Big Game Commercial 2024 | Volkswagen
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- Опубликовано: 10 фев 2024
- 75 years ago, we brought the first Volkswagen Beetle to America. But it's the American people who embraced us, generation after generation, that truly made us a part of the culture.
We shape its metal. You shape its soul.
Watch iconic moments featured in this ad and more on Disney+.
Listen to "I Am... I Said" and more Neil Diamond: NeilDiamond.lnk.to/NotSweetCa...
Visit go.vw.com/KeepShapingUs to discover the Volkswagen model lineup. 
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There were plenty of people in the US in 1949 who would have been familiar with the shape of the Beetle after having seen it first hand while "touring" Europe during the 1940's.
I have to say, when I was watching the super bowl I did "not see" that coming
😆
I love seeing VW replying to comments on this video but very clearly ignoring the top rated comments lmao
@@sumSOTY They might have seen the Kübelwagen but the Beetle was quite rare and escpecially not in the context which is itonized with the comment.
@@mattoglesbykc😭😭😭
1939 - 1945 was pretty interesting for these guys
The Kubelwagen was a legendary one
You're pretty interesting for these guys.
Fair enough. But none of the employees, executives, nor shareholders are probably *alive* now.
1937 actually
37' but yes
don’t ask what they were doing between 1939-1945
Yes and THEY learned from their history... Apparently we didn't.. (Drumph)
Don't ask what the US did to the native American population.
Don't ask how the Americans made it to the moon...
@@-OutOfLove-Expand into their territory, Use tribes to fight against each other by allying with one, then Betray the allied tribe, forcefully remove Native Americans to reservations with violence (trail of tears), and Massacre other tribes because of paranoia, attempt to destroy Tribal cultures, etc.
Okay, now don't ask what
Britain did to Allan Turing.
What the Ùstase did to Serbs in world war two.
What the Japanese did to Chinese civilians.
What the Chinese government did to the sparrow population.
What the Soviet Union did to Ukrainians in the 1930s.
(sorry for bringing up Native American history and world history over a joke on a VW video, I know it doesn't have anything to do with the topic, but I just needed to tell people world history my bad)
They were fighting against Communism and Global Domination...... Or so they say...
Random 24ish year old man in 1949 seeing a Beetle. "Hey, i remember that car. Man, I did Not See that ever making it to the States."
My Austrian painter friend loves this car, I hope he gets accepted to art school... He can be a tad moody sometimes! 😅
LMFAOOO
Nah, he would have been a Ford fan back then.
That's the humidity down Mar a Lago way.
@@banksiasong the comparison isn’t fair. Right wing populists are a dozen, only one ranks as number 4 in body count for the whole human race. That said, Florida is Hell’s Swamp and you should never go there in the summer.
@@danielortman2534beat me to it dammit
I love the idea of a Volkswagen ad saying "look into the past.... but not super far tho..."
"1946? Yea that's when we were born, don't know anything about what happened before that, did I miss something? Oh shoot there is that weird black and red symbol again on our cars, who keeps doing this?"
Volkswagen, Since 1946
Ha!
Nevermind that 37-46 part
I watched a thing about it, apparently the Reich scammed its citizens promising everyone who bought war bonds would get one
Slow clap.
Volkswagen since 1937.
Founded in germany durring hitlers regime
What were yall doing before 1949???
Huh I wonder what they where doing lmao 😂🤣
urlaub
theyre german.
calm down they were just founded by an innocent failed Austrian painter who had big dreams
Alot...
I can’t believe Herbie made it in this commercial!
......If it had not been for Herbie......
He's the most famous Volkswagen in the world, they'd be dumb not to include him.
How could he not be? He really introduced the Beetle to the US.
Exactly @@randall1959 It would be like discussing the Gettysburg Address and not mentioning President Lincoln. It just isn't done.
And Adolph didn't.
I started my auto mechanic career as a VW mechanic. My everyday car was a 66 bus , curtains, peace sign emblem , the works . I’ve built trikes , dune buggies, even a parade float with the roof of a big on top of a bus. I had a convertible bug that was beating porches . This brought a tear to my eye.
