Cecil hits this right on the head! Customers need informed. We're too scared to "spook" the customer by simply presenting all the information relevant to the vehicle.
Cecil tells it like it should be. An informed customer is a loyal customer. Every customer's situation is unique and ever changing. If you master how to present the information to the customer you will have a solid loyal customer base.
I think having the money to maintain your car is important. These days of high inflation, some things have to slip to secondary and even tertiary priority.
The automotive industry often requires informing customers about necessary vehicle expenditures, which can sometimes erode consumer trust. This presents a key challenge in the industry today: navigating differing opinions on operational practices, reminiscent of the saying, 'everyone has their own opinion, just like everyone has an ass. Unfortunately, some stink more than others.
What is not mentioned, seemingly at all, (new to these groups) is the long term effect of not making and estimating the prevetive or upcoming repairs. For example, a customer frequents your shop, you do all the common maintenance, oil changes filters whatever, and then the engine light comes on for an oxygen sensor that is absolutely saturated with a leaking seal or gasket. In one visit your customer lost all trust in your shops ability to make sure their vehicle is properly taken care of. And scenarios like this play put all the time, instaed of telling a customer, hey theres a part or system thats showing a bit of wear, not an emergency today, but this is an estimate of cost when you decide to do this, crickets. And those crickets can cost a good customer, or worse cause a bad online review of the services you offer.
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Very helpful video.
Cecil hits this right on the head! Customers need informed. We're too scared to "spook" the customer by simply presenting all the information relevant to the vehicle.
Cecil tells it like it should be. An informed customer is a loyal customer. Every customer's situation is unique and ever changing. If you master how to present the information to the customer you will have a solid loyal customer base.
Love this. Except for the fact that it’s only on RUclips
Our editor is a real goof ball. I'd direct all complaints towards him.
I'll take your compliments though 😁
I think having the money to maintain your car is important. These days of high inflation, some things have to slip to secondary and even tertiary priority.
The automotive industry often requires informing customers about necessary vehicle expenditures, which can sometimes erode consumer trust. This presents a key challenge in the industry today: navigating differing opinions on operational practices, reminiscent of the saying, 'everyone has their own opinion, just like everyone has an ass. Unfortunately, some stink more than others.
What is not mentioned, seemingly at all, (new to these groups) is the long term effect of not making and estimating the prevetive or upcoming repairs. For example, a customer frequents your shop, you do all the common maintenance, oil changes filters whatever, and then the engine light comes on for an oxygen sensor that is absolutely saturated with a leaking seal or gasket. In one visit your customer lost all trust in your shops ability to make sure their vehicle is properly taken care of. And scenarios like this play put all the time, instaed of telling a customer, hey theres a part or system thats showing a bit of wear, not an emergency today, but this is an estimate of cost when you decide to do this, crickets. And those crickets can cost a good customer, or worse cause a bad online review of the services you offer.
YES, 👍 Yes 👏, and yes 👍.
Always be ready for any scenario .