The Rebrand That Killed Twitter

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  • Опубликовано: 21 сен 2024

Комментарии • 2,3 тыс.

  • @HandlesL
    @HandlesL Год назад +5124

    There should be a mental evaluation on Elon Musk’s unhealthy fixation with the letter X:
    - Tried to change paypal to X
    - Names his cars after the letter X
    - Names his spaceship company after the letter X
    - Named his last child X
    - Changed one of the most successful social media’s brand recognition to the letter X

    • @pistachiostars
      @pistachiostars Год назад +381

      I diagnose him with narcissist

    • @egg-pie2601
      @egg-pie2601 Год назад +201

      @@pistachiostarsi diagnose him with not listening to 97% of people

    • @Ignas_
      @Ignas_ Год назад +77

      Shhh, don't say fixation

    • @moonshinei
      @moonshinei Год назад

      he’s really into porn I think

    • @rapid___
      @rapid___ Год назад +4

      Forgot to mention his eX wives

  • @slayinderp7501
    @slayinderp7501 Год назад +3986

    So glad that Elon finally got to live his dream of renaming a brand to X so he can finally see that every single other person who ever told him it was a bad idea was right.

    • @AMageOldAsDirt
      @AMageOldAsDirt Год назад +1

      Elon wouldn't question his own opinion if God told him he was wrong. That man is less self-aware than the blood cells in his body

    • @inthefade
      @inthefade Год назад +133

      Yeah that is pretty epic. What a dumb rebranding.

    • @YoshiClapz
      @YoshiClapz Год назад +8

      😂

    • @kaynkayn9870
      @kaynkayn9870 Год назад

      He's so disconnected with the world, he thought he could own the internet just because he's rich. Everything app like the CCP, get out of here.

    • @darkithnamgedrf9495
      @darkithnamgedrf9495 Год назад +71

      ⁠@@Tyler-ec2pbcalling Elon musk successful rn is a massive stretch. We aren’t hating on him, we are making fun of him because he does a really publicly stupid thing.

  • @EllaEllaAudios
    @EllaEllaAudios Год назад +7087

    His hyperfixation on the letter X has consumed his entire business and personal life for decades it's genuinely very funny

    • @cd-ramos
      @cd-ramos Год назад +333

      he used too many porn sites

    • @courier6960
      @courier6960 Год назад +294

      It literally got him kicked out of PayPal and now it might get him kicked out of Tesla leadership having to pay off his Twitter loans/debts… it’s literally come full circle now.

    • @EllaEllaAudios
      @EllaEllaAudios Год назад +371

      ​@@kehmisstI cannot believe I am currently being called homophobic slurs in the marketing monday comment section lmfao

    • @atkascha
      @atkascha Год назад +60

      @@courier6960 remember, he never **actually* worked for PayPal as well. It was Confinity, and yes... he had a butt load of stock... but after he was ousted (fired) they rebranded to PayPal lol

    • @alvehenriksson3972
      @alvehenriksson3972 Год назад +28

      Unrelated to your comment but based wlw Nami enjoyer

  • @ashroskell
    @ashroskell Год назад +676

    Now we all know how to troll Musk. Just keep calling it, “Twitter,” “tweets,” and, “followers.”

    • @Ham8one001
      @Ham8one001 Год назад +16

      Yes!

    • @fentanylfrog8403
      @fentanylfrog8403 Год назад +76

      I think most people gonna keep doing that without realizing it lol. You can't change a word people have been using for more than a decade and expect them to accept it. Plus 'tweet' just sounds way better.

    • @castorchua
      @castorchua Год назад

      @@fentanylfrog8403 It will change and there is a a harder troll... this whole thing will simply disappear. People will remember tweets the way some of us remember the "bing bong" sonds that ICQ made

    • @ashroskell
      @ashroskell Год назад +15

      @@fentanylfrog8403 : I always thought, “Tw@er,” “Tw@,” and, “Sewer,” sounds better, more fitting at least, but I know what you mean. 😉

    • @yukelalexandre8885
      @yukelalexandre8885 Год назад +6

      Yeah, Imma do that as well, I like X but fuck rebranding Twitter, just have it be above like Alphabet for Google or whatever. I’m never changing terminology ever, screw that. Now if they add X specific only features like wires why not. In the meantime leave the blue bird alone.

  • @AdrielSjahfiedin
    @AdrielSjahfiedin Год назад +463

    The problem is that Elon could have just made his own social media company and that would probably cheaper than buying Twitter and literally deconstructing it building his own brand.

    • @j_the_don5160
      @j_the_don5160 Год назад +14

      Genuinely. Still it’s probably a tax write off or he’ll just get a loan that he can finance and never actually pay a lick of that $40 billion. He’s the richest documented man on the planet I doubt he’s actually paying for luxury items and businesses with real money anymore.

    • @castorchua
      @castorchua Год назад

      He just wanted to say "Fuck you, I'm rich bitch" to silicon valley and the left.

    • @GetterRay
      @GetterRay Год назад +5

      Having a social media company was never the goal of buying Twitter in the first place, so I don't see how that's a "problem".

    • @MrBa143
      @MrBa143 Год назад +6

      You would still have had twitter as a competitor. Well, now Threads is here.

    • @steffenbendel6031
      @steffenbendel6031 Год назад +3

      But now he can do a business presentation with a chart comparing twitter user numbers and users of X App.

  • @Throgman33
    @Throgman33 Год назад +1711

    The funny thing is "X" used as a porn symbol predates internet porn sites entirely as well. It was used all the way back in the seventies as a way of showcasing adult theateres with X rated movies. Its literally Elon's silly branding vs 50+ years worth of industry branding.

    • @MD-vs9ff
      @MD-vs9ff Год назад +128

      They don't even use it as a rating anymore! The MPAA chose not to trademark the X rating for some reason, which lead to a lot of outfits using it as a "rating" without actually getting an official MPAA rating. And also the over the top XX and XXX ratings.
      The official rating for adult-only content is now NC-17.

