestamp 4:29 indicates that the dealer with the $14k discount is proposing an OTD price that's higher than several dealers offering a $3k discount. They must be making back their huge discount with huge fees!
I’ve watched your great content for a while, especially before I purchased my last vehicle. I ended up buying used from a fleet reseller. This is the second time I’ve gone this route. Got the truck I wanted with under 25’000 miles and saved about $30’000 from the dealership price 🤷🏻♂️
Enjoyed the video and would love to see more of these with luxury German brands. Also, happy to see a title without clickbait! 😊
been involved in the automotive world for the better part of 25 years...... this type of research is crucial to get the best deals........... not enough folks try to reach out to different dealerships..........
I like to watch how father and son talk to each other ,my father never said two nice words to me.
That sucks man.
Ray, you and I both knew the WORST price would be a Vegas dealer. People call me nuts, but I say it all the time... Vegas is even worse than So. Cali. I only bought my Fords here because I knew the finance manager. I paid $46k OTD for my '18 F150 with a $69k sticker. He has since moved to Nissan. BTW, I went back to Gaudin (where he worked) and they wanted me to pay $3k over sticker for a Mustang GT even though I was a FIVE TIME returning customer. Vegas, Baby! @3:55... Mossy is giving a $14k discount off the "Market Value" of $68,420, not off the MSRP. They're adding a $5k markup. How did you not see this? Also, their OTD is $59k, on the high end. You have the best OTD of $52,722 from Fiesta Ford.
I did similar to this in 2022 when buying our Jeep. Ended up contacting over 60 dealerships. Obviously at that point, no one wanted to deal, but I don’t buy at MSRP. Negotiated dealers against one another and got roughly 10% off. Took 4 hours of negotiating, but made it happen.
Thanks for your help and attention to detail. It’s an “oasis “ of transparency is a sea of bad history.
Could you talk about pricing on that car apps. I’m seeing some dealers are listing cars significantly under MSRP. 1) How to you interpret those lower advertised prices and 2) why should we use caredge in this situation even though the price sounds very good?
If you have done this already please just direct me. If not I think many of your fans (I am one) would benefit!
Thanks. Gary
For my Harley I found the dealers with the most of the same model and color in stock on cycle trader (you would use auto trader )and emailed those top 10 dealers to see if they would do MSRP out the door, one of them did it and I flew up there the next day and rode it home. For the loan pre-approval I looked on the Harley forums for the best apr and shopped around, also got dealer out the door prices around the US
HATS OFF to the Shefskas for making this great long-form upload. I work in ultra-competitive HD parts, so CarEdge highlighting the detailed replies from dealers that actually want to sell product makes me happy. THAT'S how you compete for business. Well done lads ✨✨
My stepdad recently wanted to buy a newer/used car and he really loves the one my stepsister has, so he borrowed it for a week and was sure that’s what he wanted… I went online and found five examples, all exactly the same and with almost similar mileage. I emailed all five dealerships saying everything I just said and that we were ready to buy, cash, no trade. All five responded, but four of them wanted us to come in before they would talk numbers. I emailed them all back and it was like talking to a wall. Somehow they even started calling me. Not sure how they got my number. One dealership on their first reply
said that they were would give us $1000 off if we came in within 24 hours, plus if we brought in school supplies, we would get an additional $500 off on top of that for their back to school donation program Guess which one we bought the next day…This isn’t 2005 anymore, get with it.
I'd love to be a fly on the wall of the dealership meeting rooms where they play this and call you guys everything in the book, ha! This was an amazing experiment and I most certainly appreciate you educating the consumer!
Most sales people can be very helpful and help ensure you buy the right car. Always go to the dealer well prepared with full knowledge of OTR pricing from other dealers. I recently got 7k off an audi a6 which made it cheaper than a 1 year old car. Aim for a big discount but be prepared to compromise. Also, dont forget to ask for extras to be included, like a full tank of fuel, mats, boot liner, roof bars etc.
Please do the same experiment for a new Toyota Tundra Crewmax TRD off-road and make a video of it. Thanks Zach. You and Pops have a brilliant company and the most informative channel. Your only real competition (actually kidding) is the enjoyable channel Ray and Brandon have. Thanks so much for the service and information you all provide!
