How do you know your organic product is really organic?

Have you ever wondered if that product that claims to be organic really is? I talk to Michael Baker, chief certification officer at Australian Certified Organic, a subsidiary of Australian Organic, to get the lowdown on exactly what is involved in being certified as organic. You'll also find out what to look for when choosing an organic product. And find out what processes the organic producers have to go through to gain and maintain their organic status.