    • @Throgman33
      @Throgman33 Год назад +94

      @@MD-vs9ff sounds like a chemical agent lol

    • @kaynkayn9870
      @kaynkayn9870 Год назад +44

      oh god, I didn't think about typing x on your broswer. Bad enough when you press p and pornhub shows up.

    • @daveroche6522
      @daveroche6522 Год назад

      So, ‘X’ now represents...
      A. Pirate tree-zhure (aaaaaarrrrrrgh)?
      B. Certain (alleged) pee-tapes (aaaaaaagh)?
      C. Marking the spot (See B)?
      D. A shovel-faced narcissistic idiot proving it IS possible to be richer and far more stupid than a certain stable-genius X-president? ( Dodhéanta, is ea é? Unmöglich, ja? ),
      E. ALL of the above? Progress, eh?

    • @cuckoophendula8211
      @cuckoophendula8211 Год назад +22

      I think an extra tidbit of history is that this was the time when the porn industry co-opted the "X rated" term. If I'm not mistaken, "rated X" used to be an official rating (i.e. Clockwork Orange), but the porn industry began using the term so much to the point when the public began to associate that rating to porn (and I think the official ratings board changed their X rating to NC-17).

  • @ChrisCharliemadman
    @ChrisCharliemadman Год назад +1520

    Elon rebrands Twitter as X and naturally everyone asks Y…

  • @rishikadiyala4584
    @rishikadiyala4584 Год назад +1087

    I pray for the children finding the wrong X website

    • @l4so102
      @l4so102 Год назад +198

      finding twitter isn't much better tbh

    • @ymeyers6225
      @ymeyers6225 Год назад +166

      Yeah poor kids would end up on twitter

    • @TheZeagon
      @TheZeagon Год назад +21

      With every post that blows up the top comments are verified onlyfans girls what's the difference

    • @thewoogs
      @thewoogs Год назад +13

      I pray for children to not go on twitter and save their souls

    • @ax.dendrite
      @ax.dendrite Год назад +24

      THAT WEBSITE DOESN'T HAVE HAMSTERS

  • @CainXVII
    @CainXVII 4 месяца назад +28

    I love that nine months later, it is still "the app formerly known as Twitter"

    • @Queen_Cnidarian
      @Queen_Cnidarian 24 дня назад +1

      If you rebrand and everyone calls you by your old name over a year later, then you failed to understand the purpose of rebranding

    • @PointsofData
      @PointsofData 16 дней назад +1

      ​@@Queen_Cnidarian
      The thing is, the website URL is still Twitter. So it's...kind of valid to just call it Twitter lol.

  • @VillackDeSage
    @VillackDeSage Год назад +189

    The true tragedy of this entire story is to imagine what anyone could have achieved with HALF of the loss in value from those decision, like... Elon pretty much threw those billions in the garbage, and he is still sickeningly rich.

    • @ct1762
      @ct1762 Год назад +22

      no. he has a fraction of that in cash. rest is hyped stock. he cannot afford to have twitter go under.

    • @chimchu3232
      @chimchu3232 Год назад

      ​@@ct1762well yeah, but he can sell more stock. He's worth hundred of billions, even if tesla stock falls by an order of magnitude, he'll still cash out hundreds of millions

    • @borismuller86
      @borismuller86 Год назад +17

      I don’t understand people describing all this as “pocket change” for him. Even if you’re a billionaire; losing billions hurts. Especially when it’s a direct result of your actions.

    • @ct1762
      @ct1762 Год назад +9

      @@borismuller86 he will need to dump more and more tesla stock just to cover the interest payments, let alone losses. very serious trouble he has gotten himself into!

    • @Chroniclerope
      @Chroniclerope Год назад +4

      @@ct1762I wonder what the shit show will be like if someone else becomes the primary shareholder of Tesla.

  • @DopaminedotSeek3rcolonthree
    @DopaminedotSeek3rcolonthree Год назад +833

    If I was Zuck, I wouldn't lift a finger about the X trademark.
    Don't correct your enemy when they're making a mistake.

    • @littlemonztergaming8665
      @littlemonztergaming8665 Год назад +17

      Fun quote

    • @DopaminedotSeek3rcolonthree
      @DopaminedotSeek3rcolonthree Год назад +55

      @@littlemonztergaming8665 Sun Tzu said that!

    • @tenacity25
      @tenacity25 Год назад

      Don't do it until the website is near-dead.
      Let Elon lose as much money as physically possible and completely kill the website, THEN sue. But before he loses the ability to do so.

    • @corykurkowski5939
      @corykurkowski5939 Год назад +40

      ​@@DopaminedotSeek3rcolonthreeand I think he'd know a little bit more about fighting than you do pal

    • @thewoogs
      @thewoogs Год назад +3

      ok Napoleon...

  • @Extension_cord11
    @Extension_cord11 Год назад +1524

    Holy shit dude I can’t believe he’s killing his company harder

    • @MattJDave
      @MattJDave Год назад +62

      He's going for the Any% Speedrun, it's kind of amazing.
      He's like Wheatley on steroids. The kind of moron that Valve would be called out as being too cartoonish if they wrote Wheatley as.

    • @mineantoine1248
      @mineantoine1248 Год назад

      I dont understand why he is not hearing other than dickriders

    • @xraceboyex
      @xraceboyex Год назад +10

      The company lost money for 15 years straight before he bought it. Funniest thing about comments like this is they ignore that the company is nearly profitable for the first time in its history

    • @spvo1886
      @spvo1886 Год назад +78

      @@xraceboyex lil bro hes lost like 30 bill on it

    • @Envengerx
      @Envengerx Год назад +20

      ​@@xraceboyexhow much did they lose per year in the last 15 years?

  • @Kenarew
    @Kenarew Год назад +298

    This is a man that knows how to turn his next business into his ex-business

    • @fortissears5388
      @fortissears5388 Год назад +27

      x-business?

    • @konkerouf
      @konkerouf Год назад

      this is a man who's a bit too much biased to check someone's record

    • @BingtheLizard
      @BingtheLizard Год назад +1

      He does that with spouses too

    • @fortissears5388
      @fortissears5388 Год назад +1

      @@BingtheLizardIn one case, he did it twice!

