I don’t know anything about this Quinn guy but the way I listen to him tell herberts universe makes me remember how Herbert warned us about charismatic leaders.. it’s the utmost complement I can think of in his work my friend, well done keep it up I can’t stop listening, and because of you I know this universe better then I could have ever hoped for ✊
I first read Dune in 1974 at the suggestion of my high school english teacher after she saw I was reading Heinlein's "Stranger in a Strange Land". I went on to read all of Frank Herbert's subsequent books but could not really appreciate his son Brian's follow on books in this series. I think your work here is excellent and like it very much. You seem to know more than I could ever hope to know without you to present it. Great work and don't stop. Liked and subscribed.
I felt the same way about Brian's books. It just seemed to hamfisted to me. I liked Frank's purposeful vagueness. It was a story about Humanity not so much technology, I think Brian focused to much on the latter.
Heinlein’s one of the best. His dialogue is a bit cringe, but he had an understanding of human nature not seen in his contemporaries, excepting Herbert, but Herbert seemed more focused on the mystical and religious rather than the psychological.
@@happyhammer1 Every author has their own window with which they see the world. I think it would have done themselves and the property a disservice to try and emulate Frank's style.
It makes so much sense, it is what is happening today too with monopolization through big tech and politicians getting shares and special counselor positions within the corporations after their political terms. We are seeing the formation CHOAM in our own world, really prophetic and shows Frank Herbert knew humanity. We need the Worm God Emperor to save us from ourselves.
Always loved this part of the Dune mythology. Such complex interplay over long periods of time. Would love to see a video on the fraufreluches specifically, as it ties in closely with the Major and Minor Houses structure.
You inspired me to re-read the Dune series for the first time in 30+ years. I've been taking my time and really getting into it. These books were great in High School, but man they are on a whole new level this time. I missed so much the first 2 times I read them. My advice, don't speed read! Love your history lesson CHOAM it helps put it all into perspective.
Nice work! Looking very forward to the new Villeneuve-directed Dune! The cast alone has me really excited and knowing what Villeneuve is capable of just adds to the excitement! (The story of C.H.O.A.M would make a great movie all by itself.)
Finish the book summaries! I loved that shit. I had dabbled in Dune, but watching your Ultimate Guide up to part 3 really allowed me to appreciate the genius at work here. Love it.
I echo the sentiments of many comments here that express utter adoration of your videos. The great art you find (which many comparable channels fail very hard at doing) is especially nice. Next I have friends over I might just queue your dune playlist on the TV, mute it and use it as a slideshow, the work therein is that good.
Ive literally never read dune or heard anything about it but Quinn literally blows my mind every video, these stories are so eye openning for story building
My friend and I appreciate the hard work and quality you put into these videos!!! Your videos were one of the ways I introduced my friend to the Dune series. I couldn't describe the rich details and complexity of Frank Herbert's world in the same way you do in these videos. I never could find many artworks that closely resembled what I imagined when reading Dune until I watched these videos. I don't know where you get these images, but with them all put together its fantastic.
You're doing a great job with these Dune videos. Don't get discouraged by those who have given you grief for things like pronunciation, etc. This is a fictional world that is subject to interpretation. If not conforming to some fanboy's or fangirl's expectation is causing them to get bent out of shape they need to check their attitude. Let them put in the time and effort to do their own if they think they can do it better.
Im new to Dune. I mean, i love David lynch's take on it, just as a fan of lyinch. But man, i had no idea how vast this saga was untill i found your channel. Thankyou
I love this channel, which delves into the complexity of Dune and outlines all the threads in an understandable way. Does anyone know the name of the music that plays during this CHOAM vid? It is so evocative
These videos are awesome! :) I enjoy the images a lot, they are beautiful, but you should make a podcast with the audio so we can hear the content on the go! Keep up with this great work!
Sam, I would suspect that's coming. It needs to start with the idea that the Worm could see possible futures, and he (like his father Paul) could see that humans were almost certainly doomed. There was one possible future, which they dubbed The Golden Path, which avoided that end. To bring about the Golden Path, one of them had to wear the worm, and live for 30 thousand years, and hold back and contain and stymie all development during that time. When he died, it was like a champagne cork. Mankind scattered, and only by scattering, could we finally be so widely distributed that no one event or threat could end humanity. Then, after a time, some people from the scattering, came back....
