Pega CEO Alan Trefler Looks Ahead to PegaWorld, June 9-11 | Cube Conversation

In this CUBE Conversation, Shelly Kramer, managing director and principal analyst at theCUBE Research, hosts Pega Founder and CEO Alan Trefler, for a conversation about AI, exploring what the next wave of gen AI might look like and thoughts on how companies will need to differentiate themselves.
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Kramer and Trefler also preview some of the highlights ahead at Pega's annual PegaWorld event, which will be held in Las Vegas from June 9-11. Their conversation covers a variety of things, including:
• AI versus gen AI. Is all the attention justified?
• The challenges focusing on gen AI's ability to generate code
• Exploring how enterprises are and should be using gen AI to achieve results, how this technology will impact employees in different parts of an organization and how this might change the way brands will connect with and serve customers.
• The benefits consumers will notice when brands begin implementing this technology
• How AI and gen AI fit into Pega's long-term AI strategy
• The risks associated with AI, especially in highly regulated industries and how leaders should think about risk mitigation
Trefler closed the conversation with some insights about what we can expect at Pega's PegaWorld event in Las Vegas. For more information, visit: PegaWorld iNspire
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PegaWorld will feature keynotes from leaders from T-Mobile, Verizon, Vodafone, National Australian Bank and the Department of Veteran's Affairs. The event will also feature some 80+ breakout sessions featuring insights from Siemens, Aflac, Orange Business, RBC, Commonwealth Bank, Starbucks, Elevance Health, Bupa, ING, Air Force Materiel Command and others.
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