  • @ajjamieson5893
    @ajjamieson5893 Год назад +14

    He drank his own cool aid. He spent years convincing people he was brilliant but he mostly tricked himself

  • @noneofyourbizness
    @noneofyourbizness Год назад +5

    quintessential "Dunning-Kruger"...except that it applies to pretty much EVERYTHING in his commercial life.

  • @teknoreaper9232
    @teknoreaper9232 Год назад +209

    the meta logo being the same as the wechat logo is incredibly comical. Imagine you're watching a show and there's two big superbad global corporations fighting each other for more power and the logos for them are literally 180 degree flips of eachother. Its on the nose for fucking fiction. we truly live in a society.

    • @kak42
      @kak42 Год назад +3

      Corporations are competitors, not enemies, so - makes sense

    • @pustota7254
      @pustota7254 Год назад

      Your comment got liked 69 times.

    • @dperr338
      @dperr338 Год назад

      What WeChat logo? I don’t see the resemblance and I used to use WeChat for work when I worked for a Chinese company.

    • @dperr338
      @dperr338 Год назад

      WeChat logo is two chat bubbles.

    • @teknoreaper9232
      @teknoreaper9232 Год назад +2

      @@dperr338 oh I meant the one atrioc is referring to at 10:20 Didn't realize that either wasn't the main logo or they have multiple or something. The orange one and the blue meta one are basically the same.

  • @BigPapaNerglop
    @BigPapaNerglop Год назад +811

    I personally would buy Twitter for a pretty high price, also known as about 10 dollars

    • @fatnose0
      @fatnose0 Год назад +56

      Not worth it, it loses thousands a day rn

    • @tylerfiore9758
      @tylerfiore9758 Год назад +46

      @@fatnose0he could resell for 15 ez 5 bucks

    • @CC-2062
      @CC-2062 Год назад +2

      You mean X ?

    • @CC-2062
      @CC-2062 Год назад +3

      ​@@tylerfiore9758someone might think its an actual porn site and buy it then

    • @felix_xb
      @felix_xb Год назад

      You would pay 10$ to "buy" Elon's DEBT? thats millions in debt my man. Stay away.

  • @DoNotLookDown
    @DoNotLookDown Год назад +345

    He bought Twitter to be the loudest voice in the room and have people look at him. Every tweet gets millions and millions of views and that strokes his ego enough to be satisfied.

    • @willow990
      @willow990 Год назад +1

      He 100% zerking off to his like numbers and all the meat riders in the replies

    • @woody_you_want
      @woody_you_want Год назад +23

      Even though he had to tell the 3 employees he has left to boost his tweets more because Joe Brandon ratio'd him 😂

    • @vylbird8014
      @vylbird8014 Год назад +7

      If he keeps this up, he'll be the loudest person in an empty room.

    • @ogkev7825
      @ogkev7825 Год назад +2

      He bought it to be in control of “the button”

    • @Coconut-219
      @Coconut-219 Год назад

      Twitter being a monopoly on information was a bad thing already. You're just complaining because "your guy" isn't the one in charge anymore, because you are no longer the one benefitting from this bias.

  • @southendbos
    @southendbos Год назад +8

    Now he’s suing the Jews for defamation blaming them for a 60% reduction in advertising.

  • @BogeyTheBear
    @BogeyTheBear Год назад +7

    He's trying to make X into an all-in-one product, where your services and features are bundled together into one tidy space. Like a box.
    His next idea would be to re-brand this package into what I like to call an "X" Box...
    ...whattayamean that's already taken?

  • @rafitosz
    @rafitosz Год назад +619

    We all joked about how Elon Musk should buy twitter, to eventually, delete it.
    He's doing it. And I'm all here for it.

    • @Electronica27
      @Electronica27 Год назад

      do you really want those twitter users who only use twitter to start invading other sites like yt and instagram to spout there nonesense there too?

    • @woody_you_want
      @woody_you_want Год назад

      Who is we? I don't think any non Elon Musk fans joked about this. Twitter may have been toxic, but it was the best app for aggregating news from around the world. Now it's just a place for groypers to pay $8 to make sure everyone can see how unhinged they are

    • @SmoothTurtle840
      @SmoothTurtle840 Год назад +31

      Yeah but it’s just gonna cause that shit to spill out into other spaces. Remember how bad RUclips got the second Vine died?
      We’re still dealing with the repercussions of Logan Paul’s stunt in Japan…

    • @shaneclark8903
      @shaneclark8903 Год назад +56

      This is gonna result in a lot of artists, animators, and voice actors losing a ton of revenue. Twitter is kinda the place to go to look for talent, especially if you’re working on an indie project without a ton of money. While twitter is largely a cesspool, there are a lot of people who rely on it to pay their bills.

    • @strangeaelurus
      @strangeaelurus Год назад

      ​@@shaneclark8903I was thinking about this! As funny as it is to see how Musk is destroying Twitter, it's also disappointing to see a big method of communication and exposure become defunct/obsolete.

  • @bobstevenson3130
    @bobstevenson3130 Год назад +167

    As someone who only uses Twitter for porn I see this as an absolute win

  • @D3SC0N3CT3D
    @D3SC0N3CT3D Год назад +55

    Twitter's brand is so strong that Tweet become a recognized verb on international dictionaries

    • @graphospasm5394
      @graphospasm5394 Год назад +4

      Yeah I remember learning what a tweet was from a good commercial like 10 years ago. They put so much effort in building the brand.

  • @woody_you_want
    @woody_you_want Год назад +49

    Fun fact about the importance of branding: A while back, SBC global bought AT&T while it was floundering and the most hated company in America just so they could have the brand name. It's also Meta became a parent company and didn't actually change the name of Facebook or Instagram

    • @vylbird8014
      @vylbird8014 Год назад +6

      Sometimes it goes the other way - a company can become so scandalised, so reviled, that their best response is to change their name in order to escape their reputation. One extreme example: The mercenary company - sorry, the 'private military contractor' company, they don't like the M word - Blackwater. They made a few mistakes, carried out a couple of headline-making massacres, and their reputation was so tarnished they had to rename to Xe Services. Then again to Academi. And once more to Constellis.
      They do dirty work for the CIA - stuff the US government would rather have done indirectly, so that should it become public the blame may fall elsewhere. Assassinations, abductions, torture, that sort of thing. In such a disreputable industry, it pays to have no reputation at all.

