I've worked for Lego for near a decade, and there are very few original themes anymore. Much of what they sell are licensed sets, because they do sell better then their original lines, but even their original sets are aimed at adults to hit them with nostalgia. Lego's lost a lot of their originality and creativity, and have tried very hard to sell as much as possible by whatever means.
Never really understood the appeal of the licensed models. You're just following instructions and once you're done with it, that's basically it. They look cool if you're going to display them but otherwise pointless to me. Lego was all about creativity, building whatever you could think of. It's like playing Minecraft and being told exactly where to place every block
They should honestly do brick built bionicle sets or something, still one of the best things lego ever created, or like a ucs lms Explorer from rockraiders, I do miss the original themes
I will say Lego Masters is an awesome show cause everyone is challenged to build amazing things each week. The show even promotes using things meant for one set and coming up with a completely new idea with it.
I feel like the quality of Lego movies might also be a case of the first feature-length film in 2014 being so unique. I really can’t think of another animated movie that was ever anything like it. It had a mix of great humor that appealed to different ages, a new animation style, characters you really could care about, and an engaging story with a really deep emotional message. I honestly haven’t even wanted to watch any of the sequels after it out of fear of the first one being ruined for me. They may have legitimately just created something so good that they set the bar way too high even for themselves.
Honestly, the direct sequel to the Lego Movie was kinda ehhhhh and the Lego Ninjago Movie was kinda a mixed bag, but the Lego Batman Movie was surprisingly good.
I liked LM2! They expanded on the themes of the first one and had an equally good story as the original. Idk though because it’s not on Netflix so I can’t rewatch it.
I think streaming and TV for kids is a little different from the high budget theatrical release. They are for different audience, sure there are overlaps, but they don't really compete against each other. The movies are for the whole family, adults included. The TV and streaming are primarily focused for kids. I've seen every Lego movies in theater, but I have not seen a single streaming/TV episode or special.
I’d say the Lego Ninjago TV series falls into the theatric category especially the earlier seasons like 1-7. They are way too good for what they are and you can tell the voice actors are having a ton of fun(mostly because they all record together bouncing off of each other but still)
@@_Shay_Even if the series is good (for the most part, S2, 3, 7, 12, & 15 were aggressively mid), they’re not films, so they aren’t theatric. Trollhunters is considered amazing, but that doesn’t suddenly make it suitable for the same term a movie uses Same applies Gravity Falls, ATLA, Samurai Jack, etc.
In my opinion, the reason why the LEGO Movie worked so well was because of their decision to anchor it in reality with making the characters move like the toys, and making everything, and I mean everything, out of LEGO, from water to even the clouds, and then referencing all the classic themes and everything everyone loves about LEGO. It was a love letter to all things LEGO. The LEGO Batman movie wasn't nearly as successful because not everyone who's a LEGO fan is necessarily a Batman fan, but it was just as excellent as the original in my opinion. What brought down the LEGO Ninjago movie for me was it's lack of connection to the show, it was like the show was completely ignored while making the movie, and then the lack of LEGO making up everything brought it down further, the water was just water, the plants were just plants, so it was overall less than what people expected from it. It could have been just as good as the previous two, but they were srarting to slip away from what made the first two so good. The official sequel, while not bad, didn't feel as much of a love letter to all things LEGO, the fact that the themes aren't very apparent here, and it feel more like a commercial selling products than even the first movie. They're all still fun, just not as good as the original.
Lego feels more like a Medium than a brand at this point. Like I barely even process it completely as "lego" anymore, more like "popular art and animation style".
The problem isn't the amount of it, but how much of it is licensed brands. Unfortunately Bionicle is pretty much erased from history. Meanwhile we're given all these licensed brands one no longer cares about.
@@legosnek in theory it is. In practice, they refuse to or might have even destroyed the molds. Considering there are bootlegs, the bootleggers might have the actual original molds... Which is terrible if you think about it
For Lego video games, Lego City Undercover is legitimately one of the best lego games I’ve ever played. It feels so different from other games that Travelers Tales has ever released in regards to Lego games.
Lego's problem is overpriced sets with declining quality (colour problems among other things). Licences shouldn't make sets mkre expensive. You obtain a license so you sell more than without. That never should make sets mkre expensive. And they need more prints, less stickers. The main point is: their main target audience these days is adults, while they totally neglect children. That might show in a decade or so.
Honestly, I think the overpricing issue is slightly disappearing If you take a look at the prices in the next wave of “Ninjago” sets releasing next year, nearly all of them are $20-$30 with a decent amount of stuff loaded into them. When you compare this with a previous wave of sets (eg: Ninjago Crystalized), that’s a huge difference, as the average set in NC was like $40-$50.
@@TheDiamondCore Thing is, Ninjago is an original theme, if you look at anything Disney related (Marvel/StarWars/Etc.) sets almost double in price per piece.
@TheDiamondCore there's always the odd set or even series where prices are ok or even surprisingly low. Harry Potter was such an example from 2017-2021. Then the roofs were green, the number of stickers exploded, the sets were only 4 studs deep with prices almost doubling.
Licensed sets are always more expensive because the original license holder gets a share of the profits. So Lego compensates but making the set more expensive so their own company can get a higher profit. Also, Lego knows it can get away with charing higher for popular themes like Star Wars so they do. It's sleezy, but they know they can get away with it.
@@Obi-Wan_Kenobi Yes, of course. But actually the licence fee should be refinanced not by higher prices, but higher sales. You have the licence so your product is more attractive, hence more people buy it. Lego does both, which is indeed sleezy at best. In return, I expect top quality, which they unfortunately don't deliver.
Totally agree. This video made a lot of claims regarding Lego media but didn't really back any of them up. It didn't even critique the actual media it claimed as being "unoriginal". It just said it was unoriginal and expected the viewers to buy into this assumption. Frankly, I didn't buy this video's arguments in the slightest because for the most part it totally lacked evidence.
For me the issue with lego is how they want to eat your wallet with huge and expensibe prices for their sets. Even the "cheapest" ones are usually above $20.00. This, in my opinion, makes the consumer looks for other brands that are not lego and does not have the licensing for ip's but at lest offert cheaper and fun options to buy.
I couldn’t help but fell off Ninjago soon after Season 10. not only did I lose interest in collecting the sets, but the show wasn’t that gravitating to me anymore for some reason. The new animation style, I got used to. Some of the villains were fine. But, it’s kind of sad that my favorite Lego series growing up, ended up dying for me. And I’m sure most of us expected the show to end at Season 10, right?
