How I Accidentally Created a $26m Sneaker Brand
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- Опубликовано: 7 окт 2023
- Ultimately we have no chance, but what if we do...
Start your Shopify journey here - www.shopify.co.uk/callux
Find NTW on the Shop app here - go.shop.app/notwoways
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/ callux
/ callux
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notwoways
Website: www.notwoways.com
Instagram: / notwoways
Twitter: / notwoways
AFTER PARTY
Website: www.afterparty.studio
TWITTER: / afterpartyldn
INSTA: / afterpartystudios
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If you see this comment saying ' be unrealistic '
Business email: business @ callux.co.uk 
Развлечения
Rocky seems like the best partner to work with, both him and cal make an insanely wholesome and entertaining pair
yeah i hope the cut for these shoes is like 80/20 cos rocky is d mastermind behind all these shoes
factos
@@hrrrtbyytim confused. I hope you arent saying callux should only get 20😭... without him there would be no brand
Accidentally is a stretch lad
Lmao 🤣
What do you mean? Dedicating your whole life to something is the definition of an accident. 🤣🤣
Callux inspires me.. My parents said if i get 60K followers They'd buy me a professional camera for recording..begging u guys , literally
Begging...
@@RohanVBBthats not great for a fuy with 4m subs
@@RohanVBBso far it’s a stinker
Haven’t watched a Callux vid in years, insanely happy to see that he’s still dropping videos and making insane projects
It’s alright mate, most people haven’t watched callux in years
luckiest accident ever 😭
L attempt, lemme help u out@@civilizedlemur9410
shush
😮😅😊😊
How is bro talking 😭
@@civilizedlemur9410 ouch... you didnt even come close
This BTS is sick - Seeing the process and how well you trust in Rocky's and the team's skills is very inspiring.
Absolutely smashing it with NTW - love my afterdark's.
Definitely not by accident. You’ve put a lot of work into a successful business and deserve the applause you’re getting. Love this kind of video content.
Please do a rerelease of the original exuberance 🔥
that fact that he's grown a 26 million pound business in 4 years just shows how much of a natural businessman he is.
Natural businessman with a pretty long list of famous contacts and their own pretty significant platform
@@jackgunn8112 ok. go and make a 26 million pound business then. just bc he's got contacts doesn't automatically mean it will be easy. I could be friends with lord sugar, that doesn't mean I will automatically become rich and have a successful business
@@jackgunn8112yeah he already had an audience of millions, plus had the money to start it. Didn’t exactly start small😂He entered into a market charging £100 straight away, most natural businessman don’t have that luxury
@@jcshy smh, you guys clearly aren't very knowledgeable when it comes to businesses. just bc you have lots of contacts and a large audience dosent guarantee that you will be successful. callux still had to work bloody hard to achieve this success so by saying he had it easy is an insult. no one starts a business and has it easy.
Zip it up when you’re done mate
Hardwork and passion are never accidental, Cal you have done an amazing job.
Love the fact that you highlight how talented the people around you are as well. So proud of you Callux, what a journey man.
Congrats mate. You've put in some graft to get here and the shoes look class. Proud of ya
can't believe it's been years and this is the first time you've showed us some of the process haha
absolutely mental to see how ntw just took off and never looked back. built an amazing team as well, so cool to see
the samples wall had some bangers in it, can't wait for what the future holds for ntw, keep smashing it 🚀
I don't comment often but these are my favourite type of videos and side of you to see Callux, thank you so much for letting us behind the scenes! It's super inspiring and really fascinating
the fact this man created a brand like notwoways from literally 0 and documented the journey is insane 🤩
I mean it definitely wasn’t from nothing but mad respect to the guy
@@Marques330 true and no-one wears the shoes but fanboys lol
0 is a bit of a stretch he has contacts and friends who literally helped him
@@awesometime5632HOW DO YOU KNOW
well done callum you've absolutely smashed it and the notwoways brand and whole team are amazing cant wait to see what else you guys come up with
it’s so sick to see how far lux has come, I went from watching him an his mates fucking around to now watching a video on his 26 mil dollar shoe brand. good job lux 💕
Found this proper interesting, its brilliant to see the journey designers go on 🔥
omfggg elite, been watching you for years man and this is by far the best video you have ever put out. We need more content like this and I most definitely am copin this revolutionary sneakerrrr 🔥 respect bro
Wish I could of got a pair... the amount of time most of these sneakers to sell out is crazyyy !