The Scattering happens between God Emperor and Heretics, and it's made pretty clear very quickly that the Honoured Matres and other "Lost Ones" are not simply returning to the Imperium, but stumbled upon it while they fled in terror from their own known worlds and territories in simply staggering numbers. .
Awesome video, as usual! Though we don't always agree about taste (I didn't like Foundation or Avalon, for example) it's always a pleasure to watch your content! For your consideration (Other series to make videos about): - The CULTURE series by Iain Banks: utopian science fiction society, with lots of deeper thoughts, vast world builing and character developement, some unique concepts. My favorite sci-fi, parallel to Dune, and sadly somewhat uderrated, I believe. - The DYING EARTH by Jack Vance (and other, even GRRM wrote for an anthology in this world): one of the great classics, quirky, vast world, very pulpy, but intriguing. - The HYPERION CANTOS: I'm just starting to read it, but i think it might have potential. ... I'd love to see your takes on the DARK SOULS series, but it's another medium entirely, so i doubt it would be up your alley... maybe the WITCHER, or DISCWORLD?
After the discovery of the sea-routes to the Indies the Dutch merchants and investors would compete and undercut prices for their valuable spices. This stopped after the founding of the VOC (United East-Indian company). This company had a state-sponsored monopoly on all trade in the far East. With these advantages they wrested controll of the spice-rich islands from the Portuguese and became the first international mega corporation.
@Anti-Federalist 1776 that's not fair, the Asians were only set back by imperial conflicts and have been at least on par with us for the supermajority of history, and the Native Americans had no decently domesticable animal to substitute to be a beast of burden, so their wheel wasn't as useful, plus they had the Aztecs to deal with... What I'm amazed by is the Arabs, as their intelligence and notable culture is barely below those of the best (86-92 vs 96-105 IQ) yet they developed a religion (with some help) so backwards that they: burnt the refurbished Library of Alexandria (Caesar burnt down one of the buildings housing texts, many of which had backups) because the books were either superfluous to the Qur'an or heresy; started more global conflicts than Austria; are still stoning gays, women who show too much skin, women who are raped, women who complain that women are being stoned, people who follow the wrong fairytale, people who follow the right fairytale but not hard enough, etc.; and so much other dumb shit. I mean seriously why can't they be more like their cousins: the Hebrews/Israelites? I mean, yes the Jews have fucked up beliefs (male genital mutilation) and have subverted more nations than the CIA, but They aren't as bad as (quite) the Muslims...
5:30 - Great Cthulhu's tentacles, that's one fucking ENORMOUS Guild Navigator.... is it ever indicated anywhere in the books that the Navigators ARE actually capable of getting THAT BIG? I mean, I know their constant lifelong exposure to high-quality Melange gas gradually mutates them to the point that by the height of their careers as Navigators, they need permanent Suspensor Field support since any remaining regular human features are by then vestigial and temporary. Without the confines of a standard human frame, their bodies can, and often do, grow quite a bit larger. But even then, if they're depicted as bigger than normal human size at all, they're usually shown to be about the size of something like a medium-sized cetacean - my personal favorite is this one: cdna.artstation.com/p/assets/images/images/000/181/090/large/simon-dubuc-guildnavigatorstages.jpg?1409115859 Even the giant flying dog shit with the creepyass webbed face and vaguely-but-still-unnervingly-sexual mouth from David Lynch's nightmares looks to only be about 12 or so feet long... So I can't help but wonder what the artist of this picture was imagining must've happened to make this poor Navigator grow to the size of a 2-storey HOUSE!
The 80s film is my favourite film. I am a designer almost had a career in set design. I love the cinematography in Dune it caught the non computer environment perfectly. Yet dune is so epic a three film concept with more details and complex description within its narrative would be fantastic
Quinn the Dune guy as some would call him is a person with deep insight into the world of Dune he has explained things that I can not nor would not have thought of them in that way. Leto the 2nd the God emperor and his plan for humans and the Golden path are things that make great movies , which I hope to see one day as the Dune series continues to be transformed from books into movies, I think with Quinn’s the Dune guys help this could become a reality
I'd like a video explaining why then emperor Paul was powerless to stop the Jihad. He could defeat the Padisha Emperor and Harkonnens combined but not control his own armies?
