@@user-vq4iq6oz2c Of course, I want a fancier car. But if you crushed a bunch of beloved historical cars, you might come across as a bit of a ghoul. Besides, many of those items were not really outdated, it's not like we have a better piano today. An iPad is not a better piano, it's a different item that happens to be able to emulate a piano.
@@user-sg6qn4gu2u In that order. The first step would be Reducing, IE not buying an iPad; then Reusing, IE using those old instruments again instead of soying over a tech toy; and only then Recycling.
The destruction of these beautiful things or even antics is so … sad. I get the point of the ad, but the destruction of those beautiful things just upsetting. Not satisfying from watching the ad. It could be so satisfying to know iPad Pro can do all the actions performed by these beautiful equipment.
My take: 1. It’s not nice to crush things. 2: people who think that there is something that can replace a real piano, trumpet, guitar and even a turntable really don’t get it. Because you can’t. Apart from that, their latest creation, the Vision Pro is a cool machine, I guess, but it also leaves you wandering about if we are entering every time more and more a world where everything is virtual. Their answer:yes. They used to try to make things that integrate seamlessly into our life, now it feels like they are integrating our life into the iPad. So, instead of looking for a way for helping us not having our faces stuck in our screens they are like “ how about I put strap on that screen and have permanently stuck on your face. I’m just saying, this is the background to this commercial.
People have been told they want thinner. People have been told they want less. People have been told they will own nothing. this is the world we live in. We pay more, get less, doesn't last nearly as long. But hey, "It's not that deep bro"
instead of crushing stuff they should've shown life sized pianos and other stuff shrinking and walking/moving into the ultra thing ipad... the crushing theme is a negative thought and should not be associated with something new and exciting
The fact that Piano holds more value in the right hands than that ipad itself is an irony. Guess what it does not need a software update to run or effectively. Those musical instruments will be a generational hair loom as opposed to apple’s greed to make you buy new ones every 5 years or so intentionally making them obsolete
Good point too, tons of the things on that press had timeless value. That iPad will eventually be shipped to Guana or some other country we've turned into our rejected electronics dumping grounds, and tossed in a burn pit by some kid so he can harvest the copper and valuable materials. They really want a world in which the highlight of human existence is getting a flatter iPad.
Exactly. I think people fail to realise that companies will make controversial advertisements. because they know people will over react and "boycott" these companies. These companies play us all the time and we allow them to play us. But guess who's going to the apple store in 2 weeks to collect their pre ordered iPad? This guy.
@@chandlerbing7570 Not really , they are making themselves look bad over and over and their reputation is as low as ever . If you want to keep being a sheep of consumerism by the ghost of a company who used to be pretty cools and doesn’t exist anymore that’s on you
Honestly, I hate it too. Not in a sensitive/offended way. More in a disappointed in Apple way. It’s such a stray away from what Apple stood for - designing technology to enhance the human experience (see iPhone 5 “Music Everyday” ad from 2015). The messaging on this is so antithetical to Apple’s ideals. It’s pretty much saying who needs the human touch when an iPad can do it.
The sight of a Minion being crushed and its eyes about to pop out do not make me want to buy whatever the company wants me to buy. It just makes me want to turn off my 2014 laptop. Not offended, just confused why they think these images will sell their new product.
Imagine apple paid all the stuff you owned at your house. With some of the stuff that you loved it & had a long good moment with it as many other people do. I mean "okay, Apple bought all my stuff at a great price. They wanna crush it. I don't care." Then they crushed it with your own eyes. It feels different. People who have the same stuff you loved will feel the same pain. If you didn't get the pain, you didn't have the stuff you loved at all. That's the point.
I say the ad worked then, its got people talking. Most outside the tech world wouldn't give a crap about this unless they are looking to buy one. So yeah the add worked, its got people talking and millions in free coverage and not just a 30 second filler about Apple releasing a new iPad.