I didn't expect Ninjago to end after season 10, the them is just too profitable as Lego's most successful original fantasy them. And while I don't think NInajgo's content post-season 10 was perfect, there were still many excellent seasons, much of which was comparable to the pre-season 10 content.
Season 1 - season 7 was when Ninjago was at its peak. After that, it didn't really get bad (excluding Hunted, that season was terrible). It just didn't have the same feel as the first seven seasons
You can say that oversaturation of any brand is not a good thing, people/consumer's get tired real fast especially when there's so much of it and then if it does the same thing again and again it becomes really stagnant.
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I love Lego and I always will. I do wish they went back to some of their original themes once in a while. As a huge fan of the first Lego Racers, I love those characters and themes in there. Regardless I still love the licensed Lego sets as well. If I had more money, I would buy and build sets every week and I still want a big Lego room with a full on city and all that even now as an adult.
I don't buy the argument this video is making. It's claiming media has become oversaturated with Lego content and said Lego content isn't garnering a big audience anymore. But that's just not true. Most of the Lego content isn't directed at adults, it's directed at kids. Those kids eventually age out but there's always a new generation of kids who will replace them because they are now seeing Lego content for the first time. This is evidence across the boards, all of Lego's shows and games are successful because they keep targeting the kids demographic, a demographic that will never disappear because new kids grow up to replace the kids who aged out. Lego wouldn't keep making this Lego content if it wasn't profitable. They have realized Lego games for almost 20 years, they have been running Lego tv shows for 15 years. The are have to be successful otherwise Lego would have stopped making them. The cold hard fact is that these media endeavors are profitable and they are benefiting Lego's bottom line. Lego's yearly financial reports has been going up the entire time they were releasing Lego media as the media boosts toy sales. Lego's best sales were correlated with the years their films released or licensed IP films came out, you can see this in their financial reports. You can make an argument that Lego itself is becoming less creative with an over reliance on IPs that's doesn't really impact their bottom line. Also, such an argument blatnatnly ignores how a huge portion of Lego's most successful themes are original. Ninjago, City, Friends, Monkie Kid are some of Lego's more profitable themes (sometimes even outperforming Star Wars and Marvel) and they are wholly original and have been popular for 13, 25, 12, and 5 years respectively. And that's to say nothing of the quality of these original themes. They are creative and original not just in their sets but also in their media. But this video just glossed over the tv shows of each of these original theme without critiquing them. It just dismisses them with an implication that the shows are shallow and unoriginal when frankly, they are anything but. As someone who actually watches these shows, many of them are quite good, dare I say excellent. They are not all amazing, but these is always going to be a variance of quality when you're looking at such a huge sample size. But the point is that I'm not writing them off with a blanket statement of the shows all being meh as this video does. In conclusion, I really don't understand the point of this video. Is it trying to say Lego is more uonoringal now? Well sure, there are defiantly more licensed IPs than original IPs but that is literally because Lego was going bankrupt until themes like Star Wars and Harry Potter stablized them. Having licensed themes is a necessary evil for the company to exist and even that's putting it way too harshly. So many people love Lego Star Wars, Harry Potter, etc because they put out great sets and good media. Is the video then saying that Lego is oversaturated with media and audiences aren't interested anymore? Well that's not true because Lego has never been for mainstream adults, it's always been for kids. Yeah, adults don't care about the new Lego tv show but it's never been for them, it's for kids who do like the shows and keep watching which is why Lego keeps making new shows and why the Lego sets associated with the show keeps selling. The one exception to this was the Lego Movie series which steadily became less profitable but you can't make blanket statements about ALL Lego media from 4 films there are over 20 Lego games and 10 Lego tv shows that have been successful. So none of the points in this video have any merits because none are supported by children audience viewership, Lego's financial reports, and even the quality of Lego's media endeavors. To be blunt, it feels like this is a video about nothing it's entirely based on assertions and assumptions with little to no evidence to back up any of its claims.
I need original themes, and it doesn't need to include modern things of today. I want my knights, my pirates, my aliens, my adventurers, my cowboys, and whatever that's more engaging.
Another example of flooding the market were the Lego games with the customisable dice that came out in 2009. They pumped out 10 games per year, on or two decent and the rest mediocre at best. Within a few years the theme had died. Had they focused on two or three good games per year, it could have gone on much longer. By the way, Legoland parks were not just part of their 1990's plan to diversify and become the no 1 family brand. The original park in Billund opened in 1968...
LEGO will always be relevant. I don't understand why it seems like they are always trying to "stay ahead of the curve". I agree that it might be worth considering slowing down and focusing on quality vs quantity. There is a clear oversaturation even with the minifigures. They have no issue making new prints and molds for very niche characters. For example, how often will someone need an "apocalypse-themed coffee vendor", a "guy in a chicken costume", or a "golden collectible anniversary minifigure"? Don't get me wrong, these minifigures are awesome, lol. But I think it gets the point across - LEGO doesn't need to be constantly innovating to stay relevant.
I don’t think it’s oversaturated. When I was a kid all I had were the games and I’d be ecstatic if I had this much Lego content to keep me engaged. This is the right move.
If Lego wasn't putting so much content out, they would be in the same dangers that they were in the past. Just remember that not every content,set made by Lego is made for all of us. Grown adults rating certain Lego movies even though those certain Lego movies weren't geared to those audiences is hilarious to me
As a Lego content creator, I have felt the over-saturation of Lego content within the toys, film, and (although I largely avoid it) games. I loved The Lego Movie 1, but by 2019 I felt The Lego Movie 2 was missing some sincerity. Maybe it's overdone, but I kinda hope their next movie is a prequel!
meh I loved lego ninjago but that was probably me not having anything else worthwhile to invest my time in as a kid - plus, other shows not having toys make my attachment to them much less than ninjago. that's also why having a lego toy was a massive event for kids like me back then
Don't undersell Ninjago. It's a great show that's better than it has any right to be. Your kid self recognized that, you likely would have watched it for so long as a kid if it there wasn't something of quality in it.
I don’t watch any of the direct to video/streaming stuff but if Universal is making another theatrical movie, I look forward to seeing it. I loved all the Lego Movie films, even the Ninjago one.
