What Are Product Feeds & How to Create Product Feeds in Google Sheets and Excel | A Complete Guide

This video explains how to create product feeds using different tools. When you work in ecommerce, product feeds are a great way to send information to platforms, partners, and clients because you can edit the data in the feed without needing to re-upload a file every time you do. This video covers everything you need to know about product feeds, from what they are, how and why they are used, to how to create them on both Google Sheets and Excel.
Resources:
📝 Platform feed requirements 👉🏼 www.plytix.com/resources/chan...
🚀 Create automated feeds with Plytix 👉🏼 www.plytix.com/channels?...
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Timestamps
00:00 Introduction
00:50 What is a product feed?
01:16 How do product feeds work?
02:21 What information is included in a product feed?
03:32 What makes a great product feed?
04:31 What formats do product feeds come in?
05:12 What platforms accept product feeds?
05:54 How can we send data to platforms that don't typically accept product feeds?
06:30 How to create a product feed with Google Sheets
07:47 How to create a product feed with Excel
08:09 How to create automated product feeds with Plytix
#Ecommerce #ProductFeeds #DigitalMarketing #plytix

[@jairozepeda2972]

Is a product feed different from a PIM? If so, how?

[@Plytix]

Great question Jairo! Yes, a PIM and a product feed are two different things, but they go hand in hand, and most PIM software have features to help create product feeds. Think of it like a cell phone; traditionally a cell phone's main job is to be able to call on the go, but most cell phones today can also surf the internet (and let's be honest-unless you're intentionally trying to stay off the grid, chances are you wouldn't buy a cell phone that didn't let you surf the internet, right?).
A PIM tool's main job is to create a central source of truth for all your product data so you're not wasting time tracking down or updating data across different spreadsheets and systems. Taking that accurate data and creating feeds for different channels is another common time-consuming task, so a good PIM system will have features to automate that process for you. Hope this answers your question 😄