Why is Fast Food Fashion a Thing?

Recently I've been seeing more and more food branded collections coming from so many chain causal restaurants and fast food chains. Why is this a thing? Let's talk about it.
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[@maxinehardy9411]

very funny vid!! 5:00 if chik fil a is going to have merch for whatever reason, then clothing is an obvious choice, but an original board game (?!?!?!!?)

[@devour1372]

Cute vid- stoners would buy these most likely imo XD