What is WRONG with fast fashion brands and WHY I've stopped supporting them | Haley Estrada
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- Опубликовано: 2 авг 2024
- It is our responsibility as consumers to educate ourselves on the fashion industry so that we can make informed and intentional decisions.
Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed to meet consumer demand. - Good On You (goodonyou.eco/what-is-fast-fa...)
We now have about 52 "seasons" thanks to the quick weekly turnaround of products by fast fashion brands. The demand for clothing, accessories and shoes across the world has brought the fast fashion sector's worth up to $1.5 trillion as of 2020. It's the second largest polluting industry, right behind oil.
How to identify a fast fashion brand:
➝ cheap, low quality materials
➝ short turnaround time from when you see a celebrity wearing an item to when you see it in store
➝ offshore manufacturing in cheap labour countries (eg. Bangladesh, India, Cambodia)
➝ limited quantities of specific garments
➝ thousands of styles within one retailer's website or store
How to shop with sustainability & ethics in mind : • How to Shop Sustainabl...
✰ Chapters ✰
0:00 Intro
0:20 // Which consumers are the biggest issue?
1:35 // What's the overarching problem?
3:09 // The Fashion Supply Chain model
5:21 // Step 1: Fiber - sustainability issues
11:34 // Step 1: Fiber - human rights issues and Uighurs
13:29 // Step 2: Yarn
15:31 // Step 3: Textiles - chemical, dyes and toxic waste water
18:23 // Step 3: Textiles - human and female rights issues, how much workers make
19:56 // Step 4: Garment - human rights issues, Rana Plaza incident
22:39 // Other questions to be asking about how garments are made...
24:25 // Step 5: Distribution - packaging, workers, carbon emissions
28:26 // Step 6: Retail - overproduction, waste, incineration and transparency
31:33 // What is a closed loop cycle?
32:52 // Step 7: Consumers - what are we doing wrong?
35:40 // Where do unsold inventory from thrift/consignment stores go?
38:38 // Our RESPONSIBILITY
Eye-Opening Articles and Resources
Surviving the Next Century: bit.ly/3oD3OHP
Redesigning Fashion’s Future (report):
bit.ly/3npKRXw
Why clothes are so hard to recycle: bbc.in/38mkkpN
Soil Degradation: www.sciencedirect.com/topics/...
Read about cotton and its water consumption: www.triplepundit.com/story/20...
Rana Plaza disaster: www.nytimes.com/2018/04/24/st...
Minimum wage in Bangladesh: bit.ly/3ooxfNq
The True Cost (documentary): • Video
Fashion Revolution (www.fashionrevolution.org/) - A non-profit that raises awareness via social media and provides straightforward actions for consumers to engage in to get involved with the ethical fashion movement.
Conscious Chatter (consciouschatter.com/) - A podcast all about fashion, sustainability and ethics.
✰ WHERE YOU CAN FIND ME ✰
➝ Instagram: / haleyestradaa
➝ Blog: www.thisishaley.com/
➝ Pinterest: www.pinterest.ca/haleyestradaa/
➝ Facebook: / haleyelizabethestrada
✰ ABOUT ME ✰
Age: 22
Ethnicity: Filipino/Spanish/Canadian
Home: Vancouver, Canada
Waist Size: 23-24"
Bust: 32D
Height: 4'11”
✰ FILMING & EDITING ✰
Intro Icon Graphic by: @kelsiewinsor
Edited with: iMovie
CAMERA #1 Olympus PEN E-PL8 // M. Zuiko 12mm F2.0 Lens (bit.ly/34tGXXS)
CAMERA #2 Canon G7X Mark ii (go.magik.ly/ml/zw87/)
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This video is not sponsored. All thoughts and opinions are my own. There may be some affiliate links in the description box which means that I make a small commission on the sale if you choose to purchase through the link, but it does not increase the price for you. This helps me to continue sharing videos with you on a regular basis.
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I wish more influencers would talk about this instead of turning a blind eye:/
Amen to that!!
“Are they (fast fashion companies) meeting a demand? Or trying to create a demand in our society?” I cannot stop thinking about the obscene amount of money spent for marketing a product and getting fashion influencers to push a trend that is also so problematic in fast fashion.
