The Lad: Ep. 1 | The Roots of British Style | River Island | British GQ

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  • Опубликовано: 26 авг 2024
  • GQ Style Fashion Director Elgar Johnson looks at lad style and culture today, and its influence on fashion.
    Subscribe to British GQ►► po.st/Subscribe...
    Starting his journey in London with Game of Thrones actor Alfie Allen, menswear designer Astrid Andersen and Footballistically Arsenal presenter Boyd Hilton, Elgar then heads to Liverpool, to shed light on a new mindset and visual identity among young lads.
    More From River Island:
    www.riverisland...
    ABOUT MAKING A SCENE
    In a brand new series for Vogue and GQ, 4 editors are dispatched to trace 4 British style movements then and now. Over the course of 4 episodes, each editor meets designers and experts, cultural figures and tastemakers, to find out the defining moments behind these trends, and what they mean to a new generation today.
    The Lad - Live now on GQ
    Modern Dandy - Live now on GQ - • Modern Dandy: Ep. 2 | ...
    New Traditionalists - Live now on Vogue - • New Traditionalists: E...
    New Romantics - Live now on Vogue - • New Romantics: Ep. 4 |...
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    ABOUT BRITISH GQ
    British GQ is the premier channel for men’s style, lifestyle and entertainment. Every week brand new series, original documentaries and essential style guides make it the first port of call for living well and looking good for men.
    The Lad: Ep. 1 | The Roots of British Style | River Island | British GQ
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Комментарии • 96

  • @harryc266
    @harryc266 7 лет назад +68

    this is why British GQ is so much better than GQ... Great video!

  • @tomwright629
    @tomwright629 7 лет назад +84

    Theon Greyjoy last surviving son of Balon Greyjoy and heir to the Iron Islands. sister of Lilly Allen

  • @fkasqar8484
    @fkasqar8484 7 лет назад +11

    6:12 thats my apartment building that I'm sat in right now watching this lol

  • @sijoy1969
    @sijoy1969 5 лет назад +4

    Alfie Allen is the dogs,coolest & nicest bloke in the media culture,should be held as as example to anyone in any culture 😎😎

  • @annlys7728
    @annlys7728 7 лет назад +26

    Alfie Allen reminds me of Mick Jagger in an good way.

  • @marcjakobs3114
    @marcjakobs3114 7 лет назад +26

    Theon! Please do more of this!

  • @dbwhab4150
    @dbwhab4150 7 лет назад +7

    Absolutely can't wait for the next episode!

  • @krzysztofsymonowicz775
    @krzysztofsymonowicz775 7 лет назад +10

    A superb footage. I'm definitely waiting to see more of these.
    Could anyone please tell me what's the music in the background? - it really enhances the overall video production.
    Regards from Poland.

  • @SilkSpectre7
    @SilkSpectre7 7 лет назад +9

    This was a joy.

  • @AlecJamesOfficial
    @AlecJamesOfficial 7 лет назад +4

    Very nice video!

  • @lolatu666
    @lolatu666 7 лет назад +4

    love this kind of content

  • @ardianacomia2764
    @ardianacomia2764 7 лет назад +14

    Great! Subcultures brilliant

  • @christianyegros7957
    @christianyegros7957 4 года назад +1

    The Vigo Son

  • @tsolmonconnect
    @tsolmonconnect 7 лет назад +2

    Very great video!

  • @mehiarsammar6579
    @mehiarsammar6579 3 года назад

    the liverpool guys looks like their from the 80's, which is such a sick look

  • @georgenaseby
    @georgenaseby 7 лет назад +2

    Please do a video on young streetwear like supreme and palace

  • @TheAlyxx89
    @TheAlyxx89 4 года назад +1

    Alfieeee!!

  • @isaacalderson769
    @isaacalderson769 4 года назад +3

    God we're cool 🇬🇧

  • @olive6785
    @olive6785 7 лет назад +2

    I cklicked on this add just because of theon xD

  • @L0r3n2
    @L0r3n2 7 лет назад +8

    Freakin' Theon

  • @chasthurlow8087
    @chasthurlow8087 4 года назад +1

    My man survived against John Wick?