    • @ProjectLDV
      @ProjectLDV 11 месяцев назад

      @@kelsormjaquanyeah manipulation is a mandatory part of existence as a whole.

  • @ArtisticCeleste
    @ArtisticCeleste Год назад +12

    The whole twitter situation feels like an overgrown child throwing a tantrum over being legally made to go through with purchasing the site, and doing everything in his power to destroy it out of spite.

  • @WyattUTFT
    @WyattUTFT Год назад +297

    Elon's commitment to disproving the intelligence of billionaires is incredible

    • @MrLondonGo
      @MrLondonGo Год назад +7

      The further into the video the more I see what a sh*t show the whole thing is, but yet I remain not a billionaire.

  • @SimplyMattis
    @SimplyMattis Год назад +489

    I think the obvious reason to buy Twitter was the large userbase, right? So many people have used the Platform for like 10+ years at this point, right now we're seeing how far Musk can push his changes before a substantial amount of users leave

    • @Greenitthe
      @Greenitthe Год назад +78

      The userbase is the only thing left he can lose, at least until the debt holders come for him...

    • @m1lkbags
      @m1lkbags Год назад +12

      Yeah for sure, still not worth the price though

    • @TheManinBlack9054
      @TheManinBlack9054 Год назад +3

      They will never leave.

    • @0x5DA
      @0x5DA Год назад +2

      a userbase can be coerced into leaving a platform for much less than $44B, though

    • @WARnTEA
      @WARnTEA Год назад +7

      Not really. He bought Twitter because it accelerates his timeline. Some things about Twitter is non-trivial. Its easy to build a comment section but then serving that comment section across the world to millions of users is fairly complex not just in code but also with hosting the servers that code resides on.
      The userbase is just a nice bonus, it helps speed up adoption of the new services he launches. However its not really required. Elon’s brand that he built through his other companies is already very large. He could easily build the userbase from scratch, there are a lot of little things he can do leveraging his existing companies to provide services on X that would encourage a huge migration of users.
      The only negative is that it would take 2-5years for that adoption to take place at which time a competing everything app could popup from google or facebook and potentially prevent him from achieving his goal.
      Also, it doesn’t really matter if the users stop using twitter. In fact that might even be easier for them as they launch new services and change how twitter works at a fundamental level.
      At the end of the day its a lot easier to entice someone to log into their old account than it is to encourage people to make a new account. So lets say X becomes very creator friendly and doesn’t take as much profit from subscriptions/donation/ads, and they allow users to send friends money through twitter like it is cashapp, its really no wild to see someone being convinced by their friend to log into X to send money and while they are there, they might like the changes to content hosting and tweeting. Maybe the platform becomes better to use due to less bots.
      If Elon just wanted to create a social media app he definitely would have bought Twitter for the userbase because obtaining a userbase as a social media is very fickle. Its all based on trends. However what Elon plays to do provides benefits to users beyond just sending messages. The messaging portion of the app is really just a way to keep people in the ecosystem, and a way to encourage people to leave money in X as virtual money.
      Just look at all the media companies struggling to make a profit because they can only make money from subscriptions or ads. An everything app doesn’t have this trouble. If most of the money put into the app is traded between account holders then the money never gets converted back to USD, meaning that X can use that as an interest free loan and like a bank they can make money through safe investments, and then they can charge a really small transaction fee on every trade made on the platform. Since they are just moving 1s and 0s around to facilitate trades, they are basically just receiving free money. The users love it because the transaction fees would be a lot cheaper than what creditcard companies or delivery apps like uber charge.
      This skimming off the top of every transaction allows an everything app to make good decisions that benefit their users because their biggest goal is keeping their users in the ecosystem. Eventually X won’t want to have too many ads because they won’t want to risk people leaving the system. They don’t want to charge too much for transaction fees or rideshare/food delivery fees because they want people to be used to spending money inside of the app’s ecosystem and never converting money out of the system into USD. Creditcards are basically non-existent in china because everyone pays with wechat since the merchants prefer it due to lower processing fees.
      Also, even if X became a monopoly they probably would go full greed mode because X will never gain a large footing in China, so there would always be a backup app people could switch to if one of them decided to be greedy. Plus, Elon musk makes too much money from everything else he does that building X is more of an ego booster for Elon than simply a profit farm, I think the fact that X would be a private company would make it so they don’t prioritize a year over year increase in profits and instead focusing on making enough money to maintain the services that they provide. If an everything app is on the stockmarket I would be very afraid of them becoming anti-consumer in order to squeeze out every last drop of profit, and eventually killing the company in the process.

  • @stefan514
    @stefan514 Год назад +272

    With the 44 billion he (well, some investors and twitter themselves actually) paid he could have just developed his X from the ground up

    • @th3oryO
      @th3oryO Год назад +25

      It also technically killed the competition though (Twitter itself). Well, at least until threads showed up.

    • @gordonramsdale
      @gordonramsdale Год назад +6

      For about 10 million he could do that…

    • @Alsry1
      @Alsry1 Год назад +5

      @@gordonramsdaleyou could find some random dude who’ll do it for 5 bucks

    • @being47
      @being47 Год назад +4

      44 billion he could have made atleast 4400 twitter .

    • @woody_you_want
      @woody_you_want Год назад +2

      It could have done wayyyy more than that because that was much more than Twitter was worth

  • @MrPerser
    @MrPerser Год назад +44

    I sometimes wonder what would've happend if Twitter had kept Vine alive.

    • @spheal608
      @spheal608 Год назад +2

      They could’ve been the TikTok of today if they just kept going

    • @DianaProudmoore
      @DianaProudmoore 11 месяцев назад +1

      Logan Paul would still see the body but post it on Vine~

    • @gamepool8517
      @gamepool8517 11 месяцев назад +2

      Because TikTok is successful today that doesn't mean vine will have been success!what you are saying is giving what if I was born in a very rich family and having everything I want,that is something that just doesn't often happen!