Town, Castle, Space, and Pirates. I loved it when Lego was simple. I get that Lego had to branch out because they were near bankruptcy, but GAWD! Sometimes it feels like there is no imagination play to be had anymore. Everything is themed almost to the brick. It all feels like stuff that happens to be Lego, and not stuff you made WITH Lego. Now when I see a Lego set....it just feels "cheap" and gimmicky. Noisy packaging that feels off-putting. I have some 80s sets on my shelf, and they still feel calming, and reassuring like they did as a kid.
Lego seems to focus on adults more, though the tv shows and specials do focus on the kids even though Lego masters are for adults. I'm just hoping the kids enjoy the shows and specials, or you're going to have a dying fandom like Hasbro is learning the hard way. I did buy my daughter Duplo legos. I bought the giant set bc it reminds me of the old school red bucket I got as a kid. I event bought the giant green patch like mine was a kid. It was a creative toy that helped make my childhood awesome.
Long term, LEGO's biggest priority should be the legos. Their shows and movies are a nice foot in the door, but that's not what matters in the end. If legos are still around in 30 years it will be because today's children are playing with real legos and making real, original things. Are your favorite lego memories from making lego sets according to the instructions? My favorite lego set was the giant box full of all the lego sets in a big pile. I bet that's your favorite lego set too.
I dont think we have too much of its good things such as monkie kid ninjago or lego city, the problem is with its overproduction of ones owned by disney
The only LEGO that I owned came in a briefcase-like carrier with 200 of the original generic kind, and I had a lot of fun without any of the other 1,000 specialty pieces or moving parts (through I thought the rubber band mechanism looked cool.
I dunno. Maybe just the wrong audience is thinking it’s for them. My kids have zero problems browsing all the Lego products and games and finding a fit for their tastes.
I rather enjoyed the three big theatrical Lego movies myself, but it is hard to top that first one. I haven't seen any of the shows, so I can't comment on those. Thank you for another interesting video! God be with you out there everybody, and Merry Christmas! ✝️ :)
Here's what I know; in the last year the Lego based TikToks about Star Wars sets has dwindled, but big time builders are showing off the massive town and city builds. Me, personally, as a man of almost fifty years, I've never lost my love of Lego. But, these days I do most of my brick buying via thrift stores because WHAT'S UP WITH THOSE PRICE POINTS?! Also; could someone rerelease the Galaxy Commander space set from a bazillion years ago. The old space sets from the late 70s and 80s were, and still are boss! And I'd love me a chance to build, play, and invent with them again. Just sayin'.
This is something I never really thought about before, but if I have a word to say, than my problem with LEGO nowadays is largely because of the change of plans regarding their studio. Like Hasbro, LEGO is trying to turn themselves into a entertainment company, instead of just being a toy company. Unfortunately, a lot of their shows and games have gone downhill, and there’s less people buying LEGO sets as when toys are mostly collected by adults rather than kids. Ironically, the only thing that kept LEGO going wasn’t just the games, it was the people who loved collecting LEGO Sets, they made stop motion brick films out of it. I don’t really think LEGO went downhill once they made licensed themes (As, a lot of people including myself who grew up LEGO, have been more interested in the licensed themes and most of the original themes throughout the 2000s and 2010s.). I also don’t think it’s because the LEGO Movie ruined LEGO (For how awesome that movie was, I feel like LEGO took the wrong lessons from that movie and just tried to make everything similar to the LEGO Movies, but failed.). No, I just think the problem is that Toy Companies aren’t the same as they used to be. We as a society had largely grew up with these toy lines, and we eventually grew out of kids toys once we’re adults. It’s only with our love & nostalgia that Toy Companies are willing to make toys for adults (For both Nostalgia’s sake, and love & appreciation for the original toyline). And honestly, at this point LEGO is slowly trying to cater towards Adults here. And I don’t blame LEGO for this, I feel like we’re the ones responsible for it. But honestly I’m not good at making these comments, so i don’t think you guys should get mad at me when I’m trying my best to explain this.
I just started working for Lego and I worked for a film studio. Here's my take: As long as there's money coming in, market saturation is not on anyone's minds. I don't think Lego is harming themselves by having so much content, but they might not be helping themselves either. In the new age of content creation, video and movies are huge. More content = more opportunities to watch = more market share in people's minds. If they arent making movies, it's other toy companies like Barbie. Then, Hasbro steps in with the Monopoly movie, the Nerf movie or worse for Lego, the Mega Blocks movie. Lego beat their competitors to the screen. It's business, not art - and they've shown no signs of stopping. As long as customers walk in asking for licensed sets we will keep stocking them.
I think in the long run lego and other brands who sideline childern to appeal to adults will fall in the long term. Whenever you do not care about future customers and only care about your current you will vanishes. Might take some time but the childern of today won't have so much nostalgia for lego as the adults who are now in their 30-40ies. And therefore will neither care to buy that stuff for themselves nor for their childern.
For me it's just their prices are way too expensive now, before it was like 10c a piece, now it's like 20c a piece (although I only look at licensed sets since lego original stuff doesn't interest me too much)
Content in moderation. Don't breathe deeply, breathe reasonably to your needs, though most of that is involuntary. You are fully in control of not engaging everything or being annoyed by their being so much content you can't possibly consume it all . . . leading back to why try consuming it all? Too many westerns, too many super heroes, too many apps . . how about . . I got what I needed and stepped away from the table without gourging nor having complaint?
I'd say it depends to be honest. I treat something like LEGO similar to Civilisation DLC; they don't intend everyone to watch / play everything. It feels more like they're trying to appeal to many people by making several specific properties targeting a wider audience rather than making fewer generic properties that might appeal to less people. And to me at least, I think that's why the LEGO Batman movie did better than either the LEGO Movie 2 or LEGO Ninjago movie; because people recognised the characters in it, and it was an interesting spin on something they already knew. So a cinematic LEGO Avengers movie or LEGO Star Wars movie might do better as one offs branching out from their appearances in the other cinematic LEGO movies, rather than trying to establish a new IP for multiple movies that can only go so far with the theming. As for the games, it didn't help that TT Games had the exclusive rights for around 2 decades. The newer games coming out made by other developers have been a breath of fresh air, even when some are simple point and click adventure games. A friend said the Skywalker Saga felt like TT Games attempt to get the exclusivity back after sticking to the same formula for so long, and I kinda agree with them.
