The Drink That Lost (and Won) The Cola Wars

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  • Опубликовано: 18 янв 2025

Комментарии • 226

  • @EonNeo
    @EonNeo 2 года назад +2249

    Atrioc might be laughing at this but when “New Coffee” comes out you better believe he’ll be the first one to pick up a pitchfork and start rioting in the streets.

    • @John-se6it
      @John-se6it 2 года назад +111

      I get it, because he loves coffee! So much so, that one could say he is a cow for it!, "coffee cow" if you were so inclined.

    • @analysis726
      @analysis726 2 года назад

      Big Coffee trying to erase our American souls again

    • @brittanypritchard7567
      @brittanypritchard7567 2 года назад

      Damn bro he sure do be a cow for that coffee tho

    • @underthebridge2445
      @underthebridge2445 2 года назад +28

      @@analysis726 HOLD STRONG MEN!!! WELL BUY ALL THEIR PRODUCTS AND FEED THEM TO THE COFFEE COW THAT’L SHOW EM!

    • @erlandochoa8278
      @erlandochoa8278 2 года назад

      kombucha.

  • @mammon3203
    @mammon3203 2 года назад +1098

    It's honestly so sad that an amazing man like Bill Cosby had his career ruined by New Coke

    • @hoze1235
      @hoze1235 2 года назад +22

      Hashtag free crosby

    • @AZuRaFPS
      @AZuRaFPS 2 года назад +13

      Surely this man never had any controversy that could tarnish his reputation... 😏

    • @underthebridge2445
      @underthebridge2445 2 года назад +38

      @@AZuRaFPS i am appalled that you would make such a statement. Bill cosbys career was DESTROYED by new coke and anything he had done following new coke surely isnt the reason his career was ruined

    • @jujui4641
      @jujui4641 2 года назад +6

      @@underthebridge2445 dont worry man everyone hates bill cosby the above comments are just satire

    • @AZuRaFPS
      @AZuRaFPS 2 года назад +6

      @@underthebridge2445 Mysterious sentence, ambiguous phrasing and smurking emoji
      your brain: yup, this man is 100% serious, no sarcasm at all. Let's answer and not think at all
      Edit: appears I got bamboozled, kudos to you sir. You are better than me at this. I'm gonna leave my comment even if I'm ashamed as a form of repentance

  • @Andrew-vw5vb
    @Andrew-vw5vb 2 года назад +209

    My dad came home from work furious when I was a kid. I was worried he got fired. He was legitimately pissed about coke changing it's formula lol

    • @hamoiq908
      @hamoiq908 2 года назад +1

      Hahahaha did you drink the product then? Was it actually okay?

  • @courier6960
    @courier6960 2 года назад +239

    Imagine being so addicted to sugar water that when it even slightly changes you go and spend hours of your week outside in 80+ degree heat protesting and wasting money by literally pouring it down the drain

    • @hoze1235
      @hoze1235 2 года назад

      Sit back and enjoy

  • @poperman3208
    @poperman3208 2 года назад +333

    I just want to say as someone who lives in the south legit anything and everything new is almost always taken as an attack on southern tradition lmao. It’s wild to see people get so mad over the smallest change so I can see new coke being the center piece of anger in the south

    • @underthebridge2445
      @underthebridge2445 2 года назад +22

      Their entire life shifted apparently to the point that it’s logical to spend 100,000 dollars on something you despise

    • @damiester1
      @damiester1 2 года назад +6

      @@underthebridge2445 Let alone the amount of wasted resources, pollution and sewer maintenance.