  • @zsfekete5211
    @zsfekete5211 3 месяца назад +3

    A few years ago I had a bit of fun on Twitter and ended up calling a Tesla manager a clown due to their belief in Musk's word on FSD, I told him that seen as how it was not out and Musk had been saying "next year" for the better part of a decade, there is 0 shot it'll come out even in 3 years.
    They set a timer tweet for 3 years. That timed out last summer, and I mayhaps dunked on him a bit too hard, because less than a week later I was banned from twitter, and according to the customer service agent I finally got in touch with, it wasn't due to TOS breach, but the ban came from above them so they couldn't overwrite it.
    Birds of feather flock together when it comes to thin-skinnedness at Tesla I guess

  • @greenoftreeblackofblue6625
    @greenoftreeblackofblue6625 Год назад +140

    Press X to pay respect.

  • @jesuisfudgeman874
    @jesuisfudgeman874 Год назад +144

    it's like buying a chair, taking it apart piece by piece, burning those pieces, and then building a completely different chair that is of worse quality

    • @keceti9606
      @keceti9606 Год назад +24

      and then expecting people to think you just invented the best chair ever

    • @FirstCreation06
      @FirstCreation06 Год назад +6

      Literally just the Ship of Theseus, in a way lol

    • @hinzster
      @hinzster Год назад +10

      nah, more like burning every piece of that chair, spray-painting the smoking remains and call it a cupboard. Then being surprised people don't want to use his "cupboard" as a replacement for television, school. air-conditioning and banking.

    • @amuro9624
      @amuro9624 Год назад +3

      He's building the chair that kills you in disco Elysium

    • @Undivided-X
      @Undivided-X Год назад

      ​@@amuro9624hear me out, brattan!

  • @roxqu
    @roxqu Год назад +425

    This is one of the rebrands of all time

    • @TBH_Inc
      @TBH_Inc Год назад +5

      Truer words have never been spoken

    • @MrVassago89
      @MrVassago89 Год назад +6

      I support this statement

    • @fatnose0
      @fatnose0 Год назад +7

      This is never getting old... Ever

    • @Esdragon55
      @Esdragon55 Год назад

      so true so true bro

    • @eduardochavacano
      @eduardochavacano Год назад

      Madonna rebranded as Madame X and got her first tatoo an X. So dont underestimate the power Of Madonna.

  • @oryx3
    @oryx3 Год назад +2

    The X looks like a placeholder: "We'll put the final logo here when we decide what it should be. "

  • @smirnovamaria9611
    @smirnovamaria9611 Год назад +1

    I've seen small social networks die before
    "we need to rewrite it from scratch" is a first symptom of "will die in 4 years" disease
    They can't decipher how it works. Then they can't write their own version. Then they use old code stitched with new lines, then migration goes bad, they try to either power through or rollback.
    And by the end of it, the site becomes so bugged, nobody wants to use it anymore. Its a blessing if security holds in this process, and people at least can access their accounts and can't access other accounts.

  • @Shoefae
    @Shoefae Год назад +35

    X is a fitting rebrand given than it's used to indicate where things once worth something are buried.

    • @sakareeh
      @sakareeh Год назад

      Aren’t treasure chests typically still worth something after digging them up from “x marks the spot”?

  • @lindseytaylor3793
    @lindseytaylor3793 Год назад +293

    i'm trying so hard but i cannot think of a single good decision(long OR short term)that this man has ever made. its genuinely impressive. i want to put him in a jar and study him like a bug.

    • @fentanylfrog8403
      @fentanylfrog8403 Год назад +51

      He got Grimes, that's pretty good. She makes good music, and judging by the fact she left his ass she's smart too.

    • @Kavou
      @Kavou Год назад +16

      He destroyed twitter, that's a very good act.

    • @redhood9237
      @redhood9237 Год назад +61

      ​@@fentanylfrog8403I guess that's the best X he has

    • @sinnlos229
      @sinnlos229 Год назад +9

      ​​@@redhood9237smooth, hat's off

    • @sword_of_damocle5
      @sword_of_damocle5 Год назад +7

      To give credit where it's due, he did help bring EVs to the mainstream so he should be commended for that at least. Other than that, yeah...there ain't much.

  • @dreuzy9556
    @dreuzy9556 Год назад +189

    First Elon was thinking of creating a competitor app, but then he thought "what if i just buy twitter and bury it into the ground first so theres no competitor in the first place" he's thinking 50 steps ahead guys. buy the dip:)

    • @MD-vs9ff
      @MD-vs9ff Год назад

      Twitter's not publicly traded anymore. And Elon didn't buy the dip, he bought the peak.

    • @justicedemocrat9357
      @justicedemocrat9357 Год назад +7

      He's playing 3D chess while everyone is playing checkers.

    • @DanFlavel
      @DanFlavel Год назад +17

      Yeah that would be a great plan if he didn't have his name attached to it LOL, no one is going to use his hypothetical new app because we've seen how bad he is at management

    • @rameeziqbal8711
      @rameeziqbal8711 Год назад +2

      So Elon fan boy, would you manage finances through Twitter?

  • @picklenik9658
    @picklenik9658 Год назад +1

    19:18 Whats crazy is this statement of “but a thousand times bigger” isn’t a hyperbole, it’s actually an understatement, a huge understatement.
    Turning comparing 2.9 million to zero to 44 billion into nothing is a 15,000 times bigger fuckup

  • @Notllamalord
    @Notllamalord Год назад +23

    Can’t wait to watch some x videos, play some x games, and even tune into an x live

  • @komoset69
    @komoset69 Год назад +29

    19:20 funny how atrioc is being hyperbolic with the "a thousand times more money" but it's closer to ten thousand times more money 💀

    • @Greenitthe
      @Greenitthe Год назад +4

      Legitimately wild, bro could have given away hundreds of thousands of homes free and clear but he lit it on fire instead...

