As a psychologist, this offers a great insight into the minds and mores of our people but also reveals, I think, why the business elites cannot transform Africa. If customer is king and we submit to their "problems" to maximise as much "gain" as possible and not concern ourselves with actively trying to "change" them, then Africa will have no coherent future because these values/cultures that the presenter romanticises are at the roots of our crises and they need to be TRANSFORMED not "married" or even reformed. I understand that may not be the job of a marketer. But I believe that African entrepreneurs should not ONLY pander to the mores and whims of African temperaments and cultures, but CONSCIOUSLY CREATE/INNOVATE products to TRANSFORM them. If we don't, our descendants will live in a more sorry world. Of course people want what they want, I get that. But our current lifestyles (all across the world and within and between each local group or tribe in Nigeria for instance) is not sustainable. We must transform.
@@CynthiaOrorho-uv4ck This consciousness of greed, materialistic excesses, selfishness with a twinkle of charities and donations here and there is not sustainable. And the population is exploding, and the gaps keep widening. It is unthinkable what a so-called country like Nigeria will look like 20-50 years from now.
I wanted to skip the video as I saw that it is 1 hour long, but I am locked in at 42 minutes and I am shocked to have watched it this far. This is one video I enjoy
I am a South African African and am thankful that you have opened my eyes to what has been elusive in the area of marketing and selling one's product. Your presentation has reignited what has been the norm but somehow ignored or forgotten and one wondered why products don't fly off the shelf. All those aspects of your talk do resonate with most cultures in South Africa and it usually to takes an acknowledgement of one to get products to develop wings ! Usually, greetings in a local language or dialect or pronouncing a proverb or clan name would win a sale. I am now getting better prices with products I buy from Ethiopians because I ask for them in their language and have done so with the Chinese! As for the Igbo man ,odumma and oga always opens and closes deals!
I’m the child of Ghanaians - Hausa and Yoruba by tribe - living in the US, Atlanta to be particular and I have to say - the way this talk connected with my brain, aligned with my sense of self and validated my experience is astonishing. Truly I am still a child of Africa, navigating with an American accent 😂. Blending the identity has created some hybrid tendencies in me, but generally this video fits like my own shoe or better. Thank you for sharing this Masterclass of information. I pray this reaches more people and influences more lives, thank you teacher. May God continue to bless you and expand your way.
I love his manner of presentation. A well read man but he maintains originality of speech. He didn't try to impress the audience with fancy words and intonation. I searched and followed him on twitter just a few minutes into the video.
Wow... Back to back more than 1 hour of Most Brilliant Thoughts. It has literally changed my perspective. Blessed with lot good teachings and friends while working in Nigeria.
The only disagreement I have is the part that igbos don't like others to learn they language..I have alot of yorubas in Igbo land who are speaking igbos and some are married to igbos....VERY POWERFUL MASTER CLASS
This mind blowing session for real African entrepreneur, ready to build African cultural brand. I believe our brand Soft Naija has a touch of African in it. 💚 Thank You Mr Feyi Olubodun 👏👏👏🎉👏 God bless you Tech Point Africa ❤❤❤ Eaglesadekunle Trillionaires in dollars 🦅
I love this, absolutely awesome. It explains a lot about fear, racism in the West & so much more.....Oh my sweet mama Africa.....Sweeet, Sweet genius intelligent Africa.....Yes indeed 🇯🇲
Daddy, you are hitting every point about Africa literally is my first time getting onto your page. You just got you a permanent follower I realize going to Africa a few years back was dead. They have more knowledge on business than all the years of being in school abroad, and I learned in the village in Nigeria that I don’t, it was literally going to feed People what I have ever learned in America when we stopped at a village market to get some food stuffs to go and give them out to the motherless children in the next town I started talking to one of the other ladies in the market she had more knowledge on business then the teacher abroad I’m just saying my mouth was open
I don't believe Igbos don't want you to learn their language. I guess the language is more difficult to learn than Hausa. I have met a number of Igbo persons that their first instinct every time you meet them is to speak Igbo to you unless you tell them you don't understand what they are saying. Also Igbos are the only people who can speak every other language apart from their own. So I want to believe less people speak Igbo because of the complexity level.