    • @underthebridge2445
      @underthebridge2445 2 года назад +3

      @@damiester1 that new coke do get stuff gurgling down in the depths.
      Were gonna have coke infused TMNT

    • @zzeroara9511
      @zzeroara9511 2 года назад

      the american south is a plague on modern civilization

  • @Subpar1224
    @Subpar1224 2 года назад +254

    Interesting fact, John Pemberton made coca cola because he had a crippling morphine addiction, so he was trying to make a fun and tasty way to drink the coca leaf which cocaine was derived from because it took the edge off his morphine addiction

    • @underthebridge2445
      @underthebridge2445 2 года назад +39

      Thank you for this comment
      I actually learned something other than
      That GH has a crippling addiction to coffee of all beverages

    • @kaboomkp
      @kaboomkp 2 года назад +23

      Brandon “GH” “CC” Ewing actually invented Coffee as a way to take the edge off his morphine addiction

    • @manaspradhan8041
      @manaspradhan8041 2 года назад

      Sounds like brandon

    • @underthebridge2445
      @underthebridge2445 2 года назад

      @@manaspradhan8041 thats his stage name though.

    • @underthebridge2445
      @underthebridge2445 2 года назад

      @@kaboomkp actually its to get off his off screen cocaine addiction.
      Dudes snorting lines every time his face isnt on stream

  • @davidlomelin
    @davidlomelin 2 года назад +450

    Frankly, I’m surprised Atroic “coffee cow” “Atroic” “Ewing” Ewing would even think about another drink that’s not his coffee

    • @csnoot
      @csnoot 2 года назад +4

      atroic

    • @dy_507
      @dy_507 2 года назад

      Atroic

  • @bblvrable
    @bblvrable 2 года назад +61

    One of the biggest issues with New Coke was the branding change. Coca Cola had used essentially the same logo and even the same general shape of bottle for nearly 100 years, and then one day they changed it. It was no longer "Coca Cola", it was now "Coke", it was no longer the stylized Coca Cola bottle, it was the same bottle as every other drink. Any time you take something that people have grown accustomed to and change it up like that, you're priming them for disapproval. Just look at any time they change the design of sites like Facebook or RUclips -- the base functionality is identical, often even seeing improvements, but because the change is so in-your-face, it primes people to disapprove of it, and they will make their opinion known.
    If Coke had kept the same branding and just quietly changed the formula (which they had already done numerous times over the years), none of this would have happened. Likewise, if they'd changed the formula back but had stuck with the new branding, they would never have seen a resurgence in popularity.

  • @NicolaiBolas
    @NicolaiBolas 2 года назад +29

    The sign that says, "Our Children will never know Refreshment," is too funny.

  • @samnjuguna3
    @samnjuguna3 2 года назад +86

    Bet they were "this" close to adding cocaine again

    • @underthebridge2445
      @underthebridge2445 2 года назад +5

      Its ok we all know big A gets his fill of cocaine when he “just filling up his water bottle”. We know what you do off screen Atrioc

    • @albingrahn5576
      @albingrahn5576 2 года назад

      they have to had at least considered it in their internal meetings

  • @Pickledginger45
    @Pickledginger45 2 года назад +25

    I cannot recommend EmpLemon enough, his videos are some of the best out there rn. Every single one is captivating and really well put together

    • @andish9227
      @andish9227 2 года назад +3

      Completely agree. I don’t care for some of the video topics, like the mac tonight video, but I still watched the whole 20 minute video just cause he covers everything so well. EmpLemon is the GOAT

  • @LukaLikesClimbing
    @LukaLikesClimbing 2 года назад +15

    I love how a bunch of people are finally discovering EmpLemon, dude is one of my favorite youtubers and ive loved his videos

  • @harwinkle1440
    @harwinkle1440 2 года назад +12

    Props to the chatter who responded to him coughing with "Coughy Cow"

  • @kirbyhypno2522
    @kirbyhypno2522 2 года назад +12

    Honestly if it came out that when they switched back from New Coke to Old Coke they just used the same exact formula, I would not be surprised one bit

  • @EightBitRivals
    @EightBitRivals 2 года назад +8

    Fun fact: There is a sequel novel to Forest Gump called Gump and Co. in which Forest fixes New Coke.

  • @C_R105
    @C_R105 2 года назад +3

    I KNEW IT. I knew when I watched that new coke video, I would see Atrioc react. I'm not Mad though, always love hearing his takes on this stuff

  • @jeltje50
    @jeltje50 2 года назад +1

    6:17 Big A is kinda naive on how some southerners view the civil war and Southern heritage.