    • @justicedemocrat9357
      @justicedemocrat9357 Год назад +1

      @@Greenitthe If elon spent $40 billion building homes for free i bet Tesla's stock would skyrocket and he'd be even richer instead he flushed it down the drain, lol.

    • @lavellelee5734
      @lavellelee5734 Год назад

      ​@@justicedemocrat9357why do you think it would have skyrocket?

  • @TheEacusM
    @TheEacusM Год назад +253

    Atrioc couldn't have picked a better time to come back

    • @fentanylfrog8403
      @fentanylfrog8403 Год назад +13

      I'm glad that he's back but I just wish he was here for the Max rebrand, his HBO Max MM is one of my favorite videos of his. And literally nobody I know who has it calls it Max, it's still HBO Max lmao

    • @KingofKnowhere
      @KingofKnowhere Год назад

      @@fentanylfrog8403He did come back in April actually. He just didn’t upload to YT until now. I remember him covering the Max rebrand on stream, you might have to look through his VOD channel though.

    • @ogkev7825
      @ogkev7825 Год назад

      True. Studies show after 6months people forgive a whole lot. Dude is such a beast at marketing he followed the playbook to a T. And all these faux outrage people are right back on his meat and then some. Truly a masterclass he will give paid lectures in the future how his “redemption story” made his brand 2x as profitable

    • @fentanylfrog8403
      @fentanylfrog8403 Год назад

      @@ogkev7825 I mean that's a really cynical way of looking at it. He was obviously genuinely sorry and did what he could to make up for his fuckup. And people haven't forgotten, just search 'Atrioc' and the first suggestions are about the incident. We're just not talking about it cause we don't need to obsess over it, what's done is done.

  • @yagnn
    @yagnn Год назад +110

    hes trying to quarter 6 gambit the tech industry with only one product. Truly the genius of our era

    • @totallynothatguy1698
      @totallynothatguy1698 Год назад +9

      Twitter: 50%
      *Everyone Else Combined:* 50%

    • @Ungtartog
      @Ungtartog Год назад +1

      Geniusely crafting a future anti-trust lawsuit.. yesss

  • @MacAutomationTips
    @MacAutomationTips Год назад +19

    Your critique is seriously on point and even funny. Great job.
    I see Musk and his vision as what I call “rich dystopia,” which means the wealthiest people of the world actually are responsible for the destruction of the world.”

  • @ericad8412
    @ericad8412 Год назад +3

    Im kind of glad were in a spot to have this discussion. There really are some things money can't buy.

  • @fwayo
    @fwayo Год назад +51

    Elon killing Twitter in ways I didn’t even think were possible

  • @wumbl3
    @wumbl3 Год назад +25

    You forgot one thing, He definitely wanted the Userbase.

  • @diligar
    @diligar Год назад +23

    And some people will still think he’s a business genius lol

    • @kak42
      @kak42 Год назад +4

      "a thousand flies...", as they say

    • @dea9457
      @dea9457 Год назад +4

      Some still say He's a self-made..
      You know he's good at manipulating dumb people

  • @TomasOlivaMusic
    @TomasOlivaMusic Год назад +2

    When suddenly "Twitter" changed to "X" on my phone I instantly removed the app and ran a full scan on my mobile to delete all the malware that I must have gotten somewhere. It was only a couple days later that I read he re-branded the Twitter...:D

  • @krafthelvedemand
    @krafthelvedemand Год назад +2

    As a highschool math teacher, watching Elon being this absurdly fixated with the letter x just reaffirms my principle of always switching up what I call the unknown variable in any given equation, in order to avoid dumb hyperfixations like this.

  • @SirDougDimmadome
    @SirDougDimmadome Год назад +33

    ...Just make it "Twitter X." That both keep's its existing brand, and represents a new direction of it's development

    • @praenoto
      @praenoto Год назад +12

      somehow that sounds even more like an explicitly pornographic version of twitter than just X.
      but I still agree with you

    • @0x5DA
      @0x5DA Год назад +6

      just *don't change it*, lmao

  • @ancient3583
    @ancient3583 Год назад +9

    The CEO saying "let's do this" has the same energy as "Very sexy 👌 Let's build my brother"

  • @JojoDigitalArtist
    @JojoDigitalArtist Год назад +26

    I think the worst part about this is, it'd actually be super easy to make twitter better while also increasing money. The amount of steps Elon to to actively fail the business is absurd like you would have to try your hardest to make worse decisions than him.

    • @dragos1239
      @dragos1239 Год назад +7

      He is truly a genius. An innovator. A man thinking outside of the box. I guarantee that NOBODY would have thought of changing the name and the logo of one of the most recognizable companies into what a 14 years old considers futuristic. Can't wait to see what he will do next

  • @zants_
    @zants_ Год назад +15

    As much as I like Twitter (I legitimately do), the fact that this is happening at the same time that reddit keeps stumbling (and to a lesser degree, Twitch)... I'm really hoping that these companies fail and we can have some newcomers bloom from their ashes. I'm thinking about how reddit itself came out as the better product when Digg stumbled and users had their exodus. It's been far too long since a new social media website actually had a chance; they're acquired as soon as they show any threat and the purchasers (these very dinosaur businesses) continue to do absolutely nothing in terms of innovation.
    As an aside, most of all I wish this would happen to RUclips, but the cost of running a video service is so prohibitively expensive that every service has failed as soon as they started to take off, so unless something drastic changes to the way the internet functions [or if TikTok just pivots a tiny bit I guess] it would seem that we're stuck with RUclips for forever - in my opinion, RUclips truly represents "too big to fail" in the non-ironic sense.

    • @JohnSmith-fz1ih
      @JohnSmith-fz1ih Год назад

      What’s wrong with RUclips?

    • @IgneousGorilla
      @IgneousGorilla Год назад

      It's owned by Google, Google is evil and it's too big not to be. It must be evil to remain this big while making most of their "products" "free".

