LeBron James' business partner Maverick Carter on building a media empire

CNBC's Julia Boorstin sits down for a rare interview with Maverick Carter, CEO of The SpringHill Company and longtime business partner of LeBron James, one year after raising $100 million. They discuss building a media and branding empire, the company's first theatrical release, "Space Jam: A New Legacy," and what is next for the business.

[@marcwilliams2870]

Maverick, real proud to see a Black man from the athletic footwear and apparel space be on the forefront of consumer content and engagement as you said, Nike revolutionize these two disciplines, I encourage you to utilize AI along with consumers' data as you look to curate content to the appropriate consumers. Machine Learning seems interesting.

[@indiasupportstrumpwwg1wga927]

as a brown man.... I wholeheartedly approve!

[@dturner3818]

This visual interview and it's content is inspiring. The virtual mentorship is uplifting for our community youth. ❤️

[@shingaidarangwa7701]

Gems 💎

[@MegaShooter32]

GOATs

[@jeffreyboswell8808]

Smart young man maverick Carter jeff Boswell

[@erichairston9886]

How do I join?

[@chrischri6143]

AMC 💎👐GME

[@Dirge_For_November]

Propaganda is amazing.

[@scroogemcduckrich9705]

you mad? 😂😂

[@QGuides]

@@scroogemcduckrich9705 Vehemently so.

[@AliHussain-fz7pd]

even if you hold that cynical view, he's doing his job, it's pushing a narrative that is beneficial to him & those associated his ventures, shareholders, employees.

[@Gmanbrooklyn]

Building a business empire? It's called mooching off your friend nothing more

[@joeblacc8573]

It's not mooching if he's adding value. In fact it's the exact opposite. Was he lucky to have a friend in LeBron? Yes. Did he maximize his opportunity on his own terms?? Apparently so. Y hate?

[@jamesholyfield3304]

Mav a better business manager to Lebron then any , Stranger in a suit ever will be .
Ain’t nobody more loyal , more understanding , and he got hell talent & credentials

[@imhoteptruekingofegypt4307]

hate, jealousy 7 deadly sins

[@Gmanbrooklyn]

@@imhoteptruekingofegypt4307 nice username. I'll look for your email asking me to send money to a Nigerian prince.

[@ThoughtsOnNews]

👎👎👎👎👎no one wants more Lebron.
No one.

[@everydaywelitjones6192]

🤣🤣🤣🤣 u do thats why u here lol. U miserable souls stay mad😂

[@laraebonn]

But yet you are on a website that has to do with LeBron or one of his partners. Just because LeBron's name is behind it doesn't mean he's starring in it. What are you doing to uplift anyone besides complaining about what LeBron is doing?

[@lalapanikan725]

Imagine watching a vid just to hate on them😂

[@inclair8610]

Hater......they are creating a lot of jobs for ppl who would of never gotten an opportunity to display their skills.

[@teepitts7270]

Who hurt you?