  • @fericon7499
    @fericon7499 2 года назад +4

    Who knew that New Coke would be that aged the best in that Bill Cosby ad

  • @jt_flores
    @jt_flores 2 года назад +3

    This can’t be real. I can’t cope with that.

  • @mircat6804
    @mircat6804 2 года назад +18

    I wonder what the Coffee Cow's favorite brown liquid is?

  • @rookturner1032
    @rookturner1032 2 года назад +4

    Oh Mr. Brandon Glizzyhands, I love you.

  • @RyderRice
    @RyderRice 2 года назад +2

    Idk if anyone else noticed the magnum force theme or The sniper from TF2's theme in the video

  • @sydney-bop
    @sydney-bop 2 года назад +2

    thank you big a, for inspiring me to cook meth with Jesse Pinkman.

  • @bobshnitzel2608
    @bobshnitzel2608 2 года назад +2

    He was gonna do newVidia but thanks to this video he changed his mind

  • @kjl1614
    @kjl1614 2 года назад +5

    BIG A VIDEO POGGIES

  • @Graybat12
    @Graybat12 2 года назад +2

    Actually, the Coke taste test thing wasn't even about the sweetness. It said that *half* of taste testers preferred Pepsi in a blind test. That means they probably just couldn't tell the two drinks apart.

  • @underthebridge2445
    @underthebridge2445 2 года назад +2

    When atrioc invents “new” whodat my entire world is going to explode

  • @urmadgame4120
    @urmadgame4120 2 года назад +3

    Coffee cow this coffee cow that, when did we forget our roots? He is the smoothie king

  • @diligentsugar9491
    @diligentsugar9491 2 года назад +2

    I hope that in a few years one of big A’s videos will resurface and start getting recommended and the new viewers will be utterly confused as to why all the comments have to do with coffee and cows

  • @carpet7664
    @carpet7664 2 года назад +2

    My dad went to school with the son of the CEO. Said it was crazy how much money he had

  • @Jackiemizukifan
    @Jackiemizukifan 2 года назад +5

    i dont know why but i prefer the taste of coke but after half a glass the roof of my mouth becomes numb and i cant taste the coke anymore so i drink pepsi because the taste is only slightly worse and it doesnt make my mouth numb and also when coke loses the gas its literally undrinkable

    • @NerdTheBox
      @NerdTheBox 2 года назад +5

      that sounds like you're allergic to something in coke lol

  • @barthol9776
    @barthol9776 2 года назад +2

    The cokinator reacting to emplemon, this is the life

  • @Senor_Lasagna
    @Senor_Lasagna 2 года назад +2

    I couldn’t remember if I watched this live.. turns out 3 days ago I watched this video on my own

  • @Dazdigo
    @Dazdigo 2 года назад +2

    I don't recall anyone up in the pacific northwest calling soda, pop. I think that graph is outdated or wrong.

  • @ohxaddy
    @ohxaddy 2 года назад +3

    This man honestly prolly did this on purpose. Change formula, make everyone miss the old. Once they say they bring back the “classic” everyone flocks. Sales increase. Classic bait and switch.

  • @BuZZpray
    @BuZZpray 2 года назад +1

    Dude Texans are the most patriotic people ever and remembers everything and they take everything personally

  • @bitpumpkinn2923
    @bitpumpkinn2923 2 года назад +2

    The South definitely hadn't forgotten the Civil War after 120 years when it left them extraordinarily poor until the 90s

  • @abletheproducer
    @abletheproducer 2 года назад +1

    Dear Big A. I haven’t watched this video fully yet, but this one time you memed on me in chat… and I will never forget it.

  • @brandonio1227
    @brandonio1227 2 года назад +2

    “The people always win” hell yeah!! We changed Sonic for the better(or worse.. I honestly wouldn’t mind just seeing what it’d be)

  • @renhope9092
    @renhope9092 2 года назад

    The "Old Cola Drinkers of America" shirt at 8:33 goes so hard.