    • @zants_
      @zants_ Год назад +1

      @@JohnSmith-fz1ih In the case of RUclips, while I think it's a great app/website, the lack of competition makes it so that new features are slow and seldom. So, it's more of "I wonder how much better RUclips would be if there was a competitor for them to keep one-upping."
      Heck, a quick example is how adult video websites had video previews way before RUclips did. I think the same adult video websites also innovated the ability to act on videos from the browse page (e.g. adding to Watch Later and other actions) rather than needing to open up the video first. RUclips eventually copied these features. The meme about adult websites being the fastest form of innovation aside, the fact that they're beating a huge website like RUclips to create features shows that there's a lack of motivation at RUclips.

    • @JohnSmith-fz1ih
      @JohnSmith-fz1ih Год назад +2

      @@zants_ Got you. I like RUclips but I can agree with what you’re saying about competition. The size/corporate nature of RUclips probably has a lot to do with it too. A big platform with big revenue generation won’t be as keen to experiment.

  • @WeAreJaus
    @WeAreJaus 11 месяцев назад +2

    Wild to see how a single letter can cause such a ripple effect! There are opportunities on the horizon as well with a potential wechat style app, which hasn't been done yet in the West. The jury is still out! Great video as always

  • @NowCircle-e6d
    @NowCircle-e6d Год назад +8

    "sex sells"
    "you don't want to be associated with porn"
    Make up your mind

  • @samuelnunes4028
    @samuelnunes4028 Год назад +36

    Personally I'm hoping Bluesky changes it's name to Twitter and just pretends that nothing ever changed
    I mean it would be, in my opinion, the funniest way to end all this

  • @MMXVII
    @MMXVII Год назад +18

    You watch, this whole time he was planning on turning it into a OF competitor

  • @okrajoe
    @okrajoe Год назад +1

    "All you need is $44 billion and a dream" ---> I got the dream, where can I get the $44 Billion!

  • @jasonwalter-tz4qz
    @jasonwalter-tz4qz Год назад +1

    Nice use of "ship of Theseus" as a verb, I'm gonna steal that one

  • @jibus3556
    @jibus3556 Год назад +37

    to be fair, I think the best thing musk has probably done for humanity is singlehandedly destroying twitter

    • @dragos1239
      @dragos1239 Год назад +1

      The hero we didn't deserve

    • @blueberrymk.1091
      @blueberrymk.1091 Год назад

      Twitter is Pandora's Box. And we cannot afford for the demons to be unleashed on anywhere else except on Twitter.

    • @coragon42
      @coragon42 Год назад

      I don't use Twitter, but I think this might suck for some artists.

    • @donrane
      @donrane 9 месяцев назад

      He gave control over to dictators...So i don´t think so.

  • @JayJonahJaymeson
    @JayJonahJaymeson Год назад +13

    Damn, Erik knocked this one out quick and didn't even have to skimp on the quality. Nice work.

  • @ShadowNinja2121
    @ShadowNinja2121 Год назад +61

    The rebranding is crazy because the Branding was one of the most impressive parts of twitter. “Tweeting” and the logo were so iconic, and were a huge part of the reason why the website was ever successful before. I’m am literally convinced that Musk is intentionally trying to destroy twitter because he has some underlying financial reason to do so. He’s always been a little odd, but I felt his personality completed shifted after buying twitter and he became way less intelligent. The dude didn’t become one of the richest people in the world as an idiot, so all of his actions with twitter are stranger than fiction.

    • @katiegrayx3637
      @katiegrayx3637 Год назад +49

      "The dude didn’t become one of the richest people in the world as an idiot" isn't even true though, him getting removed from PayPal is proof enough of that. He has always been like this, it's just that after his first successful idea he had enough money and influence to be able to lie his way through the rest of his life. He found out early on that if you fake the confidence and lie enough investors will keep giving him their money.

    • @nickdiaz6766
      @nickdiaz6766 Год назад +10

      @@katiegrayx3637I think you're both right, but the all encompassing term would be... HES A GRIFTER

    • @MrGhostTheBigRoast
      @MrGhostTheBigRoast Год назад +8

      @@nickdiaz6766 nah he's just a lucky nepo baby. thats all.

    • @johnbishop9621
      @johnbishop9621 Год назад

      That doesn't mean that his personal life can't be influenced, through, in example, substance abuse

    • @denkinoms
      @denkinoms Год назад +8

      Look up what has done with previous companies he has bought. Part of the reason he is the richest man is because he buys already established incredible brands and then takes credit for it. (Tesla) Any original idea he has historically flops.

  • @redacted6092
    @redacted6092 Год назад +1

    glad you brought this series back felt like j wasnt learning as much about marketing when you werent uploading

  • @Palaecro
    @Palaecro Год назад +5

    I genuinely wonder if he's going to walk it back or if he even can.

  • @syd5380
    @syd5380 Год назад +7

    Elon saying twitter is gonna somehow end up being "half of the global financial system" is insane enough, the guy he's talking to solemnly saying "wow" in response as if that's impressive is BONKERS

  • @nimnim4699
    @nimnim4699 Год назад +10

    He's mad that he was forced to buy it. Now he's gonna destroy it. He's a todler with money, yet obviously too smart to make "mistakes" like this

  • @wyattfliess4793
    @wyattfliess4793 Год назад +14

    My take is that he really did try to troll twitter with the buy out, got forced into it. And now he is trying to prove to himself that it was a good purchase. But hes just fucking it up trying to do something (idk what)

  • @DooderKing
    @DooderKing Год назад +11

    I’m so glad Atrioc is back…
    It was a rough, three months for most of us…
    Nice to see you guys again…

  • @HarveyGinger
    @HarveyGinger Год назад +2

    Honestly it's a ballsy move to destroy a company you tried to get out of buying.

  • @jerodwolf5582
    @jerodwolf5582 Год назад +6

    This man really be the Joker, with a villain origin story of being rejected by Paypal, working relentlessly to become the most powerful man in the world, only to burn it all down, and finally go thru with his ultimate villain plan

  • @psychogenical1419
    @psychogenical1419 Год назад +9

    Honestly im autistic too like elon and i understand the hyperfixation on the letter X but to let it get in the way of his business is crazy lmao

  • @ShadowNinja2121
    @ShadowNinja2121 Год назад +8

    The Atrioc vids being back honestly has been such a blessing

  • @marcelroy6034
    @marcelroy6034 Год назад

    Phantastic, perfect summary. In German btw, when you delete something, the expression goes „to X it out”….