Tell us more about that parade idea......I put bikes for kids with disabilities in parades....Your ideas sparked!
You take the van and cut out the roof from behind the front seats to about 3 feet from the rear and the sides of the van down below the windows in the same line as the roof cut. Then cot a bug and cut the top off leaving rear window and windshield and a posts . Cut b posts out and set bug top on van . Then weld it all up. And cover all edges. It allows adults to stand up straight . And always add your own little twist to it. Have fun!
Me too bro still a VW mechanic daily now for 50 years
We’re right there with you... 🤧🔧 - MD
@@volkswagen_usa I went to all the VW schools in Lanham my teacher Earl Govan was great, I'm VW certified in engine transmission electrical fuel injection suspension and brakes. I came up in '75 to improve the cold start of AFC cars by adding a 100ohm resistor at the air flow meter it became a VW TSB. I was offered a job at the then new plant in Westmoreland in quality control but didn't want to move or travel there
This ad is so touching. I really hope the people who founded VW are having a great time right now.
They sure are in Argentina
I hope the people who founded modern USA are having a great time too. Where are the native americans now?
😄 🤣
@ClownUndHeld they didn't found the United States now did they?
🥱
Neil Diamond. Such a beautiful voice.
Agreed! 👍
Makes it a bit more interesting when you know the history of this company and that Neil diamond has Jewish heritage
@@JaceJavelin Yes,I know. :}
I also know the history of this company and that the Bug shown here was created as a gift for Hitler's 50th Birthday.
@@JaceJavelinWith the Adidas stuff and a certain rapper I have no care for it's also interesting
Yoooo vw gonna go a little further with that origin story or nah???
Crazy 😭
I don't think they will lol
It's 1978, my dad bought me a VW Beetle in Las Vegas (a 1968), he was working up there. He sent me home in the Beetle with $5.00 and a quart of oil. Made it to San Bernardino without a hitch. This commercial brought tears to my eyes. I'm hoping to be on the list to buy the 2024 van. Thank you dad and Volkswagen for the memories.
You had a great DAD. Bless you both.
there is a dutch commercial about a father and son driving their beetle... if you watch it prepare to cry....
My dad gave me a blue 1967 beetle and my parents had a VW bus for my first 11 years and several more VWs in our family. I love this ad.
No, VW memories are from someone's Jewish grandparents who were forced laborers in the Wolfsburg factory after the H man laid the corner stone to the place. Das Auto
My first car was a 1971 bug. I took my driving test in that car for my first driver licence 48 years ago. Today that bug is parked in front of my house. My son has my dad's 1963 bug. I come from a family of VW lovers. Loved the commercial!
I have my late mom’s VW beetle. It was her dream car. I cherish it with my whole heart💙
Hold on to the things you love! 💙 - MD
Had 2 convertible Bugs & 2 Beetles in our family. Love them, miss them.
@@volkswagen_usathis is the most beautiful and nostalgic ad I’ve seen in a long time. Thank you so much for bringing back so many memories of my road trips in my Jetta. Would you mind sharing pics and film of the cars you made from 1936-1944?
I never owned a beetle or a bug yet, but I will always drive a vw
@@volkswagen_usakinderheim 1945 look it up
This is one of the varied best commercials I've seen in decades! It is genius! It is reminiscent of the old Coke commercial with the song "I'd like to teach the world to sing."
Bravo to the advertising agency that created this ad!
*VERY
One of these days I’m going to have a Beetle of my own.
GET ONE
My grandpa had a red one just like this
Never stop dreaming! ❤
I'm 73 years old. My first car was a 1970 Volkswagon superbeetle. I have owned 6 in my life an still have a 2002 Volkswagon superheated. I call her Ruby an they were all stick shift.
1939 models 🔛🔝
I like the original extended version of this commercial.
is that the one with the car that has the funny looking red and black symbol all over it? lol
We definitely need a new Herbie movie. It’s been 19 years since fully loaded. There are college kids that didn’t have one come out in their lifetime!!
