Position, Position, Position | How to position your SaaS | SaaS Positioning Explained |SaaStock 2018

Ryan Singer, Head of Strategy of Basecamp explains why a product’s position is the most important thing a company should focus on. Knowing where it stands is the best tool for making choices about new features. Knowing that position allows saying no with confidence. Without a clear point of view on what makes a product different, it’s easy to wander. New feature requests come in every day, and if you can’t say “no”, who knows where on the map you’ll land.
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[@pfschuyler]

Just read about his rational conduct at this basecamp meeting. Admired him for speaking the truth.

[@leafhappy]

It's true, demand cannot be created, it can only be Awakened.

[@stephenasonye]

The supply side and demand side way of thinking is a game changer!

[@georgekariuki8614]

Stephen Asonye Big up G!
This is George from Florida fam👊

[@SoufianeSabiri]

Great talk, learned so much about positionning.

[@StephenHakami]

So important - such a good talk

[@kpitonak]

This is Jobs to be done theory in practice... Nice!

[@IvanelPerez]

love to see JTBD applied to tech/digital

[@JimmyBlack3308]

Exactly my thoughts. He explained classic JTBD without actually saying JTBD. Brilliant talk 👌

[@JonathanRintala]

Good stuff

[@SaaStock]

Glad you enjoyed it 🙌

[@aalis3616]

what is the music in the intro

[@LucianoDevoto]

I wonder how many swimming pool laps does Ryan do every day? He looks fit af ;)

[@thrillhousecycling7260]

*Former Head of Strategy