CME Luxury Seminar Series Seminar (27th March 2017) Mark Ritson, Melbourne Business School

Professor Mark Ritson, Melbourne Business School, delivered an very insightful topic on “Lessons from Luxury” on the 27th March 2017.
As part of the LVMH-SMU Luxury Research Initiative, the Centre for Marketing Excellence organizes a series of seminars to cater to the SMU Community. The luxury seminar series seeks to educate and disseminate the latest trends and knowledge about luxury marketing.