Training Intermediate Session B1 Profit Analysis

In this podcast episode, host Paul Sonneveld delves into the world of multi-channel reporting in marketing. He discusses the three common use cases for multi-channel reporting, including working with clients across multiple marketplaces, managing multiple clients as an account manager, and handling clients with various advertising or retail media channels.
Paul walks listeners through the process of creating multi-channel reports, emphasizing the importance of tagging to include specific channels in the report. He demonstrates how to set up tags in the settings page and select channels for the report. Additionally, he provides insights on setting up the report with the correct currency, time zone, and text settings for client expectations.
Listeners will learn about the similarities and differences between single-channel and multi-channel reports, as well as the current limitations on commentary availability in multi-channel reports.
Tune in to gain a comprehensive understanding of multi-channel reporting and enhance your marketing reporting capabilities. Don't miss out on this informative episode!