Depending on where you are you should be able to get a “regular” Tundra trim (SR5, Limited, Platinum) for 10k off the sticker. Probably won’t work for TRD trim ..
@@pinecone76 Yeah, they are having a really hard time selling the new Tundras, a host of serious issues with the new turbo engine and people wanting the reliability of the old bulletproof 3ur-fe V8. The good side for me is that my 2020's resale value went up $5k.
I did this via physical mail back in 1998. I was looking for a Honda CRX SI and I got a dealer's list and sent a physical mail to each one within 500 miles. I did not include an email address or a phone number. I had some who called me - but none of them had the best price. The ones who mailed back had offers all over the place. I ended up taking a Greyhound bus from Cincinnati to West Virginia and picked up my new Honda. They were in short supply at the time and had large markups. I enjoyed the power of competition and ened up with a deal I could not refuse.
The last year for a Honda CRX was 1991. I bought one similar to the way you talk about. I had a set price from my work with one Honda dealer. I provided that price to all other dealers in my area for a white CRX-Si with zero options. Then I went to Hong Kong for 2 weeks. Upon return, I had mail from about 5 dealers. None would beat the price but one. They did beat it by $5 and had 2 91 white CRX-Si's on their lot. I bought one.
4:40 I actually once made a dealer give me all of these discounts that I technically didn't qualify for. I spoke with the manager and complained to them that they did not disclose all of these "technicality" discounts in their ad and that it was misleading and illegal in our state. Believe it or not, they folded and sold me the vehicle with all those discounts. Speaking directly with the store general manager can sometimes make a difference. I saved $7,000 off MSRP.
Is the 7000 just from the vehicle price or includes all the fees/taxes?
But either way, congrats. Still trying to learn as much as I can before we get a car
@@Akotintin12 Since I registered it through my Montana LLC, there was no taxes. It was $7,000 off MSRP including all fees, the OTD price. I paid $35K for a $42K new vehicle in 2021. Difficult to do especially at the time, but not impossible.
I was going to call your story into question by saying that I once got free sex from hooker... Sarcastically, but then I realized I once did get free sex from a stripper - and that made me smile.
@@XennialGuy thank you. I appreciate the reply. Wanna get a CRV soon. Hopefully we can negotiate and get a very good deal for it.
Team Ford of Las Vegas didn't disappoint, I bought 3 new vehicles from them in the past. We tried trading in one of those 3 and they offered us the lowest trade in value. They treated us like I was trying to steal from them. I went to the sales manager and told them I would never be back and would never recommend anyone visit either.
I walked out of my local jeep dealership a few years ago and drove 70 miles to Tuttle Click. Quick to respond, transparent, deal cut over the phone without any hidden fees or up charges when I showed up with my checkbook.
They know most of us suck at face to face or even phone negotiations, and they do it every day. This gives them the upper hand.
Honestly there's a lot of truth to this
It’s so true that when dealers don’t respond in a decent time I don’t bother and buy from someone else. When my mom bought her last car the dealer was super responsive and we bought quickly.
This is why I typically use brokers for new cars. You get the best prices in the region or country and you interact with the FI guy for about three minutes over the phone and they don't ask for any add ons.
Nice job Zack. Try to get your best price on a new Nissan Titan Pro 4X, there should be some substantial deals to be had with motivated dealers.
When I bought an F150 in September 2014 it was 15% below MSRP. The only negotiating I did was trying to knock $500 off the original offer. His response was “Do you belong to Costco because they have a $500 discount” I said no. He gave it to me anyway. And then there was literally 2 to 2 1/2 hours of signing papers with high-pressure sales tactics to pressure us to buy things we didn’t want nor did we buy. Four months later when we bought a Toyota Sienna I told the sales guy that we were only coming in to sign the papers! He fast tracked us. Took probably ten minutes. If you live in Minnesota, Maplewood Toyota!
Well boys, IDK but I just 2 weeks ago bought a 2024 f150 XLT powerboost that listed at 67k for 52k. My area has any where between 8k off and upwards. Sounds like you all need to relocate!!!