  • @fernandoalarcon8534
    @fernandoalarcon8534 3 года назад

    Nicely done.

  • @skin06
    @skin06 7 лет назад +1

    'Picking up' is a relative term.
    Robbing blind is another...

  • @altar7885
    @altar7885 7 лет назад +1

    great
    what camera was it shot with?

  • @BleuBrando
    @BleuBrando 7 лет назад +4

    supreme.

  • @kisandy116
    @kisandy116 7 лет назад

    This was in Hackney and I live there😂😂

  • @gd5830
    @gd5830 7 лет назад +1

    Reek! :)

  • @joshrigo5692
    @joshrigo5692 7 лет назад +1

    good work good guy - researched and backed it up rather than pretentious rubbish on the catwalk

  • @nicholasrowland9402
    @nicholasrowland9402 5 лет назад

    I try to be as much of a lad as I can

  • @Thirdi
    @Thirdi 6 лет назад

    oh young theon

  • @salientsavage70
    @salientsavage70 7 лет назад +4

    whats the brand of the jacket that allen's wearing? i swear to god i ve been looking for that forever

    • @cjpovey1930
      @cjpovey1930 7 лет назад

      Salient Savage stone island, I have a few coats and jumpers by them, amazing quality and reasonably priced, their winter accessories are very good too

    • @ingmarfris8175
      @ingmarfris8175 7 лет назад +3

      Absolutely nothing on their website is reasonably priced. I couldn't find a single thing that was less than $400.

    • @cjpovey1930
      @cjpovey1930 7 лет назад

      Ingmar Fris try looking for a online store called Tessuti, they sell SI's lower priced jumpers, jeans and tops

    • @samsta871
      @samsta871 7 лет назад

      Ingmar Fris try eBay mate

    • @cjpovey1930
      @cjpovey1930 7 лет назад

      samsta871 be aware with eBay buys, there are a lot of fakes and in some cases, fakes that are exceptionally close to the real thing

  • @bethanycook8124
    @bethanycook8124 5 лет назад

    More alphie!!

  • @bryanpangestu2344
    @bryanpangestu2344 5 лет назад +4

    Is that the actor from john wick?

  • @GreatBritishbtchoff
    @GreatBritishbtchoff 7 лет назад +1

    "We do not sow"

  • @gayleralan
    @gayleralan 7 лет назад +1

    Vegan pie and mash!?!?! Get rekt...wtf? What next, gummi bear jelly'd eels?

  • @amarcord1988
    @amarcord1988 7 лет назад

    What is he wearing, the tracksuit?

  • @georgenaseby
    @georgenaseby 7 лет назад

    They are all wearing supreme

  • @peterodonnell9897
    @peterodonnell9897 7 лет назад +1

    anyone know where Elgar's hat is from?

    • @BritishGQ
      @BritishGQ  7 лет назад +1

      You can shop the looks for The Lad and Modern Dandy here: www.riverisland.com/

    • @manvesh97
      @manvesh97 7 лет назад

      Is the sweatshirt Elgar was wearing still available?

  • @kisandy116
    @kisandy116 7 лет назад +1

    Lol i know Alfie in real life

  • @Ratsoftheswamp
    @Ratsoftheswamp 7 лет назад +1

    why is your pool just two colors?

  • @noirs4m4
    @noirs4m4 7 лет назад

    Huhu, I can't really understand what they say...

  • @radshoesbro
    @radshoesbro 7 лет назад +1

    What's the sweatshirt Elgar is wearing?

  • @mosheikss
    @mosheikss 7 лет назад

    YNWA!!!

  • @ddd-ly3rv
    @ddd-ly3rv 6 лет назад

    the corporation killed it off. hen peckers.

  • @davidparnaby332
    @davidparnaby332 3 года назад +4

    The death of fashion....this man is the style editor for GQ wearing a flat cap and check shirt talking football in a London caff?!?! Valentino look away

  • @keithklippensteen2720
    @keithklippensteen2720 6 лет назад

    And the comments. People > so dumbed down!

  • @mosheikss
    @mosheikss 7 лет назад

    top!