I disagree with that data report for 18 - 21 year olds on certain "western ideologies". I am curious as to how that data was pulled. What is the demographic of youths studied? I am curious to know the parameters that constitutes that data set. I also perceive a of his personal biases (cultural) in most of his submissions. Almost as if he is stuck in his era, and thinks Genzs think the way he does. (which is not true)... There were just a lot of generalizations. I did love his humour and other submissions tho. Leant so much from this talk.
I think your own submissions would shape the consumers of the future as they are the youths of today so I think both truths can coexist. I think his village generalization is too pronounced.
@@MichaelAudu Lol. I am certain that as an undergraduate you were taught to have citations for your research. Little things distinguish literates from the rest.
There are a lot of reasons it will not sell. Have you considered the preservative required to keep that beans in good condition? Considering people are trying to cut down on processed food and eat healthy? As someone who has worked in the grassroots market in Nigeria, believe me that products is dead on arrival. Beans is too complicated to be a processed package food.
How can you run a campaign for a product you didn't validate. Validation process ensure there's market, there are hungry buyers for the product. Come to think of it... Visualize beans packaged in that format! Beans is not a kind of food you do without caution.
@thebrandlaunch The producer wants marketing. This man's job is to market it. If he doesn't sell then perhaps he can get feedback from the potential buyers. Knocking him back from the door isn't a good business etiquette.
@@thebrandlaunch i do business and people in Africa criticism me of running a western style business approach in African and swore that it won't work. I proved them wrong.
As a psychologist, this offers a great insight into the minds and mores of our people but also reveals, I think, why the business elites cannot transform Africa.
If customer is king and we submit to their "problems" to maximise as much "gain" as possible and not concern ourselves with actively trying to "change" them, then Africa will have no coherent future because these values/cultures that the presenter romanticises are at the roots of our crises and they need to be TRANSFORMED not "married" or even reformed. I understand that may not be the job of a marketer. But I believe that African entrepreneurs should not ONLY pander to the mores and whims of African temperaments and cultures, but CONSCIOUSLY CREATE/INNOVATE products to TRANSFORM them.
If we don't, our descendants will live in a more sorry world.
Of course people want what they want, I get that. But our current lifestyles (all across the world and within and between each local group or tribe in Nigeria for instance) is not sustainable. We must transform.
How do you mean that the current lifestyle in the world and in the local space is not sustainable???
@@CynthiaOrorho-uv4ck This consciousness of greed, materialistic excesses, selfishness with a twinkle of charities and donations here and there is not sustainable. And the population is exploding, and the gaps keep widening. It is unthinkable what a so-called country like Nigeria will look like 20-50 years from now.
I wanted to skip the video as I saw that it is 1 hour long, but I am locked in at 42 minutes and I am shocked to have watched it this far. This is one video I enjoy
I am a South African African and am thankful that you have opened my eyes to what has been elusive in the area of marketing and selling one's product. Your presentation has reignited what has been the norm but somehow ignored or forgotten and one wondered why products don't fly off the shelf. All those aspects of your talk do resonate with most cultures in South Africa and it usually to takes an acknowledgement of one to get products to develop wings ! Usually, greetings in a local language or dialect or pronouncing a proverb or clan name would win a sale. I am now getting better prices with products I buy from Ethiopians because I ask for them in their language and have done so with the Chinese! As for the Igbo man ,odumma and oga always opens and closes deals!
This is one of the very best African videos on RUclips.
Thank you Sir for much needed insight. African for Africans who care. 🎉
I’m the child of Ghanaians - Hausa and Yoruba by tribe - living in the US, Atlanta to be particular and I have to say - the way this talk connected with my brain, aligned with my sense of self and validated my experience is astonishing. Truly I am still a child of Africa, navigating with an American accent 😂. Blending the identity has created some hybrid tendencies in me, but generally this video fits like my own shoe or better. Thank you for sharing this Masterclass of information. I pray this reaches more people and influences more lives, thank you teacher. May God continue to bless you and expand your way.
