5 Pillars of Selling

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Hi, I'm Sharon Jurd, and welcome to my Biz Blitz.
Today, I want to share with you MY FIVE PILLARS OF SELLING.
Now, a lot of people come to me asking, "How do I sell, Sharon, without being salesy?"
I'm about to share with you the five pillars of selling without being salesy.
One is PEOPLE-now, people buy from people, so make sure that you are showing others who you are and your true, authentic self.
Yes, we all love our logos, but logos will not help you sell-people buy from people, so make sure you're showing your true self to them.
The second one is your PERSONAL AUTHORITY-now, make sure that you are sharing out your credibility, your authority in the space that you're working in, or the industry you're in, or the product you're offering, and make sure that people feel very comfortable with you being the authority in the expertise that you're sharing out.
Thirdly, BE A PROBLEM SOLVER-so, people will always be walking around with a problem, a pain, and they need to get from A to B, a pain to a solution, a problem to a solution-so, be the problem solver for them.
Don't come and talking to them about what and how good you are and the like; talk about their problem and show them that you have a solution for them.
The next one is PERSUASION SKILLS-you have to be persuasive. People want to be a little pushed. I'm not saying be salesy or pushy, but some people will need you to persuade them to say ‘YES’.
It's a big decision if they're buying a product from you that is $15,000 or $25,000 or $50,000, so you need to be very persuasive.
And I'm not talking about lying, I'm talking about using very, very intelligent skills around that.
The last thing that I want to mention is PERSISTENCE.
Now, I know that a lot of people out there will talk to someone once, they go, "No, I don't have any money," and they don't persist in working with this person.
And again, it's not about being salesy here, but it's about checking in with them, that if things have changed in their life or things have changed in their business, or they have a different outlook on things, never let it go until they really are saying no.
If they haven't got the money, then let's have a chat about how you can get that money, so don't let up on your persistence around these clients.
So, there's my five things:
ü One, people buy from people
ü Two, your personal authority
ü Three, be a problem solver
ü Four, have persuasion skills
ü Five, be persistent
So, carry on in sales in all of those five areas, and you will do well-people will say yes.
I hope this has been of value to you.
If it has been of value to you, please share it with your friends, your family, and your colleagues because I want to help as many people as I can, and I'd love your help to do that.
I'm Sharon Jurd, and we'll talk soon.