  • @benjaminsmith8911
    @benjaminsmith8911 Год назад

    I feel like we are ignoring the fact that this ploy by coke absolutely abliterated Pepsi in the Cola wars, once they brought back real coke, they just won

  • @nuansd
    @nuansd 2 года назад +1

    This is kinda like when Atrioc switched from being Glizzy Hands to Coffee Cow... I'll never call him Coffee Cow.

  • @benjaminwilkin2960
    @benjaminwilkin2960 2 года назад +1

    This reminds me of when my favorite streamer gets some 'new coke' everytime he goes off camera

  • @ethancastelazo9774
    @ethancastelazo9774 2 года назад +1

    Another Atrioc “You know what I’m saying?” React Ewing classic

  • @andrew9676
    @andrew9676 2 года назад +1

    “And that’s how the Boston Coke Party happened.”

  • @DrexIyn
    @DrexIyn 2 года назад +2

    Didn’t the same crap happen when they made Coke clear? They produced it, sold very little, got flak for it, then just changed it back.

    • @Fridayknightshowing
      @Fridayknightshowing 2 года назад +1

      That was Pepsi actually. Crystal Pepsi to be exact. Coke at least had the sense to make their least popular drink Tab clear. Nobody bought it, but nobody really bought regular Tab either.

    • @DrexIyn
      @DrexIyn 2 года назад +1

      @@Fridayknightshowing Yep, that was Pepsi. Coke such a dominating brand I misremembered that it was them. Side note: Coke did come out with Coke Clear, but only in one city in Japan for about a month. They made it with citrus flavored syrup to keep it clear.

  • @alexm4342
    @alexm4342 2 года назад

    This just makes me think of the drama in Scotland when they changed the Iron Bru recipe

  • @richardohana8898
    @richardohana8898 2 года назад

    Just came over from a Food Theory video on Crystal Pepsi. Good stuff big A

  • @benheinz2432
    @benheinz2432 2 года назад

    bro this new outro is clean!

  • @nate6045
    @nate6045 2 года назад

    Goizueta: "we need a new formula"
    Cosby: "rohypnol"

  • @ossi8963
    @ossi8963 2 года назад

    Imagine being executive at the Coca-cola during the protest and watching the sales numbers go through the roof

  • @ctonnation394
    @ctonnation394 2 года назад

    "new" coke is a generational marketing move, how'd they come up with that?!

  • @theadman2315
    @theadman2315 2 года назад

    coca-cola was invented before refrigeration, so a room temp coke taste exactly the same as a cold pepsi

  • @Absogotdanglutely
    @Absogotdanglutely 2 года назад

    The true NPC test is whether people can taste the difference in sodas

  • @josiahsimmons9866
    @josiahsimmons9866 2 года назад +1

    I live in the midwest... It's soda, not pop, not coke.

  • @HelterSeltzer_the_one
    @HelterSeltzer_the_one 2 года назад +1

    6:27 6:42 That's what I think when someone keeps touting on how 'the world is changed.' I feel that people really do treat change just like that.
    Edit: ok watched more of the video. The reactions are not that different from today's reactions... wow! Holy #$@%!

  • @7northwest652
    @7northwest652 2 года назад +4

    Can confirm the south’s reaction to minor shit like this is always like it’s the next civil war

  • @alexanderrose1071
    @alexanderrose1071 2 года назад +2

    Fuck, I saw a Pepsi, and instantly took one out of my fridge without recognizing I did so

  • @ligmasugmakenya114
    @ligmasugmakenya114 2 года назад +2

    Hey I unfortunately live in the south, we do not call everything coke

  • @loafoftoast8916
    @loafoftoast8916 2 года назад

    You should have a “date streamed” thing. I wanna go on twitch and watch the vid but I don’t know what stream this was taken

  • @jenske2881
    @jenske2881 2 года назад

    Emp Getting recognized "real recognize real"