Paul and Leto II both saw the "Golden Path"; Leto II enacted it when no other option that preserved the human race was available to his vision. Paul could have become "The Worm" ...
Jihadist we're fanatics. wild fanatics will do things in the name of a religion or person, Paul in this case, the leader or leaders can barely control them. After all they are fanatics who believe that their cause is just
@The Modern Stoic Monarchies grew off of conquest and colonization. It's easy to prop up a bad system with waves of resources and slaves. The fact that they did showed that their systems were failing at home. Otherwise they wouldn't have needed to. Stimulus = response.
@The Modern Stoic I'm guessing you are the one that hasn't read much. Stop picking fights online and go look up the East India Trading Company, the opium wars, the crusades, Byzantium, the Roman Empire, the Persians, the Babylonians, Egypt, or literally any other kingdom since the dawn of fucking history. Ignorance isn't a good look for you dear.
@The Modern Stoic What you call "Cherry picking" composes most of the entire history of humanity. I could name more but I am not going to give you a libraries worth of god damn history. Now would you kindly fuck off? The comment is a god damn year old and you're whineing about it. We get it. You're a conservative, or a capitalist, or some kind of idiot maga apologist. Now go the fuck away.
@2.36 is that picture of the Emperor wearing a Nike top??? CHOAM and Nike are the big corporations in the Dune universe. "The spice must flow so just do it!"
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
I'm binge-watching this channel. Hard times lately so Dune is my healthy escapism of choice.
You know what they say: The more things change...
Andrew Matseshe I agree
Time to revisit it Andy!
cut and paste. did you predict 2020?
A very good decision young pup
I don’t know anything about this Quinn guy but the way I listen to him tell herberts universe makes me remember how Herbert warned us about charismatic leaders.. it’s the utmost complement I can think of in his work my friend, well done keep it up I can’t stop listening, and because of you I know this universe better then I could have ever hoped for ✊
I first read Dune in 1974 at the suggestion of my high school english teacher after she saw I was reading Heinlein's "Stranger in a Strange Land". I went on to read all of Frank Herbert's subsequent books but could not really appreciate his son Brian's follow on books in this series. I think your work here is excellent and like it very much. You seem to know more than I could ever hope to know without you to present it. Great work and don't stop. Liked and subscribed.
I felt the same way about Brian's books. It just seemed to hamfisted to me. I liked Frank's purposeful vagueness. It was a story about Humanity not so much technology, I think Brian focused to much on the latter.
Heinlein’s one of the best. His dialogue is a bit cringe, but he had an understanding of human nature not seen in his contemporaries, excepting Herbert, but Herbert seemed more focused on the mystical and religious rather than the psychological.
This guy is a treasure
My English teacher did the same in 1984!
@@happyhammer1 Every author has their own window with which they see the world. I think it would have done themselves and the property a disservice to try and emulate Frank's style.
It makes so much sense, it is what is happening today too with monopolization through big tech and politicians getting shares and special counselor positions within the corporations after their political terms. We are seeing the formation CHOAM in our own world, really prophetic and shows Frank Herbert knew humanity. We need the Worm God Emperor to save us from ourselves.
Always loved this part of the Dune mythology. Such complex interplay over long periods of time. Would love to see a video on the fraufreluches specifically, as it ties in closely with the Major and Minor Houses structure.
You inspired me to re-read the Dune series for the first time in 30+ years. I've been taking my time and really getting into it. These books were great in High School, but man they are on a whole new level this time. I missed so much the first 2 times I read them. My advice, don't speed read! Love your history lesson CHOAM it helps put it all into perspective.
Paul: "I'm bout to ruin this man's whole career."
Stillgar: "Which man would that be, Muad'Dib?"
Paul: "Yes."
My brother comes now," Alia said. "Even an Emperor may tremble before Muad'Dib, for he has the strength of righteousness and heaven smiles upon him.
Always explode with joy whenever I see any video of yours on Dune. Thank you for such great content!
Siphesihle Dlokolo this.
Dune and its saga's hold a dear place in my heart, your information was a delight to listen to. Thank you!
CHOAM=Haliburton meets Amazon
Lol, yep our own Weyland-Yutani
Coam is Amerzon ultermant goal.