GA? Btw I'm sure that's no haggle right? Could they have gone more than 15K off?
@@nq2847 Siloam Springs Arkansas
I’ve actually bought a few vehicles from Team Ford. Oddly enough they are tremendous in person and probably have the best service team customer service in Vegas. Even when I bought my Super Duty with S plan pricing years ago they treated me amazing.
We have been looking for a used truck cash. I signed up for caredge and even offered more than suggested. I found a base model truck with high miles. The dealership was asking 20 for the truck, they wanted OTD price of 26. That's crazy markup for 20. There are no discounts in the florida area whatsoever that I can find. Its the same story everywhere. This has happened for the third time now. When I offered what caredge said would be a fair offer they all but called me crazy.
So asking price means nothing. What you offer means nothing They only want to finance with outragous add ons
This is a great format. Please repeat with other brands of cars. It will be interesting to see which brands are internet aware and which ones are clueless
Great vid. Ive been following your stuff for a while now. I helped my dad in LA work a good deal on a basic VW which he needed. I didnt think I needed a replacement truck until yesterday when my 3500HD 1998 broke down while towing a small camper up to the NC mountain disaster area for a donation…. Turns out I broke down right in front of a chevy dealer… lol. The service guys were all drooling over my truck as its all original paint, body and interior and spotless/shiny with 47k original miles on it….(i think my turbo gave out)… anyway it got me to thinkiing mayve I need a reliable newer truck while also using my 3500 for around town and farm work…. So I think yall triggered me to investigate… anyway love yer content, yall are spot on…
I negotiated 15% discount on my last vehicle simply because it was a demo with 38 miles. It was a next model year and kbb trade value in on my trade-in, sometimes they like to skew prices between discount and trades. I would say 10% is a minimum they can provide if they offer 5% from the initial request. 2024 models should have large discounts since they have been on lots for over a year now. Dealers are in trouble with so much aging inventory. Its a buyers market, expect more incentives as the new year approaches.
I literally did this in person when buying a car. Pulled out a sheet of paper, wrote down the dealership and price, told em when I got to the bottom of the page, with lowest price I would buy from that dealership. I did buy the car.
This is how most businesses run now. Nobody responds to calls or emails. It’s a real shame.
So true and they act like you are bugging them.
Please do this with an electric Mercedes model! We emailed like 100 different dealers trying to find some deals over these last couple months. We saw up to $40,000 off BUT also experienced SO MANY different dealer lies and tricks. Would love to see you do this with Mercedes, I know it would be interesting! The experience made me go Tesla or Rivian JUST so I don't have to play these games anymore. It's a shame!
I actually did this when the Bronco came out and the prices were all over the place. I ended up buying a Sorento but I traded my Sorento for a Carnival because we needed family vehicle so now I’m back in the market for a Bronco.
Impressive the dealer nearest us (quick glance at the list I think had 3 or 4 SoCal dealerships) would offer a deal when the Honda dealership in the same center wanted to do nothing but play games until all the recalls hit and I told them they lost their chance and we were going another direction.
I get emails from that Team Ford dealership, free barbeque lunches over a couple of past Saturdays, some Halloween thing going on there, gift cards for qualifying test drives. They're working hard over there.
Desperation setting in for that stealership
How about a Toyota Highlander or one of the top 10 fastest selling cars.
Jokes aside this is actually a great strategy. Don't negotiate with dealers, make them negotiate against themselves. Whoever gives you the best deal has your business
I respond and try to let them know I am aware of what is going on and flat out tell them I"m researching with a 500 mile range to buy from. My last buy last December on a Jeep Gladiator was AT a dealer 500 miles away who acted like the one you are pointing out. They were transparent agreed to a NO BS deal over the phone/online and stuck to it when I got there... And so 30% off MSRP on a pretty loaded jeep gladiator. AND a decent trade in better than at home... Oh, the jeep came from Jeep Ram Fiat of Tri-Cities in WA state.
I'd like to see a video with 100 Toyota dealerships. Also was this video 100 closest to a certain zip code? Or a random 100 Ford dealerships all around the US?
