What is Carry? - CRE Explained

Imagine a world where your shopping experiences are smarter, more rewarding, and under your control. In this realm, merchants know you better, advertisers target you with precision, and your transaction data is a valuable asset. This is the vision of Carry Protocol, a groundbreaking platform that wields the power of blockchain technology to transform offline commerce into an efficient and transparent ecosystem.
At its core, Carry Protocol aims to bridge the gap between offline merchants and consumers by creating a seamless connection through blockchain. In a world where online shopping dominates, the Carry Protocol focuses on the $25 trillion offline commerce market, which has been slower to embrace technological advancements. It addresses three major challenges: fragmented customer data for merchants, lack of consumer control over data, and outdated and ineffective offline advertising.
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[@victorgringer5770]

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