Very very happy I got the 2 exclusives, Formula + Roxo (Your team helped me get the Roxo, that I thought you didn't actually have any left, but they came in clutch + managed to send me an invoice with the sneaker ready for me to buy.. I almost cried when I opened the box hehe)
But my babies are kept in their box, have the paper to keep them straight..
Very very proud of you Luxyboo ! I've been here from the first babies getting released + you guys launched with the trailer etc, the new ones upcoming look stunning btw (Java colourway look stunning)
So happy I met Rocky, he's goated !
Loved watching this BTS video. Its so interesting to see the process involved from the initial idea to designing and producing a new product to sell. Mega congrats on the success of your business. Shows the power of youtube and your fans
I love seeing the behind the scenes of making the shoes. You should definitely release more of these.
you need to keep this type of content coming this is so good and new to watch its amazing
Congratulations!!!! You and your team deserve the recognition!!!
this is such an amazing experience seeing the journey of how this is all done and been worked. also, that full yellow colourway on the wall is a need, i need them to drop that
Good job Cal, hope some day I'll buy myself a pair of NTW. Keep going you are doing great!
The dark green ones behind your shoulder at 6:49 are 😍
So happy to see you shining and hearing an influencer speak so passionately about their brand
Amazing video about the process! Excited for what is coming next!
I love these types if videos where we get to see how shoes are made and the brand expands❤
be unrealistic. such an inspiring video!! we needed this! beyond proud of you!!
Amazing Job Cal! You’re an inspiration and the shoes look sick! I loved this video and would love to see more like this and more on NoTwoWays
As an aspiring sneaker designer this was a really cool and inspiring video! Love what yous are doing keep smashing it
This guy deserves what he achieved he been through the wars with illness and been through some very low times callux you deserve this and the fact your showing people they can achieve there dreams with hard work fair play to you lad
love calluxs monthly uploads!! 🥰
Congratulations! Hope to see you continue to grow 🎊
you have a phenomenal talented team right there, i hope you're paying them well
That’s such a fire design bro love the fact you considered options for the sock but I personally love the sock look
I love a Callux upload, they’re always so interesting to watch.
i love this video callux. soooo proud of you man. go higher and higher
My favourite shoe brand of all time. Literally hiked up mountains in them, flown in the sky in them and worn in every enviroment possible. I use them on film sets when I'm on my feet for 18+ hours and they keep me pain free. Cannot reccomend enough, big up NTW
Big up Rocky, bro is too good and seems like someone who is easy to work with!
Seeing clips of the old vids and street interviews takes me back. Callux is such an OG in this yt game, always jokes
I love that this video shines a light on some of the people we dont get to see. I cant lie. Rocky might be the G.O.A.T of Design. 🔥 What a team u have. Keep it up!
You make it look so easy to make a successful shoe company
Huge congrats on all the success!!! ❤
Amazing to watch the growth of the brand. Exciting to see what's to come.
I love these types of videos showing behind the scenes of businesses
Just ordered a pair, these are incredible. Well done lux, deserve everything you get from these
Love this from you ❤, just ordered a pair too. 🎉 I’d love to see more of this stuff, it’s really interesting and I’m excited to see where it goes 😊
I am actually so jealous that I have only just seen this video and completely missed the release, hopefully one day soon youll drop some more foams. Keep what your doing with NTW its pure fire...