The message they're probably trying to convey is basically "We've crushed all of these artistic tools into this tiny slab of metal and glass." It's trying to show how so much can fit into something so little. Yet again though, did break my heart seeing that piano getting crushed :(
Когда наступит твоя смерть все твои переживания и любимые вещи не будут иметь никакого значения. А возможно и вся твоя жизнь. Так что не парься о чужих вещах. Думай о своей жизни
Steve Jobs would not have approved of this ad... I think a more fantasy, likable one is, all those items, twirling in air, and then formed a light sphere, with your hand open, landed on your palm, and then it became an iPad
I agree that many people are considering NVDA as the "Stock of the year." However, I'm curious about which stocks could potentially become the next META in terms of growth over the next decade. I've allocated $200k for investment, aiming to retire comfortably.
I think the next big thing will be A.I. For enduring growth akin to META, it's vital to avoid impulsive decisions driven by short-term fluctuations. Prioritize patience and a long-term perspective consider financial advisory for informed buying and selling decisions.
Facing a similar situation, I sought advice from an invęstment consultant. Through portfolio restructuring and diversification with good ETFs, S&P 500 and growth stocks, I've turned my portfolio around from $200k to over $800k in a few years.
Your invt-adviser must be really good, I hope it's okay to inquire if you're still collaborating with the same invt-adviser and how I can get in touch with them?
She goes by Camille Anne Hector I suggest you look her up. To be honest, I almost didn't buy the idea of letting someone handle growing my finance, but so glad I did.
To be honest I can see their intention to show their product can do anything from painting, playing games to making music. If only there's another way to show that without crushing all those tools of creativity like music tools and art supplies. Whether the ad is intentional or not, that ad surely leave a very negative impression towards the iPad Pro towards people who saw that and people wouldn't want to buy that product because of it.
It was about the execution. The idea was OK, if very unoriginal and one dimensional. But it was too destructive, drawn out, and potentially unsettling for some. Clearly someone on the creative team was a big fan of the Hydraulic Press channel, and just ran with it without being challenged. Bad ad.
@@ErikHalaskait is unsettling. It’s crushing objects that stand for the arts. Soulful objects you could say. It’s eerie. Imagine being crushed like that lol.
@@rascallygoose4926 because the ad is supposed to be symbolic, and the execution fell flat. The ad was supposed to be “artistic”, and instead, it showed how dark the future might be. And yes, we’re allowed to be offended, art and messages are meant to cause a reaction.
Honestly when I first heard there was a marketing campaign for their thinnest device being all about crushing/breaking things, I thought it was incredibly dumb because we all have experienced the hell that is trying to fix a broken iOS device, and there’s just no way this one, the most expensive ever with probably the most expensive repair costs, is going to be any different. Why they would want to highlight breaking things at ALL right at the release is is beyond me. Apple’s strategy over the last 2 years with its marketing and products has had me (and obviously many other investors) deeply questioning whether they actually can meet the AI moment in front of them. They just quite frankly aren’t innovating in a way that’s exciting consumers.
It is not about sensitivity at all! It is about the message Apple showed here, which is outrageous. If you can't see 2 metres forward and see what it symbolizes, then you have serious problems.
@@Amazinwolf You are totally incapable of reasoning. I'm not a snowflake, nor a Karen, non of those things what you think. I'm actually more like a boomer, but destroying intruments, art accessories and implementing that those are indispensable from humanity is very outrageous
It is about the message Apple showed here, which is outrageous. If you can't see 2 metres forward and see what it symbolizes, then you have serious problems.
Donate all that stuff! If they did this to true instruments and objects, that's maybe the most outrageous ad I've seen! To destroy things like that in times where we are dealing with the limits to consumism...
Basically, the ad is a message to all competitors. Apple, you should’ve used a some sort of shrinking machine and convert them into new iPad Pro instead crushing our art and ideas😂😂😂
Idk the thinnest and most expensive device being talked about next to things breaking/crushed just doesn’t make much sense psychologically. They should have avoided at all costs any mention of things breaking around this device. But I guess those buying this won’t care about a $500-$900 repair cost for any accidental damage that inevitably will happen to a piece of glass like this.