Planet of the Atheists “halaburton”?? Someone has been drinking the liberal kool aid ... it’s puny
OPEC
Combined Halliburton Onto Amazon Mercantiles
A really good video! I’ve recently read the first three Dune books and your knowledge has greatly helped me unravel and interpret the plot!
Nice work! Looking very forward to the new Villeneuve-directed Dune! The cast alone has me really excited and knowing what Villeneuve is capable of just adds to the excitement! (The story of C.H.O.A.M would make a great movie all by itself.)
2:37 Nike confirmed as winner of the brand wars and the economic ruler of the future.
Amazon...by far.
Or Google.
The spice must flow!
*sponsored by Nike
I love this channel so much!
Finish the book summaries! I loved that shit. I had dabbled in Dune, but watching your Ultimate Guide up to part 3 really allowed me to appreciate the genius at work here. Love it.
Great job! I love the way you perform the narration.
Always enjoy these, adds to my knowledge and appreciation of the Dune universe. Thanks!
Love this vid. So well put together, great images and music.
High quality and nerd-level detail, as always.
these bedtime stories - LOVE the narrations!
Your videos are always such a pleasure sir thank you.
I echo the sentiments of many comments here that express utter adoration of your videos. The great art you find (which many comparable channels fail very hard at doing) is especially nice. Next I have friends over I might just queue your dune playlist on the TV, mute it and use it as a slideshow, the work therein is that good.
Ive literally never read dune or heard anything about it but Quinn literally blows my mind every video, these stories are so eye openning for story building
These summaries are very good. Thanks.
Your videos are fantastic. I also love the artwork. It really breathes more life into your videos. Well done. :-)
Your videos about Dune are informative, addictive, well done and have the most pompous narration in the Imperium. Consider that a compliment.
Love your videos! I've always been a huge Dune fan and there's just so little content out there for us. Thank you!
My friend and I appreciate the hard work and quality you put into these videos!!! Your videos were one of the ways I introduced my friend to the Dune series. I couldn't describe the rich details and complexity of Frank Herbert's world in the same way you do in these videos. I never could find many artworks that closely resembled what I imagined when reading Dune until I watched these videos. I don't know where you get these images, but with them all put together its fantastic.
Love this guys voice
Music on the background: Air Prelude - Kevin MacLeod
You're doing a great job with these Dune videos. Don't get discouraged by those who have given you grief for things like pronunciation, etc. This is a fictional world that is subject to interpretation. If not conforming to some fanboy's or fangirl's expectation is causing them to get bent out of shape they need to check their attitude. Let them put in the time and effort to do their own if they think they can do it better.
The background music used in Quinn's Dune lore videos should absolutely be adapted into the current movies! Its canon in my head lmao
If only people had listened to Choam Nomsky…
Another BRILLIANT video !!! Awesome!!
nicely described, you should have continued.
i love all the visual art you include bro
Where the hell have I been?
I love this dude's channel
Chills every time I hear your voice, thank you for another video!
Im new to Dune. I mean, i love David lynch's take on it, just as a fan of lyinch.
But man, i had no idea how vast this saga was untill i found your channel.
Thankyou
Very entertaining and a very good summary of the Dune universe for those who have not read the book series. Well done!
Your videos are awesome I’ve watched like 20 of them so far.
I love this channel, which delves into the complexity of Dune and outlines all the threads in an understandable way. Does anyone know the name of the music that plays during this CHOAM vid? It is so evocative
Love these Dune Videos Very Entertaining! 👍👍
Your videos are amazing man! Truly great work! Keep it up!
@10:00 when the BGM switched up I immediately thought of Mike Korzemba lol
Thanks to your impeccable videos, I have gotten to the start of Heretics and am loving it!
Thx, man!
Enjoyable as ever.
These videos are awesome! :) I enjoy the images a lot, they are beautiful, but you should make a podcast with the audio so we can hear the content on the go! Keep up with this great work!
You should cover the Great Scattering
Sam, I would suspect that's coming. It needs to start with the idea that the Worm could see possible futures, and he (like his father Paul) could see that humans were almost certainly doomed. There was one possible future, which they dubbed The Golden Path, which avoided that end. To bring about the Golden Path, one of them had to wear the worm, and live for 30 thousand years, and hold back and contain and stymie all development during that time. When he died, it was like a champagne cork. Mankind scattered, and only by scattering, could we finally be so widely distributed that no one event or threat could end humanity.
