I'm confused. At 2:34 she says the ad on the right contains a visual rhetorical figure and the ad on the left doesn't, but the check mark and x are inverted. She then later defines a visual rhetorical figure as something that adheres to the following: 1.) An artful deviation from expectation that is not rejected as faulty or erroneous. 2.) Recipients do not see the deviations as errors. 3.) Literal interpretations would be nonsensical or untrue. 4.) Rhetorical figures can be verbally or visually expressed. 5.) Visual rhetorical figures can potentially stand alone without text. My point is, all of that applies to the ad on the left, NOT the ad on the right. It's very confusing to the audience when a simple slip-up right at the start of the video is left in like that.
The reason why the data is inaccurate for the the right image is because there are still wild Panthera tigers found outside of zoos. What the graphics is conveying is that eventually they dwindle down until they are left in the zoo then they are gone. As you did not research the topic at hand and gave it face value, you presumed it was accurate leading to believe these tigers are only found in the zoo, correct? If yes, then the ad worked on distorting your perception and making you believe false data.
This RUclips video discusses the importance of visual communication in advertising and the use of visual rhetorical figures to create impactful advertisements. Visual rhetorical figures are defined as artful deviations from expectation that evoke arguments and lines of reasoning. The video highlights the relevance of visual rhetorical figures in advertising, as they have been shown to be more persuasive than straightforward images. However, it cautions that if the meaning of a visual rhetorical figure is not successfully resolved by the audience, it can lead to frustration or decreased persuasion. The video also introduces a typology of visual rhetorical figures based on visual richness and complexity, and provides examples to illustrate different types. Overall, visual rhetorical figures are seen as effective tools in advertising to capture attention, increase processing, and ultimately influence attitudes, intentions, and behaviors.
I hate college
Lol writing classes am I right?
You also paid 1000s of dollars to be linked this video?
UMGC?
@@chasesherman45 YES!
@@chasesherman45 Mannnn you got no idea
I'm confused. At 2:34 she says the ad on the right contains a visual rhetorical figure and the ad on the left doesn't, but the check mark and x are inverted. She then later defines a visual rhetorical figure as something that adheres to the following:
1.) An artful deviation from expectation that is not rejected as faulty or erroneous.
2.) Recipients do not see the deviations as errors.
3.) Literal interpretations would be nonsensical or untrue.
4.) Rhetorical figures can be verbally or visually expressed.
5.) Visual rhetorical figures can potentially stand alone without text.
My point is, all of that applies to the ad on the left, NOT the ad on the right. It's very confusing to the audience when a simple slip-up right at the start of the video is left in like that.
The reason why the data is inaccurate for the the right image is because there are still wild Panthera tigers found outside of zoos. What the graphics is conveying is that eventually they dwindle down until they are left in the zoo then they are gone. As you did not research the topic at hand and gave it face value, you presumed it was accurate leading to believe these tigers are only found in the zoo, correct? If yes, then the ad worked on distorting your perception and making you believe false data.
This RUclips video discusses the importance of visual communication in advertising and the use of visual rhetorical figures to create impactful advertisements. Visual rhetorical figures are defined as artful deviations from expectation that evoke arguments and lines of reasoning. The video highlights the relevance of visual rhetorical figures in advertising, as they have been shown to be more persuasive than straightforward images. However, it cautions that if the meaning of a visual rhetorical figure is not successfully resolved by the audience, it can lead to frustration or decreased persuasion. The video also introduces a typology of visual rhetorical figures based on visual richness and complexity, and provides examples to illustrate different types. Overall, visual rhetorical figures are seen as effective tools in advertising to capture attention, increase processing, and ultimately influence attitudes, intentions, and behaviors.
Awesome presentation. Now I know how's rethorical figure working. Thank you. May god bless you
Thanks for the video presentation!
Excellent video with an unmistakable message; this is one enjoyable video just listening to.
Amazing
I am seriously blown away by how professional and insightful this presentation is, I did not expect this at all. Fabienne is remarkable!