@@TheStephaneAdam this is an ad, Elon Musk is not an ad. One of the basic outcome of an ad is to create Attention, as specified by the AIDA principles of Marketing.
@@GoatOnDecks ... That"s the "A" in AIDA. There's three more stages to go through, and for a lot of people Interest dropped like a rock. It's a 3000 bucks for a "tablet". Basically a really bad laptop. Basically an overpriced, undepowered laptop that doesn't do anything a tablet from last year didn't do. Branding is everything for a luxury item like this one. And yes, Elon Musk is very much a walking ad. The guy has a brand. Heck the guy is basically a cult leader.
When I see the art supplies I think of my grandmother who really loved to draw and paint, or one of my sisters receiving some nice art supplies on their birthdays. To me, it's like it's destroying a lot of cherished happy memories. I know what Apple is trying to do with the AD, I can even see some pop culture influence in there with the bright colors and the hydraulic press. Just so you all know, it literally made me cry as a grown ass man in his mid twenties, so I really don't think they accomplished what they wanted with this.
Perhaps they should have done a better idea and have an ad of someone shoving various everything into a backpack with comical results (and a lot of visual effects), and with the end result of taking an iPad out of the same backpack. Clever message, tone-deaf execution. Ouch…
How is this news? People who are upset with the ad need more real life problems. This shouldnt even be a headline. At this point I call this click bait.
Did they crush actual items - instruments, cameras, paint, etc, or was that CGI? I get that Apple wanted to show what is packed into the iPad, but it looked like a waste of real, useful items.
Do they really not understand that not everyone wants to do all of life's creative joys though a tiny dumb screen? An ipad cannot replace painting with real paint, playing a trumpet, etc. Definitely an eye opener that some people don't understand that humanity is diminished when you try to make artistic expression more "efficient". Its like crushing a ton of amazing food into pill form. Like, yeah I guess you might be getting nutrients efficiently, but it costs you one of the joys of being alive.
It means that creativity is no longer useful for the best of the world just get an Apple. This is a horrible TV commercial that I have ever watched.🤦♂️😳
It is not about thinness, but about abandoning your old self to achieve a new beginnings. Artistic meaning, we always had to abandon old approaches and burn bridges to achieve what we have now.
[Warning: This video contains tools of creativity being destroyed in graphic detail. Viewer discretion is advised.] It kind of reminds me of one of those edgy Sony PlayStation ads from around 1995-2005. I can see how it might seem dystopian to some people. Honestly, there was another Apple ad for the iPhone I saw recently that made me even angrier than this one. Something about it having high-quality materials and screens that don't crack. That is a lie because I have never in my life seen an iPhone in use by someone that didn't have a cracked screen...
A reporter that thrives on treating people's jobs and livelihoods as mere numbers and statistics on a daily basis suddenly pretending she is a staunch humanist amuses me.
Wow. CEO thinks making the new iPad Pro slightly thinner is ingenious. All those things in which Apple crushed in the ad BY FAR outstrips anything “new” from Apple in decades.
I love videos showing hydraulic presses crushing things. They are really fun to watch. I liked the ad. Come on people… it’s an ad that is creatively communicating that all those cool instruments, books, paint etc are all available in their thinnest ipad. The controversy is stupid.
This isn't about AI technology this is about all of those things that people will use as creative tools being crushed and crammed into a very thin iPad
@@NukeSonyzThe timing of the ad corresponds to the issue people have with AI and its abuse by companies. This was a bad ad that came out at a bad time.
@@arkbien9303 so people are upset that they're using AI to make this or are people upset because they're dumb and thought all of this stuff being crushed was real?
Apple's ad is by far the most narcissistic and evil spirited advertisement that I have seen. I had little respect for this monster (Apple Inc.), but now I have none.
