Kelley Thornton's $100M Vision: How Tiege Hanley Simplified Men's Skincare

Bora talks to Kelley Thornton, founder & CEO of Tiege Hanley, who reveals the fascinating journey of building a successful men's skincare brand from the ground up.
Summary/podcast: www.collabs.io...
Perfect for aspiring brand builders and entrepreneurs, this episode offers invaluable insights into:
1. Identifying market opportunities: Learn how Kelley spotted a gap in the men's skincare market and leveraged it to create a thriving business.
2. Product development strategies: Discover the importance of working with experts (like chemists) to create high-quality, effective products that keep customers coming back.
3. Brand positioning: Understand how Tiege Hanley's focus on being "uncomplicated, guiding, and friendly" sets them apart in a crowded market.
4. Subscription model economics: Gain insights into the financial advantages of a subscription-based business and how to make it work.
5. Marketing tactics: Explore effective channels like RUclips and TikTok, and learn how to collaborate with content creators to reach your target audience.
6. Scaling challenges: Hear about the hurdles Tiege Hanley faced while growing from 5,000 to over 500,000 customers across 108 countries.
7. Economic insights: Get Kelley's perspective on current market conditions and how they affect consumer behavior in the personal care industry.
Whether you're looking to start your own brand or grow an existing one, this episode is packed with practical advice and inspiring stories that will help you navigate the complex world of direct-to-consumer business. Don't miss this opportunity to learn from a true industry innovator!