Fiat never claimed that the Sport button makes the 500 any faster. It reduces the influence of the power steering and the range of movement of the gas pedal
The elevator mirror story in this video could be false. The story is a lateral thinking example appearing in many old education, business books, etc. Recently, UX books adopted the story portraying it as truth. But no data that it improved UX can be found. No NYC crosswalk button data either. Although I understand the intention of the presentation, it provides opinions than facts. But I'm sure Google conducts usability studies always because the reality can be far different from your opinion.
Наука
This presentation kept me engaged the entire time.
Steve's presentation is a great kick-off piece for a wider discussion about how data and perception can be used together to inform decision making
Impressive presentation! Great food for thought about expectation management and design thinking.
That was a great presentation
intriguing video...
Fiat never claimed that the Sport button makes the 500 any faster. It reduces the influence of the power steering and the range of movement of the gas pedal
Watch Steve's theCUBE Interview here
Steve Souders - O'Reilly Velocity Conference 2013 - theCUBE
Ppl like beating expectations =)
The elevator mirror story in this video could be false. The story is a lateral thinking example appearing in many old education, business books, etc. Recently, UX books adopted the story portraying it as truth. But no data that it improved UX can be found. No NYC crosswalk button data either. Although I understand the intention of the presentation, it provides opinions than facts. But I'm sure Google conducts usability studies always because the reality can be far different from your opinion.
I feel like half the video consists of urban legends