Sometimes i feel they did that deliberately to generate buzz and trigger conversations around the launch. The ad is so explicit it does not take a genius to figure out something is off here
What we can be sure - Apple managers are subscribed to Hydraulic Press channel😂
I agree. It's quite popular and has many copy cats
It’s just hard to understand the mind of someone who thinks it’s cool to destroy instruments and tools
Replacing outdated items with more advanced one is not always a bad thing
@@user-vq4iq6oz2c Of course, I want a fancier car. But if you crushed a bunch of beloved historical cars, you might come across as a bit of a ghoul.
Besides, many of those items were not really outdated, it's not like we have a better piano today. An iPad is not a better piano, it's a different item that happens to be able to emulate a piano.
Reduce, Reuse, Recycle
I thought everything shown here and more demonstrates iPad Pro was the ultimate creative tool.
@@user-sg6qn4gu2u In that order. The first step would be Reducing, IE not buying an iPad; then Reusing, IE using those old instruments again instead of soying over a tech toy; and only then Recycling.
The destruction of these beautiful things or even antics is so … sad. I get the point of the ad, but the destruction of those beautiful things just upsetting. Not satisfying from watching the ad.
It could be so satisfying to know iPad Pro can do all the actions performed by these beautiful equipment.
If instead of artistic instruments you had Cobalt miners from Congo this ad would be a documentary
There was more art in this comment than in the ad.
"they are crushing humanity"
Yep, Apple is getting straight to the point now
people love hydraulic press videos. However, those videos don't tend to crush beloved retro products.
My take: 1. It’s not nice to crush things. 2: people who think that there is something that can replace a real piano, trumpet, guitar and even a turntable really don’t get it. Because you can’t. Apart from that, their latest creation, the Vision Pro is a cool machine, I guess, but it also leaves you wandering about if we are entering every time more and more a world where everything is virtual. Their answer:yes. They used to try to make things that integrate seamlessly into our life, now it feels like they are integrating our life into the iPad. So, instead of looking for a way for helping us not having our faces stuck in our screens they are like “ how about I put strap on that screen and have permanently stuck on your face. I’m just saying, this is the background to this commercial.
At least calculators aren't crushed
Remember Apples 1984 commercial? They’ve become exactly that.
Steve's turning over in his grave
It's like the Goldfinger scene with the car crusher
ruclips.net/video/eHvIv01QNhA/видео.html
SAME thing I was thinking!
Lmao, they obey CCP party in China. 😂
You’ve got to be kidding me. 🙄
It’s a metaphor for society - destruction instead of creation. They could have shown all these creative tools springing out of an iPad.
When you're running out of ideas, go thinner.
People have been told they want thinner. People have been told they want less. People have been told they will own nothing. this is the world we live in. We pay more, get less, doesn't last nearly as long. But hey, "It's not that deep bro"
I wish they would have made it as thick as the camera bump and given us extra battery life.
@@chandlerbing7570 so buy some old tech which is bulky and doesn't make you move freely.
Brain thinner for apple
@@TheTanadu If you're happy with less and tech that breaks down after the warranty period, thats on you
instead of crushing stuff they should've shown life sized pianos and other stuff shrinking and walking/moving into the ultra thing ipad... the crushing theme is a negative thought and should not be associated with something new and exciting
I like that, Apple should hire you 😄
You nailed it!😊
Crocodile tears I thought the crushing was cool! 😂 Get over it!
What we can be sure - Apple managers are subscribed to Hydraulic Press channel😂
@@m.hreels9822"Mmm yes thank you corporate daddy!"
The fact that Piano holds more value in the right hands than that ipad itself is an irony. Guess what it does not need a software update to run or effectively. Those musical instruments will be a generational hair loom as opposed to apple’s greed to make you buy new ones every 5 years or so intentionally making them obsolete
Good point too, tons of the things on that press had timeless value. That iPad will eventually be shipped to Guana or some other country we've turned into our rejected electronics dumping grounds, and tossed in a burn pit by some kid so he can harvest the copper and valuable materials.
They really want a world in which the highlight of human existence is getting a flatter iPad.
Think about it, this very newscast is free advertising!