I’d love to see a similar study in Toyota RAV4 Hybrids. RAV4s in general are incredibly popular in America but dealers are gouging on the hybrid models specifically.
wow!! Great job! would love to see that on a Mazda3/CX-5 or a Crosstreck
I second the CX-5
Happened to me, tried to buy the exact same car from one dealer and than another one. The first one, whom did not actually have the vehicle but would be getting it from the second dealer wanted 3k more. I straight up told them "why would I buy from you, when you are not even the source of the vehicle and I can get it for 3k less going to the other dealer".
I have never got a great deal asking for out the door price on phone or email. I don’t think they take it seriously untill you come in to the dealership to talk in person. But before you go in to talk to a sales person at the dealership make sure you have done your homework on what you are planning to buy!
Dealers have different costs and different areas have more or less customers. So some dealers choose to sell fewer cars but with a higher profit while other sell more cars with a lower profit.
Also in many cases, the finance comes into place where some of the financial option makes the deal better.
OOFTA. Contacting the dealer principal, mans a savage but truthfully 79 dealers didn’t want to even try to sell a car in a bear market
I emailed a few dealers looking for a deal. One told me I had to come in before he discussed prices. I told him I was 200 miles away and I was not traveling that far just to hear a price. He told me that’s their policy
Try beat the price for high markup vehicles including
1.Toyota Land Crusier 250
2.Honda Civic Type R
3.Hyundai IONIQ 5N
With the boom of videos teaching people to get OTD pricing, dealers are trained to make it hard to get thus info. They are willing to pass on people asking for OTD and simply cash in on payment buyers
I've was a retail salesman automobile for 50+years.
Averaged 25 units/mo. come rain or shine.
Nothing new under the sun.
I always avoided doing business with freinds/acquaintances (didn't want the drunken call @ 3 AM..5 years after the sale when the sh*tbox that they wanted wouldn't start)...didn't need the hassles.
However , I would tell people HOW to shop for a car.
1. Pick the EXACT model.
2. Call /visit (5) local dealers that have the car.
3.Get quotes and confirmation that the vehicle is in stock.
4. I f you get (5) quotes ...one will be $2K HIGH(they don't really have the car and are hoping to 'swap' it in)...one will be $2k LOW (they are just lying to you) kick these guys to the curb....the remaining (3) will be within a few hundred dollars of each other. You now 'know ' the market.
5. Visit the dealer that is the closest to your home or work.
6. Now the fun part...NEGOTIATE.
7.When you are asked 'How are you paying for the car?'...ALWAYS say that you are going to finance.NEVER, NEVER, NEVER say that you are paying cash.Even if you are planning on paying cash for the vehicle , you can literally re-hawk the note (or pay it off) the next day.
This ain't Rocket Science.
Solid advice, good job.
CITO .. Come Into The Office 24 years ago I got an OTD price from a Toyota Dealer in Scottsdale ... I was impressed. I got an OTD price over the phone from a Toyota dealer in Tucson (not Desert .. yuck) , but I knew the sales manager so he knew I was coming in if the $$$ were right
Love the video, thank you guys for doing all this work! I’d love to see an example of how to negotiate on a model that tends to be excluded from most discounts, like a 2024 Mustang GT for example
You need to do this for a Dodge Hornet. I’m actually interested in the results.
I had a bad experience with Keller Ford. A few months ago, I was looking to buy a car from them, and since I live two hours away, I called and emailed to check if the car I wanted was still available. They told me it was. But when I got there, I walked around the dealership, asked a salesman, and found out the car I wanted had actually been sold about a week ago, and they hadn’t updated their website. The person I emailed wasn't even a salesperson she was some kind of receptionist and didn't even know if the car was still there. It was a total waste of my time. The salesman tried to offer me a different car, but I already knew what I wanted, and they didn’t have it.
In Las Vegas there are really only 2 Ford Dealerships. One family owns Friendly (Father) & Team (Son) while Ford Country and Gaudin are owned by the same family. Plus they both know what the other is doing to "price fix". Better to drive to Utah or Arizona and bring it back.