Lego should try revamping older original themes with updated parts and features. Castle, Aqua, and the Martian series were awesome, and could go a long way with the newer parts.
Intellectual property & patents? That's fresh considering that LEGO is an unlicensed bootleg of Kiddicraft. They got away with it legally because the creator failed to patent his toy, but LEGO literally stole one of his moulds & became his competition. Same story for Oreos.
They are pushing out too much stuff. One of the first things I noticed was way too many Lego games. A few are good but they did kinda play the exact same just with a different IP. There isn’t much difference to Lego Jurassic park game compared to The incredible if you strip away the dinosaurs and superheroes. They play the same. Go from here to there, smash things, collect studs to open up characters, get gold bricks, find red bricks to unlock different modes etc. it would be great with the building sets for them to release some of their own stuff, even hark back to old sets and redo them. Such as a set I remember having as a kid, can’t remember the lines name but it was something to do with robot aliens. Not bionicle it was before then.
The Lego movies (sans Ninjago) are GREAT, I look forward to another one! I have no idea who watched the LEGO shows, seems like something kids watch because they don't know better...
I love Lego, but there's just too much of it. Multiple times a week there's a new announcement of a new set. Like this video mentioned, it's hard to get excited anymore because there's another set next week.
It's only over-saturation if you're of the opinion that, as a fan of Lego (or, indeed, _any_ IP) you are obligated to consume it. I'm in my late 40s, I love Lego, I've loved three of the four Lego films (Ninjago was so unabashedly meh for me) but the list of shows you mentioned in this video were all new to me. They're aimed at kids and so fall squarely in the same space as how I would react upon seeing the straight to DVD movies I'd see at Target: "Huh. They made that? Neat." You might as well complain that DK Publishing is putting out too many Lego books. So if and when there's another Lego movie, I'm certainly game to consider it as it arrives. If it's on par with the Lego Movie or Barbie, sure! If it's a cynical cash grab, I'll give it a pass. Fandom is remarkably simple when you give yourself permission to be choosy.
I’m not particularly interested in anything except the bricks anymore. Can’t wait to introduce my kids to them: the movies, shows, and games all missed me, except the theatrical ones. I enjoyed them, but I’m here for the toy, not the show.
In my humble opinion, Lego has simply become too over-licensed, lacking in series of its own that will continue over time and, above all, too expensive. the licensed ones (Marvel, DC, Star Wars, etc.) take up space in the catalog with sets that are often overpriced, especially for what they offer... and, more generally, I don't think there is much room for maneuver anymore for medium-low buyers. in short, if Lego produced a space line with small, medium and large sets, given the lack of branding, it would be a good alternative for customers, instead of the iconic but expensive SW ships. but let's also think about the modern potential of lines (and not one-off and very expensive celebratory sets) classic, cone castle, space, western...
If it is a game, an app, a movie, or a tv show - I’m probably not interested. I don’t my the ip stuff for physical sets. Certainly wasn’t one that complained. I waited a long time for Jurassic Park sets. I want more trains though. Can’t believe they waste a billion dollars on Fortnite. That’s ridiculous
Thats what the Box Office is foir. If the movies or games sell well then no there isn't, if they stop selling in high numbers then yes. It's a simple equation.
If Lego wants a project that could generate excitement, how bout a Lego Island movie, based on the original game, that would attract millenials and their children.
Ironic that the people fearing the loss of original Lego settings were spot on. Lego is saturating the market atm and their prices are through the roof. If one of the dozens current lawsuits challenging Legos copyright on the mini figure doesn't go their way they'll be gone within 2-3 years.
I thought there was gonna be a Lego Fortnite mention, but it seems that Lego’s video games division partnering with one of the biggest games in the world (not Minecraft, but they’ve done that too) was an excellent idea.
what makes/breaks a lego movie/animation is how the bricks move. they need to move like bricks. when they bend in un-natural ways it breaks the feel of lego and turns it into a knock off feeling subpar product.
I've worked for Lego for near a decade, and there are very few original themes anymore. Much of what they sell are licensed sets, because they do sell better then their original lines, but even their original sets are aimed at adults to hit them with nostalgia. Lego's lost a lot of their originality and creativity, and have tried very hard to sell as much as possible by whatever means.
Never really understood the appeal of the licensed models. You're just following instructions and once you're done with it, that's basically it. They look cool if you're going to display them but otherwise pointless to me. Lego was all about creativity, building whatever you could think of. It's like playing Minecraft and being told exactly where to place every block
At least LEGO Space is retuning next year after 11 years of disappearing.
They should honestly do brick built bionicle sets or something, still one of the best things lego ever created, or like a ucs lms Explorer from rockraiders, I do miss the original themes
@@TheAnimatorOfOpallyon hoping for castle to make an official return soon
its called MOCS; look it up. its expensive.@@Wozza365
I will say Lego Masters is an awesome show cause everyone is challenged to build amazing things each week. The show even promotes using things meant for one set and coming up with a completely new idea with it.
I feel like the quality of Lego movies might also be a case of the first feature-length film in 2014 being so unique. I really can’t think of another animated movie that was ever anything like it. It had a mix of great humor that appealed to different ages, a new animation style, characters you really could care about, and an engaging story with a really deep emotional message. I honestly haven’t even wanted to watch any of the sequels after it out of fear of the first one being ruined for me. They may have legitimately just created something so good that they set the bar way too high even for themselves.
Honestly, the direct sequel to the Lego Movie was kinda ehhhhh and the Lego Ninjago Movie was kinda a mixed bag, but the Lego Batman Movie was surprisingly good.
I liked LM2! They expanded on the themes of the first one and had an equally good story as the original. Idk though because it’s not on Netflix so I can’t rewatch it.
Not being 8 also makes it hard to enjoy their other content, adults are not the audience at all.
EXCELLENT WORK. NERDSTAGIC ALOT LEGO CONTENT 🧱🧱🧱🧱🏗🏗🏗🧱🧱🏗🏗
I think streaming and TV for kids is a little different from the high budget theatrical release. They are for different audience, sure there are overlaps, but they don't really compete against each other. The movies are for the whole family, adults included. The TV and streaming are primarily focused for kids. I've seen every Lego movies in theater, but I have not seen a single streaming/TV episode or special.
