Live from Consensus: Brands Using the Metaverse for Social Good | Gen C Ep. 85

In this episode of "Gen C", we bring you another conversation from Consensus where we delve into how various brands are leveraging the metaverse and immersive technologies for social good, featuring insights from industry leaders: Justin Breton of Walmart, Adam Shlachter of Niantic, Winnie Burke of Roblox and moderated by Laurie Keith of Ad Council. Topics include Walmart’s virtual initiatives, innovations spotlighted at the Cannes Lions Festival, the impact of celebrity tokens on culture and commerce and media licensing within the evolving landscape of AI. This episode was recorded live at Consensus 2024 in Austin, TX.
00:00 Introduction and Walmart's Roblox Venture
00:42 Cannes Lions Festival Highlights
01:30 Innovation and AI at Cannes
05:59 Celebrity Tokens and Monetization
09:24 Media Licensing and AI
13:15 Panel Discussion: Social Good in the Metaverse
29:40 Walmart's Immersive Commerce Strategy
35:41 Future of Immersive Technology
Links mentioned from the podcast:
Justin Breton’s Twitter: x.com/justinbreton
Laurie Keith’s Twitter: x.com/lauriekeith
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[@modelmark]

As soon as I hear 'social good', I hear 'effective altruistic' or scam.