Oh god IT WAS 19 YEARS AGO?!?
I've met some younger folks who say Fully Loaded was their first Herbie movie, the one Herbie movie that came out during their childhood or when they were really little. That made me feel old. Lol.
Is this the one where we find out Herbie was imported via the Vatican Ratliines and had previously served in the Wehrmacht at Auschwitz?
Thrilled that you chose our site to film the opening port scene!
'Been driving a VW everyday since 1972 - thank you Adolph and Ferdinand
I remember the Love Bug. I wanted a Volkswagen after I saw the Walt Disney movie.
Volkswagen Beetle is my all-time favorite car.
Yes!
Mine too, but only the ones that came from WEST Germany!!
We love it, too! 🐞 - MD
I have a 2012 beetle. My all time favorite car.
Volkswagen & Neil Diamond. Two iconic imports that became American Classics. 🥰
Neil Diamond was born in New York, how could he be an import? MORON
Neil was born here.
I love this commercial!!!!!! Neil is the Best!!!!!
We think it’s pretty good, too! 😁 - MD
I've had two when I was younger, a baby blue one and then a few years later a light yellow one. Loved them both.
The first Volkswagen vehicle I bought was the Volkswagen Kübelwagen in 1940. It was such a beauty with is sand camo and tire in the front. 😊
HERBIE!!!!!! YES!!!!!! 🥹
Actually ordered The Love Bug book from the Scholastic Book Club in grade school. Loved Herbie🥰
Amazing car. I assume we have to praise that guy who's idea was creating such car.
some Austrian painter, didn't become anyone important..........
My first car was a 1971 Volkswagen bus. I took my drivers test in that van. 1:00 We had so much fun in that van . In high school My girlfriend who is now my wife now at 68 square back it was red and it was awesome. We used to race around at lunch so much fun.
My dad had a 1969 Beetle that was his daily driver for 35 years. Today I drive a Tiguan. VW family through and through.
starts in 1949 hehe
lol
I loved this commercial during the Superbowl...it's one of the best ones. Thank you.👍👍
We’ll take that dub 😉#VDubLove -MD
@@volkswagen_usa
I loved the part where you talked about your illustrious company history from 1937 to 1945....😂😂😂
@@AndrewDeLongvery funny, I loved the part where it was original.
27 year old guy in 49 " hay ive seen one of those my budys and I hide behind one from a machine gun "
I miss the Beetle man. That car just has its own charm to it
Same here…
Nothing could ever replace that lil’ “love bug”.
@austinnighteyes1900 Yea but it's difficult well for where I am at least
@austinnighteyes1900 We also have horrible winter days here so majority of the cars here are either all wheel drive or SUV they are some cool cars here sometimes thou like I saw a Lambo before and a lot of JDM cars
Im 62...i'm on my 9th VW/Audi lease...27 yrs....never had a major problem, some little ones, but they were always covered! Love VW!!
I bought a '67 bug when I was finishing college. After 5 yrs, I bought a GTI MK2 and a Vanagon bus which I still have it.
I missed my Bug the most, me and my friends used to cruised with this car on the weekend at Waikiki and tourist used to stop us to take a picture.
This video makes me sad as I watching it. VW Bug never die....
Love that you hired an Austrian Painter to design your first car
Ferdinand Porsche wasn't a painter.... nor was Hans Ledwinka
Easily my favorite ad from the Super Bowl for the inclusion of Herbie, using a badass clip of him popping a wheelie from Herbie Goes to Monte Carlo, none of the less.
And flying across the San Francisco sky from Herbie Rides Again!
In 1968 my dad bought a Volkswagen Karmann Ghia. It was a hunter green and he drove it around all summer with my mom. They must’ve been having fun because later I was born in September. Now Carmen gear only has two seats so my parents put me in between the two seats on the way home from the hospital. It was pretty crazy and 1968.