More behind the scenes of NTW is needed, video was beyond sick
That process was incredible to see. Well done Lux for achieving it
All the prototype designs in the background look so sick 🔥🔥🔥
crazy to see this from skill school to where he is now. Congrats cal mate keep smashing it.
Accidentally is a reach. Watching this is truly an inspiration to my own brand, love it!
Let’s gooo Callux keep going with notwoways and keep up the banger vids too 🤝👍✅💯
Seeing all this is really sick! All of those samples together look really great on the wall. Btw, I love the white and red one.
Insanely cool, seeing this journey is inspirational. Rocky is a genius, the perfect guy to be building this with. Good fucking job man
Callux really has a genuine business mindset and he really grinds his way to the top to make it a reality.
Absolutely love watching NTW development!!
Hello from the US! I bought a pair of notwoways a few months ago and absolutely love them :) My friends always ask where I got them from because they love the look as well. Keep doing your thing bro!
Sick man! Keep up the good work!
Huge congrats, you really deserve it🤝❤️
loved seeing this. Id look at getting someone to edit the content you already have and make your own show on youtube. This video was put together so well and professionally id like to see more.
Good Job mate!!! So holesome and so nice too see, you getting trough the process. :D
Love it! Love the styles and colors I’m gonna be copping me some for sure my next shoe purchase
You’ve smashed it! They’re sick man!
Your work ethic is incredible Lux
Unreal vid. Need more of these
absolutely love the brand brother, definitely need to cop me a pair in the future!
I remember MrsBlackOps days from back in 2011 lol. When you used to stream Chatroulette and Cod zombies in your old Uni dorm. Happy for you mate.
Rocky is so cool to be partnered with. He is so open-minded and well nurtured in creativity.
The orange & black ones I'll be looking out for, big up your team here honestly 👊🏽
Honestly blown away by how good NtW is. Class product in a very tough market. Congrats pal
Watching people being passionate about their work is so good.
Well done lad
Sick video, great to see the process
love the vid
we need more of this
NTW golf shoes would be sick. Just imagine a more formal shoe on the golf course, but still something unique design wise. Waterproof and durable for the course. I would buy those
Ntw is my favourite shoe brand. I love the fact that it’s a small CLEAN company. Decent prices with fantastic quality.
It's incredible all the prototype you have, some of them seems really nice. You have to release a Hi-Top now !
PLEASE do more of these videos i love them
This is a banger video! You got an awesome team Lad
been wearing my foams as a house shoe and its just made me wish i was able to get a second pair as an outdoors shoe
for the samples, reverse syzygy bangs, the brown syzygy you’ve been wearing recently is near perfect and the green/yellow pair up1/right1 from the strappy design is my wildcard
Proud of you, man. You've come a long way. Cheers.
Stars aligned having rocky at your side 👏🏻
big W!! Congrats Cal!!
Love the look of the mint green ones. 😊
The sneaker really looks clean!🔥Need me a pair for sure
Insane accomplishment. Well done !!!!!
Some of the best projects start on a piece of paper ✌
Congrats Callux absolute legend of the game keep proving people wrong!
Actually loved watching this 🎉🤯🔥🔥🔥
I would tune into a full NTW Archives to today series. Every time
The new release looks so dope 🙌🏼👏🏼🙌🏼 be unrealistic
The fact went out the way to do something different to other youtubers and have built a fully fledged company is unreal. Would love to see more videos lile this the prototypes look mad and still love fact innovating in a very hard industrie. The foams are great and would love to see more. Shame I'm the only person in the world with two left insoles 😂
Callux with another banger!!!
Crazy youve had 15 drops now, I remember trying to grab a pair from the second release and they all went instantly. Youve gone from strength to strength hope it continues!
Love the shoes Callum, I’ve bought loads of pairs and will buy more in the future for sure.
Congrats Callux!!
This is so beautiful to see & shows that we make our own reality. Great storytelling as per
Give Rocky a raise. Whatever he’s earning isn’t enough. As someone in business. He is going to be VERY important to you.
Damn, I’m in the mood for some notwoways!