Exactly. I think people fail to realise that companies will make controversial advertisements. because they know people will over react and "boycott" these companies. These companies play us all the time and we allow them to play us. But guess who's going to the apple store in 2 weeks to collect their pre ordered iPad? This guy.
@@chandlerbing7570 Not really , they are making themselves look bad over and over and their reputation is as low as ever .
If you want to keep being a sheep of consumerism by the ghost of a company who used to be pretty cools and doesn’t exist anymore that’s on you
Yes, it reinforces my perception of iPad and nudges me towards buying other brands.
If you still go for Apple only because it's trendy, your brain is as flat as all the things they crushed.
@@JeBusInYoutbe You Don't know me based on a comment. I'm going to leave it as that
Honestly, I hate it too. Not in a sensitive/offended way. More in a disappointed in Apple way. It’s such a stray away from what Apple stood for - designing technology to enhance the human experience (see iPhone 5 “Music Everyday” ad from 2015).
The messaging on this is so antithetical to Apple’s ideals. It’s pretty much saying who needs the human touch when an iPad can do it.
The sight of a Minion being crushed and its eyes about to pop out do not make me want to buy whatever the company wants me to buy. It just makes me want to turn off my 2014 laptop. Not offended, just confused why they think these images will sell their new product.
Never crush the piano 😡
bro there's millions of pianos
Someone needs to do a spoof ad where the current Apple product line is similarly crushed and something sensible emerges from the mess.
There is really a back lash to this? wtf is with people
Imagine apple paid all the stuff you owned at your house. With some of the stuff that you loved it & had a long good moment with it as many other people do.
I mean "okay, Apple bought all my stuff at a great price. They wanna crush it. I don't care."
Then they crushed it with your own eyes. It feels different. People who have the same stuff you loved will feel the same pain.
If you didn't get the pain, you didn't have the stuff you loved at all. That's the point.
if you were an artist then you would understand pretty much. especially if you came up making art traditionally
@@rizkipuruze😂😂
@@arsy10😂😂😂
I say the ad worked then, its got people talking. Most outside the tech world wouldn't give a crap about this unless they are looking to buy one. So yeah the add worked, its got people talking and millions in free coverage and not just a 30 second filler about Apple releasing a new iPad.
They ruined perfectly good items :(
I interpreted the ad as "Apple destroying Western Civilization", but maybe that's just me.
They forgot to place Apple top management under that press...
Funny
🤣😂🤣😂 or any top management from any big company!
The message they're probably trying to convey is basically "We've crushed all of these artistic tools into this tiny slab of metal and glass." It's trying to show how so much can fit into something so little. Yet again though, did break my heart seeing that piano getting crushed :(
Когда наступит твоя смерть все твои переживания и любимые вещи не будут иметь никакого значения. А возможно и вся твоя жизнь. Так что не парься о чужих вещах. Думай о своей жизни
@@dsbonkey 🫠
It should have been the opposite. Show the press lifting up and all those wonderful things rising from the iPad.
Bruh your panel is thin, let’s talk about that
Steve Jobs would not have approved of this ad... I think a more fantasy, likable one is, all those items, twirling in air, and then formed a light sphere, with your hand open, landed on your palm, and then it became an iPad
Exactly. Steve would have had the ad guy crying he would have been so berated.
I agree that many people are considering NVDA as the "Stock of the year." However, I'm curious about which stocks could potentially become the next META in terms of growth over the next decade. I've allocated $200k for investment, aiming to retire comfortably.
I think the next big thing will be A.I. For enduring growth akin to META, it's vital to avoid impulsive decisions driven by short-term fluctuations. Prioritize patience and a long-term perspective consider financial advisory for informed buying and selling decisions.
Facing a similar situation, I sought advice from an invęstment consultant. Through portfolio restructuring and diversification with good ETFs, S&P 500 and growth stocks, I've turned my portfolio around from $200k to over $800k in a few years.
Your invt-adviser must be really good, I hope it's okay to inquire if you're still collaborating with the same invt-adviser and how I can get in touch with them?
She goes by Camille Anne Hector I suggest you look her up. To be honest, I almost didn't buy the idea of letting someone handle growing my finance, but so glad I did.