  • @nonchalantd
    @nonchalantd 7 лет назад

    Theon Greyjoy

  • @dylanbarnes9195
    @dylanbarnes9195 6 лет назад +1

    track ware was a thing in the 80s instead of bring it back, create something new!

  • @keithklippensteen2720
    @keithklippensteen2720 6 лет назад +10

    Posh people wearing 5000 dollar Gucci tracksuits to appear street is like Brit aristos and their constant swearing with their fake cockney accents. So repellent.

  • @carlhouse5705
    @carlhouse5705 3 года назад

    Astrid Andersen...your clothes definitely wont be the new Casual style XD

  • @babsywoman4212
    @babsywoman4212 2 года назад

    That lad must be like a far cousin of
    Mick Jagger.

  • @figgettit
    @figgettit 7 лет назад +5

    he is so hot ah!

  • @Polo_Bear
    @Polo_Bear 7 лет назад +4

    What a load of rubbish. Lets get actors and dress them up in River Island gear and pretend this is how they dress every day and get them to spurt some rubbish about how lad culture and fashion are such a great match. Leave it out.

    • @SilkSpectre7
      @SilkSpectre7 7 лет назад +1

      except this is literally Alfie Allen's own clothes and how he always dresses. Google him instead of spewing nonsense. Alfie's worn that particular cap all summer of 2016. It's on a ton of photos. And those nike shoes have been his for months, and the green jacket for longer than that. In fact, he almost always wears those exact clothes that you see in this interview.

    • @Polo_Bear
      @Polo_Bear 7 лет назад

      Calm down stan. Im not talking about the celebrities, the actor kids they got pretending to hang out at some skate park wearing river island clothes that look straight from the rack. Who wears a shearling jacket to a skate park?

    • @SilkSpectre7
      @SilkSpectre7 7 лет назад

      Alright, I stand corrected. :)

    • @SI-cd7xs
      @SI-cd7xs 7 лет назад +1

      bunch of middle class toffs appropriating working class fashion to look edgy

  • @peacetea1001
    @peacetea1001 6 лет назад

    this is so british i love it. why can’t the american boys dress like this it’s so dumb. i’m from america unfortunately. hi.

    • @me5969
      @me5969 6 лет назад +1

      Probably because it originated from football hooliganism. He said it was Liverpool fans that started it but he didn't mention how. Liverpool were the biggest team in the world in the 70s and 80s but Liverpool is really run down city (like Detroit) so Liverpool played all over Europe so Liverpool football hooligans would loot shops for designer clothes and rolexes and stuff and wear them back England and it just caught on with the "lad/pub/drinking culture". So it's really Britains access to Europe is the main reason and the culture that comes with football.

  • @mellowishype
    @mellowishype 7 лет назад

    Reeek

  • @humanbeing1675
    @humanbeing1675 4 года назад +1

    Style..and wearing a track suit. Definitely no style and no self respect.

  • @sebastians6204
    @sebastians6204 7 лет назад

    PLEASE don't show people chew on video

  • @nickhyder9141
    @nickhyder9141 5 лет назад

    I still don't get white trainers. They just don't create a good silhouette.

  • @g00dcharl0tte
    @g00dcharl0tte 7 лет назад

    reek

  • @translanguager
    @translanguager 6 лет назад

    Yikes

  • @keithklippensteen2720
    @keithklippensteen2720 6 лет назад +1

    More NORMcore . ZZZZZZZzzzzzzzzzzzzzzzzzzzz, Who cares .

  • @bobhaverbeck7585
    @bobhaverbeck7585 3 года назад

    Black guy representing British style. WTF?

    • @EFCkingTom
      @EFCkingTom 3 года назад

      wtf is your problem

    • @bobhaverbeck7585
      @bobhaverbeck7585 3 года назад

      @@EFCkingTom let's showcase a white guy to represent Japanese style. I'm tired of the constant onslaught of anti-white propaganda.

    • @EFCkingTom
      @EFCkingTom 3 года назад

      @@bobhaverbeck7585 you do realise there are 2nd-3rd generation British black people who participated in the original casual culture?

  • @carlhouse5705
    @carlhouse5705 3 года назад

    spread to London in the 90's? ZERO credibility, right there