Then, after a time, some people from the scattering, came back....
The Scattering happens between God Emperor and Heretics, and it's made pretty clear very quickly that the Honoured Matres and other "Lost Ones" are not simply returning to the Imperium, but stumbled upon it while they fled in terror from their own known worlds and territories in simply staggering numbers.
.
sam hinchee totally the scatteri g n the famine times hell even do letos whole reign as god emperor
Try THREE thousand years. Not 30.
Agreed. It's a subject of mystery.
I can watch these all day!
Great video I am on the second book right now very informative
Yay! Another great IOIAF Dune video!
I love everything Dune!
Wow! Excellent video, great job.
Awesome video, as usual!
Though we don't always agree about taste (I didn't like Foundation or Avalon, for example) it's always a pleasure to watch your content!
For your consideration (Other series to make videos about):
- The CULTURE series by Iain Banks: utopian science fiction society, with lots of deeper thoughts, vast world builing and character developement, some unique concepts. My favorite sci-fi, parallel to Dune, and sadly somewhat uderrated, I believe.
- The DYING EARTH by Jack Vance (and other, even GRRM wrote for an anthology in this world): one of the great classics, quirky, vast world, very pulpy, but intriguing.
- The HYPERION CANTOS: I'm just starting to read it, but i think it might have potential.
... I'd love to see your takes on the DARK SOULS series, but it's another medium entirely, so i doubt it would be up your alley... maybe the WITCHER, or DISCWORLD?
Perhaps Asimov's Robot Novels too?
or Morecock's Elric of Melinbone series
Dude, awesome channel! I love the Foundation series you made.
Excellent piece!
Funny thing is that the name means something like Honest Company to Make Advance Commerce.
After the discovery of the sea-routes to the Indies the Dutch merchants and investors would compete and undercut prices for their valuable spices. This stopped after the founding of the VOC (United East-Indian company). This company had a state-sponsored monopoly on all trade in the far East. With these advantages they wrested controll of the spice-rich islands from the Portuguese and became the first international mega corporation.
The down votes must've been cut off from their spice connect.
Thought that man at 2:35 had a Nike logo on his chest there for a hot second.
Me too lol
What was the Empire like BEFORE discovering Arakkis? How did the perform FTL travels without Spacing Guild and the Spice?
Well done and thank you
Another great vid!
wow nice explaination and artwork ...realy good work here :D thx
He who controls oil controls the world ....Herbert was a genius
The Oil must flowwwww.
Actually it the Earth Gold
Blood of civilization. Read Blood for Oil; The Quest for Fuel in WWII.
Water.
@Anti-Federalist 1776 that's not fair, the Asians were only set back by imperial conflicts and have been at least on par with us for the supermajority of history, and the Native Americans had no decently domesticable animal to substitute to be a beast of burden, so their wheel wasn't as useful, plus they had the Aztecs to deal with...
What I'm amazed by is the Arabs, as their intelligence and notable culture is barely below those of the best (86-92 vs 96-105 IQ) yet they developed a religion (with some help) so backwards that they: burnt the refurbished Library of Alexandria (Caesar burnt down one of the buildings housing texts, many of which had backups) because the books were either superfluous to the Qur'an or heresy; started more global conflicts than Austria; are still stoning gays, women who show too much skin, women who are raped, women who complain that women are being stoned, people who follow the wrong fairytale, people who follow the right fairytale but not hard enough, etc.; and so much other dumb shit. I mean seriously why can't they be more like their cousins: the Hebrews/Israelites? I mean, yes the Jews have fucked up beliefs (male genital mutilation) and have subverted more nations than the CIA, but They aren't as bad as (quite) the Muslims...
Do you have a copy of the Dune Encyclopedia? If so, could you do a book review of it? There is none on RUclips.
AGAIN...LOVING THIS!
5:30 - Great Cthulhu's tentacles, that's one fucking ENORMOUS Guild Navigator.... is it ever indicated anywhere in the books that the Navigators ARE actually capable of getting THAT BIG? I mean, I know their constant lifelong exposure to high-quality Melange gas gradually mutates them to the point that by the height of their careers as Navigators, they need permanent Suspensor Field support since any remaining regular human features are by then vestigial and temporary. Without the confines of a standard human frame, their bodies can, and often do, grow quite a bit larger.