I’d say the Lego Ninjago TV series falls into the theatric category especially the earlier seasons like 1-7. They are way too good for what they are and you can tell the voice actors are having a ton of fun(mostly because they all record together bouncing off of each other but still)
@@_Shay_Even if the series is good (for the most part, S2, 3, 7, 12, & 15 were aggressively mid), they’re not films, so they aren’t theatric.
Trollhunters is considered amazing, but that doesn’t suddenly make it suitable for the same term a movie uses
Same applies Gravity Falls, ATLA, Samurai Jack, etc.
@@TheDiamondCore Read op’s comment
I said Ninjago falls in the latter because like the movies all audiences could enjoy the best seasons
I've been wondering why all the awesome Lego sets are retired. Thank you for the explanation.
Well they used to use Monkie kid on ITv with its specials, so
I watch Ninjago and Lego City with my 6 year old son... we both straight up love them. High quality television right there!!
For real. It's honestly better than the recent stuff Star Wars and Marvel have been putting out.
In my opinion, the reason why the LEGO Movie worked so well was because of their decision to anchor it in reality with making the characters move like the toys, and making everything, and I mean everything, out of LEGO, from water to even the clouds, and then referencing all the classic themes and everything everyone loves about LEGO. It was a love letter to all things LEGO. The LEGO Batman movie wasn't nearly as successful because not everyone who's a LEGO fan is necessarily a Batman fan, but it was just as excellent as the original in my opinion. What brought down the LEGO Ninjago movie for me was it's lack of connection to the show, it was like the show was completely ignored while making the movie, and then the lack of LEGO making up everything brought it down further, the water was just water, the plants were just plants, so it was overall less than what people expected from it. It could have been just as good as the previous two, but they were srarting to slip away from what made the first two so good. The official sequel, while not bad, didn't feel as much of a love letter to all things LEGO, the fact that the themes aren't very apparent here, and it feel more like a commercial selling products than even the first movie. They're all still fun, just not as good as the original.
Lego feels more like a Medium than a brand at this point. Like I barely even process it completely as "lego" anymore, more like "popular art and animation style".
Honestly that's how I'm starting to see it too
The problem isn't the amount of it, but how much of it is licensed brands. Unfortunately Bionicle is pretty much erased from history. Meanwhile we're given all these licensed brands one no longer cares about.
bionicles are not selling well nowadays, lego tried it many times and the new waves all failed financially so they had to stop, its pretty simple
@@indecay8756 all they need is the old waves back.
@@SergioLeonardoCornejo I don't think that's even possible anymore
@@legosnek in theory it is. In practice, they refuse to or might have even destroyed the molds. Considering there are bootlegs, the bootleggers might have the actual original molds... Which is terrible if you think about it
@@SergioLeonardoCornejo they didn't destroy the molds, it's more so that they don't have any left after not producing them for a while
For Lego video games, Lego City Undercover is legitimately one of the best lego games I’ve ever played. It feels so different from other games that Travelers Tales has ever released in regards to Lego games.
Lego's problem is overpriced sets with declining quality (colour problems among other things). Licences shouldn't make sets mkre expensive. You obtain a license so you sell more than without. That never should make sets mkre expensive. And they need more prints, less stickers.
The main point is: their main target audience these days is adults, while they totally neglect children. That might show in a decade or so.
Honestly, I think the overpricing issue is slightly disappearing
If you take a look at the prices in the next wave of “Ninjago” sets releasing next year, nearly all of them are $20-$30 with a decent amount of stuff loaded into them.
When you compare this with a previous wave of sets (eg: Ninjago Crystalized), that’s a huge difference, as the average set in NC was like $40-$50.
@@TheDiamondCore Thing is, Ninjago is an original theme, if you look at anything Disney related (Marvel/StarWars/Etc.) sets almost double in price per piece.
@TheDiamondCore there's always the odd set or even series where prices are ok or even surprisingly low. Harry Potter was such an example from 2017-2021. Then the roofs were green, the number of stickers exploded, the sets were only 4 studs deep with prices almost doubling.
Licensed sets are always more expensive because the original license holder gets a share of the profits. So Lego compensates but making the set more expensive so their own company can get a higher profit.
Also, Lego knows it can get away with charing higher for popular themes like Star Wars so they do. It's sleezy, but they know they can get away with it.
@@Obi-Wan_Kenobi Yes, of course. But actually the licence fee should be refinanced not by higher prices, but higher sales. You have the licence so your product is more attractive, hence more people buy it. Lego does both, which is indeed sleezy at best. In return, I expect top quality, which they unfortunately don't deliver.
As a huge Lego fan, I’ve been perfectly content with their shows such as Ninjago and Monkie Kid
Totally agree. This video made a lot of claims regarding Lego media but didn't really back any of them up. It didn't even critique the actual media it claimed as being "unoriginal". It just said it was unoriginal and expected the viewers to buy into this assumption. Frankly, I didn't buy this video's arguments in the slightest because for the most part it totally lacked evidence.
Who doesn't like ninjago like you have to be a sicko to not like ninjago
For me the issue with lego is how they want to eat your wallet with huge and expensibe prices for their sets. Even the "cheapest" ones are usually above $20.00. This, in my opinion, makes the consumer looks for other brands that are not lego and does not have the licensing for ip's but at lest offert cheaper and fun options to buy.
just look, how big and how many the lego bricks are, and stuff, and you'll see why it's expensive
I couldn’t help but fell off Ninjago soon after Season 10. not only did I lose interest in collecting the sets, but the show wasn’t that gravitating to me anymore for some reason. The new animation style, I got used to. Some of the villains were fine. But, it’s kind of sad that my favorite Lego series growing up, ended up dying for me. And I’m sure most of us expected the show to end at Season 10, right?
I didn't expect Ninjago to end after season 10, the them is just too profitable as Lego's most successful original fantasy them. And while I don't think NInajgo's content post-season 10 was perfect, there were still many excellent seasons, much of which was comparable to the pre-season 10 content.
Season 1 - season 7 was when Ninjago was at its peak. After that, it didn't really get bad (excluding Hunted, that season was terrible). It just didn't have the same feel as the first seven seasons
You can say that oversaturation of any brand is not a good thing, people/consumer's get tired real fast especially when there's so much of it and then if it does the same thing again and again it becomes really stagnant.
I love Lego and I always will. I do wish they went back to some of their original themes once in a while. As a huge fan of the first Lego Racers, I love those characters and themes in there. Regardless I still love the licensed Lego sets as well. If I had more money, I would buy and build sets every week and I still want a big Lego room with a full on city and all that even now as an adult.