Thank you! I entered her full name into my browser, and her website came out on top. I sent her a mail and I hope she gets back to me soon.
When I first saw this ad there was really bad feeling while watching it. Apple sure knows how to make you feel.
😂😂😂
To be honest I can see their intention to show their product can do anything from painting, playing games to making music.
If only there's another way to show that without crushing all those tools of creativity like music tools and art supplies.
Whether the ad is intentional or not, that ad surely leave a very negative impression towards the iPad Pro towards people who saw that and people wouldn't want to buy that product because of it.
Ad is arrogant and disrespectful of the beautiful music instruments they destroyed.
It was about the execution. The idea was OK, if very unoriginal and one dimensional. But it was too destructive, drawn out, and potentially unsettling for some. Clearly someone on the creative team was a big fan of the Hydraulic Press channel, and just ran with it without being challenged. Bad ad.
Unsettling? Lord help you 🤣🤣🤣
How you getting offended over things being crushed
@@ErikHalaskait is unsettling. It’s crushing objects that stand for the arts. Soulful objects you could say. It’s eerie. Imagine being crushed like that lol.
@@rascallygoose4926 because the ad is supposed to be symbolic, and the execution fell flat. The ad was supposed to be “artistic”, and instead, it showed how dark the future might be. And yes, we’re allowed to be offended, art and messages are meant to cause a reaction.
@@rascallygoose4926 the world we live in
Does the alarm work?
while watching this ad, I felt pain about those all things crushed. especially piano and wooden toy parts….so uncomfortable.
😂😂
You are sad
Honestly when I first heard there was a marketing campaign for their thinnest device being all about crushing/breaking things, I thought it was incredibly dumb because we all have experienced the hell that is trying to fix a broken iOS device, and there’s just no way this one, the most expensive ever with probably the most expensive repair costs, is going to be any different. Why they would want to highlight breaking things at ALL right at the release is is beyond me. Apple’s strategy over the last 2 years with its marketing and products has had me (and obviously many other investors) deeply questioning whether they actually can meet the AI moment in front of them. They just quite frankly aren’t innovating in a way that’s exciting consumers.
I have been a devoted Apple user since the Mac SE. This ad is really awful, and profoundly disappointing.
They could have shown exactly the same things blooming and growing out of the iPad. Agree. Very tone deaf, and blind.
😂😂
yo the fact that people are this sensitive is insane
The fact that people like you are surprised at others' sensitivity to this senseless and wanton cultural destruction is truly disturbing...
@@PaulThatcher-iu5in lol so you're one of those sensitive people
It is not about sensitivity at all! It is about the message Apple showed here, which is outrageous. If you can't see 2 metres forward and see what it symbolizes, then you have serious problems.
@@martonandorka lol you're one of them too
@@Amazinwolf You are totally incapable of reasoning. I'm not a snowflake, nor a Karen, non of those things what you think. I'm actually more like a boomer, but destroying intruments, art accessories and implementing that those are indispensable from humanity is very outrageous
I cried when i saw the lenses being destroyed 😢
I’m just here wondering why people are so upset about this.
It is about the message Apple showed here, which is outrageous. If you can't see 2 metres forward and see what it symbolizes, then you have serious problems.
You must have struggled during literature class.
@@martonandorkaI get your point, but that’s your interpretation, not the message itself.
Donate all that stuff! If they did this to true instruments and objects, that's maybe the most outrageous ad I've seen! To destroy things like that in times where we are dealing with the limits to consumism...
@@martonandorka What message? That the Ipad can do it all while being thin? There's nothing to it more than that, it's just an ad.
Basically, the ad is a message to all competitors. Apple, you should’ve used a some sort of shrinking machine and convert them into new iPad Pro instead crushing our art and ideas😂😂😂
I think it’s not that serious.
@@elijahpierre1696 You aren't a professional artist are you?