  • @MC-rh9eu
    @MC-rh9eu 2 месяца назад +1

    Allegedly from what I remember reading in an article, Elon wanted to back out because he realized he was overpaying but he was too deep into the selling process and so he was forced to follow through or otherwise face repercussions. So my best guess is a combo of bad business decisions and salt.

  • @TheDavidDouchebag
    @TheDavidDouchebag Год назад +7

    as someone on the spectrum this is a classic action from someone one on the spectrum. we think it sounds cool so we will hang on to it forever. hes making us llook bad and taking it too far

    • @TheDavidDouchebag
      @TheDavidDouchebag Год назад

      talking abiout the name sorry for not clarifying

    • @anneallison6402
      @anneallison6402 Год назад

      People on the spectrum do that? (I was diagnosed to be on it) I remember liking things no one else thought were cool on my childhood

  • @mxmschae
    @mxmschae Год назад +7

    The Artist Formerly Known as Twitter

  • @SarmonOflynn
    @SarmonOflynn Год назад +4

    So glad to see atrioc back. The only person on the internet to have done a public fuck up, and get back after having the real work to make up for it and and try to really fix it.

  • @doesnotexistyet11
    @doesnotexistyet11 Год назад +1

    Where I live newspapers still refer to it as X (formerly known as Twitter) every single time. It's hilarious.

  • @jandipopo_art2012
    @jandipopo_art2012 Год назад +4

    imagine changing a website that even got "tweeting" onto the dictionary, because he loves the letter X lmaoooo. Its so funny.

  • @cathy4697
    @cathy4697 Год назад +5

    I am so glad this whole fiasco is happening with you back, perfect timing

  • @krispyfresh
    @krispyfresh Год назад +15

    Great editing yet again, Erik! :)

  • @Chigi42
    @Chigi42 Год назад +1

    11:07 rip big A chewing gum (u can see it flyout of his mouth at 11:10)

  • @emp9413
    @emp9413 Год назад +1

    Mr Free Market wants to create a giant monopoly. Tho really he should be known as the subsidy guy, since none of his business would survive without them

  • @seansiquig
    @seansiquig Год назад +46

    IM SO GLAD YOU’RE BACK ATRIOV, i forgot how much i enjoyed your content every week. thanks so much for the entertainment 🙏

  • @spacewinter
    @spacewinter Год назад +5

    Really sucks cuz twitter had some great uses at its peak. It was really good for following trending topics and viral posts from rando people that aren't "influencers" like it is on instagram

  • @Biggsgaming
    @Biggsgaming Год назад +12

    The real question is: how is this Twitter dumpsterfire going to affect Lebron’s legacy?

  • @henrysullivan189
    @henrysullivan189 Год назад +2

    You don’t understand his genious. Elon is single handily battling inflation by evaporating money

  • @mattmmilli8287
    @mattmmilli8287 Год назад +2

    The cars.. the rockets.. it’s all been for X, his ultimate obsession 😂

  • @InsanityOtter983
    @InsanityOtter983 Год назад +5

    Feels like Elon spent $40 billion just to shut down Twitter

    • @graphospasm5394
      @graphospasm5394 Год назад +1

      watch him at the end say thats what he was trying to do all along.

  • @ghostkill221
    @ghostkill221 Год назад +17

    How Does Yum Brands have 54,000 Restaurants, but only 34,000 Employees? Wouldn't that mean 20,000 restaurants are just... Unstaffed?
    Edit: I checked this out. The 34,000 Employees is ONLY in the Amercan Stores. Not the Other 154 Countries.
    It also might only count Non-Franchise employees.

    • @atrioc
      @atrioc  Год назад +44

      franchise owners and the people they hire dont count as "employees" - for example, you could pay a franchise fee and set up your own Taco Bell. It would count as one of their restaurants but you wouldn't count as one of their employees.
      The 34K refers to directly owned restaurants and people at headquarters.

    • @abcasdf747
      @abcasdf747 Год назад +6

      @@atrioc this is the reply ever

  • @Remiwi-bp6nw
    @Remiwi-bp6nw Год назад +11

    Honestly, the only thing he bought was the users. Because even after burning everything else of Twitter to the ground, influencers are still there. Hell, my friends are still there. It's crazy how people just don't care.

    • @ralfwk163
      @ralfwk163 Год назад

      This, right? He does not care about twitter dying, he wants to replace it with a bigger app. He has a startingbase of millions if he doesn't get them delete their accounts before his 'big' app launches. When he gets that rolling who cares he lost twitter.
      It just seems to me there is no one to built a proper app for him because he fired everybody, but yeah.

  • @Blandy8521
    @Blandy8521 Год назад +2

    I keep seeing the notification and thinking it's a missed call or something before remembering the rebrand

  • @philshoward9340
    @philshoward9340 4 месяца назад +1

    Find it hilarious that is nine months later and everyone still calls it Twitter

  • @jamesurban3148
    @jamesurban3148 Год назад +7

    Clearly a decision of all time.

  • @louisbilman595
    @louisbilman595 Год назад +6

    I wish I had the ability to make myself laugh out loud with my own humor the way you do. Excellent yelling too. Two thumbs up.

  • @lennartmorgenschweis2864
    @lennartmorgenschweis2864 Год назад +3

    Seeing how much he runs twitter into the ground you'd think it was a tool by the boring company

  • @myBquest
    @myBquest Год назад +2

    I actually do thing it had something to do with the Threads thing. He might have thought about this since he bought Twitter, but when Threads was announced, he got the perfect excuse to give his board to change the name whitout looking back.
    The real question is, how many people have left X? And how Threads is going now?

  • @larky368
    @larky368 Год назад +1

    This is like renaming Kleenex "Nose Tissue" And brand "X" has always referred to a generic brand.

  • @Pseudo_Notfound
    @Pseudo_Notfound Год назад +6

    You were good bird, real good, maybe even the best. Rest in peace little blue bird.
    o7