Secret Science Of Making Millions With Storytelling
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- Опубликовано: 20 сен 2024
- Storytelling is a powerful marketing tool that has been used to engage and entice customers for centuries. It's no surprise, then, that storytelling can be an effective way to sell products and services.
The great thing about using stories in your product marketing efforts is that they effectively capture the attention of your target audience and help them connect emotionally with what you are selling.
Hästens, a Swedish mattress and bedding manufacturer, has used storytelling for 150 years to sell their $500,000 mattresses to celebrities such as Drake, Brad Pitt, Angelina Jolie, Tom Cruise and the Swedish Royal Court.
A great story can make potential customers feel like they know something special about the product-and it can even help them visualize how the product might fit into their lives.
Here are some storytelling tips to help you get started:
1. Start by understanding your customer and their problems. What challenges do they face? How can your product help them?
2. Once you have a clear picture of the problem, think of how to explain it in an interesting way that will capture the attention of your audience.
3. When crafting stories for product marketing, focus on making your story engaging, entertaining, and memorable.
4. Use witty language to create a connection between your brand and its target customer base, and make sure to include one or more characters to who people can relate to.
5. The story should also focus on how the product solves a problem that the customer might encounter, making it easy for them to understand why they need it.
6. Finally, ensure that the storytelling conveys your brand’s core message in an engaging way so that viewers are compelled to take action.
Storytelling is a powerful tool for selling products-but only if you use it correctly. With careful planning and creative thinking, you can create stories that help customers see your product as something special and worthy of investment.
And when done right, storytelling can be the key to success in product marketing!
I hope you enjoyed this storytelling tutorial and got some value out of it. If so, please drop me a comment and share it with a friend who could benefit from this info.
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People buys with emotion and justify with logic 💡💯
Shoot, that was so good. One of the things that I was so grateful to hear you talk about was the power of a "damaging omission" in a guarantee. With the increase in online guru scams, I believe a damaging omission is almost more effective than an outlandish guarantee. People are waking up to the fact that gurus feed guarantees up front, then protect themselves with terms on the back end. Anyways, thanks for the consistently great content!
Pure gold and love learning from your marketing wisdom! Thank you and always look forward to your content.
You're welcome 🚀
Sabri suby is really off the curve. Who else could bring such exceptional content? I love publicity, and this is definitely one of the best guys out there. Bringing content from the battlefield that really works. Thank you Sabri
Thank you for the kind words 🙌
Namaste Guru, whenever i hear your voice it energize me and make me pro active. more and more clarity comes with your teachings. with all the Gratitude Thanks so much 🙏
🙌🙌
I'm here after seeing one of your Facebook ads. It was a great ad definitely compelling.
PLEASE MAKE MORE OF THESE. SUPER HELPFUL
This video came at a good time when I was writing a story for a company. Content breakdown like this is needed.
Thanks Sabri!
Also, the background music is also soothing and charming.
Congratulation Sabri
I’m confident Hästens marketing team will be in touch for this video to work with you 😊…… good pitch 👌
Side note: great video ❤
😂🙌
"Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice." ---Wayne Dyer
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Wow! crazy this is so mind blowing
What a great video. So interesting and helpful. Thank you Sabri. Your videos are so great.
This is a great video! ☺️
Hey sebri .can you tell me where to I start my digital marketing journey
This is so great
Awesome breakdown. Thanks Sabri.
Sabri wonderful job analyzing a fascinating VSL, line by line. The best teachers are perpetual students.
Very valuable video! Thanks
Did you have course marketing like Facebook , RUclips etc for learning digital marketing
literally better than 99% of college business education
Love this analysis, Sabri! Thanks for doing this.
This is very insightful to do such a dissection of and copywriting ads ...Thank you :)
Fantastic video Sabri thanks mate
Awesome video man. Extremely practical and easy to digest delivery by SS. Thank you.
Thanks! 👊
Awesome video! Top notch.
They should have cut the first 2 minutes of the ad out then.