I know, it's really hard to see and really hard to avoid as well. I'm hoping that other influencers will see this video and take a long hard look at what's really going on.
Love the video! Thank you.. I try to think what I’m buying.. but now I will educate myself more.
Thank you for watching. Thank you for taking those next steps and doing your part xx
This! This video made me subscribe. Hyperconsumerism is promoted every day within influencer communities - when fast fashion brands send free product for influencers to promote, it only encourages us to keep wanting and buying more. Content creators have so much power to drive change! This is so so important and I'm so happy to see content creators like yourself using your platform to share this message tenfold.
Hi Shannon! Welcome here! Thank you so much for sharing your thoughts with me. I completely agree, and as an Influencer I can attest to this. It actually began to overwhelm me to the point that I had to start rejecting gifts from PR brands. I no longer accept random gifts from brands for this very reason and I truly hope that fellow Influencers will see what I'm sharing and strive to do better themselves. I appreciate your support on here!
Thank you Haley for speaking on this and including so much information! Just saying fast fashion isnt okay is not enough, we need to also know why. I hope more people see this video (:
Absolutely, you totally get it! Thank you for your kind words.
I'd love to hear what you come up with in terms of sustainable, ethical fashion brands that are petite-friendly in their sizing. I appreciate your point about the lack of inclusive sizing being a barrier; I'd love to be more deliberate with my spending, but I really struggle to find petite sizes in any of the sustainable brands on the market these days.
I'll be completely honest in saying that there's not much out there for petites when it comes to sustainable and ethical fashion brands. Getting items tailored/hemmed is our best bet right now. Personally, I feel that I have everything I need so I won't be buying or "trying on" any new brands and clothes. I'm planning to talk more about minimalism this year as it's really opened my eyes in regards to what we "need" versus "want".
@@HaleyVillena While getting items hemmed is sometimes possible with simple alterations like pant length or sleeve length, tailoring is far more difficult and complicated when it comes to alterations such as narrowing the shoulders, taking up the waist, or completely reconstructing a dress or a jacket. I'd love to say sure, I'll just buy everything ill-fitting and get it tailored, but that's not usually possible. Especially for many of us petites with curvier proportions or shorter torsos who simply can't get away with regulars in tops, tees, sweaters, jackets, dresses, coats or anything else of the kind. I'd love to invest in quality ethical pieces all the time but I find there's rarely anything on the market that comes anywhere near fitting.
On the other hand, you're absolutely right that we need far less than we think we do, and that repurposing or wearing existing items rather than buying new ones is usually a better idea where possible. Especially now since COVID, I find myself needing very little in the way of new clothes.
@@lapetitepoire5 Yes I know it can get very difficult when tailoring those areas of items. Thank you so much for sharing your thoughts with me! Hopefully over time we will start to see petite sustainable & ethical brands surfacing.
COVID has definitely been an eye-opener for me as well. Less is more 🙌🏽
This video deserves a million thumb ups. This is probably the most thorough video I’ve seen. I didn’t know that about the soil and farmers.
Glad to hear that! 👌🏽
I love that your channel is going in a new direction. thoughtful consumerism ftw!
I'm so grateful for you and your support as I make a change for the better!
just started watching, but thank you for the message in the beginning. i love that people are talking more about this issue, but so many ignore that shopping sustainably is a privilege.
Absolutely! There are many other ways to live more sustainably though that don't put a hole in our pockets. Using what you already have, buying second-hand, reducing plastic use, making coffee at home instead of buying at cafes, etc. are just a few ways to improve if sustainable fashion isn't an option.
@@HaleyVillena yup! i live as sustainably as i can, and buy from sustainable brands when possible, and only buy from fast fashion if i *need* the item and couldn’t find it second hand first. we need everyone trying imperfectly, than a few people being perfect.
@@inalykowska you’re 100% correct! 🙌🏽
Thank you for this. It will require more effort on on my part but I will be more mindful about the brands I choose to purchase from and the amount of clothing I purchase.
It definitely requires some effort but it's so worth it!