  • @limitedbom2206
    @limitedbom2206 2 года назад

    I can’t be the only one that thought 9:04 looks like that dude does not like the new coke when he drank it lmfao

  • @Deahtnote95
    @Deahtnote95 2 года назад

    Its 1985, u see absolute no problems in your life or the world around you...so you write a protest sign "our children will never know refreshment" 😂

  • @Deluxery
    @Deluxery 2 года назад +8

    The whole time i was like ''Dude americans being insanely stupid again'' but after he showed the sugar comparison I was on the protest side. They almost DOUBLED it, are they trying to kill you?! 42g in a single can is CRAZY

  • @GlacialRaven
    @GlacialRaven 2 года назад

    Have you guys heard of coke’s new gamer coke? It’s “pixel flavored”, no clue what that means

  • @josephblum7445
    @josephblum7445 2 года назад

    That picture of breezewood gets me everytime. Shit is so funny

  • @arronax3319
    @arronax3319 2 года назад

    I lost my grandfather in the cola wars... 😞

  • @YuriThorpe
    @YuriThorpe 2 года назад

    I live in the south, I STILL here people saying "The South shall rise again" unironically.

  • @PinHeadSupliciumwtf
    @PinHeadSupliciumwtf 2 года назад +2

    Since everyone asked, I stopped drinking the sugar version and don't even drink any kind pure anymore. At least one half carbonated water.

  • @Brandongamesall
    @Brandongamesall 2 года назад

    I think this was a good representation of what not to do in any formula. Why do you think Atrioc still is known since WWI?

  • @Negasilver
    @Negasilver 2 года назад +6

    Similar thing happened with Gibson anytime they were in a slump and tried updating their guitar models. Although in that case the consumers were a little dumber since they were at least trying to fix design flaws.

  • @flaechejuwel
    @flaechejuwel 2 года назад

    this is legit wow classic soda version

  • @AlphaSteam2
    @AlphaSteam2 2 года назад

    But if modern people's soul depend on 3090s Big A doesn't bat an eye

  • @UsualSuspect47
    @UsualSuspect47 2 года назад

    6:33 was that actually in up???

  • @TheUltimateGamerXD
    @TheUltimateGamerXD 2 года назад

    Is the outro custom to Atrioc or does someone have a link to it? There isn't a link in the description, and I'm curious if there is a full version.

  • @IamBaimo
    @IamBaimo 2 года назад +1

    As someone who’s lived in the south a long time I have NEVER heard anyone refers to all sodas as “coke”. It seems to be that the north says “pop” and the south (and I guess coasts) say “soda”.
    Also I’ve already watched this video but wanted to hear your take on the coke history.

    • @jakefromstatefarm6969
      @jakefromstatefarm6969 Год назад

      I feel like the coke thing is more of a thing of the past, and also more rural than urban.

  • @GEM4sta
    @GEM4sta 2 года назад

    To be honest.... I could 100% tell coke from other brands and it wouldn't be close. That said, telling between Pepsi and other sodie pop, that is probably harder.

  • @NimicNOR
    @NimicNOR 2 года назад

    The best drink is obviously Pepsi Max. We drink an absolutely stupid amount of it in Norway. I'm pretty sure we have something like 10% of global consumption.

  • @jadedragon2269
    @jadedragon2269 2 года назад

    This reminds me of what happened with shapes in Australia.

  • @coltontheisen01
    @coltontheisen01 2 года назад +2

    Cola Cow moment

  • @palmsofscience8770
    @palmsofscience8770 2 года назад

    Me and my homies all hate new coke. bring back the original.-coffee(original coke)cow

  • @DooderKing
    @DooderKing 2 года назад +2

    I love globlarcketing

  • @jrdnanitsua
    @jrdnanitsua 2 года назад

    Idk who cola is but I'm sure enjoying this Soda, Yes Atrioc!