I had the green one too
Giving Volkswagens history, maybe the scene with the Darth Vader helmets was a bit on the nose
IMO, best Super Bowl ad, solely for the fine print: "if you're not living in the 70s, 80s or 90s, do not attempt!"
Ask them about the 1930-1940s................
I just wish I had an old BEETLE
Herbie! Memory unlocked
Volkswagen....truly the people's car.
My father had one,as it was the very first car I remember as a toddler in 1975.
It was a 1973, the same year I was born....R.I.P Mom and Dad you had a great choice of cars
💙💯👍
Time stamped 8:04am (2-12-24)
Stories like yours make us the brand we are today. 💙 - MD
@@volkswagen_usa
Are you sure that your founding in 1937 Germany has nothing to do with the brand that you are today?😂😂😂
@@volkswagen_usa what kind of brand were you in the 1930s and 40s? Care to elaborate?
I loved the Vader kid throw back to the old Super Bowl commercial.
owned 12 different VWs in the past 25 years, each one was built from an empty shell by me in my own yard. fantastic little cars
Chattanooga represents!
I thought our local Volkswagen just went all out honestly then realized it was a national ad
Got my first Beetle, a '66 when I was 14. After 9 years, we're still together and going strong. Love that car to bits. My first, but certainly not my last VW
I learned to drive in my grandmother's 1999 Beetle. The first car I ever bought new is my current 2016 Golf S. That little Golf is an amazing car, just kinda thirsty for oil now at over 100k miles. I wish you guys would continue the Golf here in the US as an EV or Hybrid!
My first car I was 15 a 1973 WV love it and miss today❤😊
My first car was a '56 VW when I turned 15 in 1959. Took my driver's test in the VW. Passed by ONE point. Totally failed the "parallel parking", too far from the "curb" lost 12 points for the gaffe. LOL
There’s always time to open a new VW chapter… 👀 - MD
@@volkswagen_usa Is that what you guys said in 1946? LOL
Gee, how come the video starts in 1949? What were you guys up to before that?
Uh, it was the first year Volkswagen marketed its vehicles in North America.
That’s the reason behind 1949.
@@roscoecairn7413 it's called a "joke"...
@@Soapeerandomness I assumed you didn't know.
@@roscoecairn7413 Interesting, wonder why they would flee...er...I mean, come over here? lol
@@evolicious Because, like any good car company, they were looking to expand production and sales?
Volkswagen: Try Not To Think of What We Did Before 1949
Same with US companies with the dark chapters of the history of the USA. Racism, slavery, forced labor… Why do US companies skip this part of the history?
@@-OutOfLove- or their corruption
This is truly the people's car!
1937-2024
well, from 1936-1945, it was only for some people............................
Love that they showed a Splitty
Yeah the one they made in designed specifically at the mustache man's request.
@@johnnycaldwell8281 doubt they meant split oval... probably split type 2
I too had a VW I loved. Bring back "THE THING" !!!
I’m sure my great-grandfather saw a few VWs when he was walking through Europe in 1946 after being released from a PoW camp.
Should have shown Ferry Porsche showing the design to AH
So good to see Herbie finally getting some love again.
Wonder why steve urkle's beetle
Wasn't on here?
@@nehemiahpouncey3607 I only ever saw him with an Isetta which is a BMW
Hmmm, no mention of the war or the emissions scandal …..
is like Samsung mentioning their health standards in their buildings
I have loved these cars since I was a kid. Great job on this.
My Son's 1st car was a VW!! It was Reddish Orange it was awesome!! ❤
When I lived in Michigan my Aunt and Uncle had 3 bugs I ❤ this car still ❤ ✌️❤👍
I've grown up my whole life around VWs. My dad has a 69 Westy named Heinz because he's red and slow like ketchup. He's made us more friends and memories than anything else ever could.
This is a brilliant commercial. The dichotomies of America then and now are rolled up into it - speaking to multiple generations at the same time. Neil Diamond's song is a poignant choice. I Am, I Said is a soul-searcher. It's about feeling a gnawing emptiness and isolation, but rising through it by digging deep inside and knowing you are here, and you have things to do in this life. This strikes a chord with where America is spiritually (in a broad sense) in 2024.
