Binet & Field YouTube interview, Summer 2020 (full version).

"Nothing sells like emotion, and nothing creates emotion like video."
Les Binet and Peter Field talk to Google's Mark Howe about how to build brands in today's digital world.

[@heystoplookingatme]

"A brand without trust is a product, and products can be replicated". (Not sure I captured that 100% accurately...but damn...that's awesome)

[@johnkeith4000]

Sounds lovely, but is it generally true? Facebook is growing for years despite having the lowest trust ratings

[@heystoplookingatme]

@@johnkeith4000 FB is a unicorn, in some ways. Brands like Facebook, Apple, or Harley Davidson are rare beasts. A pinnacle most companies never achieve. I’m usually reluctant to use them as marketing examples for that reason. But to your point, it seems FB could definitely be exposed to a flanking move by an upstart.

[@bradparker1488]

British wizards of ads!

[@heystoplookingatme]

@@bradparker1488 We have mad respect for Les & Peter at WOA.

[@geargabbers]

Take care of the long because the short will leave you short!