  • @orinblank2056
    @orinblank2056 2 года назад +1

    There's no way that graph of what people call soda is accurate. I've lived in CO most of my life and I've never heard anyone call it pop here period, unless they were from the norther Midwest or something. I refuse to believe that people here call it pop more than soda, it's just blatantly incorrect

    • @Kai-K
      @Kai-K 2 года назад +2

      and as we all know, anecdotes trump statistics

    • @orinblank2056
      @orinblank2056 2 года назад

      @@Kai-K yeah but I've been all over this state on both sides of the mountains and all through them, and I've never heard someone call it pop even a single time. Not once. Ever. Like if it was as popular as that chart says, then I should have heard it at least a SINGLE time

    • @orinblank2056
      @orinblank2056 2 года назад

      @@Kai-K Plus it says that my county is majority people who say pop, which is definitely false. I grew up in a tiny ass county with not many people, I'd definitely notice

    • @NoryLevi
      @NoryLevi 2 года назад

      its more of an 80s stats. In the last 20 years internet got more popularized and more immigrants make local slangs fizzle out gradually

  • @danteloparco6708
    @danteloparco6708 2 года назад

    It's crazy to see Rusty Cage on this side of youtube

  • @KingR098
    @KingR098 2 года назад +1

    Lmfao that last highlighted twitch chatter needs to spend a lot less time on Twitter

  • @Nick-tq3bu
    @Nick-tq3bu 2 года назад

    This is American history at its finest

  • @brucesmith765
    @brucesmith765 2 года назад

    My dad was pissed when Coke changed lmao.

  • @MsNikeNike
    @MsNikeNike 2 года назад +1

    Is it just me or is the taste of coke really inconsistent? I think I can taste the difference between Pepsi and Coke, but the difference is smaller than between one bottle of Coke and another, when Coke tastes the best it's amazing, but other times it's just another drink.

    • @KingofKnowhere
      @KingofKnowhere 2 года назад

      Yeah it’s all pops in general. Like for example Coke tastes the best in a pop fountain in like fast food restaurants or movie theatres due to how they’re chilled. 20oz and 2 liter bottles are very reliable but it can be hit or miss. Cans are the most hit or miss because you can get the metal can taste. But if you want the best Coke bottle wise, get the Mexican Cokes because of it being closer to the original recipe with sugar cane, less heavier/thicker and tastes sweeter than the ones with syrup.

  • @doogal6306
    @doogal6306 2 года назад

    Ah yes, the Boston Tea Party of Soda

  • @Hershewed
    @Hershewed 2 года назад +1

    My dad has told me that pepsi used to be sweeter, now it’s too damn salty but he still is a Pepsi man. I can’t stand Bepis tho, I’m a coca-cola girl

  • @legion7194
    @legion7194 2 года назад +3

    I've lived in the south/east coast for almost my entire life and heard the claim we say coke instead of soda for decades. Yet never once have I met someone that actually calls all soda coke. I live near Atlanta, the home of coke, for God's sake. Either it's a generational thing everyone I know is unaware of or those surveys are ancient/full of shit.

  • @lelieracing547
    @lelieracing547 2 года назад

    Funny, got a pepsi commercial during this video 😂

  • @jutinato9557
    @jutinato9557 2 года назад

    Isnt NVIDIA reselling their old 1070 or something like that? Kinda sus

  • @nicholasleclerc1583
    @nicholasleclerc1583 Год назад

    12:12
    Really ? No-one's gonna say anything ? In the chat ? Anyone ???

  • @ratratratratratratrat777
    @ratratratratratratrat777 2 года назад +2

    EmpLemon was better before his Etika and Hax$ take

  • @jordancollings5379
    @jordancollings5379 2 года назад

    big A like Michael Jordan flu game out here streaming

  • @misair0
    @misair0 Год назад

    now all elon musk needs to do is change X back to twitter and the stock will soar

  • @stayslapped1568
    @stayslapped1568 2 года назад

    what's the outro song

  • @darkcut2056
    @darkcut2056 2 года назад

    COKE CIVIL WAR