[Digital Rx Ep 2.] Measuring Impact in Medical Affairs in 2024 w/ AI

In our podcast series, Digital Doses, today we welcome Dr. Eddie Power, CEO at emPower Medical, and former Pfizer medical affairs executive with 25yrs+ in the pharmaceutical industry.
We'll cover the hot topic of insights and how to measure medical impact in medical affairs going into 2024.
Topics include:
* History of Medical Affairs & MSL role
* How performance was measured historically - process vs. impact
* Two buckets of HCPS and when they matter: Research ‪@community‬+ Community
* Leveraging more than one data source to uncover gaps
* How to leverage technology and AI
* What does medical omnichannel mean?
.. and so much more.
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