Ghanaians or Nigerians
This was exactly what I needed to hear, at just the right time. Thank you. I thank the lord for this wisdom.
Best conversation this year ...no doubt this is a masterclass. Thank you.
This is the most intelligent Conversation about building a business I have heard from Nigeria in a while.
Thank you sir
I love his manner of presentation. A well read man but he maintains originality of speech. He didn't try to impress the audience with fancy words and intonation.
I searched and followed him on twitter just a few minutes into the video.
Wow... Back to back more than 1 hour of Most Brilliant Thoughts. It has literally changed my perspective. Blessed with lot good teachings and friends while working in Nigeria.
The only disagreement I have is the part that igbos don't like others to learn they language..I have alot of yorubas in Igbo land who are speaking igbos and some are married to igbos....VERY POWERFUL MASTER CLASS
I LOVE what you say... "Marry the problem of your customer, and date your product".
😂😂😂... Very funny but interesting
He actually said date your ideas not product per say... It may not be possible to date when it is now a product.
This mind blowing session for real African entrepreneur, ready to build African cultural brand.
I believe our brand Soft Naija has a touch of African in it. 💚
Thank You Mr Feyi Olubodun 👏👏👏🎉👏
God bless you Tech Point Africa ❤❤❤
Eaglesadekunle
Trillionaires in dollars 🦅
I love this, absolutely awesome. It explains a lot about fear, racism in the West & so much more.....Oh my sweet mama Africa.....Sweeet, Sweet genius intelligent Africa.....Yes indeed 🇯🇲
Extremely smart and intelligent man. Thank you for sharing your knowledge and expertise in the field of marketing. God bless you
Grateful to the presenter. I learned and laughed at the same time ❤
Mr feyi, Seyi law of marketing. thoroughly enjoyed the class
Daddy, you are hitting every point about Africa literally is my first time getting onto your page. You just got you a permanent follower I realize going to Africa a few years back was dead. They have more knowledge on business than all the years of being in school abroad, and I learned in the village in Nigeria that I don’t, it was literally going to feed People what I have ever learned in America when we stopped at a village market to get some food stuffs to go and give them out to the motherless children in the next town I started talking to one of the other ladies in the market she had more knowledge on business then the teacher abroad I’m just saying my mouth was open
This is a powerful marketing lessons
This is brilliant. I watched to the last second! Welldone
When I teacher teaches you and make you laugh, then you can enjoy the teaching more. 😂 he so good.
This is truly our own 😅 I love the lesson
Very good video.
A must watch for anybody who's building a business in Nigeria
Wow!!!!. This is beautiful. God bless you sir.
🇯🇲🇯🇲 Amazing video. I cant wait to go to the motherland.
Thank you for sharing. I love the frankness of the facilitator. Very relatable
This was a great presentation, i ddnt see marketing in the light of this demographic and culture,
Weldon. this is very good and very useful to many businesses
Facts only sir. I'm not a Nigerian but I totally agree. If with this self-esteem Daddy is saying Nigerians have low self-esteem then Ghana is worse.
lol. honestly i almost fell off.
@@talk2neodream yesooo
Big luv my brother from South Africa.
Wow!!!...Just Wow!!!...Thank you Sa!🙏
This session is revolutionary, finally some true facts about the north
I'm humble with your teaching
Powerful and original insights
So much value in one video
this is amazing, I love how detailed the presentation was, I will watch more of you videos
Very Intelligent man. Great Presentation too! So much to learn
You are the best! Thank you!!!
Excellent instructor 👏. This is good value. Thanks so much 👍
insightful, raw fact! thanks for sharing
Greetings from Lagos Nigeria 🇳🇬 sir ❤
I like this guy . Intelligent and humorous ❤
Who's this man? He's so intelligent ❤👏
That's Feyi Olubodun
Are there books written by all these leaders in Africa. That can be studied? This is an amazing masterclass.
Very few to non of them actually followed a moral and commendable way
Mr. Feyi wrote a book on the African Consumer.
@@godswillakan6320 What's the name of the books
Great talk. The video could have been better if the slideshow was included in the video.
This is very good. I am grateful
Very informative! Thank you
Awesome.power insight.