LG also used to do that same ad for their phone
If we're talking about it, then the ad worked
Idk the thinnest and most expensive device being talked about next to things breaking/crushed just doesn’t make much sense psychologically. They should have avoided at all costs any mention of things breaking around this device. But I guess those buying this won’t care about a $500-$900 repair cost for any accidental damage that inevitably will happen to a piece of glass like this.
People are really dumb. These analysts are hilarious with their virtue signaling when they buy iPhones and iPads for their kids every year.
Tell that to Bud Light. "Apple destroys objects of actual creativity and artistic expression" is toxic to their desired brand image.
By your logic Apple should release an ad and use the n-word. Now that would get people talking.
@@rigell2764 Already happened, iphone 14 ad got tons of attention and free sales because of it.
Well the fact that EVERYONE is talking about the ad means that it did it job. Simple really
Everyone talking about Elon Musk tanks Tesla stocks. Not all attention is good when your brand is as important as Apple's is.
@@TheStephaneAdam nah, all attention is important, They have done this kind of thing for decades and they have only risen in stock value.
@@TheStephaneAdam this is an ad, Elon Musk is not an ad. One of the basic outcome of an ad is to create Attention, as specified by the AIDA principles of Marketing.
@@GoatOnDecks ... That"s the "A" in AIDA.
There's three more stages to go through, and for a lot of people Interest dropped like a rock.
It's a 3000 bucks for a "tablet". Basically a really bad laptop. Basically an overpriced, undepowered laptop that doesn't do anything a tablet from last year didn't do. Branding is everything for a luxury item like this one.
And yes, Elon Musk is very much a walking ad. The guy has a brand. Heck the guy is basically a cult leader.
When I see the art supplies I think of my grandmother who really loved to draw and paint, or one of my sisters receiving some nice art supplies on their birthdays. To me, it's like it's destroying a lot of cherished happy memories. I know what Apple is trying to do with the AD, I can even see some pop culture influence in there with the bright colors and the hydraulic press. Just so you all know, it literally made me cry as a grown ass man in his mid twenties, so I really don't think they accomplished what they wanted with this.
Shrinking is better than crushing.
Have you seen the Motorola Razr ad? It's basically the same idea but excused beautifully.
Is this advertisement a case of Apple running out of ideas, considering it's almost identical to an LG Electronics ad from 16 years ago😂😂😂😂😂
Perhaps they should have done a better idea and have an ad of someone shoving various everything into a backpack with comical results (and a lot of visual effects), and with the end result of taking an iPad out of the same backpack. Clever message, tone-deaf execution. Ouch…
How is this news? People who are upset with the ad need more real life problems. This shouldnt even be a headline. At this point I call this click bait.
Yep all this outrage was sent from their iPhone.
You don’t get it. The ad is a reminder OF real life problems. It’s not about the actual ad.
Cher's voice hurt my eardrums. Could only take it for two seconds.
Did they crush actual items - instruments, cameras, paint, etc, or was that CGI? I get that Apple wanted to show what is packed into the iPad, but it looked like a waste of real, useful items.
Do these two dudes not recognize the dystopian world Apple has helped to create? At least the woman has some common sense.
I think some people are just blissfully unaware, unfortunately :/
These are the typical immature nerds... I hate nerds...
This is absurd.
awesome concept and execution with the music playing as well
People need to chill tf out... 🙄 #RecreationalOutrage
My first initial thought of that commercial was wow they’re copying the hydraulic channels on RUclips.
"they're crushing humanity"😂😂😂😂😂😂
Bro… id argue this is apples best commercial since the iPhone 5 era
fully agreed bro.
Shows what big tech is all about.
The mental state of the ad team need to be assessed for their hate and destructive mentality.
There is nothing wrong with this commercial.
They should have used a vacuum sealer.
What's worse is that they're saying that real things, instruments, colours, life it self is not worth existing!
tim cook oiled up in nike pros vs hydraulic press
Do they really not understand that not everyone wants to do all of life's creative joys though a tiny dumb screen? An ipad cannot replace painting with real paint, playing a trumpet, etc. Definitely an eye opener that some people don't understand that humanity is diminished when you try to make artistic expression more "efficient". Its like crushing a ton of amazing food into pill form. Like, yeah I guess you might be getting nutrients efficiently, but it costs you one of the joys of being alive.