Why haven't they got abit out the man who started VW?
Porsche?
Folks they are out there. Go get yours!
Great spirit SoBar!
I was almost in tears seeing Herbie in this ad
My mom still loves Passat since the early 2010's, now moved on to a upgraded Passat in R-line version but yet she still love her Passat, long live the midsize Sedan.
love the vw beetle one of my favorites thanks for putting in herbie in the ad love those movies one of my favorites seen it many times i'll have to see the movies on disney plus since i have it loved the super bowl ad
Loved this! Please keep a Manual GTI
I can't believe Bumblebee DIDN'T make into this commercial!
I worked on this commercial:-)
Why’d you guys decide to start it in the middle of the company’s history?
They need to make an Electric Beetle. I would absolutely buy one.
Yes yes yeah 👍👍👍👍
The prototype is already done.
Heard this song during the football game and wanted to know what it was so I opened youtube and its the first thing I see
My dream car is the BUGatti but the Bug will always be my favorite since I was a little kid..
Well done
Chattanooga Tennessee 🎉I love my city ! Usher come back home
I love VW but I really dislike how they keep playing off the popularity of the beetle yet don't offer it anymore.
Favorite car for me..owned busses, squareback and bug and loved everyone of em...
Congrats to Volkswagen for 75 years of Operation Paperclip!
Such a great bunch of memories for us that love Herbie and the Volkswagen Bus. No idea what the record was of how many people would fit inside one, but would like to know, lol.
15 on a good day and assuming all are thin. I know it because I did in my dads’ VW.
Hope they would bring back a bug beetle with gas engine something like the original one
Please
well would be kinda embarrassing if they tried to make another diesel engine, lol.
FYI, VW pledged to drop ICE and only make EVs by 2050.
@evolicious hope they make it again ice before its all electric
I feel like we're missing some very important key details in the Volkswagen timeline... 🤔
The fact that it shows the early bug so much when that thing was partially designed by the same guy as the Panzerkampfwagen VIII
Very funny, quite humorous, I loved the part where it was original!
Seriously been crying over this commercial since the Super Bowl. Neil is my dad and I’s favorite singer and Volkswagens are our favorite cars. I got a 64 bug (and still have it) as my first car so I could be like him since he had one as his first car ❤
Who do we have to thank for such a great company 🤔?
A little Austrian guy with a funny mustache and a meth addiction
whoever keeps painting those weird red and black symbols on their late 1930s and 1940s cars.............
Hans Ledwinka and Ferdinand Porsche?
@@coryderrickson7769 funny mustache based on The Tramp
Y’all really think bringing up your history is the best route?
best Superbowl commercial
My 1st VW was a 1999 2.0 Jetta; Like a little go-kart, will always be my number 1. Then i got a 2008 2.5 Jetta; Great in the snow. After that a 2014 1.8T Jetta SEL; Was fun to modify and customize it to stand out from the rest. Now i have a 2020 GTI SE; What a great hatch! I wonder what will be my next VW 😄
Herbie the Love Bug in this VW commercial and so as The Simpsons and Star Wars. They're from Disney because Disney both owns 20th Century Studios and Lucasfilm Ltd.
nice - and what about - IDK - 1935 till 1945? :-D
I love how every comment is just "what happened in between 1939 and 1945, Volkswagen?"
I have a 2018 Volkswagen Beetle. I remember seeing one as a child and being absolutely mesmerized and wanted one ever since. Please start making them again!!
Thats not a VW Bug, it's an Audi Beetle. Unless it has a rear-mounted, air-cooled boxer, its not a VW.
bring back Beetles! (but gas option for us rural folks!)
Where’s the clip of the Austrian painter?
0:30 the legend!!!
❤ lets bring back the original beetle shape.
Are we supposed to act as if we don't know what they were up to from 1937-1945??
Move on.
@@Theonlyrealonethereis Never 🤣