I called a local Toyota dealer about a trade in and buying my wife a new Highlander. I told them what I would pay minus the trade in, no a penny more. We decided to keep the 2015 Highlander. So I've saved 10,500.00 so far by not buying the new vehicle.
my experience emailing multiple dealerships is I also get ignored. I ask for OTD price and tend to get ignored. They want you in the office to screw you.
I will mention that if you are using your DB to get the dealer emails from, those are very much hit and miss. I had to stop using them because they would bounce back, be the wrong actual dealership (or a parent group dealer), or just go into the void :) But when I would contact the same dealers directly through their system I have always gotten a response.
Next do Jeep Gladiators Willys trim ... big incentives right now on those :)
Love your videos. I got a great deal on an EV by applying your suggestions. 34k for a 47k new vehicle!
I'd love to see this for a Ram 1500 Laramie because so many dealers are offering significant discounts.
If you find a dealer outside your home area with the lowest initial price,.. Always tell them you have family that lives close to them. This is a subtle way of playing the dealers game.. You'll get a better price if the dealer believes you'll bring the vehicle to them for service when you visit and you'll refer your non existent relatives to them.
It would be fascinating to see how other brand dealers compare. May I suggest: GM, Toyota, BMW or MB, and Kia or Hyundai. Thanks guys.
You gotta do the ram 1500 next, I’m guessing there’s a lot of dealers that would love to dump some inventory
I was expecting a much greater discount (not knowing how much F150s are typically discounted). As many others have stated still ridiculous to pay $60k+ for a pickup truck.
Awesome job Keller Ford! I’m more likely to pay a little more with a dealer who treats you straight forward like that than fighting with sales heavy dealer who eventually gets you lower price. Dealerships do not realize how far being easy to deal with goes…
Those prices are nuts. I had a GMC with an out the door price of 13k off. If you're not getting 10k off on a new truck, you're getting screwed.
I gave Friendly Ford two chances and both times they tried to get me to pay for services I didn't need. I got a second opinion and found out absolutely nothing needed to be done. I won't even go there for recalls.
Team Ford never pressures me to do anything. They do seem to be well off on their sales so most likely you won't get a very good deal comparable to outside of Vegas.
I'd love to see this test with a popular Toyota. Possibly a 4Runner, RAV4 or Highlander
This was brilliant exercise, guys. Well done (and repeatable). Perhaps especially as we digest VWs plan to fight dealer group over Scout franchise.
I once worked at a Ford dealership service center, and we were told that any vehicle not purchased there got the slowest repair times, and a customer's vehicle was a service priority. It's just something to think about. Personally, I'd never buy a new vehicle farther away than I would be willing to drive for repairs.
That’s because your not educated about the topic take your plates off your car and don’t discuss unnessecary irrelevant information
If you can’t trust who grabs your key that’s the first problem alone let alone wherever the fuck you bought the car
Stop freaking out
The dealership who respects your time gets your business
And anyone in that matter brother simple
And don’t discuss
" I could guess, but I won't guess " lol, I love that qoute. . thank you ,it's Monday, go new york Yankees world series game 3.
Great job guys! I am waiting for the prices to drop hard before I pull the trigger on a full size truck.
Tundras are selling with 10k discount off the sticker.
@@pinecone76 Just searched Toyota inventory and the cheapest Tundra 4x4 is $2K below MSRP. Point me to a $10K below MSRP so I can check it out. Thanks in advanced.
Try Apple Sport Ford in Marlin Texas. They worked with me and gave me the OTD price no problem and when I got there maintained that price.
Hahaha, those dealers that didn't reply will be those dealers that get angry for car-brands to sell directly to consumers (like Volvo, Tesla and many others now do here in Europe). What a surprise.
I bought a brand new Ford from Granger Ford. I emailed them and they gave me an OTD price. It was also 6k under MSRP: I searched for a year before I pulled the trigger on this one. I drove up from central Illinois was in and out in less than 30 min.
Wow, surprised 90% did not get back to you . Everytime I request info. I get called quickly . Never get OTD price , most will refuse to even talk price over the phone.
Yes, please share that script! I really need to learn this basic level of coding. 🎉