I don't buy the argument this video is making. It's claiming media has become oversaturated with Lego content and said Lego content isn't garnering a big audience anymore. But that's just not true. Most of the Lego content isn't directed at adults, it's directed at kids. Those kids eventually age out but there's always a new generation of kids who will replace them because they are now seeing Lego content for the first time.
This is evidence across the boards, all of Lego's shows and games are successful because they keep targeting the kids demographic, a demographic that will never disappear because new kids grow up to replace the kids who aged out. Lego wouldn't keep making this Lego content if it wasn't profitable. They have realized Lego games for almost 20 years, they have been running Lego tv shows for 15 years. The are have to be successful otherwise Lego would have stopped making them.
The cold hard fact is that these media endeavors are profitable and they are benefiting Lego's bottom line. Lego's yearly financial reports has been going up the entire time they were releasing Lego media as the media boosts toy sales. Lego's best sales were correlated with the years their films released or licensed IP films came out, you can see this in their financial reports.
You can make an argument that Lego itself is becoming less creative with an over reliance on IPs that's doesn't really impact their bottom line. Also, such an argument blatnatnly ignores how a huge portion of Lego's most successful themes are original. Ninjago, City, Friends, Monkie Kid are some of Lego's more profitable themes (sometimes even outperforming Star Wars and Marvel) and they are wholly original and have been popular for 13, 25, 12, and 5 years respectively.
And that's to say nothing of the quality of these original themes. They are creative and original not just in their sets but also in their media. But this video just glossed over the tv shows of each of these original theme without critiquing them. It just dismisses them with an implication that the shows are shallow and unoriginal when frankly, they are anything but. As someone who actually watches these shows, many of them are quite good, dare I say excellent. They are not all amazing, but these is always going to be a variance of quality when you're looking at such a huge sample size. But the point is that I'm not writing them off with a blanket statement of the shows all being meh as this video does.
In conclusion, I really don't understand the point of this video. Is it trying to say Lego is more uonoringal now? Well sure, there are defiantly more licensed IPs than original IPs but that is literally because Lego was going bankrupt until themes like Star Wars and Harry Potter stablized them. Having licensed themes is a necessary evil for the company to exist and even that's putting it way too harshly. So many people love Lego Star Wars, Harry Potter, etc because they put out great sets and good media.
Is the video then saying that Lego is oversaturated with media and audiences aren't interested anymore? Well that's not true because Lego has never been for mainstream adults, it's always been for kids. Yeah, adults don't care about the new Lego tv show but it's never been for them, it's for kids who do like the shows and keep watching which is why Lego keeps making new shows and why the Lego sets associated with the show keeps selling. The one exception to this was the Lego Movie series which steadily became less profitable but you can't make blanket statements about ALL Lego media from 4 films there are over 20 Lego games and 10 Lego tv shows that have been successful.
So none of the points in this video have any merits because none are supported by children audience viewership, Lego's financial reports, and even the quality of Lego's media endeavors. To be blunt, it feels like this is a video about nothing it's entirely based on assertions and assumptions with little to no evidence to back up any of its claims.
I need original themes, and it doesn't need to include modern things of today. I want my knights, my pirates, my aliens, my adventurers, my cowboys, and whatever that's more engaging.
Another example of flooding the market were the Lego games with the customisable dice that came out in 2009. They pumped out 10 games per year, on or two decent and the rest mediocre at best. Within a few years the theme had died. Had they focused on two or three good games per year, it could have gone on much longer.
By the way, Legoland parks were not just part of their 1990's plan to diversify and become the no 1 family brand. The original park in Billund opened in 1968...
LEGO will always be relevant. I don't understand why it seems like they are always trying to "stay ahead of the curve". I agree that it might be worth considering slowing down and focusing on quality vs quantity. There is a clear oversaturation even with the minifigures. They have no issue making new prints and molds for very niche characters. For example, how often will someone need an "apocalypse-themed coffee vendor", a "guy in a chicken costume", or a "golden collectible anniversary minifigure"? Don't get me wrong, these minifigures are awesome, lol. But I think it gets the point across - LEGO doesn't need to be constantly innovating to stay relevant.
I don’t think it’s oversaturated. When I was a kid all I had were the games and I’d be ecstatic if I had this much Lego content to keep me engaged. This is the right move.
I miss the space set from the 80s and 90s.
1:54 its sad because i actually loved the movie and its totally not mid
If Lego wasn't putting so much content out, they would be in the same dangers that they were in the past. Just remember that not every content,set made by Lego is made for all of us. Grown adults rating certain Lego movies even though those certain Lego movies weren't geared to those audiences is hilarious to me
The pricing problem is worse
It's for kids. So are kids complaining? No? Then there's no discussion.
No gun at anyone's head to buy or see or play any given Lego content.
Fair enough honestly
As a Lego content creator, I have felt the over-saturation of Lego content within the toys, film, and (although I largely avoid it) games.
I loved The Lego Movie 1, but by 2019 I felt The Lego Movie 2 was missing some sincerity.
Maybe it's overdone, but I kinda hope their next movie is a prequel!
meh I loved lego ninjago but that was probably me not having anything else worthwhile to invest my time in as a kid - plus, other shows not having toys make my attachment to them much less than ninjago. that's also why having a lego toy was a massive event for kids like me back then
Don't undersell Ninjago. It's a great show that's better than it has any right to be. Your kid self recognized that, you likely would have watched it for so long as a kid if it there wasn't something of quality in it.
I don’t watch any of the direct to video/streaming stuff but if Universal is making another theatrical movie, I look forward to seeing it. I loved all the Lego Movie films, even the Ninjago one.
Town, Castle, Space, and Pirates.
I loved it when Lego was simple.
I get that Lego had to branch out because they were near bankruptcy, but GAWD!
Sometimes it feels like there is no imagination play to be had anymore. Everything is themed almost to the brick. It all feels like stuff that happens to be Lego, and not stuff you made WITH Lego.
Now when I see a Lego set....it just feels "cheap" and gimmicky. Noisy packaging that feels off-putting.
I have some 80s sets on my shelf, and they still feel calming, and reassuring like they did as a kid.
Lego seems to focus on adults more, though the tv shows and specials do focus on the kids even though Lego masters are for adults. I'm just hoping the kids enjoy the shows and specials, or you're going to have a dying fandom like Hasbro is learning the hard way.