It means that creativity is no longer useful for the best of the world just get an Apple. This is a horrible TV commercial that I have ever watched.🤦♂️😳
We are in trouble. People are over the top.
It is not about thinness, but about abandoning your old self to achieve a new beginnings. Artistic meaning, we always had to abandon old approaches and burn bridges to achieve what we have now.
So, soulless is good, then?
Where is the problem? People are really lost
You hear that? It’s the sound of 6 billion eye rolls.
People need to get a life…. Offended at anything
Absolutely nothing wrong with that. People can't understand playful metaphors now?
This is t playful. It comes off as a great big FU to artists.
[Warning: This video contains tools of creativity being destroyed in graphic detail. Viewer discretion is advised.]
It kind of reminds me of one of those edgy Sony PlayStation ads from around 1995-2005. I can see how it might seem dystopian to some people.
Honestly, there was another Apple ad for the iPhone I saw recently that made me even angrier than this one. Something about it having high-quality materials and screens that don't crack. That is a lie because I have never in my life seen an iPhone in use by someone that didn't have a cracked screen...
A reporter that thrives on treating people's jobs and livelihoods as mere numbers and statistics on a daily basis suddenly pretending she is a staunch humanist amuses me.
This has to be the softest America has been in its entire existence. We are now literally the alternate word for house cat with a hard Y😂
how are you this unaware
Someone was copying the first Pokemon gameboy color commercial with trapping Pokemon in a bus.
This is what people are getting upset about? It’s like we just look for reasons to get upset every day
Absolutely gross 🤮
they do not get the ad, the ad means that all these beautiful things are squeezed into an iPad
"Garage Band is for artists." LMAO
Wow. CEO thinks making the new iPad Pro slightly thinner is ingenious. All those things in which Apple crushed in the ad BY FAR outstrips anything “new” from Apple in decades.
This is the softest time in human history, and im sick of it
I love videos showing hydraulic presses crushing things. They are really fun to watch. I liked the ad. Come on people… it’s an ad that is creatively communicating that all those cool instruments, books, paint etc are all available in their thinnest ipad. The controversy is stupid.
People that aren’t upset by this haven’t paid attention to AI technology
This isn't about AI technology this is about all of those things that people will use as creative tools being crushed and crammed into a very thin iPad
😂😂😂
@@NukeSonyz I’m a musician, I’m aware
@@NukeSonyzThe timing of the ad corresponds to the issue people have with AI and its abuse by companies. This was a bad ad that came out at a bad time.
@@arkbien9303 so people are upset that they're using AI to make this or are people upset because they're dumb and thought all of this stuff being crushed was real?
I didn’t see the ad on air, for which I’m grateful.🤮
Apple's ad is by far the most narcissistic and evil spirited advertisement that I have seen. I had little respect for this monster (Apple Inc.), but now I have none.
😂😂
Always knew this was in the hearts of techies.
People really complain about anything now 🤦🏻♂️
Emotional people never make money.
sometimes overdo will bring consequence; an expensive ad turns negative haha
Not cool, just cruel.
Sometimes i feel they did that deliberately to generate buzz and trigger conversations around the launch. The ad is so explicit it does not take a genius to figure out something is off here
Why is everyone mad about crushing inanimate objects?
We truly need something to cry about at least twice a day nowadays.
Bad taste, worse ad of the year.
😂😂
I liked the ad, it reminded me of that one Pokémon Ad from the 90s with the bus.
I can't believe this is triggering people? Now? I thought people only love being on their phones.
Humanity? Who tf thinking like that?
crushing creativity.
😂😂
Naaaaaaaa Apple can't treat Galaga like this!!!! This is like a blasphemy!!!! 🤣🤣🤣
lmao the sensitivity these days is comical. World needs to grow a pair
If i was that ad creator i'm crushing whole earth. lol