What's a strategic narrative? 5-point framework to discover your product's narrative ft. Andy Raskin

Andrew Raskin is a Silicon Valley storytelling mastermind. Andy helps C-suite leaders and leadership teams align around a high-level story that powers success-in sales, marketing, fundraising, product development and recruiting-by getting everyone on the same page about strategy and differentiation. His post “The Greatest Sales Deck I’ve Ever Seen” is an internet sensation, with nearly 90+k views on Medium.
In this video, Andy explains what strategic narrative is all about, what are the 5 components to hone a narrative for your product, and the ways to achieve each of those. He uses the examples of Gong and Salesforce-both of which he has direct experience of working with.
Andy's reference article:
/ the-greatest-sales-dec...
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