But even then, if they're depicted as bigger than normal human size at all, they're usually shown to be about the size of something like a medium-sized cetacean - my personal favorite is this one: cdna.artstation.com/p/assets/images/images/000/181/090/large/simon-dubuc-guildnavigatorstages.jpg?1409115859
Even the giant flying dog shit with the creepyass webbed face and vaguely-but-still-unnervingly-sexual mouth from David Lynch's nightmares looks to only be about 12 or so feet long...
So I can't help but wonder what the artist of this picture was imagining must've happened to make this poor Navigator grow to the size of a 2-storey HOUSE!
Great artwork.
I love these dune videos thank you.
Why the heck is there so much dislikes? This video was great :)
Haters gonna hate.
the general population of the earth has low IQs, that's why.
Šimon Pinkas 507 likes, 14 dislikes... MANY DISLIKES? What are you talking about?
Agreed. Fucking idiots.
I don't know, but I'm genuinely curious as to the specific reasons why people dislike videos
Nice cameo by the Sulaco at :56. LOL
I love your videos. Thank you.
The 80s film is my favourite film. I am a designer almost had a career in set design. I love the cinematography in Dune it caught the non computer environment perfectly. Yet dune is so epic a three film concept with more details and complex description within its narrative would be fantastic
Great essay, always fascinating
That was ace. Thanks x
Your stuff is awesome…thx
Very well Done
an enjoyable video
2:08 Illustr. of Laansraad is kinda Super cool.
A most grand state monopoly.
So CHOAM is like OPEC?
I think that is what Frank Herbert had in mind when he wrote the original books.
what are the graphics from? excellent video.
many sources...you can find many of these artist on the DeviantArt site
Quinn the Dune guy as some would call him is a person with deep insight into the world of Dune he has explained things that I can not nor would not have thought of them in that way. Leto the 2nd the God emperor and his plan for humans and the Golden path are things that make great movies , which I hope to see one day as the Dune series continues to be transformed from books into movies, I think with Quinn’s the Dune guys help this could become a reality
Pretty interesting video !
That pic at 2:05 is badass, where did you find it?
I'd like a video explaining why then emperor Paul was powerless to stop the Jihad. He could defeat the Padisha Emperor and Harkonnens combined but not control his own armies?
Paul and Leto II both saw the "Golden Path"; Leto II enacted it when no other option that preserved the human race was available to his vision. Paul could have become "The Worm" ...
Jihadist we're fanatics. wild fanatics will do things in the name of a religion or person, Paul in this case, the leader or leaders can barely control them. After all they are fanatics who believe that their cause is just
To kill a man is easy, to control him is another thing entirely.
Great vid!:)
Monopolies always herald cultural stagnation.
@The Modern Stoic Monarchies grew off of conquest and colonization. It's easy to prop up a bad system with waves of resources and slaves. The fact that they did showed that their systems were failing at home. Otherwise they wouldn't have needed to. Stimulus = response.
@The Modern Stoic I'm guessing you are the one that hasn't read much. Stop picking fights online and go look up the East India Trading Company, the opium wars, the crusades, Byzantium, the Roman Empire, the Persians, the Babylonians, Egypt, or literally any other kingdom since the dawn of fucking history. Ignorance isn't a good look for you dear.
@The Modern Stoic What you call "Cherry picking" composes most of the entire history of humanity. I could name more but I am not going to give you a libraries worth of god damn history. Now would you kindly fuck off? The comment is a god damn year old and you're whineing about it. We get it. You're a conservative, or a capitalist, or some kind of idiot maga apologist. Now go the fuck away.
Tell a story about Giedi Prime.
Great video man as always! Quick request, would you consider doing something similar for the Malazan Book of the Fallen series?!
Nothing spoils the atmos of this vid like cutting off mid-sentence and getting an ad for Cillit Bang. 😒
Linked-in. Fucking advertising about marketing.
I got a Sketchers ad
I don’t get adds my accounts take money from my bank and notify me as happening an before so I always am aware
Great video
please do more dune videos i love dune cant wait for ur next ultimate guide video fingers crossed for god emperor
Good job on this one. 🙋
Thank you
@2.36 is that picture of the Emperor wearing a Nike top???
CHOAM and Nike are the big corporations in the Dune universe.
"The spice must flow so just do it!"