So refreshing to hear someone else talking about this. It's all about asking :What does my list need to know - or what could I show them -- so that they will be more likely to become a customer of the main offer. It's one of the reasons, as a short form copywriter, I've been doing 5 - 7 day email courses that give a small win and get the prospect excited to take the next step. It's easy for the reader, trains them to open your emails, click on your links and consume your content. And it builds authority, credibility and know, like & trust in advance. Great interview!
Really interesting conversation. Very thought provoking.
This was fantastic! Thank you!
So refreshing to hear someone else talking about this. It's all about asking :What does my list need to know - or what could I show them -- so that they will be more likely to become a customer of the main offer. It's one of the reasons, as a short form copywriter, I've been doing 5 - 7 day email courses that give a small win and get the prospect excited to take the next step. It's easy for the reader, trains them to open your emails, click on your links and consume your content. And it builds authority, credibility and know, like & trust in advance. Great interview!