I admire this Man
❤ Just Win ! ❤
This is just too good. Thank you sir
Many thanks Sir
Very interesting presentation
This is really informative, thanks.
This is value packed 🎉 .. Thank you sir.
This is really brilliant 🔥
This man really has something against plumbers 😂1:02:20
Truly insightful
park of content, thank you techpoint
Thank you ❤❤❤
The insights, too good
Very good sense of humor ❤😂
Wow. Excellent
Great business coach
This was really insightful 👏🏾
This is so packed...my brain is thinking of how to apply this to te Northern market
It's difficult, but at least you have got a hint to crack your brain. You will find the way... keep thinking
Too much sense. Thank you Sir
Truly incredible!!!!!
I don't believe Igbos don't want you to learn their language. I guess the language is more difficult to learn than Hausa. I have met a number of Igbo persons that their first instinct every time you meet them is to speak Igbo to you unless you tell them you don't understand what they are saying. Also Igbos are the only people who can speak every other language apart from their own. So I want to believe less people speak Igbo because of the complexity level.
great lecture 🙌
Thaaaaaannnnnnkkkkkkk uuuuuuuuuuuuuuuuuuuuuu❤!
This was insightful
Incredibly interesting
I disagree with that data report for 18 - 21 year olds on certain "western ideologies". I am curious as to how that data was pulled. What is the demographic of youths studied? I am curious to know the parameters that constitutes that data set.
I also perceive a of his personal biases (cultural) in most of his submissions. Almost as if he is stuck in his era, and thinks Genzs think the way he does. (which is not true)... There were just a lot of generalizations.
I did love his humour and other submissions tho. Leant so much from this talk.
You're right. I think he fails to realize he's generalizing more than it's necessary.
I think your own submissions would shape the consumers of the future as they are the youths of today so I think both truths can coexist. I think his village generalization is too pronounced.
Do the counter study/research and present. Would be useful to see your own data back view on these.
@@MichaelAudu Lol. I am certain that as an undergraduate you were taught to have citations for your research.
Little things distinguish literates from the rest.
This is such profound way of contributing to national youth development. Very insightful. Can we get the link to access the slides ?
Great insights. 🎉
Very insightful 🎉
Oh yeah! Even Indians, Russians hold their language in high esteem and its been highly instrumental to socio- economic growth.
This man is a National Asset
can we get the slide?
Thank You
They don’t care about your product ..but they care when your product doesn’t function as expected..they dump it and move to your competitors
This is priceless 🤗🤗❤❤
Masterclass🔥
I love this
How do you know the beans product isn't going to sell? Advertise for him and let consumers decide
There are a lot of reasons it will not sell. Have you considered the preservative required to keep that beans in good condition? Considering people are trying to cut down on processed food and eat healthy?
As someone who has worked in the grassroots market in Nigeria, believe me that products is dead on arrival.
Beans is too complicated to be a processed package food.
How can you run a campaign for a product you didn't validate. Validation process ensure there's market, there are hungry buyers for the product. Come to think of it... Visualize beans packaged in that format!
Beans is not a kind of food you do without caution.
@thebrandlaunch The producer wants marketing. This man's job is to market it. If he doesn't sell then perhaps he can get feedback from the potential buyers. Knocking him back from the door isn't a good business etiquette.
@@thebrandlaunch i do business and people in Africa criticism me of running a western style business approach in African and swore that it won't work. I proved them wrong.
Wow... interesting insights
you just earned a new subscriber 😁😁
Awesome video
MASTERCLASS!!!
Can one get the material he's using for this his slide?
Insightful
He's so funny 😂😂😂
Very insightful
Please what’s the man’s name, so we can follow him on Linked in and other platforms
His name is Feyi Olubodun
amazing
Instead of showing slides.. Camera is zooming into his head
How are we going to translate a physics book in all the over 500 languages in Nigeria?
Please what's the name of the speaker
Feyi Olubodun
Thank you...
I was going to make a comment about the intro, but then I realised... in a lot of ways, that's a very Nigerian mentality, so he's not wrong.
7:03 yeah. We got that from your opening.
❤❤❤❤❤