I did buy my daughter Duplo legos. I bought the giant set bc it reminds me of the old school red bucket I got as a kid. I event bought the giant green patch like mine was a kid. It was a creative toy that helped make my childhood awesome.
Long term, LEGO's biggest priority should be the legos. Their shows and movies are a nice foot in the door, but that's not what matters in the end. If legos are still around in 30 years it will be because today's children are playing with real legos and making real, original things. Are your favorite lego memories from making lego sets according to the instructions? My favorite lego set was the giant box full of all the lego sets in a big pile. I bet that's your favorite lego set too.
Did a double-take when a Nerdstalgic video opened with the thunderous timbre of Travis Willingham =D
I love Lego, but i hate their prices
I dont think we have too much of its good things such as monkie kid ninjago or lego city, the problem is with its overproduction of ones owned by disney
The only LEGO that I owned came in a briefcase-like carrier with 200 of the original generic kind, and I had a lot of fun without any of the other 1,000 specialty pieces or moving parts (through I thought the rubber band mechanism looked cool.
I don’t think it’s over saturated at all it’s got something for everyone
I dunno. Maybe just the wrong audience is thinking it’s for them. My kids have zero problems browsing all the Lego products and games and finding a fit for their tastes.
The Lego Batman movie was 🔥 had so many obscure villains which was awesome
Thank you for mentioning the Unikitty show. It is often left out of these conversations.
I rather enjoyed the three big theatrical Lego movies myself, but it is hard to top that first one. I haven't seen any of the shows, so I can't comment on those. Thank you for another interesting video!
God be with you out there everybody, and Merry Christmas! ✝️ :)
Here's what I know; in the last year the Lego based TikToks about Star Wars sets has dwindled, but big time builders are showing off the massive town and city builds. Me, personally, as a man of almost fifty years, I've never lost my love of Lego. But, these days I do most of my brick buying via thrift stores because WHAT'S UP WITH THOSE PRICE POINTS?!
Also; could someone rerelease the Galaxy Commander space set from a bazillion years ago. The old space sets from the late 70s and 80s were, and still are boss! And I'd love me a chance to build, play, and invent with them again. Just sayin'.
This is something I never really thought about before, but if I have a word to say, than my problem with LEGO nowadays is largely because of the change of plans regarding their studio.
Like Hasbro, LEGO is trying to turn themselves into a entertainment company, instead of just being a toy company. Unfortunately, a lot of their shows and games have gone downhill, and there’s less people buying LEGO sets as when toys are mostly collected by adults rather than kids.
Ironically, the only thing that kept LEGO going wasn’t just the games, it was the people who loved collecting LEGO Sets, they made stop motion brick films out of it.
I don’t really think LEGO went downhill once they made licensed themes (As, a lot of people including myself who grew up LEGO, have been more interested in the licensed themes and most of the original themes throughout the 2000s and 2010s.). I also don’t think it’s because the LEGO Movie ruined LEGO (For how awesome that movie was, I feel like LEGO took the wrong lessons from that movie and just tried to make everything similar to the LEGO Movies, but failed.). No, I just think the problem is that Toy Companies aren’t the same as they used to be. We as a society had largely grew up with these toy lines, and we eventually grew out of kids toys once we’re adults. It’s only with our love & nostalgia that Toy Companies are willing to make toys for adults (For both Nostalgia’s sake, and love & appreciation for the original toyline). And honestly, at this point LEGO is slowly trying to cater towards Adults here. And I don’t blame LEGO for this, I feel like we’re the ones responsible for it.
But honestly I’m not good at making these comments, so i don’t think you guys should get mad at me when I’m trying my best to explain this.
I just started working for Lego and I worked for a film studio. Here's my take:
As long as there's money coming in, market saturation is not on anyone's minds. I don't think Lego is harming themselves by having so much content, but they might not be helping themselves either.
In the new age of content creation, video and movies are huge. More content = more opportunities to watch = more market share in people's minds. If they arent making movies, it's other toy companies like Barbie. Then, Hasbro steps in with the Monopoly movie, the Nerf movie or worse for Lego, the Mega Blocks movie. Lego beat their competitors to the screen.
It's business, not art - and they've shown no signs of stopping. As long as customers walk in asking for licensed sets we will keep stocking them.
I think in the long run lego and other brands who sideline childern to appeal to adults will fall in the long term. Whenever you do not care about future customers and only care about your current you will vanishes. Might take some time but the childern of today won't have so much nostalgia for lego as the adults who are now in their 30-40ies. And therefore will neither care to buy that stuff for themselves nor for their childern.
For me it's just their prices are way too expensive now, before it was like 10c a piece, now it's like 20c a piece (although I only look at licensed sets since lego original stuff doesn't interest me too much)
You didn't think to mention how HUGE the reception was for Lego Fortnite?
i don't think it gets nearly enough recognition but the lego sw films are typically pretty fun
LEGO is keeping the doors open and avoiding going broke. I'm fine with that.
Content in moderation. Don't breathe deeply, breathe reasonably to your needs, though most of that is involuntary. You are fully in control of not engaging everything or being annoyed by their being so much content you can't possibly consume it all . . . leading back to why try consuming it all? Too many westerns, too many super heroes, too many apps . . how about . . I got what I needed and stepped away from the table without gourging nor having complaint?
Exactly 💯
Honestly a more nuanced take folks need to hear.
I actually saw the Lego Barbie Dreamhouse at The Salvation Army here in Oakville.
Sometimes, I miss Bionicles as it was the Best LEGO Brand (along with Hero Factory and LEGO Indiana Jones) that I liked as a kid.
I'd say it depends to be honest.
I treat something like LEGO similar to Civilisation DLC; they don't intend everyone to watch / play everything.
It feels more like they're trying to appeal to many people by making several specific properties targeting a wider audience rather than making fewer generic properties that might appeal to less people.
And to me at least, I think that's why the LEGO Batman movie did better than either the LEGO Movie 2 or LEGO Ninjago movie; because people recognised the characters in it, and it was an interesting spin on something they already knew.
So a cinematic LEGO Avengers movie or LEGO Star Wars movie might do better as one offs branching out from their appearances in the other cinematic LEGO movies, rather than trying to establish a new IP for multiple movies that can only go so far with the theming.
As for the games, it didn't help that TT Games had the exclusive rights for around 2 decades.