Great breakdown thank you!
love this video Sabri love from pakistan
🙌
Love from Pakistan
Love you Sabri! This is great analysis - I'm learning so much from you. Many thanks 👍
You're welcome 🙌
the best one 🎉❤
Man, this is so good
great analysis, keep doing this
I repent not stumbling on your videos earlier..anyways ..better late dn never ...❤ love your vidoes
GOLD CONTENT
where can i get the full video to watch?
Hi Sabri,
From your video, I got in to ghost mode and my goal is to become a professional copywriter...
Do you think I can succeed, bro am in Africa... specially Uganda.
Sabri do you have a Hastings bed?
Tom Cruise: "Yeah, enhanced healing abilities would be helpful"
Interesting..
A great book that discusses storytelling for copywriting is Great Leads - 6 easiest ways to start any sales message by Masterson
I did get my sell like crazy, so fire...
I have a buddy who has one of these. It was $30k and he swears by it. They do come out and rotate it and even fluff up the horsehair.
All what Eugene Schwartz said in the Part 2 of his book "Breakthrough Advertising" fully present here in this VSL
#HEYSABRI I just want to go out and buy a bed. In fact, my 'why' has just changed so that my focal point of success will be the ability to buy one of those beds.
Always quality content, thank you🙏
Thank you 🙏
#heysabri I'm almost at the end of your book. My product is an Accounting Software which is available for 25 USD a month. I don't think I need to schedule a call with the prospect just for a prospect worth around 200 USD in Lifetime Value, am I right? Like other monthly subscription softwares, I want my prospect to sign up and try my software by the time they're at the end of the Magic Lantern. What do you suggest about my godfather offer in this scenario, should I directly pitch the software at this point?
Demonstrable Product Benefit
I swear your content shouldn't be free
Do they do layaway or.. ??
Sabri do you have one of those beds?
this ad is the perfect blend of neuromarketing...🙌
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As a swede, Hästens is a good bed but it's vastly overpriced. You could head over to IKEA and you would get a good bed with same quality sleep for a fraction of the price. It's a marketing luxurary trick, just like any other brand like Louis Vuitton clothes or whatever.
I sleep on the ground
Use what you learnt from the book to get yourself one of these beds. You can do it really.
Sell the goodnight sleep not the mattress
Dope video but the thumbnail is not clear. It’s almost annoying with that face😂
A bed on the side with a blurred price tag may be more enticing
thanks for sharing Sabri❤
Where are you i have been missing you so damn much.
Lots of great content coming soon 🚀
Now these guys know how to make a broke guy wanna rob a bank and buy a bed👍🏼
😎💰
It's galvanizing: I must say - it's not your copywriting method......that's not to invalidate it, but it's not. At the same time I'm wondering is the copy for this bed actually any good? Isn't it just filler or last-minute justification? Doesn't the reputation of this company and the sheer price of this bed do all the hard work? I think none of the entrepreneurs watching this vid can make any use out of it unless they have something REALLY highticket and highvaluable to sell and already have a stellar reputation like Hastens.
So there's a giant field of shaved horses somewhere?
Home? The person who buys it doesn't own a trailer by the river....
Is that a really good pain point?
Hi I read your book sell like crazy
Let me know what you think :)
@@SabriSubyOfficial it's great 👍 i love it. What you think of e-commerce,?
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Unholy 😱😱😱
#HeySabri I want to do more storytelling to push my business forward. It’s a peer-to-peer 2nd hand marketplace for baby + kids stuff: The Octopus Club. Cannot wait to receive your book and dive in. Ana 💚🌎🐙
Business will fail in the first 6-12 months.
@@UNcommonSenseAUS I've been running it for almost 3 YEARS
@@anaestrougo Let me know what you think of Sell Like Crazy. All the best with The Octopus Club 🔥
@@UNcommonSenseAUS your mummy and daddy didnt give you enough attention as a kid so you shit on other people hahaha
You can get the same thing with a 500$ bed