I love how caring you are
As a fashion graduate the most unsustainable aspect of fashion is within the supply chain, specifically in tier 2 of the fashion supply chain which uses a lot of water usage, harmful chemicals and gases to treat and dye clothes. If fashion brands truly want to be Sustainable they need to invest money in better environmentally friendly equipments to produce clothing instead they choose to spend money on showing how green their stores are or producing "sustainable" clothing line😒 the industry won't change until the consumer changes
Hey girl! Thanks for sharing this information with us! Yes there is a ton of work to be done in many different ways, good for you for being aware of it 😘
Great video really appreciate the effort you put into this
Thank you for watching and for your kind feedback!
Have you seen the documentary China Blue? 🥺 it hella opened my eyes to the abuse of workers who make denim (from the toxic dyes to the small wages women make at factories)
I'm on my way to watch that right now, thanks for the recommendation girl!
Thanks so much for one of theose people who care about this and talking about it
It's my pleasure to spread the word!
It's really unfortunate how we as humans have created this problem for ourselves and because people tend to want to fit in, I really don't see it changing. I read your description talking about how we have 52 seasons now which insane! I have lost weight over the past year so I don't really have any clothes and I like thrifting so I tend to do that, but I'm trying to become more intentional with that too because there's a mindset that since it's cheap, I can get it. And then on the other hand, when you gain all this knowledge and let's say want to live more minimally, you almost feel bad for donating because everything eventually ends up as waste. At times it feels like there's nothing that you can do.
Hi Brianna! Thank you for sharing your thoughts with me. It is quite unfortunate, but although there is lots of work to be done, there are also so many positives coming out of these realizations. So many individuals, foundations, companies and brands working to change the industry. It can be really overwhelming and scary when we only think of the negatives, but I think that small steps and consistent improvements are going to work over time. There are alternatives to donating items; selling them through your local Facebook Marketplace or yard sales. Even to family and friends for free if you know someone is in need! There are also companies that take in unwanted clothing so that they can be repurposed. It takes more effort but I think it's worth it!
I began low buying fast fashion in 2018 after learning what went on behind the scenes, and completely stopped supporting them January 2019. I have saved so much money since then and also feel better that I am no longer a part of the bigger issue. Thank you for making this video. People need to know.
Good for you! The financial aspect of it is truly amazing! Thank you for sharing this with me and supporting doing what's right xx
also, i work in retail, and a lot of times it’s sales associates who are packing your online orders.
Thank you for sharing! Yes it really varies based on the brand and what their distribution process is.
Your video really gives me a lot of to think about... wow.
I'm so glad!
thanks for sharing! Can you also do a video for your gym outfits that are essential and not fast fashion?
That’s a great idea! I’ll add that to my list ☺️
I totally agree with everything you said but what happens to the workers of these shops if we all stopped shopping from these brands? Do they lose their jobs
I'm glad you agree. That question is super common when it comes to the sustainable fashion movement, and the answer is a little complicated so here are a couple of articles that helped me better understand:
remake.world/stories/does-the-sustainable-fashion-movement-hurt-garment-makers/
www.thegoodtrade.com/features/garment-workers-fashion-boycott
Haley what camera do you use to record your videos?
Canon G7X Mark ii
@@HaleyVillena Thanks!
Omg I love you more now, I had no idea about this stuff
I'm so happy to hear that! You can take it a step further by watching "The True Cost" documentary as it has a ton of valuable info too.
Thanks for putting that out there for us less privileged ones😁
Of course! It's important to address.
if I could upvote this video a million times, I would.
You're my kind of person!! xx
Haley will you do a video on brands that based on your research are producing garments ethically, sustainably, and even trying out closed loop manufacturing processes? I am assuming this might be coming and looking forward to it 🤩
Absolutely Jessica! This video is coming out on Feb 24 :)
Another youtuber/content creator Inspiroue talks a lot about the fast fashion industry! Shes also a fellow Canadian!
Yes someone else mentioned her to me last week! I'm going to binge watch her videos now hahaha!
hi
Hi!
Donating clothing directly to women’s shelters is also another option (:
Wonderful idea! Thank you for sharing xx