The newer games coming out made by other developers have been a breath of fresh air, even when some are simple point and click adventure games.
A friend said the Skywalker Saga felt like TT Games attempt to get the exclusivity back after sticking to the same formula for so long, and I kinda agree with them.
Its also super expensive
Luckily there are now compays that make it way cheaper
Lego should try revamping older original themes with updated parts and features. Castle, Aqua, and the Martian series were awesome, and could go a long way with the newer parts.
The Og Lego Movie is still goated
and here I just want them to reboot the original lego island from 1996
Intellectual property & patents? That's fresh considering that LEGO is an unlicensed bootleg of Kiddicraft. They got away with it legally because the creator failed to patent his toy, but LEGO literally stole one of his moulds & became his competition. Same story for Oreos.
Two companies renowned for oversaturating their respective markets coming together to do exactly that... No never.
It's funny that online lego fan animators are making better looking animations than the ones lego are putting out.
It's just like every other brand, they throw too much against the wall hoping something will stick
I always wonder who you think your videos are for… Lego is a money maker, and kids will always love Lego. There is no “problem” with Lego… it’s you.
I'm literally wearing my old everything is awesome t-shirt while watching this 😂
They are pushing out too much stuff. One of the first things I noticed was way too many Lego games. A few are good but they did kinda play the exact same just with a different IP. There isn’t much difference to Lego Jurassic park game compared to The incredible if you strip away the dinosaurs and superheroes. They play the same. Go from here to there, smash things, collect studs to open up characters, get gold bricks, find red bricks to unlock different modes etc. it would be great with the building sets for them to release some of their own stuff, even hark back to old sets and redo them. Such as a set I remember having as a kid, can’t remember the lines name but it was something to do with robot aliens. Not bionicle it was before then.
The difference is the original lego content based on their works are better then content random thing
They just completely forgot about Lego chima
They also over saturated their toy line.
6:16 tf do you mean recent? I remember watching this when it first came out which was almost 5 years ago
At the end of the day they are a toy company so if the movies fail they will just go back to doing what they do best
The Lego movies (sans Ninjago) are GREAT, I look forward to another one! I have no idea who watched the LEGO shows, seems like something kids watch because they don't know better...
Sheeeeeeeet y’all seen the FLASH Lego movie?!? 1:08 banger 🎉
I love the Lego Monkie Kid show on Amazon Prime
I love Lego, but there's just too much of it. Multiple times a week there's a new announcement of a new set. Like this video mentioned, it's hard to get excited anymore because there's another set next week.
4:27 and my gosh were they right
It's only over-saturation if you're of the opinion that, as a fan of Lego (or, indeed, _any_ IP) you are obligated to consume it. I'm in my late 40s, I love Lego, I've loved three of the four Lego films (Ninjago was so unabashedly meh for me) but the list of shows you mentioned in this video were all new to me. They're aimed at kids and so fall squarely in the same space as how I would react upon seeing the straight to DVD movies I'd see at Target: "Huh. They made that? Neat." You might as well complain that DK Publishing is putting out too many Lego books.
So if and when there's another Lego movie, I'm certainly game to consider it as it arrives. If it's on par with the Lego Movie or Barbie, sure! If it's a cynical cash grab, I'll give it a pass.
Fandom is remarkably simple when you give yourself permission to be choosy.
Just listen to the fans.
Buddy that’s how we got endless reboots and reference-writing in movies, don’t do that
I’m not particularly interested in anything except the bricks anymore. Can’t wait to introduce my kids to them: the movies, shows, and games all missed me, except the theatrical ones. I enjoyed them, but I’m here for the toy, not the show.
Dude. 90% of LEGO movies are made for 8 year olds.
In my humble opinion, Lego has simply become too over-licensed, lacking in series of its own that will continue over time and, above all, too expensive.
the licensed ones (Marvel, DC, Star Wars, etc.) take up space in the catalog with sets that are often overpriced, especially for what they offer... and, more generally, I don't think there is much room for maneuver anymore for medium-low buyers. in short, if Lego produced a space line with small, medium and large sets, given the lack of branding, it would be a good alternative for customers, instead of the iconic but expensive SW ships.
but let's also think about the modern potential of lines (and not one-off and very expensive celebratory sets) classic, cone castle, space, western...
If it is a game, an app, a movie, or a tv show - I’m probably not interested. I don’t my the ip stuff for physical sets. Certainly wasn’t one that complained. I waited a long time for Jurassic Park sets. I want more trains though. Can’t believe they waste a billion dollars on Fortnite. That’s ridiculous
I mean they're kids movies at the end of the day. If I'm 7 years old I just wanna watch Legos derp around.
Thats what the Box Office is foir. If the movies or games sell well then no there isn't, if they stop selling in high numbers then yes. It's a simple equation.
If Lego wants a project that could generate excitement, how bout a Lego Island movie, based on the original game, that would attract millenials and their children.
A Lego Island movie would be awesome.
The Lego Batman movie is excellent
I'm just mad due to IP issues, we won't get a Lego Batman 2.
I don’t think it’s oversaturated. I releasing a video asking marvel longer lego films.
Love the channel. This is your worst video made. Lego is rocking it hard
I enjoyed the Lego Batman and Ninjago movies
6:00 I had that Harry Potter game it was evil
This only affects adults
Kids still love this sh*t
Ironic that the people fearing the loss of original Lego settings were spot on. Lego is saturating the market atm and their prices are through the roof. If one of the dozens current lawsuits challenging Legos copyright on the mini figure doesn't go their way they'll be gone within 2-3 years.
For me the return on the money just isn’t there.
Too much lego's and this is a was my consistant childhood toy staple.
Also how do you sell when people have little to no $?
Can’t believe you never mentioned Lego Fortnite Considering Over 2 Million People Play it daily
I thought there was gonna be a Lego Fortnite mention, but it seems that Lego’s video games division partnering with one of the biggest games in the world (not Minecraft, but they’ve done that too) was an excellent idea.
Good question
As a Lego fan who doesn’t care about most of Lego except for ninjago this video was a waste of time😢
With the lego movies, they litterally just got worse and worse every time, although lego batman was amazing, probably even better than the lego movie
8:31 fin.
what makes/breaks a lego movie/animation is how the bricks move. they need to move like bricks. when they bend in un-natural ways it breaks the feel of lego and turns it into a knock off feeling subpar product.
Hold up; Seg-a!? No, just no